The PAW Patrol is taking on a rescue mission unlike any they have encountered before in
PAW Patrol: The Dino Movie, playing now exclusively in theaters. In the film, the PAW Patrol land on a mysterious dinosaur island after a storm where they meet Rex, a stranded pup. When Humdinger's reckless mining triggers a volcano, the team must band together to save the island, kicking off their biggest rescue mission yet.
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| Kids at the EGG-cellent Dino Photo Opp | Paramount |
But beyond dinosaurs, adventure, and big-screen action, the film also opens the door to another kind of mission: helping kids recognize their own ability to be brave, persevere, and make a difference. At the heart of the story is a message especially meaningful for families with kids ages 2-9 years old: even when a challenge feels enormous, you can keep going.
Inspired by Marshall’s storyline, Paramount and Nickelodeon extended that message beyond the screen through a social impact campaign designed to give families resources to help kids build confidence and resilience.
A Dino-Sized Adventure with a Lasting Message
The campaign builds on Nickelodeon’s existing
Our World initiative, which
launched in 2023 as a global initiative to inspire kids and provide them with tools to make a positive change in their communities and beyond. Together with Afterschool Alliance, Ashoka, Association of Children’s Museums, Boys and Girls Clubs of America Inc., Jack and Jill of America, Team Impact, and UNICEF USA, the partner organizations reach more than 20 million kids and families. With
PAW Patrol: The Dino Movie, that mission comes to life through resources families can use to help a child navigate a challenge, recognize their strengths or take positive action. Custom print materials, digital content, and an online
resource hub page, encourage families to access these practical tools designed to turn the movie’s themes into everyday moments of empowerment.
- Conversation Starters offer sample questions parents can ask after the movie to spark empowering dialogue with their kids.
- A Dino-Sized Mission Kit provides parents with interactive activities that help kids build skills like imagination, resilience, and teamwork while having fun with their friends and family.
- A PAW Patrol-themed set of Dino-Mite Tips to Build Confidence and encourage kids to find their roar.
Together, the resources center on a simple idea: the lessons kids saw their favorite pups put into action on screen can become tools for navigating their own world.
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| Kids receive resource cards at the Children’s Museum of Manhattan | Paramount |
Bringing the Mission into Communities
The campaign also created opportunities for families to experience those messages together in the real world. Through a partnership with the Association of Children’s Museums,
PAW Patrol costume characters visited children’s museums in Dallas, LA, Miami, NYC and Salt Lake City, and offered families movie-themed takeaway materials featuring
Our World resources focused on kids empowerment. Children’s museums across the country are invited to further activate using the Dino-Sized Mission Kit to engage kids and families on
Worldwide Day of Play powered by Nickelodeon Our World on September 26, 2026.
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| Kids and families meet PAW Patrol characters at the Museum of Discovery and Science in Miami | Paramount |
Families got into the prehistoric spirit with the EGG-cellent dino photo opp at the LA Premiere of the film and Family Day screening. Kids struck a "hero pose" with empowerment props featuring messages including "I can make a difference," "I never give up," and "My voice matters," and received printed resource cards with valuable tips from the Our World campaign. This playful activation, inspired by the movie's dino-sized adventure, gave families another memorable way to engage with the world of PAW Patrol.
Families were also given Our World resource cards and invited to check out the campaign at family day screenings taking place in 29 cities across the country the weekend before release.
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Phoebe Spengler Mckenna Grace at the EGG-cellent Dino Photo Opp | Paramount |
These experiences met kids where they were through characters they love, imaginative play and memorable moments shared with their families.
Saving a dinosaur island may have been a job for the PAW Patrol. But being brave, trying again after a setback, speaking up and helping your community? Those are missions every kid can take on.
Check out full episodes of
PAW Patrol and
Rubble & Crew on Nickelodeon and
Paramount+!
PAW Patrol fans can stream full PAW Patrol episodes and movies, including The Mighty Movie, on Paramount+. Try it FREE today at ParamountPlus.com.
