The dedicated in-game experience introduces iconic Smurfs characters, locations, and interactive activities into Outfit7’s flagship mobile sandbox title for children.
Outfit7, the creator of the global entertainment franchise Talking Tom & Friends, and Peyo Company, owner of the legendary Smurfs brand, have officially joined forces to integrate the Smurfs into the mobile game Talking Tom & Friends: World. Available now, this partnership introduces a dedicated Smurfs-themed scene where young players can meet classic characters like Papa Smurf and Smurfette, unlock specialized outfits and accessories, and participate in interactive activities inspired by the blue franchise's world.
Designed as Outfit7's first game developed specifically for kids, Talking Tom & Friends: World offers a sandbox environment centered around imaginative play, self-expression, and exploration. The strategic crossover leverages the shared multi-generational appeal of both intellectual properties, merging the Smurfs' core themes of friendship, teamwork, and adventure with Outfit7's digital sandbox mechanics.
Highlighting the scope of the project, Tadeja Irmančnik, Brand Partnerships Lead at Outfit7 (Ekipa2 subsidiary), stated: "Many of us grew up with the Smurfs, which is part of what makes this collaboration so special. 'The Smurfs' are one of those rare brands that have successfully connected with multiple generations without losing what made them special in the first place. That's a big reason why we were excited about this partnership! Through 'Talking Tom & Friends: World', we're able to bring those characters into a new type of experience and give kids another way to discover and interact with the world of the Smurfs."
Expressing enthusiasm for the venture, Fabienne Gilles, CCO Licensing at Peyo Company, remarked: "We are excited to bring our beloved little Smurfs into Talking Tom & Friends: World through this new partnership with the talented team at Outfit7. I'm sure kids and parents alike will love discovering this fun new collaboration and playing together with the Smurfs, Talking Tom, and his friends."
Via the official Outfit7 newsroom:
The Smurfs Have Arrived in Talking Tom & Friends: World!
August 3, 2026
For decades, kids around the world have followed the adventures of Papa Smurf, Smurfette, Brainy, and the rest of the village. While the world around them has changed, the Smurfs have remained a constant, entertaining new generations through stories built around friendship, teamwork, curiosity, and adventure.
Now, those iconic blue characters are stepping into Talking Tom & Friends: World, Outfit7's first game created specifically for kids. Available now, the collaboration introduces a dedicated Smurfs experience where children can explore Smurfs Village, meet familiar characters, discover new activities, and create adventures alongside Talking Tom and his friends.
Bringing the Smurfs to a New Generation of Play
At Outfit7, collaborations are about more than introducing recognizable characters into our games. They're an opportunity to bring together brands that share common values while creating new ways for audiences to engage with the worlds they love.
For decades, the Smurfs have entertained generations of fans through stories centered around friendship, teamwork, adventure, and imagination. While the franchise continues to connect with audiences of all ages, it remains a favorite among children, making Talking Tom & Friends: World a natural place to bring those iconic characters to life through play.
As Outfit7's first game created specifically for kids, Talking Tom & Friends: World encourages creativity, exploration, and storytelling. Combined with the Smurfs' timeless appeal, the collaboration creates a new way for children to engage with familiar characters while giving parents the chance to share a brand many grew up with themselves.
Stepping Into Smurfs Village
The adventure begins when kids discover a miniature mushroom village hidden within Talking Tom & Friends: World. Stepping inside unlocks a dedicated Smurfs-inspired scene where Brainy and Storm welcome them into a world designed around creativity, storytelling, and roleplay.
At the center of the experience is a village setting where kids can create adventures of their own while helping care for the environment through activities such as collecting litter, recycling, composting, and planting flowers. Rather than following a fixed storyline, the experience encourages children to use their imagination, whether they're recreating favorite Smurfs moments or inventing entirely new adventures alongside Talking Tom and his friends.
For those who want to explore even further, Papa Smurf and Smurfette's mushroom house and Gargamel's castle can also be unlocked, introducing additional characters, activities, and magical potion mixing.
More Ways to Get Smurfy
The adventure expands with Smurfs-inspired fashion items and character customization options.
Inspired by some of the franchise's most recognizable characters, the collection includes Papa Smurf's signature red hat, Smurfette's dress, Brainy's glasses, Farmer's hat, Handy's overalls, Gargamel's outfit, and more. These items allow kids to bring a little Smurfs magic into adventures throughout the game.
For the first time, children will also be able to customize the Smurfs themselves. While each character keeps their recognizable appearance, outfits and head accessories can be mixed and matched, creating new looks and even more opportunities for imaginative storytelling.
Growing the Talking Tom & Friends Universe
The Smurfs collaboration is another example of how the Talking Tom & Friends franchise continues to grow and evolve. Today, the franchise reaches audiences through a variety of products, from games created specifically for kids to experiences with broader appeal.
The Smurfs have followed a similar journey. For decades, they have entertained generations of fans through comics, television, film, consumer products, and digital experiences, remaining relevant to both longtime fans and new audiences alike.
That shared ability to connect with different audiences makes the collaboration an especially meaningful one, bringing together two entertainment brands that continue to find new ways to engage, inspire, and entertain.
The Smurfs experience is available now in Talking Tom & Friends: World. Find the mushroom village, step into Smurfs Village, and start creating your own Smurfy adventures.
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