LR: Gemma Hewlett and Anna-Belen Dunlop
In her elevated position, Hewlett will now be responsible for leading on content strategy for ViacomCBS’s digital channel portfolio, which includes 5STAR, 5USA, 5SELECT, Paramount Network, MTV, MTV Music Pack, Comedy Central, Comedy Central Extra and BET. She will oversee all content, planning and scheduling and is tasked with optimising share of viewing across the UK portfolio.
Hewlett first joined ViacomCBS in 2009, most recently serving as director of VCN UK’s digital channels 5Star and 5Spike. Prior to this, she was channel manager for 5STAR and has also held various positions in scheduling across MTV channels.
As senior director of acquisitions, Dunlop will be tasked with leading the cross-portfolio acquisitions strategy for all ViacomCBS brands in the UK. Her expanded remit will see pay-TV channels MTV and Comedy Central added to her existing portfolio, which spans all free-to-air channels, including Channel 5.
Dunlop has been with ViacomCBS since 2015. In her previous roles as acquisitions director and acquisitions and channel manager, she was responsible for leading the Channel 5 acquisitions team, defining and shaping the acquisitions strategy. Before joining ViacomCBS, Dunlop served as acquisitions and programming manager at Channel 4 and was manager for pay-per-view (PPV) content at Sky Box Office.
Both Hewlett and Dunlop will report to Ben Frow, VCN UK’s Director of Programmes. Frow was last year promoted to oversee the operations of Comedy Central, MTV, Nickelodeon and Paramount Network in addition to Channel 5. He commented: “Gemma and Anna-Belen are proven driving forces within our business and I’m delighted with their highly deserved promotions.
“These are two pivotal roles supporting my expanded brief across the entire UK portfolio and I look forward to working with them even more closely to shape a cohesive programme strategy for VCN UK.”
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Sources: Digital TV Europe, RealScreen.
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