The Association of Children’s Museums (ACM) and its member museums are pleased to partner with Nickelodeon on the 2026 Our World: Worldwide Day of Play. As a day dedicated to experiencing joyful learning through play, this global event focuses on getting children and their families active!
ACM and Nickelodeon share values of: encouraging children to play; engaging parents in enabling their child's play; creating access to experiences that improve children's health (mental and physical), wellbeing, agency, resilience, and empathy; and creating a world where all children thrive.
MUSEUMS:
Registration opens soon for the 2026 Day of Play!
ACM looks forward to seeing how your museum will encourage and highlight the ways play can build kids’ agency and confidence.
Limited Funding Available
ACM and Nickelodeon are pleased to help support ACM and Museums for All members in offsetting the costs of hosting an event. A limited amount of funding is available on a first-come/first-serve basis. At this time, all stipends for 2025 have been awarded.
For additional information, please email mdeveryconsulting@gmail.com.
This year UNICEF USA is kicking off its Trick-or-Treat for UNICEF campaign with a free pop-up experience from Saturday, September 26th through Sunday, September 27th at Nickelodeon Universe in East Rutherford, NJ.
Nickelodeon Universe
During the Halloween season, the iconic theme park Nickelodeon Universe® inside American Dream transforms into Nickelodeon Booniverse. The activation will feature a Nickelodeon Our World party on September 26 from 11am-1pm, in celebration of the brand’s Worldwide Day of Play initiative, and will include a DJ with dance competitions, Nickelodeon character meet and greets, games and exclusive giveaways.
Trick-or-Treat for UNICEF got its start in 1950 when a handful of kids in Philadelphia collected change in milk cartons to help children in post WWII Europe. Over the years, the campaign grew into millions of children bringing little orange boxes with them on Halloween night to collect coins while trick-or-treating. This Halloween, UNICEF USA is inviting people across the country to “Give Like a Kid Again,” and rediscover the generosity, optimism and belief that that millions of small acts of generosity can add up to something truly powerful for children everywhere. For more information, visit https://www.unicefusa.org/trick-or-treat
Nickelodeon Universe Theme Park at American Dream is located at 1 American Dream Way East Rutherford, NJ 07073, East Rutherford, Bergen County.
Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!
Burbank Public Library Unveils Exclusive Nickelodeon Library Card Designs for National Library Card Sign-up Month
Burbank Public Library / Nickelodeon
Burbank, CA (August 28, 2026) – This September, Burbank Public Library is introducing three exclusive library card designs featuring iconic Nickelodeon franchises, as part of the Library's celebration of National Library Card Sign-up Month.
The special-edition cards will be available beginning in September as part of National Library Card Sign-up Month, an annual campaign that celebrates the power of a library card as a gateway to discovery, learning, and entertainment.
“This partnership is a wonderful example of the creativity that makes Burbank such a special community,” said Mayor Tamala Takahashi. “By bringing together our Library with the imagination and storytelling of Nickelodeon, we’re creating a fun new way for residents to connect with all the Library has to offer.”
"We're thrilled to partner with Nickelodeon Our World to offer these exciting new library card designs," said Eric Lashley, Burbank Library Services Director. "These cards celebrate characters that generations have grown up with while reminding our community that a library card unlocks a world of stories, creativity, and lifelong learning."
Observed each September, National Library Card Sign-up Month encourages people of all ages to discover the many benefits of a library card. At Burbank Public Library, a library card provides free access to books, movies, music, eBooks, audiobooks, online learning resources, research databases, study room reservations, the Spark! Digital Media Lab, and many more services and resources throughout the year.
The Nickelodeon library cards will be available at all Burbank Public Library locations beginning in September, while supplies last. New patrons may choose one of the special-edition designs when signing up for a library card, while current cardholders may exchange their existing card for one of the new designs.
