The UK government has partnered with Peppa Pig to help parents of early years children filter through misinformation online.
The government has kicked off a new national campaign to help new parents cut through the bombardment of sometimes unreliable advice and false expectations online.
From Instagram gurus to TikTok tips, turning to online communities is a trend among parents of young children, with new research revealing that 33% are now scrolling social media for support. However, the vast majority (68%) are battling with conflicting advice that they struggle to trust, causing roughly seven in 10 (69%) to feel overwhelmed by the amount of information available.
As part of its Plan for Change, the government is driving national renewal by tackling inequality and unlocking opportunity across the country. Following the rollout of 30 hours government-funded childcare last month, over half a million children are now benefitting from the expertise of this country’s early years professionals, and now the new Best Start in Life campaign will build on this progress by offering evidence-backed advice and support, all in one place.
A new film has launched featuring expert child psychologist Professor Sam Wass, and a partnership with Hasbro’s Peppa Pig, building on the government’s package of support. The film points to the importance of reading, chatting and playing with little ones to help prepare them for school, and helpful content from the Peppa Pig family will feature on the Muddy Puddle Parenting channel. The Muddy Puddle Parenting channel was launched June of this year and aimed to bring multi-platform content and trusted insights to parents through the family-first lens of Peppa Pig. Working alongside parenting expert and clinical psychologist Dr. Becky, the series was marketed as the go-to destination for playful, practical and educational content.
Now the UK Government aims to further the content, and this comes alongside investment to ensure every family can access in-person support too. 65 previously unfunded local areas from Devon to Stockton-on-Tees have this month received their share of a £12m development grant to begin building their Best Start Family Hub offer ahead of rollout beginning next year.
Stream all your favourite Nick Jr. shows on Paramount+! Try Paramount+ for FREE at ParamountPlus.com!
Shop Nickelodeon: ParamountShop.com
No comments:
Post a Comment
Have your say by leaving a comment below! NickALive! welcomes friendly and respectful comments. Please familiarize with the blog's Comment Policy before commenting. All new comments are moderated and won't appear straight away.