Hasbro Unveils the Next Chapter of PEPPA PIG with Updated Visual Style and Contemporary Themes
A transformative new era begins with the arrival of Baby Pig–introducing modern storylines, refreshed visuals and renewed relevance for today’s families
WHAT: Hasbro, a leading games, IP and toy company, today announced a strategic evolution of its globally beloved preschool franchise, PEPPA PIG. This exciting new chapter introduces new character narratives and storytelling, refreshed tone and a brighter visual style—all debuting alongside a new core character: Evie, affectionately nicknamed Baby Pig. Audiences in select markets can watch the new episodes now as part of the Peppa Meets the Baby Cinema Experience, with a broader launch on Nickelodeon on August 4th.
For over 20 years, PEPPA PIG has been the first best friend of preschoolers around the world, inspiring confidence, curiosity and plenty of giggles. Now, the brand is evolving to reflect the realities and rhythms of modern family life—more emotion, more relatability and new dynamics. This evolution introduces stories and characters that resonate more deeply with today’s preschoolers and their parents without changing what people already love about the show.
The refresh comes to life through relatable new narratives, subtle visual updates and a reimagined theme song and opening sequence celebrating Peppa’s growing family. Key elements include:
• The introduction of Evie, officially joining the family in new episodes that begin premiering on Nickelodeon, Monday-Thursday for two weeks beginning Aug. 4, at 9 a.m. (ET/PT)
• Storylines grounded in real-world experiences, including emotional growth, sibling dynamics and contemporary parenting moments
• A brighter, modern visual palette, with updated details like smartphones, electric vehicles and video calls
• A refreshed theme song and opening sequence, introducing the newly expanded family of five
These updates reflect the increasingly dynamic and digital world young viewers live in, while remaining true to the heart of PEPPA PIG—a show created to support children’s emotional, social and moral development. Told from Peppa’s perspective, each episode encourages learning through play and inspires kids to embrace life’s big and small adventures with the warmth, humor and heart families know and love.
This marks the first time the show has updated Peppa’s core family unit—an iconic change reflected in the brand-new opening sequence and theme song. The addition of Evie introduces an experience familiar to many young viewers: welcoming a new sibling and navigating the joyful, and sometimes challenging, changes that come with it.
Peppa’s parents, Mummy and Daddy Pig, continue to model warm, playful and realistic parenting—balancing work and home life with teamwork and humor. Together, the Pig family offers a window into modern family dynamics that resonate with viewers across generations.
The new era of PEPPA PIG first made headlines in February with Mummy Pig’s pregnancy announcement on Not Gonna Lie…with Kylie Kelce, followed by viral Walmart-exclusive gender reveal episode of Peppa Pig Tales. The journey culminated in Evie’s official debut in content on May 30 as part of the ‘Peppa Meets the Baby’ Cinema Experience.
For latest on PEPPA PIG, please visit YouTube, and find the brand on social media on Facebook, Instagram and TikTok.
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There are already new Evie toys and playsets as well, so make sure to tune into the introduction of Evie, officially joining the family in new episodes that begin premiering on Nickelodeon, Monday-Thursday for two weeks beginning August 4th.
Official Hasbro press release courtesy of BSCkids.