For more information about obtaining a library card or exploring Burbank Public Library's many free resources, visit the Library's website at https://www.burbanklibrary.org or stop by any Burbank Public Library location. To learn more about Nickelodeon Our World, visit https://www.nickourworld.com
BET UNVEILS "GET YOUR MIND RIGHT," A MULTI-PLATFORM MENTAL HEALTH INITIATIVE DESIGNED TO INFORM, INSPIRE, AND CONNECT BLACK COMMUNITIES
The Year-Round Initiative Invites Communities to Nominate the People and Places Creating Hope, Healing, and Black Joy
BET
NEW YORK, NY – August 20, 2026 – BET today announced “Get Your Mind Right,” a new year-round mental health initiative designed to normalize conversations around mental wellness, connect Black communities to culturally relevant resources, and inspire meaningful action through the power of storytelling, community engagement, and culture.
Rooted in BET's longstanding commitment to uplifting and serving Black audiences, Get Your Mind Right reflects the urgency of advancing conversations around mental wellness while encouraging communities to seek support and connecting audiences to culturally relevant support.
As part of the initiative, BET today launched a national call for nominations inviting audiences to help identify and celebrate the voices and spaces creating hope, healing, and Black joy across the Black community. From therapists and creators to educators, athletes, faith leaders, community organizations, bookstores, wellness spaces, and other trusted places of belonging, nominated individuals and organizations will have the opportunity to be featured across BET's platforms as part of the ongoing Black Joy Is Healing Spotlight series.
"Mental health is one of the most urgent and under-addressed issues impacting the Black community today, and we have a responsibility to help change that," said Louis Carr, President of BET. "For more than four decades, BET has earned the trust of our audiences by reflecting the realities of Black life and celebrating the richness of Black culture. That responsibility extends beyond entertainment. Through Get Your Mind Right, we're creating space for honest conversations, connecting our communities to trusted support and resources, and reminding people that seeking help is a sign of strength."
“Get Your Mind Right reflects BET’s commitment to culture, community and connection and our belief that stronger minds build stronger communities,” said Tiyale Hayes, EVP, Marketing, Audience Development and Social Impact at BET. “By elevating trusted voices and expanding access to resources, we’re helping move mental health from honest conversations to action, reinforcing BET’s promise to be Something You Can Believe In.”
The initiative began during May for Mental Health Awareness Month with We Got You, Mom, a multi-city activation honoring 15 mothers through moments of care, restoration, and financial support.
BET also brought Get Your Mind Right to Culture's Biggest Night during BET Awards 2026. During the broadcast, comedian and host Druski introduced the initiative by speaking to the importance of mental health before cueing a powerful two-minute campaign spot featuring spoken word by acclaimed poet and activist Aja Monet. Blending evocative visuals with Aja's moving narration, the spot encouraged audiences to prioritize their mental well-being while reinforcing BET's commitment to reducing stigma.
As a strategic partner of Get Your Mind Right, the National Alliance on Mental Illness (NAMI) will help extend the initiative's impact by providing trusted mental health resources, educational tools, and advocacy that empower individuals and families to prioritize their mental well-being. Together, BET and NAMI will work to reduce stigma, expand access to trusted support, and connect more individuals and families with culturally relevant mental health resources.
Looking ahead, Get Your Mind Right will continue to grow through original storytelling, community activations, strategic partnerships, and culturally relevant experiences designed to reduce stigma, expand awareness, and celebrate healing across the Black community.
Inspired by the belief that joy itself can be a pathway to healing, BET invites audiences nationwide to nominate the people and spaces making a meaningful difference in their communities. To nominate someone making a difference, visit here. Help us discover the voices and spaces spreading hope, healing, and Black joy by submitting a nomination and joining the conversation using #BETGetYourMindRight.
For more resources, visit our partners at NAMI.org.
ABOUT BET MEDIA GROUP
The BET Media Group, a unit of Paramount, a Skydance Corporation (Nasdaq: PSKY), is the world’s largest media company rooted in community, culture, and connection for the Black community. For over four decades, BET has served as a trusted home for Black audiences, amplifying authentic stories, elevating Black voices, and creating spaces where culture thrives and community comes together.
