Sonic's back in brand new episodes of Sonic Prime, the hit CG-animated adventure series based on the iconic Sonic the Hedgehog franchise, premiering weekdays at 8:00am starting Monday 7th July 2025 on Nickelodeon UK & Ireland! Each all-new episode will have a same day replay at 4:30pm.
In Sonic Prime, the action-packed adventures of Sonic the Hedgehog go into overdrive when a run-in with Dr. Eggman results in a literal universe-shattering event. Desperate to piece his prime reality back together and save his old friends, Sonic races through the Shatterverse, discovering strange worlds and enlisting new friends in an epic adventure of a lifetime.
Co-produced by SEGA and WildBrain, Sonic Prime was animated at WildBrain’s Vancouver studio, with SEGA and WildBrain jointly participating across production, distribution and licensing. SEGA represents licensing for Sonic Prime in North America, LatAm and Japan, while WildBrain CPLG represents the brand in the rest of the world.
Sonic Prime comes to Nickelodeon as part of a partnership between Paramount and WildBrain to bring the hit series to the top kids’ entertainment channel. The agreement saw 22 half-hour episodes and one hour-long special of Sonic Prime launch on Nickelodeon in the US and Australia on December 7, followed by Italy (on Super!, Paramount's free-to-air kids channel) on December 23, Nickelodeon UK & Ireland on January 20, and on Nickelodeon Germany on March 1.
When the partnership was first announced, Katie Wilson, VP Global Sales and Acquisitions at WildBrain, said: “SEGA’s Sonic the Hedgehog is one of today’s most popular entertainment brands. Sonic Prime is a huge hit with fans and a terrific example of how, at WildBrain, we are able to partner with IP owners to drive engagement for brands. With their strong track record of Sonic content across highly popular live-action feature films and their Knuckles series, Paramount is the ideal partner to extend Sonic Prime’s popularity with new audiences around the world on Nickelodeon.”
Layla Lewis, Senior Vice President, Global Acquisitions and Content Partnerships at Nickelodeon, said: “The Sonic the Hedgehog universe has captivated the hearts of millions around the globe. We are thrilled to partner with WildBrain to bring the series to life on Nickelodeon channels, delivering an action-packed experience that will enthrall audiences around the world.”
Ivo Gerscovich, Senior Vice President and Chief Business and Brand Officer of Sonic, Head of SEGA® Brands, said: “Sonic Prime captivated the Sonic community and audiences worldwide when it was released. Making our content as accessible as possible to our dedicated fanbase is something we always strive for and being able to bring Sonic Prime to more viewers worldwide is the perfect way to make that come to fruition.”
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Originally published: July 04, 2025.
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