Karisma Hotels & Resorts’ Marketing Provider Announces Leadership Promotions

Premier Worldwide Marketing, the sales and marketing provider for Karisma Hotels & Resorts, has announced several promotions to its executive leadership team as it embarks on an ambitious growth trajectory, including at least five hotel openings in 2021. Elizabeth Fettes has been named chief marketing and sales officer and Marilyn Cairo and Rienk De Jong have both been named vice presidents of sales and marketing.

Following three years leading Karisma’s marketing efforts, in her new role as chief marketing and sales officer, Fettes will drive the company forward as it debuts major brands and new properties across the Nickelodeon Hotels & Resorts and Margaritaville Island Reserve brands. She will remain dedicated to developing solutions, driving results, increasing collaborations and streamlining communications to enhance brand performance across the portfolio, according to Premier Worldwide Marketing. Prior to joining Premier in 2018, Fettes oversaw the strategy and execution of the cruise experience across multiple channels and key audience segments for both Regent Seven Seas Cruises and Royal Caribbean Group with responsibility for building brand awareness and driving conversions globally.

As vice president of sales and marketing, Cairo will lead the division centered on properties including the El Dorado Spa Resorts, Generations Riviera Maya, Hidden Beach Au Naturel Resort and Nickelodeon Hotels & Resorts Riviera Maya, which is slated to open in June 2021. She joined the company in September 2017 as senior director of retail sales for North America and demonstrated an ability to deliver results through accountability and strategic platforms, which she will continue to leverage for retails, weddings, groups and more. Cairo’s travel industry career spans over 28 years. 

As vice president of sales and marketing, De Jong will lead the portfolio of brands including Nickelodeon Hotels & Resorts Punta Cana, Azul Beach Resorts and Margaritaville Island Reserve. With a tenure of 20 years, De Jong has risen through the ranks after joining the organization as director of sales and marketing for El Dorado Spa Resorts and is credited with bringing the “gourmet-inclusive” concept to the market. De Jong will continue to leverage partner connections and strategic initiatives for the organization as a whole. 

Both VPs will provide a strong strategic direction for Premier Worldwide Marketing, focusing on global sales strategy, marketing execution, hotel portfolio sales, owner relations, openings and broad revenue maximization strategies. 

Karisma Hotels & Resorts has a pipeline of Mexico and Caribbean openings slated this year, including the Nickelodeon Hotels & Resorts Riviera Maya in June 2021 and Margaritaville Island Reserve Cap Cana and Margaritaville Island Reserve Riviera Maya later in the year.

From TravelDailyNews International:

Premier Worldwide Marketing strengthens executive leadership team for Karisma Hotels & Resorts

Industry veterans to lead Karisma through historic expansion in 2021.

MIAMI – Premier Worldwide Marketing, the exclusive sales and marketing provider for Karisma Hotels & Resorts, announce the following promotions of its executive leadership team as it embarks on an ambitious growth trajectory, including at least five hotel openings in 2021. Elizabeth Fettes has been named Chief Marketing & Sales Officer for Premier Worldwide Marketing, and Marilyn Cairo and Rienk de Jong have both been named Vice Presidents of Sales & Marketing for the organization.

Following three years leading Karisma’s marketing efforts, in her new role as Chief Marketing & Sales Officer, Fettes will drive the company forward during its year of dynamic growth with major brand launches and new properties opening across the Margaritaville Island Reserve and Nickelodeon Hotels & Resorts brands. She will remain dedicated to developing tactical solutions, driving results, increasing collaborations, and streamlining communications to enhance brand performance across the portfolio. A seasoned leader in the luxury service industry, Fettes brings a wealth of experience in turnkey and innovative marketing solutions to a coveted global portfolio of hotels and resorts ranging in size from 72 suites to 650+ rooms that serve multiple consumers from families to adults-only to establish unique brand positioning and differentiators. Prior to joining Premier Worldwide Marketing in 2018, she oversaw the strategy and execution of the cruise experience across multiple channels and key audience segments for both Regent Seven Seas Cruises and Royal Caribbean Group with responsibility for building brand awareness and driving conversions globally.

