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| Marshall the PAW Patrol Pup Balloon In Macy's 99th Annual Thanksgiving Day Parade |
SpongeBob SquarePants and his beloved pet snail, Gary, once again soared above the New York City skyline this Thanksgiving morning. This optimistic sea sponge was all smiles as he returned for his 21st appearance ready for some F.U.N. with his pet snail Gary before he sets off on a deep-sea theatrical adventure to the underworld in The SpongeBob Movie: Search for SquarePants this Christmas.
SpongeBob and Gary the Snail were joined by Marshall, the heroic firefighter dalmatian pup from PAW Patrol, produced by Spin Master Entertainment, delighted live spectators and viewers across the country.
Dora, the first Latina character to ever appear in the Parade, along with her friends, including Boots, Map and Backpack, also returned, bringing the wonders and fun of the rainforest to the streets of New York with DORA’s Fantastical Rainforest, a vibrant, eye-catching float and balloon hybrid element. Entertaining the audience from the float was powerhouse Brazilian pop star, Luísa Sonza.
The fan-favorite pizza-loving Teenage Mutant Ninja Turtles also emerged once again from the sewers onto the streets of the Big Apple with World of the Teenage Mutant Ninja Turtles, a vibrant multilevel float inspired by the hit animated series Tales of the Teenage Mutant Ninja Turtles, streaming now on Paramount+. The Heroes in a Half Shell were joined by Trailblazer Busta Rhymes.
Gabby & Pandy Paws from DreamWorks Animation's hit series, Gabby's Dollhouse also returned to the Parade to entertain spectators.
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| SpongeBob & Gary Balloon In Macy's 99th Annual Thanksgiving Day Parade |
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| Dora the Explorer with Backpack and Map In Macy's 99th Annual Thanksgiving Day Parade |
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| Luísa Sonza Riding the DORA’s Fantastical Rainforest Float In Macy's 99th Annual Thanksgiving Day Parade |
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| Marshall the PAW Patrol Pup Balloon In Macy's 99th Annual Thanksgiving Day Parade |
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| Busta Rhymes Riding the World of the Teenage Mutant Ninja Turtles Float In Macy's 99th Annual Thanksgiving Day Parade |
The 99th Macy’s Thanksgiving Day Parade aired Thursday, Nov. 27 at 8:30 a.m. ET (in all time zones) in the U.S. on NBC and streamed on Peacock. For more information, visit macys.com/parade.
Macy's Thanksgiving Day Parade will celebrate its 100th march in 2026, continuing a tradition that has brought joy and lasting memories to generations worldwide. Although it began in 1924, the Parade was canceled in 1942, 1943 and 1944 due to World War II. During that time, materials that would have been used in the celebration, including rubber, were dedicated to the war effort.
Ahead of the 100th march in November 2026, iconic Macy's Parade elements from its storied history also returned to the streets of Manhattan for this year's celebration. The talented team at Macy's Studios reintroduced and reimagined beloved balloon elements from some of the Parade's earliest marches delighting fans of all ages, including Rainbow and Greybow Trouts, the Happy Hippo Triple Stack, Wigglefoot, and Freida the Dachshund by Macy's in partnership with The Farmer's Dog. A unique new float element, in collaboration with Goldfish, also joined this year's lineup.
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Originally published: November 28, 2025 at 02:53 GMT.
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