Through a powerful portfolio of brands—including BET, BET Her, BET Studios, and VH1—along with FAST channels such as BET Tyler Perry Comedy, BET Tyler Perry Drama, BET Comedy Movies, BET Cinema, BET Classics, BET Visionaries, BET Throwbacks, and BET Pluto, BET connects audiences across cable, digital, live events, studios, and global platforms. Together, these platforms deliver culturally resonant content that reflects the depth, creativity, and impact of the Black experience.
For more information, visit www.bet.com and follow @BET on social platforms. For additional announcements, visit paramountpressexpress.com/bet/.
The PAW Patrol is taking on a rescue mission unlike any they have encountered before in PAW Patrol: The Dino Movie, playing now exclusively in theaters. In the film, the PAW Patrol land on a mysterious dinosaur island after a storm where they meet Rex, a stranded pup. When Humdinger's reckless mining triggers a volcano, the team must band together to save the island, kicking off their biggest rescue mission yet.
Kids at the EGG-cellent Dino Photo Opp | Paramount
But beyond dinosaurs, adventure, and big-screen action, the film also opens the door to another kind of mission: helping kids recognize their own ability to be brave, persevere, and make a difference. At the heart of the story is a message especially meaningful for families with kids ages 2-9 years old: even when a challenge feels enormous, you can keep going.
Inspired by Marshall’s storyline, Paramount and Nickelodeon extended that message beyond the screen through a social impact campaign designed to give families resources to help kids build confidence and resilience.
A Dino-Sized Adventure with a Lasting Message
The campaign builds on Nickelodeon’s existing Our World initiative, which launched in 2023 as a global initiative to inspire kids and provide them with tools to make a positive change in their communities and beyond. Together with Afterschool Alliance, Ashoka, Association of Children’s Museums, Boys and Girls Clubs of America Inc., Jack and Jill of America, Team Impact, and UNICEF USA, the partner organizations reach more than 20 million kids and families. With PAW Patrol: The Dino Movie, that mission comes to life through resources families can use to help a child navigate a challenge, recognize their strengths or take positive action. Custom print materials, digital content, and an online resource hub page, encourage families to access these practical tools designed to turn the movie’s themes into everyday moments of empowerment.
Conversation Starters offer sample questions parents can ask after the movie to spark empowering dialogue with their kids.
A Dino-Sized Mission Kit provides parents with interactive activities that help kids build skills like imagination, resilience, and teamwork while having fun with their friends and family.
A PAW Patrol-themed set of Dino-Mite Tips to Build Confidence and encourage kids to find their roar.
Together, the resources center on a simple idea: the lessons kids saw their favorite pups put into action on screen can become tools for navigating their own world.
Kids receive resource cards at the Children’s Museum of Manhattan | Paramount
Bringing the Mission into Communities
The campaign also created opportunities for families to experience those messages together in the real world. Through a partnership with the Association of Children’s Museums, PAW Patrol costume characters visited children’s museums in Dallas, LA, Miami, NYC and Salt Lake City, and offered families movie-themed takeaway materials featuring Our World resources focused on kids empowerment. Children’s museums across the country are invited to further activate using the Dino-Sized Mission Kit to engage kids and families on Worldwide Day of Play powered by Nickelodeon Our World on September 26, 2026.
Kids and families meet PAW Patrol characters at the Museum of Discovery and Science in Miami | Paramount
Families got into the prehistoric spirit with the EGG-cellent dino photo opp at the LA Premiere of the film and Family Day screening. Kids struck a "hero pose" with empowerment props featuring messages including "I can make a difference," "I never give up," and "My voice matters," and received printed resource cards with valuable tips from the Our World campaign. This playful activation, inspired by the movie's dino-sized adventure, gave families another memorable way to engage with the world of PAW Patrol.
Families were also given Our World resource cards and invited to check out the campaign at family day screenings taking place in 29 cities across the country the weekend before release.
Phoebe SpenglerMckenna Grace at the EGG-cellent Dino Photo Opp | Paramount
These experiences met kids where they were through characters they love, imaginative play and memorable moments shared with their families.