As Vice President of Sales & Marketing, Marilyn Cairo will lead the division centered on properties including the El Dorado Spa Resorts, Generations Riviera Maya, Hidden Beach Au Naturel Resort and Nickelodeon Hotels & Resorts Riviera Maya, which is slated to open later this year. She joined the company in September 2017 as Senior Director of Retail Sales for North America and quickly demonstrated an ability to deliver results through accountability and strategic platforms, which she will continue to leverage for retails, weddings, groups and more. Cairo’s passion for the travel industry spans a career of over 28 years. 

As Vice President of Sales & Marketing, Rienk De Jong will lead the portfolio of brands including Azul Beach Resorts, Margaritaville Island Reserve, and Nickelodeon Hotels & Resorts Punta Cana. With a dedicated tenure of 20 years, De Jong has risen through the ranks after joining the organization as Director of Sales and Marketing for the El Dorado Spa Hotels & Resorts and is credited with bringing the now-famous gourmet-inclusive concept to the market. De Jong will continue to leverage partner connections and strategic initiatives for the organization as a whole.

Both Vice Presidents will provide a strong strategic direction for Premier Worldwide Marketing, focusing on global sales strategy, marketing execution, hotel portfolio sales, owner relations, openings, and broad revenue maximization strategies.

Karisma Hotels & Resorts, a leader in the travel industry, has a robust pipeline of Mexico and Caribbean openings slated this year, including the launch of Nickelodeon Hotels & Resorts Riviera Maya in June 2021 and Margaritaville Island Reserve Cap Cana and Margaritaville Island Reserve Riviera Maya opening later in the year.

“We are extremely proud of the work our executive team continues to deliver through some of the hardest times our industry has endured,” said Elizabeth Fettes, Chief Marketing & Sales Officer for Premier Worldwide Marketing, the exclusive marketing and sales provider for Karisma Hotels & Resorts. “I am grateful for the tireless contributions Marilyn and Rienk have made and will continue to contribute to cultivating our dynamic portfolio of luxury properties. We have a big year ahead of us and these promotions set us up for ultimate success.”

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More Nick: Karisma Previews New Nickelodeon Hotels & Resorts Riviera Maya Vacation Destination; To Open June 2021!

Original source: Travel Agent Central.

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Sonic Drive-In Launches 'Power Rangers Beast Morphers' Promotion

It’s time to unleash the beast at SONIC DRIVE-IN!

The popular North American drive-in fast food chain is now offering Power Rangers Beast Morphers toys with each Kids Meal purchase (known at SONIC as Wacky Pack Kids Meals).

Fans can collect four toys in total:

• Beast Morphers Red Ranger
• Beast Morphers Blue Ranger
• Beast Morphers Yellow Ranger
• Evox

Each of the core three Rangers will allow buyers to unlock a special battle damage effect where the helmet visors shatter just like a real fight scene! Each toy also comes packaged with special stickers and animation cards that fans can also collect.

The toys are available now at Sonic Drive-In restaurants, and will be on sale for a limited time only. Be sure to check your local Sonic Drive-In diner soon to pick up your Power Rangers Beast Morphers toys.

Power Rangers Beast Morphers will have 22 episodes, and air on Nickelodeon USA throughout 2019. Episodes currently air every Saturday at 8am ET on Nickelodeon.

Power Rangers Beast Morphers will also launch on Nickelodeon Germany, Switzerland and Austria on Monday 19th August 2019

Fans can check out the official Power Rangers Beast Morphers synopsis below.

Set in the future, a secret agency combines a newly discovered substance called “Morph-X” with animal DNA to create the Power Rangers Beast Morphers team. The Rangers must fight off an evil sentient computer virus bent on taking over the source of all Ranger power, the Morphin Grid itself. Featuring never-before-seen leather suits and an all-new beast-themed arsenal (including dynamic new Zords), fans should get ready for a season full of secret ops and morphinominal fun.

Power Rangers Beast Morphers stars Rorrie Travis as Devon the Red Ranger, Jasmeet Baduwalia as Ravi the Blue Ranger, Jackie Scislowski as Zoey the Yellow Ranger, Abraham Rodriguez as Nate, Colby Strong as Blaze, Liana Ramirez as Roxy, Kristina Ho as Betty, and Cosme Flores as Ben.

