CBS SPORTS’ PRESENTATION OF SUPER BOWL LVIII IS MOST-WATCHED TELECAST IN HISTORY WITH 123.4 MILLION VIEWERS ACROSS PLATFORMS
120.0 Million Viewers Watched on CBS, Largest Audience Ever for Single Network
Most-Streamed Super Bowl Ever, Led by Record-Setting Audience on Paramount+
CBS Sports’ coverage of SUPER BOWL LVIII, which featured the Kansas City Chiefs’ 25-22 overtime victory over the San Francisco 49ers, delivered the most-watched telecast in history with a Total Audience Delivery of 123.4 million average viewers across all platforms, including the CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports, Univision and NFL digital properties, including NFL+.
Viewership figures are based on Nielsen Fast National data and Adobe Analytics. Final Nielsen data will be available tomorrow.
RECORD-SETTING VIEWERSHIP
- Super Bowl LVIII is the most-watched program ever, averaging 123.4 million viewers across all platforms, up +7% vs. last year’s Super Bowl which was the previous record (115.1 million).
- More than 200 million viewers (202.4) watched all or part of Super Bowl LVIII across networks, the highest unduplicated total audience in history and up +10% vs. last year’s Super Bowl (184 million).
CBS LEADS THE WAY WITH LARGEST AUDIENCE EVER FOR SINGLE NETWORK
- Super Bowl LVIII on CBS led the way with 120.0 million viewers, the largest audience in history for a single network.
- Super Bowl LVIII capped off a record-setting season for CBS Sports. The NFL ON CBS scored the most-watched regular season since the NFL returned to CBS in 1998 as well as the Network’s best postseason viewership since 1998.
MOST-STREAMED SUPER BOWL EVER
- Super Bowl LVIII is the most-streamed Super Bowl in history, led by a record-setting audience on Paramount+.
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Super Bowl LVIII LIVE from Bikini Bottom! on Nickelodeon was reportedly watched by 1.75 million people, according to iSpot.
Update (2/14) - via Forbes:
Nielsen: Nielsen, which has been tracking Super Bowl ratings since the first game in January 1967, reports Super Bowl LVIII on CBS, Univision, Nickelodeon, Paramount+ and other digital services averaged 123.4 million viewers (persons 2+), making it the most watched program in the U.S. The game was also a 7% increase from last year’s record audience of 115.1 million viewers (which Nielsen had revised upward last May).
According to Nielsen’s fast-nationals and Adobe Analytics, the CBS feed averaged 120 million viewers. Univision averaged 2.2 million viewers, making it the most watched Super Bowl on any Spanish language network. The Nickelodeon simulcast, which had a SpongeBob themed feed, averaged about 1.2 million viewers. (By comparison, in 2023 Nickelodeon averaged 190,000 viewers in primetime). The Paramount+ audience was included in the CBS total, the network said Super Bowl LVIII had also set a streaming record.
(Nielsen began including out-of-home viewing in their ratings service in September 2020. Sports Media Watch said, unofficially, the 2017 Super Bowl overtime game Patriots-Falcons had averaged 124.6 million which included out-of-home viewing but not included. Several other Super Bowls which had only measured in-home viewing may have also surpassed Super Bowl LVIII if out-of-home was officially measured.)
Nielsen also reported 202.4 million viewers had tuned in to some portion (a minimum of six minutes) of Super Bowl LVIII, a year-over-year increase of 10% (184 million). Nielsen noted the audience for the Apollo 11 moon landing in July 1969 on the (then) televised by the three broadcast television networks (ABC, CBS and NBC) averaged anywhere from 125 to 150 million viewers. The 2½ hour M*A*S*H finale in February 1983 (also on CBS) remains the highest rated TV program of all-time.
iSpot: According to preliminary data from iSpot, a cross-platform audience measurement provider, Super Bowl LVIII averaged 126.63 million total (Persons 2+) viewers across CBS, Univision, Nickelodeon as well as streamed on Paramount+. According to iSpot it was a year-over-year increase of 10.9%. CBS accounted for the lion’s share of the audience averaging 121.9 million viewers (including streaming and out-of-home viewing). The Spanish language Univision averaged 2.9 million viewers and Nickelodeon averaged 1.75 million viewers. In total, the out-of-home audience (bars/restaurants, etc.) averaged 25.87 million viewers.
iSpot reported viewing peaked at 8:38 p.m. (ET) during the halftime show headlined by Usher. Among adults 18+, of the 81 ads from 65 advertisers, the most watched TV commercial was Etsy’s France spot that ran at 8:23 p.m. (ET).
