Monday, January 08, 2024

Paramount To 'Set The Stage' For 'Avatar: The Last Airbender' Comeback Later This Year

Avatar: The Last Airbender is set to make a major comeback over the next few years, with a series of movies set in the Avatarverse in the pipeline from Avatar Studios, the first of which, a currently untitled film featuring Avatar Aang and the rest of the Gaang as adults.

Avatar: The Last Airbender

Although the release of the first Avatar: The Last Airbender movie is currently set to release in theaters on October 10, 2025, which is still a fair bit away at the time of posting, it seems that Paramount has some big plans for Avatar: The Last Airbender later this year!

Speaking to Toy World Magazine, Jamie Drew, executive vice president, Consumer Products & Experiences, Paramount Global, revealed that Paramount will be "setting the stage" for the long awaited reinvention of the iconic franchise later this year! Whilst Drew didn't give specifics, it seems like promotions for the movie are set to start later this year!

Stream Avatar: The Last Airbender and The Legend of Korra on Paramount+ and Netflix! Try Paramount+ for FREE at ParamountPlus.com

Listen to the brand new podcast, Avatar: Braving the Elements!



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Paramount Details 2024 Highlights For 'PAW Patrol' and 'Rubble & Crew'

After celebrating its monumental 10th anniversary in 2023, PAW Patrol continues its reign as the No. 1 preschool property, according to Circana, capturing hearts worldwide. Content is reaching new heights with captivating themes such as Jungle Pups and Rescue Wheels, promising fresh and thrilling adventures for its young audience. Paw Patrol: The Mighty Movie is also coming to Paramount+ UK and Sky just in time for the Easter holidays, giving fans even more opportunities to celebrate.

PAW Patrol

In 2024, Paramount's campaign theme is 'Heroes in Training', focusing on bringing new fans to the franchise, while the back half of the year unveils a special girls-focused marketing plan that will ensure all Paw Patrol enthusiasts feel the magic of the show.

Last year's partnerships were just the beginning and Paramount is expanding its collaborations in 2024. Joining forces with Twinkl, Calm and Dogs Trust, Paw Patrol is set to deliver even more engaging content and meaningful connections for fans of all ages during a year filled with bravery, friendship and endless tail-wagging fun.

PAW Patrol: Heroes in Training

Meanwhile, Rubble & Crew, the highly anticipated spin-off series from preschool franchise Paw Patrol - produced by Spin Master Entertainment - follows the adventures of fan-favourite English bulldog Rubble and his construction crew family. This new series expands Rubble's world with storytelling that digs into amazing construction projects and the importance of family, combined with fun adventures and messy demolition that preschoolers will love. The show was an overnight success when it launched on Nick Jr. and Paramount+ and comes to Milkshake! in Q1, with toys launching later this year.

Rubble & Crew

Speaking to Toy World Magazine, Jamie Drew, executive vice president, Consumer Products & Experiences, Paramount Global, said: "We have a lot in the works for Paw Patrol in 2024, which, after 10 years, continues to be the No. 1 global pre-school toy property. Firstly, in partnership with Spin Master, we're kicking off a year-long franchise campaign called Heroes in Training. The messaging will focus on core attributes of the show and reinforce Paw Patrol as a brand that parents can trust to teach children how to become everyday heroes. The campaign will include a retail extension across several classes of trade. We will also launch the newest theme, Jungle Pups, which we'll support across Toy, Apparel and Accessories."

"We have a girls-focused campaign arriving in the latter part of the year. With half of the Paw Patrol audience being girls, and coming off the Skye movie focus, we see an opportunity to super-serve our Paw Patrol girl fans across key categories such as Apparel, Accessories, Novelty Toy and Arts & Crafts. We've worked with the leading mindfulness app, Calm, to create Calm x Paw Patrol. The pups will reinforce the message that looking after kids' mental health is important while supporting parents with the bedtime wind down routine. Launched successfully last year, more content is coming this year as well as some cute retail activations developed in partnership with Hunter Price, which has come on board to provide a truly cross category offering. We're also expanding the Paw Patrol universe with a new line of consumer products connected to Rubble & Crew, the first spin off series produced by Spin Master Entertainment which launched last year to amazing ratings. Rubble & Crew will be heading to Milkshake! early this year followed by CP in the latter half of 2024."