The Power Rangers Beast Morphers promotion follows Sonic Drive-In's Rise of the Teenage Mutant Ninja Turtles toy promotion in August 2018.

Connect with Power Rangers: powerrangers.com | Facebook | Twitter | Instagram | YouTube

More Nick: The Mighty Morphin Power Rangers Team Up with the Teenage Mutant Ninja Turtles in New Comic Series from BOOM! Studios!

Original source: Power Rangers NOW; H/T: Special thanks to @TheAGames10 for the news!

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Encantos Appoints Steven Wolfe Pereira as CEO; First 'Canticos' Consumer Products to Launch During Fall 2019

Encantos Appoints Steven Wolfe Pereira As Chief Executive Officer

The accomplished marketing, media and technology industry leader joins the premier direct-to-consumer multicultural family entertainment and education company to drive the next phase of growth and global expansion

Canticos, the award-winning Latino-inspired bilingual nursery rhyme brand from Encantos

March 11, 2019 08:30 AM Eastern Daylight Time

CULVER CITY, Calif.--Encantos Media Studios, PBC (“Encantos”), the leading family entertainment and education company building direct-to-consumer (DTC) brands for today’s multicultural world, today announced that Steven Wolfe Pereira has been appointed Chief Executive Officer, effective immediately.

Named by Adweek as one of the "50 Most Indispensable Executives in Marketing, Media and Tech" as well as one of the top Chief Marketing Technology Officers, Mr. Wolfe Pereira has more than two decades of experience building brands at the intersection of technology, entertainment, advertising, media and marketing. A Co-Founder of Encantos, Mr. Wolfe Pereira will assume day-to-day leadership of the Company and will also continue to serve as Chairman of the Board of Directors. He will be based in Culver City, California.

“This is the perfect time for Steven to become Encantos’ Chief Executive Officer. There has never been more demand for family brands that are culturally authentic and focused on engaging diverse audiences,” said Marlon Nichols, Managing Partner of Cross Culture Ventures. “The growing importance of multicultural audiences coincides with the other key trend, the rise of direct-to-consumer brands. Direct brands are digitally-native, data-driven, customer-obsessed and use content as a differentiator with the company’s mission at the heart of their story. With their unique fusion of culture, cause, connectivity, content and commerce, we couldn’t be more excited about the brands they are building and Steven joining will help take Encantos to the next level.”

“I’m delighted to see Steven step into the role of CEO for Encantos,” said Melanie Healey, Encantos Board Advisor. “He is a visionary leader who deeply understands the needs of today’s consumers. Now more than ever, brands matter – especially for kids and families. I'm looking forward to seeing him drive the next chapter of growth for Encantos.”

Founded in 2015, Encantos’ mission is to build family entertainment and education brands from the perspective of people of color. Focused on kids 14 and under, Encantos designs and develops global brands inspired by a world of cultures crafted by diverse creators telling authentic character-driven stories with universal appeal. Using a direct-to-consumer approach with an intellectual property to consumer products strategy, kids and families experience Encantos brands in multiple ways including content, publishing, e-commerce and consumer products. As a public benefit corporation (PBC), each Encantos brand supports a social benefit cause, giving back to the community.

The first Encantos property is Canticos, the award-winning Latino-inspired bilingual nursery rhyme brand. The 2019 Kidscreen winner for Best Digital Preschool Web / App Series, Canticos first launched in spring 2016 with apps, books and digital videos. Encantos later partnered with Nickelodeon to launch its acclaimed bilingual digital video series in spring 2018 across its digital preschool platforms including NickJr.com, the Nick Jr. app and Noggin, its video subscription service. Encantos and Nickelodeon are also developing the first Canticos collection of consumer products to launch in fall 2019, spanning categories including layette, toys, accessories, home, publishing and more.