Samba TV: Samba TV, another audience measurement provider, also reported a year-over-year increase in viewing for Super Bowl LVIII. According to Samba’s Smart TV panel, 39 million U.S. households watched the Super Bowl, an increase of 6% (36.8 million). Samba also notes it was the highest Super Bowl household audience in six years. The halftime show had 30.1 million U.S. households, a 5% increase from last year. Samba said that Poppi was the most watched Super Bowl ad with an average of more than 29.1 million U.S. households. Samba TV also noted the audience skewed towards white households with an increase of 5% compared to the overall U.S. and baby boomer households as Adults 65-74 grew year-over-year by 6%.
AdImpact: Also, according to audience estimates from AdImpact, Super Bowl LVIII viewing peaked at 115.5 million just before the halftime show. Using their Smart TV panel, 59% of the audience watched the game on linear television, 14% viewed the “big game” on YouTube. The remaining 27% of the audience had streamed the game on another provider
Super Bowl LVIII will be remembered for several reasons: It was the first Super Bowl played in Las Vegas. CBS charged advertisers a reported $7 million for a :30 ad, making it the most expensive television commercial to date. It was only the second of 58 Super Bowls games to go to overtime and time-wise the longest ever played.
With Kansas City’s victory 25-22 victory over San Francisco, it confirmed, for many, the Chiefs are the team of the 2020’s. Also, Kansas City, won its second consecutive Super Bowl, becoming the first team since the New England Patriots (the last NFL dynasty) 19 years ago, to accomplish that feat. Over the past five years, it was the Chiefs fourth Super Bowl appearance in the “big game” and third victory. In the process, quarterback Patrick Mahomes has been named Super Bowl MVP three times.
Leading up to Super Bowl LVIII, the ratings (per Nielsen) for the NFL had been on the rise. During the 2023 regular season, the average audience across all networks was 17.9 million, a year-over-year increase of 7% and the second highest total after the 2015 season of 18.1 million. The 12-game post season averaged a record 38.5 million viewers, a year-over-year increase of 9%.
Part of the audience increase can be attributed to the “Taylor Swift effect”. Her relationship with Travis Kelce of Kansas City has boosted NFL ratings among her fan base a.k.a. “Swifties”. In analyzing TV ratings, The New York Times NYT -0.3%, using “back of the envelope calculations”, estimates that this season when Swift is at a Chiefs game, TV ratings for late Sunday games increased by 9% and for early Sunday games the audience grew by 16%.
Taylor Swift was at Super Bowl LVIII.
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Update (5/23) - CBS and Nickelodeon's coverage of Super Bowl LVIII won several awards at the 45th Annual Sports Emmy® Awards!:
OUTSTANDING LIVE SPECIAL
Super Bowl LVIII
Kansas City Chiefs vs. San Francisco 49ers
CBS
OUTSTANDING EDITED SPECIAL
You Are Looking Live!
CBS
[NFL Films]
OUTSTANDING OPEN/TEASE
Super Bowl LVIII
My Way
CBS
OUTSTANDING PERSONALITY/SIDELINE
REPORTER
Tracy Wolfson
CBS | TNT
OUTSTANDING PERSONALITY/EMERGING ON-AIR TALENT
Noah Eagle
NBC | Peacock | Nickelodeon
OUTSTANDING CAMERA WORK - SHORT FORM
The NFL Today: Super Bowl LVIII
Just Win Baby!
