Paramount is heading to Brand Licensing Europe (BLE) 2025, and to celebrate, they shared some of their exciting upcoming plans for a raft of iconic properties with Licensing World!
Paramount Consumer Products & Experiences
ukcpmarketing@paramount.com
Stand A121
Paramount, a Skydance Corporation, continues to lead in storytelling and innovation, delivering engaging content for all ages. With a portfolio of iconic and fresh IP, Paramount Consumer Products & Experiences offers opportunities that captivate fans and inspire partners alike.
Building on the unstoppable momentum of Paw Patrol, the holiday season will welcome A Paw Patrol Christmas, a brand-new hour-long special coming to Nick Jr. and Paramount+, as well as UK cinemas on 7th November 2025. This autumn/winter brings fresh excitement with the launch of the new Fire Rescue theme, followed in spring 2026 by the introduction of Search & Rescue, complete with a new HQ in Adventure Bay, new vehicles and more high-energy adventures. These content highlights will be joined by new specials in 2026, all leading into the eagerly anticipated Paw Patrol: The Dino Movie. Arriving exclusively in UK cinemas on 7th August 2026, the third film in the franchise features an all-star cast including Mckenna Grace, Terry Crews, Meredith MacNeill, Jameela Jamil, Paris Hilton, Snoop Dogg, Bill Nye and franchise veteran Ron Pardo. Off-screen, the multi-year To the Rescue campaign from Spin Master Entertainment and Paramount will continue, supporting parents in fostering teamwork, problem solving and imagination in toddlers. In the UK, location-based entertainment will expand with the first Paw Patrol-themed land opening at Chessington World of Adventures in 2026.
Celebrating the Dora franchise's 25th anniversary, the summer of 2025 brought a wave of new launches and fresh adventures. Since July, new consumer products spanning apparel, toys and publishing have hit the shelves. The Great Dora Fiesta also marked the release of the live-action feature film Dora and the Search for Sol Dorado on Paramount+, alongside the third season of the CG-animated series, Dora, a new Diego special and a new album of songs. The momentum continues this Q4 with the launch of a fourth Dora season, introducing new thematics including mermaids, accompanied by an hour-long global mermaid cinema event featuring four exclusive episodes, arriving in the UK on 3rd October 2025. Fans can keep enjoying fresh digital content across Dora's official YouTube channel, Nick Jr. and Toymation. Looking ahead to October, the franchise will once again support girls' education through International Day of the Girl and The Dora Fund. October will also see the launch of Dora: Rainforest Rescue, a new video game adventure from Outright Games. Momentum will carry forward into 2026 and beyond, with a new cross-company campaign, specials, seasons and collaborations and activations planned to keep fans engaged and inspired.
SpongeBob SquarePants is also making a splash this festive season with The SpongeBob Movie: The Search for SquarePants, arriving in UK cinemas on 26th December 2025. SpongeBob and friends dive into a world of haunted shipwrecks, mythological monsters and spine-tingling surprises, facing the villainous ghost of the Flying Dutchman, voiced by Mark Hamill. In 2026 and beyond, the franchise will continue with new seasons and the launch of the Bikini Bottom Bites retail programme, bringing SpongeBob's most iconic eats to life in a cross- category product lineup, ensuring the franchise delights fans across all platforms.
The Teenage Mutant Ninja Turtles (TMNT) are set for another action-packed chapter as Season Two of Tales of the TMNT returns this Q4. Building on the success of the critically acclaimed 2023 feature film TMNT: Mutant Mayhem and ahead of its upcoming sequel, due in cinemas 9th September 2027, the series is part of a packed slate for the heroes in a half shell. Paramount Consumer Products will launch a comprehensive global marketing campaign celebrating the multi-iteration franchise that generations of fans have grown to love. The Turtles' cinematic universe will expand further with a second theatrical, an adaptation of The Last Ronin, now in development. Beyond film and TV, an always-on strategy will deliver more YouTube releases and a dynamic gaming slate, building on the success of previous Fortnite integrations like the recent Snoop Dogg collaboration.
The Avatar: The Last Airbender franchise celebrates its 20th anniversary this year with new digital content, immersive experiences and exclusive products and games. Avatar: The Last Airbender in Concert arrived in the UK and globally, with more dates set for 2026, while YouTube is set to launch new Chibi-style shorts and a short-form Roblox series. Fans can also look forward to a new toy line from Jazwares and a Magic: The Gathering set launching in November. The momentum continues with The Legend of Aang: The Last Airbender arriving in cinemas on 9th October 2026, the animated series Avatar: Seven Havens in development and a return to Fortnite via Unreal Editor in 2026.
Star Trek marks its 60th anniversary in 2026 with a galaxy-sized campaign celebrating six decades of storytelling and innovation. Highlights include exclusive products, global fan events and the Paramount+ debut of Star Trek: Starfleet Academy, following a new class of cadets coming of age in the legendary universe.
Readers are invited to connect if they see opportunities to fill category gaps on existing franchises or want to join Paramount on newer adventures.
Shop all your Nickelodeon and Paramount faves: ParamountShop.com.
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