NALA’S BABY has announced its biggest partnership: a long-term collaboration with
PAW Patrol, the number one pre-school franchise in the UK and globally.
Launching nationwide from Monday, March 2, the partnership will see
Nala’s Baby introduce a PAW Patrol co-branded Strawberry Springs range of products and activations, marking a significant step for the fast-growing British brand. The Nala's Baby x PAW Patrol line will include Marshall's moisturising lotion, Chase's baby oil, Rubble's 2-in-1 'wash-it-all helper' body wash & shampoo, Rocky's bubble bath, and Skye's body butter.
The PAW Patrol partnership aligns with a major year for the much-loved entertainment franchise, ahead of a new
PAW Patrol feature film release,
The Dino Movie later this year, and the launch of the UK’s first
PAW Patrol themed land at Chessington World of Adventures Resort this summer.
Commenting on
social media, award winning rapper and founder of Nala’s Baby, Krept, enthused: “Happy to announce @nalasbabyuk’s new long term partnership with @pawpatrol.
“Launching in stores nationwide from next week Monday March 2, it feels surreal collaborating with one of the biggest children shows in the world.
“Strawberry springs just got some extra helpers. We can’t wait for you to see the new products we are about to launch together. Nalas baby to the world.”
Developed during the pandemic by rapper Krept (one half of duo Krept & Konan, described by Stormzy as ‘UK rap royalty’) to find a natural way to treat his daughter’s eczema, Nala’s Baby has grown exponentially since launch in 2022, and was recently named a Top 10 company in The Sunday Times 100 fastest-growing private companies league table.
Now forecast to command over 10% of the UK baby toiletries market and selling one bottle every 11 seconds, the brand is fast cementing its position as one of the UK’s most trusted and commercially powerful family brands and is ranked among Boots’ top 4 selling baby skin brands nationwide.
Currently valued at £27 million, Nala’s Baby has been awarded multiple industry accolades including the Mother & Baby Gold Award for the Best Baby Skincare Range for four years in a row. As well as Boots, the brand is stocked in all major supermarkets nationwide, and has enlisted financial backing from high-profile figures including Antony Joshua, Marcus Rashford, Jadon Sancho and Jourdan Dunn.
Nala’s Baby is the UK’s only mainstream 99% natural, vegan-friendly skincare and haircare line for children, with a mission to create accessible, everyday baby cosmetics free from potentially harmful or toxic ingredients for families nationwide. It is the first British-made, accessible and inclusive skincare range for babies with a perfect zero rating on Think Dirty, the platform that helps consumers identify the potential risks associated with the personal care products they use every day.
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