CBS SPORTS AND NICKELODEON DELIVER MOST-WATCHED NFL WILD CARD GAME IN SEVEN YEARS
49ers-Cowboys Averaged 41.496 Million Viewers Across Both Networks, Peaking with More Than 50 Million Viewers for Game’s Conclusion
Paramount+ Scores Its Most-Streamed Non-Super Bowl NFL Weekend Ever; 49ers-Cowboys Is Its Most-Streamed Non-Super Bowl Game of All Time
01.19.2022 - CBS Sports and Nickelodeon’s presentation of the 49ers’ victory over the Cowboys on Sunday, Jan. 16 (4:40-8:02 PM, ET) scored as
the most-watched NFL Wild Card game on any network in seven years (Detroit-Dallas, 1/4/15, 42.320), averaging
41.496 million viewers across both networks and
up +35% versus last year’s comparable game.
The audience peaked with more than 50 million viewers (50.229) for the game’s conclusion.
Paramount+ registered its
most-streamed non-Super Bowl NFL weekend ever and 49ers-Cowboys scored as its
most-streamed non-Super Bowl game of all time. Super Wild Card Weekend delivered double-digit year-over-year growth in total streams, streaming minutes and unique viewers from last year’s Super Wild Card games.
The NFL Wild Card Game on Nickelodeon, a simulcast featuring enhanced original on-field graphics, advanced augmented reality including an AR blimp that flew throughout the stadium, and gallons of green slime - both virtual and physical - was watched by 1,333,000 viewers.
ADDITIONAL NOTES ON 49ERS-COWBOYS
After recording its most-watched regular season in six years, THE NFL ON CBS continued its strong viewership into the postseason as the 41.496 million viewers for 49ers-Cowboys marked CBS’ most-watched Wild Card game in 10 years (Pittsburgh-Denver, 1/8/12, 42.371) and ranks as the Network’s second-most watched Wild Card game on record (since 1988).
The game is the most-watched television program on any network since Super Bowl LV on CBS and THE NFL ON CBS has delivered the only two programs with more than 40 million viewers during that span (49ers-Cowboys, 41.496 million viewers and Raiders-Cowboys on Thanksgiving, 40.802 million viewers).
BILLS-PATRIOTS DELIVERS 23% INCREASE ON SATURDAY NIGHT
The Bills’ 30-point victory over the Patriots in primetime on Saturday, Jan. 15 (8:16-11:04 PM, ET) averaged 26.373 million viewers, a +23% increase over last year’s comparable Saturday night game.
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Originally published: January 19, 2022.