Saving a dinosaur island may have been a job for the PAW Patrol. But being brave, trying again after a setback, speaking up and helping your community? Those are missions every kid can take on.
Nickelodeon Our World | Creative Righters | Nickelodeon
Nickelodeon Our World is all about celebrating kids like you! Find your voice and share it with the world like Lottie and her creative writing and art platform. Be a part of something big with Dora, PAW Patrol, SpongeBob and more! Visit NickOurWorld.com to learn more and watch your favorite Nick shows every day on Nickelodeon.
Nickelodeon Our World | Greyson scores for Team IMPACT! 🏀 #shorts | Nickelodeon
Nickelodeon Our World is all about celebrating kids like you! Find your team, build confidence, and grow together like Michigan Men’s Basketball and Team IMPACT Teammate, Greyson. Be a part of something big with Dora, PAW Patrol, SpongeBob and more! Visit NickOurWorld.com to learn more and watch your favorite Nick shows every day on Nickelodeon.
Brooklyn Children’s Museum, Nickelodeon and Paramount+ Present PAW Patrol Holidays on Saturday, December 20
Attend a special screening, sing-along, and meet-and-greet with Chase and Skye!
A PAW Patrol Christmas (Spin Master Entertainment/Nickelodeon)
‘Tis the season for pups, play, and plenty of cheer! On Saturday, December 20, Brooklyn Children’s Museum is partnering with Nickelodeon and Paramount+ for a festive and fun PAW Patrol Holidays event. This special day is part of Nickelodeon’s global Our World prosocial initiative and underscores the brand’s longstanding commitment to supporting children’s museums—empowering kids, strengthening community relationships and delivering one-of-a-kind experiences for families.
Families are invited to spend the day at the Museum with their favorite PAW Patrol characters, where they can make art, join a sing-along, and view screenings of the brand-new holiday special, A PAW Patrol Christmas. Especially exciting, young fans will get to take a photo with pups Chase and Skye during a very special meet-and-greet.
Produced by Spin Master Entertainment, A PAW Patrol Christmas features a mix of original and classic holiday songs in a heartwarming story that follows construction-savvy pup Rubble. He is looking forward to Santa bringing him a new Lazer Drill, but things take a turn when Santa comes down with a cold and can’t deliver any presents. When Mayor Humdinger decides he’s going to the North Pole to take all the gifts for himself, it’s up to the PAW Patrol to stop him.
A PAW Patrol Christmas (Spin Master Entertainment/Nickelodeon)
“We’re thrilled to partner with Nickelodeon and Paramount+ to bring the magic of A PAW Patrol Christmas to Brooklyn. These beloved pups are adored by families for being heroic community helpers, quick to respond to an emergency with skill and teamwork—and they’re playful, too, just like the kids we serve! We can’t wait to bring them to our Museum’s movie theater, where we love to screen animated favorites, and to get creative with some of the hands-on activities the pups have inspired,” says Brooklyn Children’s Museum President & CEO Atiba T. Edwards.
Visitors can participate in all PAW Patrol activities with a General Admissions ticket to BCM ($15 for children and adults, $14 for grandparents, and free for children under the age of one).
A PAW Patrol Christmas is currently streaming on Paramount+ and will encore on Christmas Day, December 25, at 9 a.m. (ET/PT) on Nickelodeon and 12 p.m. (ET/PT) on the Nick Jr. Channel. For a free trial of Paramount+, visit ParamountPlus.com.
PAW Patrol fans can stream full PAW Patrol episodes and movies, including The Mighty Movie, on Paramount+. Try it FREE today at ParamountPlus.com.
Shop all things PAW Patrol on the official Paramount Shop.
The Association of Children’s Museums (ACM) and its member museums are pleased to partner with Nickelodeon on the 2025 Our World: Worldwide Day of Play. As a day dedicated to experiencing joyful learning through play, this global event focuses on getting children and their families active!
ACM and Nickelodeon share values of: encouraging children to play; engaging parents in enabling their child's play; creating access to experiences that improve children's health (mental and physical), wellbeing, agency, resilience, and empathy; and creating a world where all children thrive.