“I’m thrilled by the opportunity to join Encantos during this pivotal moment when there is so much demand for diverse and purpose-driven family entertainment and education,” said Wolfe Pereira. “The two most important growth drivers of the 21st century will be diversity and digital. However, despite people of color being the majority of the world’s population, we still have a huge gap in having multicultural audiences accurately represented across content and commerce in an authentic way. Millennials may be the most diverse generation in history, but the children of millennials known as “Generation Alpha” are even more diverse. These are the kids born after 2010 who are immersed in technology from the beginning of their life. Their families want trusted brands that reflect their values, their culture and their tech-savvy lifestyle, and Encantos is uniquely positioned as a next-generation direct-to-consumer company fusing data, IP and CP to build beloved global brands that can be both fun and educational. As CEO, I can’t wait to work with our incredibly talented team so we can launch new brands and accelerate our momentum while creating long-term value for our all of our employees, customers, partners, investors and stakeholders.”

Before joining Encantos, Mr. Wolfe Pereira was the Chief Marketing and Communications Officer at Quantcast. Previously, he also served as the Chief Marketing and Communications Officer at Neustar (acquired by Golden Gate Capital) and at Datalogix (acquired by Oracle). Mr. Wolfe Pereira has also held executive roles at Publicis Groupe, Univision and Akamai Technologies. He began his career in finance, focused on technology, media and telecom mergers and acquisitions, working at firms including The Blackstone Group, Salomon Smith Barney (Citigroup) and Violy, Byorum & Partners. A passionate supporter of women and diversity initiatives as well as STEAM education, Mr. Wolfe Pereira serves as a board director of the Ad Council, the Interactive Advertising Bureau (IAB), the Kapor Center’s SMASH program and the Presidio Graduate School. He earned a B.A. from Tufts University, was a Fulbright Scholar and completed the Greater Boston Executive MBA Program at MIT’s Sloan School of Management.

Mr. Wolfe Pereira succeeds Nuria Santamaria Wolfe, an Encantos Co-Founder who has been serving as Chief Executive Officer since 2015. Ms. Santamaria Wolfe will continue serving as part of the Company’s executive team becoming Encantos’ new Chief Marketing Officer, effectively immediately. Ms. Santamaria Wolfe along with Co-Founder and Chief Creative Officer Susie Jaramillo have been the driving force behind the successful launch of Encantos’ first brand Canticos.

Encantos also announced the relocation of its corporate headquarters from San Francisco, California to Culver City, California, effective April 1, 2019. Known as “The Heart of Screenland”, Culver City has a storied history as a hub for creativity, technology and innovation and is home to such firms as Amazon Studios, Beats Electronics (Apple), PTTOW!, Sony Pictures Studios (originally MGM Studios) and XPRIZE.

About Encantos:

Encantos Media Studios, PBC (Encantos) is the leading family entertainment and education company building brands for today’s multicultural world. Dedicated to helping kids of diverse backgrounds see the very best of themselves, Encantos creates culture-inspired content that is nurtured into beloved global brands. Using a direct-to-consumer (DTC) approach, kids and families experience Encantos brands in multiple ways including content, publishing, e-commerce and consumer products. As a public benefit corporation (PBC), each Encantos brand supports a social benefit cause giving back to the community. For more information, visit www.encantosmedia.com. For more information on Encantos’ Canticos brand, visit www.canticosworld.com.

Watch Canticos now on NickJr.com and the Nick Jr. App!

More Nick: NOGGIN, Nickelodeon’s Preschool Subscription Service, Expands Educational Offerings with Addition of New Spanish-Language Content!

H/T: SYS-CON MEDIA.

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Rainbow And Kellogg's Team For "Regal Academy" Promotion

Rainbow has entered a promotional partnership with Kellogg's for Regal Academy to feature the popular animated series on the food manufacturing company's packaging, including on Rice Krispies cereal boxes, from Monday 31st October 2016 and Tuesday 7th February 2017!

The promotion will also include a competition where consumers can win a "Magic Regal" weekend and prizes everyday such as fashion dolls from Giochi Preziosi, DVDs from Koch Media and books from Fabbri Editore.