CBS
OUTSTANDING TECHNICAL TEAM EVENT
Super Bowl LVIII
CBS | Nickelodeon
Senior Maintenance Engineers
Jonathan Jablonski, Chuck Rockwell, Josh Thompson, Hector Victoria
Technical Supervisors
Michael Aagaard, Bryce Adair, Drew Aebischer, Ahmad Akfa, Alastair Aldous, Joaquin Arimborgo, Dan Armstrong, Joseph Balarezo, James Bales Ii, Giancarlo Barrera, Nicholas Barrows, Joel Bayot, Brad Bell, Komal Bhukhanwala, Alyssa Blake, Amelia Bolton, Paul Bonar, Dillon Bonfanti, Casimir Borowski, Jose Boy, Craig Bradbury, Craig Brammah, Lee Brinson, Susan Brown, Jennifer Bryson, Zac
Butler, Jill Calandra, James Cameron, Brendan Canavan, Nicolas Cap, Trevor Carlson, Matthew Caron, Robert Carter, Jose Celis, William Church, Jason Cohen, Ilan Cohen, Edward Coleman, Edward Colon, Michael Colyer, Shane Conlon, Greg Coppa, Lauren Correa-Sikoriak, Bernie Courtney, Ben Cox, Chris
Cruz, Robert Dally, Scott Davis, Veetina Davis, Trevor Deell, Kachi Del Valle, Sara Demauro, Tim Demers, Susan Demkowicz, Rosario Dilorenzo, George Dimotheris, Peter Drinco, Daniel Driscoll, Clint Edwards, Laura Emerson, Dayle Etienne, Robert Fambrough, Sean Fiorello, Kristen Florian, Steven Flynn, Les Ford, Ceon Forte, Peter Fosso, Michael Francis, Jeffrey Frazier, Aaron Frye, Josh Goldmark, Michael Gorra, James Graf, Marc Graziul, Keith Green, Shannon Gwara, Craig Hallas,
Sarah Hammond, Manabu Hara, Alex Harmon, Kurt Hartman, Gavin Hartman, Amy Heiss, Shane Hibbs, Jason Hinchey, Chris Hiner, David Husney, Brian Irizarry, Evelyn Jackson, Elizabeth Jarck, Dwight Johnson, John Jones, Pete Kallander, Robert Kiff, Jeff Klob, Lewis Kobrin, Meredith Kolodney, Daniel Kopilnick, Emi Koriyama, Jeanne Kramer, Quinten Lamonica, Victor Lang, Dan Laterra, Brian
Lavalle, Alan Layton, Scott Leff, Tim Lines, Jim Lockridge, JP LoMonaco, Christopher Maass, Kevin Manuel, Keith Martin, Michael Mason, Matt Matina, Brandon Matula, Jeff McBride, Robert McCarney, Nora McGoldrick, Jenna McKeon, Thomas McShane, Antonio Medina, Andrew Melendez, Eric Miller, Jeff Millet, Robert Mincieli, Desta Moe, Luke Moloznik, Bill Morris, Reid Murtaugh, Waleed Muttar, Petro Mynch, Ishraque Nazmi, Bill Niehoff, Rodney North, Todd Nunes, Brian Nupnau, Kate O'Brien, Cedric Oliver, Sydney Pado, Warren Palmer, Veronica Paone, Frankie Paulino, Brian Pedersen, William Peters, Patty Power, Frank Rafka, Brian Rahe, Chris Rahner, Andrew Reinoso, Christopher Rexrode,
Carlin Rhea, Jay Richards, John Richardson, Aaron Robinson, Nick Rollins, Lawrence Roman, Patricia Rossello, Al Rossello, Kyle Roth, Bryan Rule, Tom Ryan, Shoshana Salmon, Kento Sayama, Caitlyn Schiano, Gina Sgroi, Andrew Shannon, Ross Sholder, Jeff Shook, Drew Simon, Joshua Skip Smith, Lori Sperling, Steven Stern, Craig Stevens, Adam Stouter, Jon Suekoff, Andy Suzuki, Samuel Switkes,
Jason Taubman, Tommy Teller, Jeremy Thelen, Corey Thomas, Jeanpierre Valencia, Alec Vaughn, Tony Vazquez, Kerry Villamil, Michael Waldron, Peter Waldrop, Kevin Wang, Joe Ward, Cory Wege, Adam Weil, Gary Weiss, Gerard Wetzel, Stephen Wharton, Azalia Whitlock, Derrick Whittington, Spencer Williams
