New costumes and accessories based on PAW Patrol, Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Avatar: The Last Airbender and Dora will launch across the UK and EMEA.
Paramount Consumer Products & Experiences UK and Rubies have partnered to launch a new range of costumes and accessories inspired by some of Paramount’s most beloved franchises.
New ranges based on PAW Patrol (produced by Spin Master Entertainment), Dora, Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and Avatar: The Last Airbender will target kids of all ages and are set to rollout across the UK and Europe, Middle East and Africa (EMEA) throughout 2025.
The range coincides with a raft of exciting new content for the brands in the near future, including new theatrical releases for Paw Patrol and Avatar: The Last Airbender, a brand-new Dora series, fresh Teenage Mutant Ninja Turtles content, and a new SpongeBob SquarePants film arriving this December.
“We are constantly exploring different ways to engage our audience and bringing our characters to life through Rubies’ best-in-class role play items enables kids to become their favourite characters all year round,” said Simta Sawhney, senior director, Licensing, Paramount Consumer Products & Experiences. “We’re confident that the costume line will create memorable experiences for families across the UK and EMEA.”
Fran Hales, head of Portfolio and Marketing at Rubies, added: “We are thrilled that Rubies has firmly solidified its strong working partnership with Paramount. Together we’ve always had a long-standing relationship, and we welcome it back into our licensed portfolio. We’ve already received significant demand for Paramount products, and it’s exciting for all the teams involved to bring our products back to market with an exclusive dress-up collection.”
Rubies' TMNT costume and accessories range will include costumes for both kids and adults, along with Michelangelo's nunchucks and Raphael's sais, while the Avatar: The Last Airbender collection will include child- and adult-sized Aang and Katara costumes.
Additionally, Rubies has launched a collection of costumes and accessories based on Paramount+ and Nickelodeon's Transformers: EarthSpark.
The forthcoming costumes and costume accessories will be available for purchase at Rubies’ trade website or through the company’s dedicated sales team across the UK and EMEA. For more information about the upcoming collection visit uk.rubiesmasquerade.com or follow @rubies_uk on IG or @rubiesuk on FB.
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Original source: Licensing.biz.
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