Relaxation app will feature PAW Patrol content exclusive to the app.
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| 'PAW Patrol' pups | Paramount Consumer Products, Calm. |
Paramount Consumer Products and Calm, a mental health brand for sleep, relaxation and meditation, will create an exclusive collection of PAW Patrol content.
Available now on Calm as part of the Calm Kids library, the original audio series is narrated by PAW Patrol’s pups, Chase, Marshall, Rubble, Skye, Zuma and Rocky. The PAW Patrol content is available in English to Calm’s global subscriber base and aims to encourage a relaxed bedtime routine and aid a restful night’s sleep.
Kicking off the new series is a sleep story, “Rubble’s Dream Adventure,” along with three meditations – “Dig Out of It,” “I’m Okay!” and “Preparing for a Mission” – designed to calm children’s worries by teaching breathing techniques, sensory awareness practice and provide reassurance that it’s okay to make mistakes.
“This first collaboration between PAW Patrol and Calm marks the beginning of a special partnership which aims to help ease the wind-down routine at bedtime, whilst providing young children with valuable tools to navigate their worries and empower them to embrace daily adventures with joy and ease,” says Rebecca Jenkins, Senior Director, Retail and New Business, Consumer Products, Paramount U.K. “What better way to engage them in this than through their favorite PAW Patrol pups.”
“We are thrilled to partner with Paramount Consumer Products and the heroic pups of PAW Patrol to help more families benefit from the transformative power of mindfulness and a great night’s sleep,” says Greg Justice, Chief Content Officer, Calm. “This special collection of meditations and sleep stories, which further expands the Calm Kids content universe, is sure to delight little listeners and parents alike.”
2023 marks the 10-year anniversary of PAW Patrol, which is produced by Spin Master Entertainment. The series is broadcast in over 180 territories and 30 languages.
PAW Patrol fans can stream full episodes of PAW Patrol on Paramount+. Try it FREE today at ParamountPlus.com.
Original source: License Global.
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