The huge potential for the JoJo Siwa licensing programme has been underlined by two successful meet and greet appearances by the YouTube star – her first in the UK – organised by Nickelodeon and Claire’s Accessories.
Last week saw JoJo make two appearances at Manchester’s Old Trafford Centre store and in a special branded bus outside Birmingham’s Bull Ring – attracting over 500 fans on both days! Some fans made the trip from Scotland and Ireland, and even as far as from Dubai, just to see JoJo.
A new bow was on sale at the Claire’s stores especially for the two days (pictured below with some of the fans at the Manchester event), with fans buying a bow to then receive a wristband for the meet and greet entry.
In addition, new JoJo bags were also available, with Nickelodeon reporting sell outs for both bows and bags.
While the main focus of JoJo’s visit was to promote the partnership with Nickelodeon and Claire’s, she also made an appearance on ITV's This Morning later in the week to talk about cyber-bullying.
JoJo will return to the UK in October to perform at Nickelodeon’s SLIMEFEST event in Blackpool. Fans can also step into JoJo Siwa’s world with JoJo Siwa: My World, a brand-new docu-style special that goes inside the social media superstar’s journey from small town girl who loved to dance and sing, to Kids’ Choice Award winner for Favorite Viral Music Artist, premiering Friday 18th August 2017 at 5:00pm on Nickelodeon UK & Ireland.
Marianne James, Vice President Commercial Partnerships, Consumer Products and Experiences, UK & Ireland at Nickelodeon UK, told The Source: “JoJo Siwa is quite the phenomenon here in the UK. We recognised that she is a role model and icon for our audience early on and formed hugely successful retail partnerships as a result.
“Her eponymous bows encompass her individuality and fun personality and we look forward to bringing more JoJo products to consumers very soon.”
More Nick: JoJo Siwa To Perform For The First-Ever Time In The UK Exclusively At Nickelodeon’s SLIMEFEST 2017!
Original source: Licensing Source; Additional source: Digiguide.
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