Global Partnership Announcement | Arsenal x Paramount+ | Paramount+ Global
Paramount+ has become an Official Partner of Arsenal in a landmark deal which merges the worlds of football and entertainment for supporters around the world.
The partnership will see Arsenal players, club legends and supporters come together to celebrate some of Paramount+’s iconic series including Landman, starring Billy Bob Thornton, Demi Moore and Sam Elliott, and Guy Ritchie’s smash hit MobLand, starring Tom Hardy, Helen Mirren and Pierce Brosnan.
Arsenal will also work with Paramount+ on a series of social media campaigns, and supporters will also see Paramount+ branding featured in-stadium during men’s and women’s match days across the big screens, match day programme features and other stadium experiences and activations.
Thierry Henry, an Arsenal soccer legend, has today narrated a promotional vid titled “For the Love of the Team.”
“We’re beyond excited to unite Paramount+ and Arsenal– two global iconic brands with supporters that live and breathe passion,” said Marco Nobili, Executive Vice President and International General Manager of Paramount+. “With hit series like SpongeBob, South Park, Landman, Yellowstone and more, we’re creating experiences that celebrate teamwork, elevate the game and connect supporters.”
Paramount struck a similar deal with David Beckham last year, which saw Beckham host an alternative telecast to CBS Sports‘ Champions League coverage.
The news comes just a few days after the newly-minted Paramount-Skydance won rights to show the Champions League in the UK and Germany following a heated auction, which is set to run from 2027-2031 and is reported to have cost the studio well in excess of the current $1.3BN deal in place with Warner Bros. Discovery’s TNT Sports.
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