This summer, join the pups for their PAW Patrol pop-up at the Natural History Museum.
To celebrate the release of PAW Patrol: The Dino Movie™ on Friday 7th August, Paramount Products & Experiences and the Natural History Museum have teamed up to create a pop-up shop and free themed activity space, running from Friday 24th July until Monday 31st August.
In the upcoming film, produced by Spin Master Entertainment and distributed by Paramount, the PAW Patrol pups land on an uncharted tropical island filled with dinosaurs after their ship gets caught in a mysterious storm. They soon befriend Rex, a pup who’s been stranded on the island for years and has become an expert in all things dino-related. When Mayor Humdinger’s mining plans cause a huge volcano to erupt, the pups spring into action to save Rex’s home before everything becomes extinct.
What better place for fans to gear up for the big-screen adventure than the home of dinosaurs?
The whole family can step into a roar-some PAW Patrol: The Dino Movie pop-up, with a range of activities and themed products bringing the adventure to life. Visitors can browse and shop PAW Patrol and PAW Patrol: The Dino Movie products, from Spin Master toys, games and Tonies characters to books, apparel and homeware. The pop-up also features a range of interactive elements, with little ones able to visit Rex’s Treehouse Activity Table for some colouring in and settle down in the Lava Lounge corner to watch PAW Patrol. Families can discover what it takes to roar like a dinosaur with the Roar-O-Meter and capture a PAW Patrol photo moment.
After exploring the pop-up, they can continue their adventure through the Museum to spot the resident dinosaurs. Sophie is one of the most complete Stegosauruses on display in the world. Peeping over the balcony above Sophie is Enigmacursor mollyborthwickae – the size of a Labrador and the first new dinosaur species to go on display at the Museum in over a decade. Over in the Dinosaurs Gallery, visitors can come face to face with part of the first Tyrannosaurus rex skeleton ever discovered and the skull of a plant-eating Triceratops. Many of the species that inspire the pups’ latest big-screen adventure can be discovered here.
Claire Bevan, Head of Retail and Customer Contact at the Natural History Museum, said: “We are so excited to see the delight and wonder our collaboration with the PAW Patrol brand will hopefully bring to its young fans this summer. At the Museum, we’re committed to creating advocates for the planet, and of course we’re famous across the world for dinosaurs! Fictional franchises can provide a brilliant gateway for curious minds to learn more about the natural world, and we know that PAW Patrol holds a very special place in the enquiring minds of little ones too, so this crossover really is the perfect summer adventure.
Ruth Henriquez, Vice President of Products & Experiences, Paramount EMEA said: “PAW Patrol resonates with families all over the world, and PAW Patrol: The Dino Movie expands that world in a way that feels fresh, playful and full of discovery, with all the excitement of a big summer release. Our collaboration with the Natural History Museum creates a journey that goes beyond the screen, connecting fans with the world of the film through storytelling, retail and the kind of hands-on adventure that makes the brand so beloved.“
The PAW Patrol pop-up shop space will be free to visit and can be found next to the Lasting Impressions Gallery in the Museum’s East Wing. Visitors are advised to book a free admission ticket to the Museum in advance for guaranteed entry and to skip the queue. For more information, visit https://www.nhm.ac.uk/events/paw-patrol-the-dino-movie-pop-up-shop.html
All profits from purchases made in the shop and online store support the Museum’s charitable mission, including the work of 400 scientists conducting research and finding solutions to the planetary emergency.
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