MERLIN ENTERTAINMENTS AND PARAMOUNT JOIN
FORCES TO CREATE UK’S FIRST AND ONLY PAW
PATROL® LAND
• Multi-million pound investment will see new PAW Patrol-themed land open at Chessington World of Adventures Resort in 2026
• Partnership expands Merlin’s offering to families with pre-school children, a key demographic for future growth
Merlin Entertainments, a world leader in branded entertainment destinations, has announced a new partnership with Paramount to bring PAW Patrol – the number one pre-school brand in the UK and globally, produced by Spin Master Entertainment – to one of its leading UK theme parks in 2026. The introduction of the famous pups to Chessington World of Adventures Resort through the creation of the UK’s first and only PAW Patrol themed land, will surprise and delight families with young children across the country.
This major new collaboration is part of Merlin’s strategy to work with owners of leading intellectual property (IP) to bring these premium brands to life in key locations across the world and comes hot on the heels of its recent global partnership with Minecraft. It also signals the company’s ambition to broaden its offering to families with pre-school children, increasing its appeal with this key demographic.
Chessington World of Adventures is the UK’s only attraction to offer a theme park, zoo, aquarium and themed hotels, and is uniquely placed to strengthen its appeal to young families through the addition of this popular preschool brand. The development at Chessington will include the creation of first-of-its-kind concepts, not only with four PAW Patrol-themed rides, but also guest accommodation and a customised retail offer, all of which will bring the brand to life.
Fiona Eastwood, Chief Executive Officer of Merlin Entertainments, said: “We’re delighted to be joining forces with Paramount to bring PAW Patrol to life in one of our most popular UK theme parks. The partnership reinforces our position as the preferred partner for the world’s most beloved brands and builds on our expanding offer to families with younger children, who are a key audience for us as part of our future growth plans. We look forward to welcoming guests to Chessington to enjoy this exciting new land.”
Marie Marks, SVP, Global Experiences at Paramount, said: “We are so excited to see the iconic PAW Patrol brand come to life at Chessington World of Adventures, and incredibly pleased to be partnering with Merlin Entertainments to bring these beloved pups to their first fully themed land in the UK. Chessington World of Adventures and Nickelodeon have a deep commitment to creating entertainment that families can enjoy together, and we are delighted that this new themed land will immerse young visitors in their very own PAW Patrol adventure.”
The themed, immersive PAW Patrol land is being developed through close collaboration between the creatives at Paramount and the innovators in Merlin Magic Making, who together have vast experience in reaching new audiences through bold and captivating concepts.
ENDS
About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences.
See www.merlinentertainments.biz for more information.
About Paramount Location-Based Entertainment & Experiences
Paramount Location-Based Entertainment & Experiences brings Paramount’s stories and franchises to life across experiential touchpoints, including theme parks, hotel & resorts, water parks, cruises, pop-ups, attractions, themed restaurants, Broadway musicals, touring shows, and more. Driven by iconic consumer brands, Paramount Location Based Entertainment & Experiences operates globally with more than 50 restaurants, 7 hotels & resorts including Nickelodeon Punta Cana, Nickelodeon Riviera Maya and Paramount Hotels in Dubai, theme parks and family centers across the US, the UK, Spain, Germany, Australia, Italy, Belgium, China and Malaysia and stage shows including Mean Girls The Musical, The SpongeBob Musical, Clueless, The Musical, and the family touring hit PAW Patrol Live!
About PAW Patrol
PAW Patrol follows the adventures of a tech-savvy boy named Ryder and his team of heroic rescue pups who are ready to save the day. Whenever there’s trouble, pups Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest and Tracker are ready for action, no matter what comes their way. With a mission to work together to keep Adventure Bay safe, no job is too big, and no pup is too small.
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PAW Patrol fans can stream full PAW Patrol episodes on Paramount+. Try it FREE today at ParamountPlus.com.
Shop all things PAW Patrol on the official Paramount Shop.
Subscribe to the official Rubble & Crew YouTube channel!: https://www.youtube.com/@RubbleOfficial
Originally published: May 01, 2025.
H/T: License Global.
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