Senior Technical Director
James Tiffee
Technical Directors
Mario Calero, Marc Magnotta, Theresa Rozic
continued
Electronic Camerapersons
Peter Abercrombie, Alexander Alverado, Steve Angel, Wesley Archer, Willard Baker, Josh Bender, Steve Bennett, Shaun Bledsoe, Luke Boden, Sean Boring, Samuel Brattini, Mika Brown, Erik Brush, Brandon Burnworth, Christopher Byrum, Robert Byrum, Clay Cahoon, James Chirstopher, Brent Clements, Paul Connolly, Donald Cornelli, Jay Cox, Minas Dargakis, Chuck Denton, Caleb Descognets,
Damian Doucette, Jason Dutcher, David Dzurilla, Chase Ellison, Austin Ellsworth, Joseph Emerson, Josh Fox, Nik Gankosky, David Geller, Jeffrey Gentile, Chuck Goslin, Ty Goss, Joseph Griffith, Michael Hally, Joseph Patrick Hally, Michael Harvath, Alina Havandjian, Steve Heinz, Timothy Heinzel, Kirby Hilderbrand, Charles Hill, Austin Hittel, Jochen Hopf, Steve Hoss, Michael Iizquierdo, Andy Italiano, Michael Jackson, Phil Jacques, Justin Jemison, Gert Kappes, Hector Keeling, Jordan Keen, Keith Keller, Christopher Kelly, Igor Klobas, Thomas Kozrowski, Josh Kuzo, Matt Lassandro, Robert Lawton, Jong Lee, Jason Leick, Eric Leick, Jarrod Ligrani, Joe Link, Marcel Lopez, Clayton Patrick Lowe, Michael Mancini, Garrett Mann, Jon Mantak, Logan Massaro, Christopher McCullough,
Scott Milinkov, Kurt Miller, Charles Miller, James Alex Milton, Cedric Milton, Majd Mohammad, Tim Mueller, Janis Murray, Isaac Musgrave, Sean O'Halloran, Hudson Packman, Michael Pagan, Kevin Paschal, Jonathan Pope, John Pry, Jason Radke, Keith Rees, Kal Reifsnyder, Duane Rodriguez, Kevin Rogers, Patrick Rondou, Jenny Ross, Frank Scacciaferro, Monte Seaborn, Michael Serio, Dana
Sherman, Robert Smith, Corey Smith, Terry Song, Marc Sotiropoulos, Nate Spearman, Michael Stahl, Joshua Stoner, Matt Sweet, Stephen Szot, Cody Taylor, Jon Tomer, Antonio Toste, Evan Turner, Sam Walker, Steve Webster, Rian Weigart, Lamont Williams, James Willis, Scott Winer, Jeremy Wright, Santiago Yniguez, Rich York, James Zurich
Graphics Operators
Chris Adamson, Jeremy Allen, Carter Allison, Daniel Baker, Matko Borsic, Ryan Brown, Melissa Canavan, Shannon Cary, John Chiarelli, Chris Clatterbuck, Peter Collazo, Charles Contreras, Warren Drones, Susan Fisher, Andrew Galvin, Jeremy Goldenberg, Douglas Gordon, Katherine Grimme, Jonas Grosserhode, Christian Hadjigeorgiou, Callie Hanau, Isabella Heron, Laura Herzing, Matthew Houstle,
Nikola Huzjan, Hasani Jones, Tara Kafer, Alex Katz, Brandon Kurtz, Axel Lambrecht, Colin Lepore, Regina Mae Libunao, Bianca Lopez, Taso Mastorakis, Ian McCarthy, Mark McCullum, John McDonald, Luis Montijo, Kenji Nakajima, Daniel Evan Pack, Asa Palmer, Yash Patel, Peter Rizzo, Paul Sap, Andrew Sherman, Matthew Ward, Eric Wright
Senior Audio Engineer
Lee Pfannerstill
Audio Engineers