Regal Academy is a brand-new funny and exciting animated series (26 episodes X 26') from Winx Club creator Rainbow that brings classic fairy tale characters into the modern world. Using a a mixture of comedy, music and innovative animation techniques, the new show takes the familiar world of fairy tales and turns it upside down by adding a delicious and charming twist.

The action takes place through the eyes of Rose Cinderella, a average teenage girl who's as obsessed with shoes as she is fairy tales. But when she finds a key that unlocks a magical new world, she learns that fairy tales are not just in storybooks!

When Rose tumbles into Fairy Tale Land, she discovers something even greater--her own magical family legacy! Her grandmother Cinderella is headmistress of Regal Academy, where five famous fairy tale families come together to teach the next generation of princes and princesses how to become heroes... with a lot of help from their legendary grandparents.

Now Rose and her new best friends – Astoria Rapunzel, Joy Le Frog, Travis Beast, LingLing Iron Fan and Hawk Snowwhite, all of whom belong to the school's founding families – figure out how to fly dragons and outsmart witches, all while learning to use their magic and live up to their famous family names. Can they make the grade?

Created and produced by Rainbow in collaboration with Rai Fiction, Regal Academy premiered in Italy last May on Rai YoYo and has been sold in more than 120 countries. Nickelodeon acquired the global broadcast rights To Regal Academy in October 2015, and is currently rolling the all-new series on Nickelodeon channels globally, including on Nick USA, where the show debuted on Saturday 13th August 2016.

Rainbow's new IP also has more than 80 licensing agreements to its name.

Regal Academy is the latest property created and developed by Rainbow, the force behind Winx Club, whose consumer products sales generated more than US$2 billion at global retail last year.

In additional Rainbow news, the Italian animation studio has tapped toy company Simba Dickie Group to release the first products for its live action girls' series Maggie & Bianca Fashion Friends.

The new toy collection for Maggie & Bianca includes fashion art and crafts, role play, musical and electronic items. It also aims to embody the concept of "expressing yourself" by allowing girls to enter the world of the show and find and express their own style and personality.

The new toy line is now hitting shelves throughout Europe.

Source: License! Global; Additional source: Wikipedia (I, II).

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Sensational "Winx Club" Promotion Set For Launch In Singapore

Original Rainbow and Kilogrammedia Press Release via Licensing World:

Sensational Winx Club Promotion Set For Launch in Singapore!

Singapore is the latest country to launch promotional activity for the Winx Worldwide Reunion – the upcoming event that is exciting Winx fans across the globe!

Winx Club's mixture of family-friendly storylines, fashionable themes and beautiful animation have made it a massive hit in Singapore and across the world. Comprising seven TV series and three feature-length movies that mix 2D animation and CGI, Winx Club follows the adventures of a group of young fairies and combines action and adventure with comedy, appealing to girls from 4 to 10 right up to tween/teen.

Megcorp, the distributor for Winx Club in Singapore, has launched a competition which invites fans to use their creativity and imagination by taking a picture of themselves as their favourite Winx Fairy. A judging panel will decide on the winner, who will receive a dream ticket to the incredible reunion event!

The Winx Worldwide Reunion will celebrate the huge global popularity of the hit brand by bringing together fans from around the world. Competitions have already launched in several countries across the globe that offer a trip to the eagerly anticipated event as a prize.

The reunion will be held in the town of Jesolo, near Venice, from September 3rd to the 6th. Fans and their families from across the world will attend a special welcome party, take part in a fashion show and a creative lab and get involved with lots of singing, dancing and games!

Rainbow
Rainbow is a world leader in the kids' entertainment industry, dedicated to TV and feature film productions, along with managing global distribution for its ancillary rights. Rainbow's successful distribution of its content in diverse media including TV, theatre, and the Internet, as well as in the consumer products industry, has led to the company being top ranked on the yearly Global Licensor List worldwide, and 1st in Europe. Rainbow's property list includes: Winx Club, Tommy & Oscar, Prezzy, Monster Allergy, Huntik Secret and Seekers, PopPixie, Maya Fox, Gladiators of Rome and Mia and me. The company is headquartered in Italy, with subsidiaries in Moscow, Hong Kong and Singapore. www.rbw.it

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