New lines will launch in line with Paramount Pictures’ animated feature film release, Teenage Mutant Ninja Turtles: Mutant Mayhem, in summer 2023.
As part of the three-year contract extension between Sambro and Paramount Consumer Products announced earlier this year, Sambro International will launch a new range of toys based on the Teenage Mutant Ninja Turtles franchise.
Timed to coincide with the highly anticipated movie Teenage Mutant Ninja Turtles: Mutant Mayhem, coming to cinemas in August 2023, Sambro will launch a new range of plush, novelty, stationery and outdoor toy lines featuring characters from the much-loved film and TV franchise. Plush, stationery and novelty lines will launch first, followed by outdoor lines in the following seasons.
The range will be rolled out across the UK, Netherlands, France and Germany, and will be available in stores from summer 2023.
The plush range, featuring Donatello, Leonardo, Raphael and Michelangelo, includes 28cm character toys in standing poses, made from a durable, tough and wipeable Tricot fabric. There’s also a selection of TMNT Lil’ Bodz toys; Sambro’s successful own range of plush toys characterised by their small bodies and oversized heads.
Sambro’s extensive Teenage Mutant Ninja Turtles stationery range features dynamic Turtles designs packed full of attitude. The line includes pens and pencils, notebooks, pencil cases, erasers and more.
Hero products in the range include the TMNT Triple Layer Pencil Case in a classic TMNT design, with zip closing and a selection of branded stationery inside. There’s also a metallic notebook and shaped notebook with pen. The stationery range is complemented by the Puzzle Palz novelty collectibles; four character licensed jigsaw erasers can be built up and taken apart, providing hours of fun.
The three-year agreement across the UK & EMEA regions between Sambro and Paramount Consumer Products will see the development and distribution of Teenage Mutant Ninja Turtles products until December 2025.
“Paramount Consumer Products has an impressive portfolio of amazing brands that we are already lucky to work with, and we’re excited to now add Teenage Mutant Ninja Turtles to the mix,” said Clare Rix, Brand and Licensing director at Sambro. “We have been working closely with the hugely talented Paramount team over the recent months to develop this exciting plush, stationery and novelty toys line-up, which we know will be a huge success with retailers, kids and parents.”
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After years of being sheltered from the human world, the Turtle brothers set out to win the hearts of New Yorkers and be accepted as normal teenagers through heroic acts. Their new friend April O’Neil helps them take on a mysterious crime syndicate, but they soon get in over their heads when an army of mutants is unleashed upon them.
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Original source: Toy World Magazine.
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