Craft Buddy is expanding its award-winning Crystal Art Junior range with the launch of a new Peppa Pig collection, designed specifically for preschoolers and younger children.
The new range introduces the character into the world of creative craft, combining hands-on, screen-free play with the familiar storytelling and family themes of the brand.
Created for ages 4+, the Crystal Art Junior format has been developed with early years in mind. Featuring larger gems and easy-to-use tools, the kits are designed to support the development of fine motor skills and hand-eye coordination, while encouraging creativity and independent play.
The range includes a variety of formats to suit different abilities and occasions. The Crystal Art Junior Buddies XL Kit offers a larger, more engaging make-and-display activity, while the standard Junior kit provides a complete craft experience ready to hang. A Crystal Art card format also allows children to create and share their own personalised designs, supporting both creativity and social interaction.
The collection incorporates familiar family moments and characters that children recognise from the series.
Recent developments in the show, including the arrival of baby Evie and George’s hearing aid, bring an added layer of inclusivity and real-world relevance, helping children see their own experiences reflected through play.
The launch will be supported by a multi-channel campaign across social media, PR and digital platforms, helping to build awareness and engagement with both parents and young fans.
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Original source: LicensingSource.net.
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