Launched on Sunday 29th November 2015, Nickelodeon Play is available to download for free from the Apple app store for iOS devices and Google Play for Android devices.
While Nickelodeon Play, formally the Nick App, is free to download throughout the region, OSN subscribers also have access to full-length episodes of hit Nickelodeon shows such as "SpongeBob SquarePants" via their OSN credentials.
Nickelodeon Play features a neat functionality, including an innovative tile layout that can be swiped in any direction, promotes discovery and exploration and offers kids instant and on-demand access to more than 1,000 pieces of Nickelodeon-themed content in both English and Arabic. In addition to exclusive content for OSN subscribers, there will be original skits and sketches, behind-the-scenes clips from Nick stars and animated characters, and new games.
Since launching on iOS in the US in 2013, the app has amassed more than 17 million downloads to date, rolling out internationally across the UK, Latin America, Northern Europe and Australia. The goal of the app was to go beyond free video viewing, and instead offer more interactive content not seen on television - whenever and wherever the user wants it. As a result, it was honoured with a Creative Arts Emmy in the Outstanding Creative Achievement in Interactive Media category in September 2013, as well as a Broadcast Digital Award in 2014 and a Meffy Sector Award in 2015.
Nickelodeon Play is part of the Viacom Play Plex suite of mobile TV apps.
Nickelodeon HD is available exclusively on OSN in the MENA region.
Additionally, Nickelodeon UK has renamed the UK & Irish version of the Nick App to Nick Play! The update is available to download through the Apple and Google Play app stores.
Original source: RegularCapital.com; Additional sources: C21 Media, TBI Vision, Advanced Television, Communicate Online, Digital TV Europe, DigitalProductionME.com, Broadband TV News.
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