Immersive Everywhere has collaborated with Hasbro to bring the UK its first Peppa Pig interactive experience, Peppa: Surprise Party.
In collaboration with Hasbro, Immersive Everywhere will present Peppa: Surprise Party, an immersive experience for pre-school-aged children. The experience will open at Metrocentre Gateshead in spring 2026 and feature a Peppa-themed party planning adventure.
Peppa Pig: Surprise Party invites little ones and their families to step inside the animated series where they’ll explore Peppatown, meet Peppa’s friends and help plan the ultimate surprise celebration for Peppa herself. Blending live puppetry and theatrical performance with digital storytelling and sensory play, visitors are invited to explore at their own pace and engage with the experience however they like, meaning no two visits will be the same.
Guests will meet Peppa’s friends while helping with everything from choosing the perfect gift with Miss Rabbit to making sure the party cake is ready on time. Families can freely explore recognisable locations from the animated television series, including Peppa’s House and The Aquarium, each packed with exciting hands-on activities before ending with a surprise party. The 1-hour-45-minute adventure will culminate in a celebration with Peppa’s family at Peppa’s House.
The venue will also be home to Party Rooms for private birthday celebrations, set to open shortly after launch.
Peppa Pig: Surprise Party brings Peppa’s world to life in a way families have never seen before, giving children the opportunity to interact directly with their favourite characters. Filled with playful hands-on activities that spark imagination, creativity and joyful learning, the experience has been designed to create lasting memories and become a much-loved addition to Newcastle’s family entertainment space.
Ahead of its opening, the Peppa Pig: Surprise Party retail store, Peppa Pig Market, opened its doors on Friday 28th November.
For further information on the Peppa: Surprise Party experience, visit www.peppapigsurpriseparty.co.uk, and follow the experience on Instagram and TikTok.
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Original source: Licensing.biz; H/T: Kidscreen.
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