IP and toy company Hasbro announced exciting Peppa Pig news on Friday, April 25: Mummy Pig is expecting a girl! A first-ever for Hasbro, the animated gender reveal was depicted in an exclusive episode of Peppa Pig Tales on Walmart's website.
In the Walmart exclusive episode, titled “Baby Balloon,” Peppa and George aren’t sure if they want a little brother or a little sister - or a dinosaur. But if they want to find out, they’ll have to catch the balloon that holds the answer! Unfortunately, the doctor has forgotten to include the vital information and needs to catch up with the rest of Peppatown to hand over the all-important letter.
Hasbro also hosted a party at the Peppa Pig store inside London’s Battersea Power Station on Friday, with character appearances, themed activities and specially decorated cupcakes. There was also fundraising in support of the NCT (National Children’s Trust), which is the official “Pregnancy and Parenting Charity Partner” for the brand in the UK.
The Battersea Power Station chimneys were lit up pink to reveal Mummy and Daddy Pig are expecting a baby girl – a little sister for Peppa, four and George, two.
Peppa's little sister will arrive in June, and audiences will get to see Peppa (and George) step into a bigger role with her new little sibling arriving in Season 11 later this year.
A collection of new products that reflect the growing family will be available exclusively at Walmart and Walmart.com from Thursday, May 29 through Thursday, July 31. Select items available for pre-order beginning today include two Walmart exclusives — Oinks & Snuggles interactive baby doll and Peppa’s Dress Up Wardrobe — along with the Peppa’s Family Five Pack figure set. Beginning Friday, August 1, all non-exclusive products featuring the new baby will be available nationwide.
Peppa Pig is also bringing her catchy tunes to the music aisle with the Walmart-exclusive Peppa Pig: Greatest Hits on CD! Available today, this compilation CD features the classic, upbeat tunes that have made Peppa a preschool popstar, along with vibrant, colorful artwork.
Following Peppa Pig‘s 20th anniversary celebration in 2024, the family expansion kicks off a new era in the brand’s evolution. The gender reveal continues momentum from Mummy Pig’s pregnancy announcement in February via an exclusive interview on the podcast Not Gonna Lie…with Kylie Kelce and entertainment content in March on Nickelodeon.
"As a big sister, Peppa Pig's relationship with little brother George has provided sweet moments throughout the years, as well as many important lessons about confidence and how to be a good sibling," Hasbro said in a news release. "As the new family dynamic develops, Peppa will have many opportunities to show George the ropes alongside viewers who may be adapting to changes and ‘big feelings’ in their own families."
Fans across the globe will first see the new family of five beginning May 30, as part of Peppa Pig’s ‘Peppa Meets the Baby Cinema Experience.’ In partnership with Trafalgar Releasing, the special event will feature 10 oinktastic new episodes, six brand new songs and music videos. Additional details, including tickets for this cinema-exclusive release, are available at peppapigcinemaexperience.com.
Mummy Pig talks pregnancy, big feelings
Peppa Pig's mother first broke the news of her pregnancy in late February, sharing the "joyous baby news" in a podcast interview with Kylie Kelce, host of Not Gonna Lie, on Feb. 27. Peppa and her little brother George also made a cameo on Kelce's show.
"Mummy's on a call, you two. Sorry, where was I? Oh yes, the announcement," Mummy Pig said. "Well, I'm thrilled to say I'm pregnant. Baby #3 is due in the summer."
Kelce, also pregnant with her fourth daughter at the time, extended her congratulations and asked how Mummy Pig's other children, Peppa and George, were handling the news.
"In my experience, kids can have lots of different reactions to news like this," Kelce said.
Mummy Pig revealed that Peppa and George were taking "everything in their stride," telling Kelce that Peppa refers to her as an "even bigger mummy" and herself as an "even bigger sister."
Though Mummy Pig and her husband, Daddy Pig, experienced a "few big feelings" from both Peppa and George, they do have conversations and reassure them often. Mummy Pig was also feeling all the feels, telling Kelce she was excited, nervous, often a bit nauseous and couldn't go five minutes without needing to go to the restroom.
"It's an exciting change, but it is a big one," Mummy Pig said.
"The announcement of Mummy Pig's pregnancy aligns perfectly with the Kelce family's own joyful anticipation of a new arrival, making it a truly magical moment of parallel beginnings," Hasbro's news release stated.
Kelce welcomed her own bundle of joy, daughter Finnley, on March 30.
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| Battersea Power Plant's chimneys light up pink |
Hasbro's Peppa Pig toys have been fan favourites for years. From 1st June, the family's evolution will come to life in stores with exclusive Hasbro launches at Walmart (US) and Smyths (UK), followed by wider availability in July.
Over 1,000 partners across categories-from toys and books to fashion, home goods and global experiences-are expanding Peppa's universe. Character Options will launch a line of toys reflecting the new family of five, including a plush range with Baby Pig, a refreshed Wooden House play set and the brand's first-ever Whizz Around track set. New releases from Goliath, Wow! Stuff and 8th Wonder will also add excitement, while long-time partners like Tomy and HTI Group are set to debut baby-related products in 2026. There's something for every Peppa fan to celebrate this new era.
The Peppa Pig Peppa's Family of Five toy set comes with Daddy Pig, Mummy Pig, George, Peppa and Baby Pig in a carrier so the new addition can join the family on their everyday adventures. Little ones can put the carrier on Mummy or Daddy Pig and recreate favourite scenes from the show or tell new stories of their own. The poseable figures can hold hands for sweet family moments, and the set makes a great gift or a fun addition to any Peppa Pig party décor.
The arrival of Peppa's baby sibling means the Pig family is growing—and so is their house. With Peppa Pig Peppa's Big Family House play set, kids can recreate favourite scenes from the show and imagine new adventures with Peppa, George and Baby. This large, 2-story, 7-room house play set opens up to be over 2.5 feet (80 cm) wide and is packed with accessories that kids can use to decorate and set up the house however they like. The Peppa Pig Peppa's Big Family House toy set includes Baby Pig, George and Peppa figures. Peppa Pig Peppa's Big Family Car comes with two figures, Peppa and her adorable baby sibling. Kids can open and close the boot (trunk), bonnet (hood) and doors, and the car's open top makes it easy to put figures in the seats. The car can fit up to five figures (sold separately, subject to availability), so there's room for the whole Pig family.
Kids can also recreate favourite moments from the show with the Peppa Pig Oinks & Snuggles Baby interactive doll with accessories. The toy features over 20 different sound effects which users can activate by giving baby the pretend pacifier or bottle, bouncing baby up and down, or laying baby down for pretend naptime. Cute accessories like a playmat, bib, and baby blanket add to the nurturing play.
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Originally published: April 26, 2025.





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