Michael Bartlett, Jeffrey Barwise, Paul Briggs, Darrin Davis, Carl Feasel, Linal Getchell, Jason Kabrich, John Martin, Joshua Miller, Ryan Miller, Ryan O'Gorman, Karen Pearce, Andrew Sharkey, Loren Sherman, Wendel Stevens, Clark Stewart, Ryan Stotts, Abby Worsfold, Aaron Young
Audio Assistants
Trey Baker, Benjamin Banik, Kyle Beck, Jeffrey Bullard, Kevin Delaney, Devin Doutt, Martin Gilhousen, Kenneth Hanley, Rodney Hill, Scott Hill, Robert Horne, Eric Kallander, Nick Maloney, Eric Martinez, Mark Martinez, Kevin McHale, Antony Miller, Brian Ready, Adam Rodenberg, Chris Ross, Edward Verstraete, Alexander Wieloszynski
Digital Replay Operators
Vin Accardi, Gregory Albrecht, Jason Alperti, Pat Ball, Daniela Bell, Isaac Bennetch, William Blakely, Brett Blau, Barrett Brenner, Dajuan Brown, Chuck Burke, Stephanie Cavaco, Matthew Christian, Chuck Cirelli, Willie Cochran, Christopher Couell, James Dean, Dan Denkovic, Paul Devlin, Anthony Earley, Jon Epstein, Rex Flores, Jordan Ford, Ryan Francini, Robert Gallo, Thomas Grigely, William Grittinger, Andre Harris, Tom Hazelton, Michael Head, Matthew Janke, Terrence Johnson, Scott Jones, Brady Jones, Leslie Katz, Jonathan Katz, Timothy Koenig, Michael Kramer, Ryan Magee, Tom Mayahara, Fred McGraw, Thomas Meegan, Lisa Menzies, Thomas Merry, Monica Mitchell, Chris Mole, Marian
Murray, Christopher Nealon, Mark Pokedoff, Jim Rea, Stephen Reeves, Jonathan Sauer, Amanda Smerage, Kristen Smith, Steven Soliani, Sean Sperry, David Valentin, Hans Waters, Justin Worsley, Lavaughn Wright, Michael Zissis
Video Engineers
Jody Alquist, Michael Brown, Nicole Chacos, Sean Ellia, Bernard Gancarz, Christopher Halloran, John Halsey, Filino AlbertHutagalung, Daniel Landers, Brian Neher, Kevin Norris, Bruce Rittenhouse, Thomas Ruth, Edward Schuster, Charles Slie, Paul Smith, Myron Treber, Daniel Williams
Broadcast Network Engineers
Dennis Aspinwall, Joe Bartolotta, Jared Bunder, Pat Capperis, Daniel Chee, Nick Dell'omo, Brad Eisele, Glenn Emery, Chad Erwin, Josh Flower, Dawson Fritz, Anthony Fumo, David Goodman, Austin Hall, Shawn Hehl, Eric Hendon, Lorenzo Herrera, Russ Heston, John Hunt, Peterson Jerome, Dan Johnson, Jason Kepner, Matthew Kruse, James Kucel, Ray Laird, Zach Lueder, Jeffrey Martin, Mike Moravec, Dan Murphy, Robert Ormaas, Logan Parker, Harold Pierce, Robert Poser, Keith Rechtorik, Michael Ribas, Duncan Richards, Solon Robbins, John Robledo, Paul Saffell, Kenny Shotyk, Jak Silver, Ryan Smith, Neil Smith, Stephen Sontag, Mark Streapy, Dan Turk, Eric Van Gorp, David Williams, Edwin Wlasiuk, Grant Woodford
Production Managers
Alan Barnett, Phil Demaddalena, Greg Frias, Chad Granieri, Gigi Healey, Taj Lewis, Katey Maguire, Lori Migliaro, Leiza Palpant, Anna Preston, Emily Sandor, James Schroeder, Michael Van Duyne, Kristie Williams, Briana Yow
Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!
Originally published: February 13, 2024 at 03:42 GMT.
Additional source: TheWrap.
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