PAW Patrol: Jungle Pups

Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!

Paramount+ is also available with Sky Cinema at no extra cost.


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Nickelodeon Asks Fans to Be 'Like a Sponge' to Celebrate SpongeBob's 25th Anniversary

Fans are invited to dive into a Bikini Bottom celebration as SpongeBob SquarePants turns 25 in 2024. The positivity of SpongeBob is embraced with Paramount's new campaign hook, 'Like a Sponge', which encourages everyone to channel their inner SpongeBob and sprinkle a bit of his sunny optimism across their lives.

'SpongeBob SquarePants' cast

The brand-new toy line captures the essence of SpongeBob's playful spirit. SpongeBob is also breaking new ground with exciting collaborations and partnerships that embody everything SpongeBob, spreading laughter, embracing differences and soaking up the good vibes.

"SpongeBob turning 25 is a monumental milestone," Jamie Drew, executive vice president, Consumer Products & Experiences, Paramount Global, told Toy World Magazine. We're celebrating by painting the world yellow with a global marketing campaign that gives fans the opportunity to 'be a little more SpongeBob'. SpongeBob is a brand (and character) that people gravitate towards for its optimism and positivity: we will celebrate this all year long."

"We've had a lot of interest in Operation Sea Change and have just announced our latest partnership with Ecoegg, the environmentally friendly laundry brand, which is launching a range of products in support of this initiative," added Drew. "We're also currently signing defining global partnerships with some of the biggest brands and we have an exciting UK initiative aligned to one of the biggest sporting events of the summer. Stay tuned for more info. New SpongeBob content will also roll out in the future, with the next theatrical release coming in 2025."

Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it FREE at ParamountPlus.com.


Listen to The SpongeBob Musical here!

CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!


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Paramount+ Set To Debut 'Tales of the Teenage Mutant Ninja Turtles' During Q3 2024

Paramount+ is slated to premiere Tales of the Teenage Mutant Ninja Turtles during the third quarter of 2024, Paramount Consumer Products has revealed in the January 2024 issue of Toy World Magazine!

Tales of the Teenage Mutant Ninja Turtles

Tales of the Teenage Mutant Ninja Turtles is a new 2D animated series based off of Teenage Mutant Ninja Turtles: Mutant Mayhem. Reprising their roles from the film for the series are Micah Abbey, Shamon Brown Jr., Nicolas Cantu and Brady Noon as the four Teenage Mutant Ninja Turtles, Donatello, Michelangelo, Leonardo, and Raphael, respectively.

In the series, the Turtles will be challenged like never before as Leo, Raph, Donnie and Mikey each go it alone for the first time. Faced with new threats and teaming up with old allies, the Turtles will discover who they really are when they don’t have their brothers at their sides. Fans can expect the same humor and brotherhood they loved in the film.

Tales of The Teenage Mutant Ninja Turtles currently has two seasons in the works, and will take place between the events of the feature film Teenage Mutant Ninja Turtles: Mutant Mayhem and the forthcoming sequel. The series is slated to premiere on Paramount+ in 2024.

Paramount Consumer Products will also be "doubling down" on Teenage Mutant Ninja Turtles in 2024 to celebrate the iconic franchise's 40th anniversary. PCP is laser focused on serving the new generation of fans, so fans can expect to see a number of retail marketing and experiential plans. PCP are continuing to expand ranges: they recently launched with core toy, limited apparel and a small number of secondary toys, but this year is all about expanding, especially around Back To School season, where they see a real opportunity for Teenage Mutant Ninja Turtles. After an amazing slate of gaming integrations for last year's launch, including Roblox, Minecraft and Fortnite, they are also continuing in 2024 with a new release with Outright Games.

