Mattel is donating 5,000 toys and helping with donations of up to £40,000 to support Save the Children’s Christmas Jumper Day.
Louise Thompson got into the festive spirit at London’s King’s Cross on Friday 6th November, pulling on a Thomas & Friends Christmas jumper to launch a free family pop-up with the blue engine.
The TV personality and author joined children for Christmas jumper crafts, toy play and storytelling, alongside life-size Thomas and Sir Topham Hatt. Louise also settled into the pop-up’s reading corner to read a Thomas & Friends story to a group of children.
The appearance kicked off a nationwide Christmas campaign with Save the Children, with Thomas taking on a new role as the charity’s Chief Delivery Officer for Christmas Jumper Day.
Also joining the celebrations was Harry Sparkes, the new voice of Thomas. The 13-year-old actor from Harpenden, Hertfordshire, recently made his professional voice-acting debut in the new animated special Thomas & Friends: Railway Stories – Really Helpful Engines.
For more than 80 years, Thomas has shown generations of children that even the smallest engine can make a big difference. Now, he is taking that helpful spirit beyond the Island of Sodor, encouraging families, schools, nurseries and workplaces to get on board with Save the Children’s Christmas Jumper Day on Thursday 10th December 2026.
As part of the campaign, Mattel will donate 5,000 toys to Save the Children’s UK programmes and baby banks and is helping with donations of up to £40,000 for Christmas Jumper Day.
Those signing up to Christmas Jumper Day by 1st December will also have the chance to win experiences including Day Out With Thomas, a visit to Thomas Land at Drayton Manor Resort, a Mattel-led Hot Wheels STEM workshop and an F1 Arcade experience. Families will have a further chance to win Thomas & Friends toy bundles through a nationwide media competition.
The partnership builds on more than 20 years of support from Mattel for Save the Children, spanning the charity’s work in education, health and child protection.
Nancy Molenda, Vice President of Global Corporate Events and Philanthropy at Mattel, said: “For generations, Thomas & Friends has brought comfort and connection to children and families through stories of friendship, teamwork and helping others. Those timeless values remain at the heart of everything we do, making his role as Chief Delivery Officer a perfect fit this Christmas.”
The campaign comes as Thomas & Friends welcomes a new generation of fans with refreshed animation, new stories and an all-new toy line. Young viewers can hear Harry as Thomas in Thomas & Friends: Railway Stories – Really Helpful Engines, available on 5’s Milkshake! now, ahead of the new animated series Thomas & Friends: Railway Stories, launching on the channel in early 2027.
Save the Children’s Christmas Jumper Day takes place on Thursday 10th December 2026. Families, schools, nurseries and workplaces can take part by wearing a favourite festive knit, borrowing a jumper or decorating something they already own, and donating whatever they can. To sign up and find out more, visit www.christmasjumperday.org.
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