A fully branded Routemaster bus, decked out in PAW Patrol imagery, will take fans on a sightseeing tour of some of London’s top tourist locations whilst they enjoy a traditional afternoon tea.
Paramount Consumer Products & Experiences UK has partnered with London-based patisserie, Brigit’s Bakery, to create the first ever Paw Patrol Afternoon Tea Bus Tour.
A fully branded Routemaster bus, decked out in Paw Patrol imagery, will take fans on a sightseeing tour of some of London’s top tourist locations whilst they enjoy a traditional afternoon tea. Along the way, guests will participate in a Paw Patrol-themed challenge which will see them saving Mayor Goodway, the beloved Mayor of Adventure Bay, who has got lost in the big city with her pet chicken, Chickaletta.
In addition to specially designed puzzles and challenges, bespoke content voiced by the PAW Patrol leader, Ryder will feature on the onboard screens. A live actor will also play the role of the bus conductor, interacting with guests to enhance their experience.
The tour is themed after To The Rescue, the property's current global campaign.
The tours will commence on 1st July and take in iconic London sights like the King’s Road, the River Thames, Battersea Power Station, Big Ben, Westminster Abbey and more.
“The Paw Patrol Afternoon Tea Bus Tour is a unique way to bring the show’s beloved characters to life and engage with our audience in an exciting and immersive experience,” said Simta Sawhney, senior director of Consumer Products, UK & Ireland, Paramount. “We are thrilled to partner with the team at Brigit’s Bakery to create this special, memorable activity for fans visiting London and we can’t wait for them to hop on board.”
“I’m absolutely thrilled to be collaborating with Paramount on bringing the first-ever Paw Patrol tour bus to the UK,” said Brigit’s Bakery CEO, Cedric Bloch. “It’s an incredible opportunity to create unforgettable moments for families across the country, and to see the magic of Paw Patrol come to life in such an exciting, hands-on way.”
The PAW Patrol Afternoon Tea Menu will include freshly prepared savouries, an assortment of mini cakes & tarts, and a wide variety of hot and cold drinks for both children and adults. There will also be Vegetarian, Vegan and Gluten-free Afternoon Tea menus available.
Tickets for the Paw Patrol Afternoon Tea Bus can be purchased from the Brigit’s Bakery website from June.
PAW Patrol is produced by Spin Master Entertainment and the latest series is currently available to watch and stream on Paramount+, Nick Jr. and Milkshake! in the UK.
MISSION ALERT, PUPS!
LAUNCHING JULY 2025!
Mayor Goodway and her beloved chicken, Chickaletta, are missing in Central London — and PAW Patrol needs YOU to help find them!
Hop aboard our PAWsome red Routemaster bus for a tail-wagging adventure like no other. This isn’t just any bus ride — it’s the PAW Patrol London Bus Tour, brought to you by Brigit’s Bakery!
Get ready to roll through the heart of London on your rescue mission, with pup-tacular views of iconic sights like the King’s Road, the River Thames, Battersea Power Station, Big Ben, Westminster Abbey, and more! Keep your eyes peeled, heroes — clues to Mayor Goodway’s whereabouts could be anywhere!
Each table has its very own PAW Patrol mission screen, where Ryder and the pups will guide your junior patrollers through puzzles, challenges, and more! Our onboard entertainer keeps the good times rolling with sing-alongs, games, and high-energy fun for the whole family.
Every junior patroller gets a PAW Patrol Activity Book to complete their mission and take home a special edition PAW Patrol travel cup as a souvenir of their brave day out!
Feeling hungry, heroes? Our expert pastry team has whipped up a PAW-sitively delicious afternoon tea menu that’s perfect for kids, grown-ups, and even the hungriest pup! Enjoy tasty treats and classic favourites with a PAW Patrol twist while you take in the sights.
Ready to save the day and make un-fur-gettable memories?
PAW Patrol London Bus Tour Route: As you drive through Central London on your mission, the PAW Patrol tour's classic bus offers unparalleled views of iconic landmarks such as the Trafalgar Square, Green Park, South Kensington, Kings Road, the River Thames, Battersea Power Station, Mi6 Building, Big Ben, The Houses of Parliament, Westminster Abbey, the Horse Guards and more.
A loo will be available onboard for the exclusive use by children only.
Tours depart daily from Northumberland Ave.
The bus will have a toilet onboard for the exclusive use by children only.
PAW Patrol fans can stream full PAW Patrol episodes on Paramount+. Try it FREE today at ParamountPlus.com.
Shop all things PAW Patrol on the official Paramount Shop.
Subscribe to the official Rubble & Crew YouTube channel!: https://www.youtube.com/@RubbleOfficial
Originally published: May 20, 2025.
Original source: Licensing.biz.
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