A collaborative collection launching Wednesday includes four sneaker styles inspired by the characters and story of the beloved Nickelodeon animated series.
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| Reebok x “Avatar: The Last Airbender.” Courtesy of Reebok |
Reebok is tapping into nostalgia and pop culture with a sneaker collection inspired by the beloved Nickelodeon animated series,
Avatar: The Last Airbender.
For its collaboration with Paramount Products & Experiences, the athletic brand introduces a collection of four footwear styles inspired by the characters and story of the show.
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| Reebok x “Avatar: The Last Airbender.” Courtesy of Reebok |
Avatar: The Last Airbender debuted in 2005 and became a cultural phenomenon, set in a world split into four elemental nations: water, earth, fire and air. The long-lost Avatar Aang, along with his friends, journeys to master all four elements and restore peace amid the war waged by the Fire Nation. More than 20 years after its premiere, the series still resonates with multiple generations of fans.
The shoe lineup includes a $110 Club C 85 inspired by Appa, Avatar Aang’s sky bison and companion. The sneaker features a hairy suede upper, arrow detailing nodding to the creature, an embroidered elemental symbol on the heel tab and fluffy lining recalling Appa’s fur. Yip yip!
The Classic Nylon, also priced at $110, is an homage to the Four Nations and elements, with knit canvas-inspired underlays, hairy suede overlays, cracked leather details, a custom window box feature representing each element and interchangeable hook-and-loop tongue patches featuring elemental symbols.
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| Reebok x “Avatar: The Last Airbender.” Courtesy of Reebok |
Meanwhile, the $220 Insta Fury Pump 94 is inspired by Avatar Aang. It features mesh underlays, stretch canvas overlays, hairy suede accents, suede mesh lining and a glowing reflective arrow graphic on the vamp in homage to Aang’s tattoos.
Lastly, the $140 Engine A 26 is a performance-inspired silhouette influenced by Aang’s powerful Avatar State. The design includes suede underlays with printed and debossed detailing and glow-in-the-dark elements.
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| Reebok x “Avatar: The Last Airbender.” Courtesy of Reebok |
“Avatar: The Last Airbender has become much more than an animated series, it’s a cultural touchstone that continues to inspire fans around the world,” said Carmen Hardaway, global director of Reebok classics footwear and energy collaborations, in a statement.
“This collaboration was designed for the fans who grew up with the series and continue to celebrate it today. By pairing Reebok’s heritage silhouettes with storytelling aspects inspired by Aang, Appa, and the Four Nations, we created a collection that honors the craftsmanship, emotion and legacy that have made Avatar such an enduring phenomenon.”
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| Reebok x “Avatar: The Last Airbender.” Courtesy of Reebok |
At New York Comic Con, Paramount will have a dedicated Reebok x Avatar: The Last Airbender footwear wall in the Paramount+ booth footprint from Thursday to Sunday.
Available in unisex sizing, the collection launches on Wednesday at 10 a.m. ET on reebok.com.
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| Reebok x “Avatar: The Last Airbender.” Courtesy of Reebok |
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| Reebok x “Avatar: The Last Airbender.” Courtesy of Reebok |
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| Reebok x “Avatar: The Last Airbender.” Courtesy of Reebok |
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| Reebok x “Avatar: The Last Airbender.” Courtesy of Reebok |
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| Reebok x “Avatar: The Last Airbender.” Courtesy of Reebok |
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| Reebok x “Avatar: The Last Airbender.” Courtesy of Reebok |
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| Reebok x “Avatar: The Last Airbender.” Courtesy of Reebok |
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| Reebok x “Avatar: The Last Airbender.” Courtesy of Reebok |
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| Reebok x “Avatar: The Last Airbender.” Courtesy of Reebok |
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| Reebok x “Avatar: The Last Airbender.” Courtesy of Reebok |
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| Reebok x “Avatar: The Last Airbender.” Courtesy of Reebok |
Stream Avatar: The Last Airbender and The Legend of Korra on Paramount+ and Netflix! Try Paramount+ for FREE at ParamountPlus.com