Show Your Shell

Paramount kicked off its Show Your Shell campaign at the end of last year, offering fans the chance to show which Turtle they most relate to. In February, TMNT: Mutant Mayhem will be landing on Paramount+ in the U.K., bolstered by even more pizza-powered partnerships. Paramount is celebrating all year with new weekly content drops on the TMNT YouTube channel, which already boasts nearly 3m subscribers.

There will also be an entire year of expanded product ranges, significant back-to-school programmes and exclusive activations that will have fans old and new alike shouting 'Cowabunga'.

Stream the Teenage Mutant Ninja Turtles Universe, including Mutant Mayhem on Paramount+! Try it FREE at ParamountPlus.com!


Subscribe to the Teenage Mutant Ninja Turtles OFFICIAL YouTube channel - the ultimate home for all things TMNT! Here you’ll find Leonardo, Michelangelo, Raphael, and Donatello’s best moments from all your favorite TMNT series. Join the Teenage Mutant Ninja Turtles in their fight against evil, and be the first to get notified of exclusive original content you won’t find anywhere else! https://at.nick.com/TMNTSubscribe


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Week 2, 2024 | What's On Nick | Nickelodeon Premiere Highlights

Your guide to What's New on Nickelodeon for the week of Monday, January 8 - Sunday, January 14, 2024!



For Nickelodeon's full January 2024 highlights, click here!

For Nickelodeon's upcoming highlights, click here!

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All times ET/PT.

Monday, January 8, 2024

10:00 a.m. - PAW Patrol - Jungle Pups: Pups Find A Hidden Jungle: Tracker stumbles into a hidden jungle. Its animal inhabitants are frightened by the rumblings of an impending volcano. It’s up to Ryder and the pups to use their new animal vehicles to rescue the creatures from the hot lava and save their home. (#1003; Launch of "Jungle Pups" theme)

Tuesday, January 9, 2024

10:00 a.m. - PAW Patrol - Jungle Pups: Pups Save The Big, Big Animals: When the Hidden Jungle animals appear to be uncharacteristically frightened, Marshall discovers a sabre-tooth tiger has been stalking them. And the big-fanged tiger is not the only creature strangely awakening from long, long ago. (#1006)

Wednesday, January 10, 2024

3:01 a.m. on Paramount+:

- The Loud House (Season 6)
- The Really Loud House (Season 1)

10:00 a.m. - PAW Patrol - Jungle Pups: Pups Save The Meerkat Pirates/Jungle Pups: Pups Save A Hum-Hippo: Arrby recruits a crew of Meerkats to gather magical seeds. It’s up to the Pups to recover the seeds and rescue Arrby and crew. Mayor Humdinger wants a hippo as his new hench-animal, but needs a rescue when it gallops off with Humdinger on his back. (#1007)

7:00 p.m. - Tyler Perry's Young Dylan - Rhyme It And They Will Come: during the launch of their label, Dylan (Dylan Gilmer) and Rebecca (Celina Smith) must secure a new venue before it’s too late. (#418.)

7:30 p.m. - NFL Slimetime - Week 19: Join hosts Nate Burleson and Young Dylan to find out who’s taking home the slimiest trophy in sports, the NVP.  Then watch as the end zones become the “slime zones” and see NFL highlights, interviews, and game picks as you've never seen them before. (#319)

Podcast - Ned's Declassified Podcast Survival Guide: Dive back into the classic Nickelodeon show to relive all the wacky moments, lessons learned, and all the crushes had. Whether you're a nostalgic fan or discovering the show for the first time, join us for a wild ride through the halls of James K. Polk Middle School. Get ready for some new survival guide tips, tricks, and ridiculous anecdotes from the ultimate podcast survival guide.

Thursday, January 11, 2024

3:01 a.m. on Paramount+ - NFL Slimetime (Season 3): Week 19

10:00 a.m. - PAW Patrol - Jungle Pups: Pups Save A Golden Sweetie/Jungle Pups: Pups Save The Giant Ants: The pups rescue Sweetie when she sneaks into the Hidden Jungle and finds a mysterious orb which causes everything she touches to turn to gold. The Pups must save a colony of giant ants from destroying the Hidden Jungle and themselves. (#1008)

Additional Programming Notes

TBA

Promos & Continuity: