Commissioned by La Liga, a professional association football league in Spain, Goalitos centers on three engaging animated characters, Rafa, Luna and Max, who dream of one day becoming professional soccer players themselves.
A world where fun and heart matter more than the scoreboardRafa, Luna and Max invite you into their world, where football, video games and friendship go hand in hand. Before every training session, they get together to play, laugh and take on LALIGA-inspired challenges that turn every match into a small adventure. Here, it’s not just about competing: it’s about learning, sharing and enjoying the game with excitement.
The show blends the animated characters and their interactions with real LALIGA moments and educational segments, presenting them in a way that connects with younger viewers. The series debuted in May 2026 and is available in English, Spanish, and Arabic. The series distributed through LALIGA broadcasters, the league’s own channels, and digital platforms, including YouTube.
Goalitos is created by WSC Studios, the AI-powered creative studio within WSC Sports that builds original characters, formats, and franchises for sports media.
Official LALIGA press release:
LALIGA Launches GOALITOS, an AI-Powered Children’s Series
The new original franchise is designed to engage the next generation of football fans through AI-powered storytelling and cross-platform innovation.
FRI 08.05.2026
LALIGA has today premiered the first episode of GOALITOS, its first original children’s series. This innovative animation project combines entertainment, education and advanced generative AI technology to offer a space dedicated to young viewers, whilst reinforcing the values of sport in a safe and engaging environment.
The series will be distributed weekly via LALIGA’s broadcasters, its own channels and digital platforms, including a dedicated page on the LALIGA website, as well as its YouTube channel (via youtube.com/goalitos) and other environments within its digital ecosystem.
Developed through WSC Sports’ WSC Studios, the AI-powered content and IP studio, GOALITOS represents a new model for creating original sports content. By combining LALIGA’s commitment to innovation and connecting with young audiences with the editorial and creative expertise of WSC Studios, the project enables the development of scalable, multilingual narratives designed for global distribution, fostering ongoing engagement with new generations of fans.
GOALITOS is produced in Spanish, English and Arabic, and follows three animated characters, Rafa, Luna and Max, who dream of becoming professional footballers. Each five-minute episode, released every Friday, combines the latest LALIGA news with dynamic and educational segments tailored to a young audience. The format activates LALIGA’s entire digital ecosystem through clips, teasers, vertical content, app integrations and interactive elements such as challenges and quizzes.
“At LALIGA, we have been committed to technology as a strategic driver of transformation for years. With GOALITOS, we are taking it a step further: we are using artificial intelligence to create educational, engaging content specifically designed for a young audience, conveying the values of sport in a format tailored to them. We want to be pioneers in the industry by offering a space dedicated to young people, with the highest quality and the backing of leading technology partners,” says Jorge de la Vega, general director of business at LALIGA.
Artificial intelligence is present throughout the series’ creative and production process. Thanks to WSC Sports’ technology and its Large Sports Model, the workflow ranges from narrative development based on sports data, automated generation of highlights,
character animation, the use of advanced text-to-speech models with licensed children’s voices, multilingual production, auto-formatting for different platforms and dynamic graphic adaptation. Automated translation, dubbing and localisation systems ensure narrative consistency and cultural relevance across all markets.
GOALITOS reinforces LALIGA’s position as a leader in sports innovation and demonstrates the potential of original content powered by artificial intelligence to expand the reach of football and strengthen its connection with global audiences.
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From WSC Sports:
May 15, 2026
GOALITOS: LALIGA’s Pioneering New Soccer Show For Kids
Created by WSC Studios, GOALITOS brings LALIGA to young fans through original sports IP.
How do you win over the next generation of soccer fans?
For LALIGA, the answer lies in creating stories around how young audiences already engage with entertainment.
That is where GOALITOS comes in. The innovative five-minute animated series for children turns LALIGA moments, news and culture into character-led stories designed to build ongoing engagement with young fans in a safe and engaging environment.
Introducing GOALITOS
GOALITOS is a short animated series for children created by WSC Studios, the AI-powered creative studio within WSC Sports that builds original characters, formats, and franchises for sports media.
The series centers on three engaging animated characters, Rafa, Luna and Max, who dream of one day becoming professional soccer players themselves.
The show blends the animated characters and their interactions with real LALIGA moments and educational segments, presenting them in a way that connects with younger viewers. The series is available in English, Spanish, and Arabic and distributed through LALIGA broadcasters, the league’s own channels, and digital platforms, including YouTube.
In addition to the weekly episodes, GOALITOS will appear across LALIGA’s digital ecosystem through short-form content, in-app experiences, and interactive features, giving young fans more ways to engage with the characters, stories, and latest league moments.
GOALITOS reflects an emerging approach to sports media: reaching young audiences through original, platform-ready storytelling that builds familiarity with the sport before they become traditional fans.
Jorge de la Vega, general director of business at LALIGA, said GOALITOS represented a step forward in using AI to create educational programming that appeals to a younger audience.
“We want to be pioneers in the industry by offering a space dedicated to young people, with the highest quality and the backing of leading technology partners,” he said.
Extending the Fan Lifecycle
Sports leagues have traditionally built their audience around live competition. Today, attention is fragmented, and sports content competes with a wide range of entertainment formats long before a child develops loyalty to a team or league.
GOALITOS enters at that earlier stage. It introduces characters, storylines, and recurring formats that place soccer within a child’s everyday media environment. Rather than waiting for matchday, LALIGA becomes present during the first stages of discovery.
This is why WSC Sports established WSC Studios: to help rights holders build original sports franchises rooted in human creativity, deep sports storytelling expertise, and AI-powered scale. WSC Studios combines human-led creative direction with sports-specific AI tools to expand how sports stories are told and who they reach.
In that context, GOALITOS becomes more than a children’s series. It demonstrates how sports IP can extend beyond highlights and broadcasts into character-driven formats built for sustained engagement.
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