Wednesday, January 23, 2008

Nickelodeon To Have A Global Brand Refresh In 2008

From Mainframe:

Jan 08 News

First off we'd like to say a big thanks to all our clients and collaborators who made 2007 Mainframe's best year by a distance.

The new year sees us kicking off in fine fettle too, with the hugely prestigious Nickelodeon global brand refresh getting underway. Mainframe will be working with with both the Nickelodeon UK and US teams and the new look will roll out across all 21 Nickelodeon territories towards the end of 2008.

Nickelodeon UK To Air Nick's Big Green Thing Week

From Broadcast Freelancer:

Wised Up the kids indie, is producing 2 thirty minute documentaries exploring climate change for Nickleodeon. The shows, commissioned by Nickleodeon’s UK managing director Howard Litton, will see David de Rothchild setting challenges for kids to find everyday evidence of global warming, then help them find ways to tackle it. The children will present these findings to secretary of state for environment, food and rural affairs Hillary Benn.

Also, from C21 Media:

Nick airs green week 17 Jan 2008

Nickelodeon UK is to launch a large-scale multimedia environmental initiative called Nick's Big Green Thing, teaming up with adventurer David de Rothschild on a doc that will lead a week of environmental programming on the net.

Also, from Broadcast:

Nick News returns to take on climate change

Nickelodeon is reviving its award-winning factual strand Nick News for a special season tackling global warming