MUSEUMS:
Registration is opening soon!
ACM and Nickelodeon look forward to seeing how your museum will encourage and highlight the ways play can build kids’ agency and confidence.
By registering, you will receive information on next steps, gain access to our communications toolkit, and be included in the Day of Play event directory.
Limited Funding Available
ACM and Nickelodeon are pleased to help support ACM and Museums for All members in offsetting the costs of hosting an event.
A $600 stipend is available for Association of Children’s Museums or Museums for All participating organizations that are hosting a Day of Play event on September 27, 2025. Priority will be given to museums with operating budgets under $1 million USD and those serving/located in underserved communities. A limited amount of funding is available on a first-come/first-serve basis.
All organizations receiving funding will need to sign a Letter of Agreement, provide a W-9, and complete a brief post-event survey on the organization’s participation.
Qualifying organizations will be contacted after registration. For additional information, please email mdeveryconsulting@gmail.com.
Looking for an event near you?
ACM and Nickelodeon will share a map of participating locations closer to the date!
Our World: Worldwide Day of Play 2025 events include:
A Great Day in the Stoke (AGDITS)
Taking place on September 27 in Surf City USA, the trailblazing festival is the largest gathering of Black surfers in history, amplifying Black surf talent from around the world and champions a more inclusive future in the water. Nickelodeon will host the new Nickelodeon Kids Zone in celebration of "World Wide Day of Play." Event is open and free for all to attend. [Info]
The Cape Cod Children’s Museum
The Cape Cod Children’s Museum will celebrate Nickelodeon’s Worldwide Day of Play all day on Saturday, September 27. Activities will include a Nickelodeon singalong, Club Kidz with Ms. Lori, crafts, games, slime, bubbles and more. Museum hours on Saturday are from 9 AM to 5 PM; admission is $15 per person. The museum is at 577 Great Neck Road South in Mashpee. [Info]
Nickelodeon’s Worldwide Day of Play at La Nube, El Paso
Nickelodeon’s Worldwide Day of Play will take over La Nube and Main Street from 10 a.m. to 3 p.m. Saturday, Sept. 27, in Downtown El Paso. The free community event, held in partnership with the Association of Children’s Museums, will transform the area into a block party filled with family activities, including character meet-and-greets with SpongeBob SquarePants, PAW Patrol and Gabby’s Dollhouse, hands-on STEAM workshops, local food trucks and community booths. Children can also take part in Nickelodeon’s signature slime experience. Admission to the outdoor festivities is free, while tickets are required for indoor access to La Nube’s STEAM Discovery Center, where advance booking is recommended due to limited availability. Information and tickets: la-nube.org(via)
Treehouse Children’s Museum, Alexandria, La.
In partnership with Nickelodeon and the Association of Children’s Museums, theis hosting a worldwide day of play event this Saturday, September 27.
“Even though there is a schedule of events throughout the day, there is no need for you to have to stay the whole day,” said Executive Director Christene Proctor. “You can come for a very specific thing or just kind of come and go, but the admission to the museum is actually free that day. It’s a great opportunity for families to be able to come and experience the Treehouse Children’s Museum at no cost.”
Here is a list of the activities for the event:
Bounce House all day
Obstacle Course at 9:30 a.m.
Pete the Cat at 10:30 a.m.
Chemistry & Color at 11:00 a.m.
Limbo Contest at 12:00 p.m.
Chick-fil-A Cow at 12:30 p.m.
Make Slime at 1:00 p.m.
Movement Lab at 2:00 p.m.
Robotics Mania at 3:00 p.m.
The great thing is Nickelodeon partners up with local schools and organizations like the Treehouse Children’s Museum to host this event.
“It’s really important for kids to be able to be active and get out and be able to learn and create things with their hands and be able to use their minds,” Proctor said. “A lot of times, even adults, we get stuck in the scrolling, the doom scrolling, and this is just a great opportunity to kind of have everyone reset and be able to get outside and play.”
Worldwide Day of Play at the Treehouse Children’s Museum will be from 9 a.m. until 4 p.m. and admission will be free. [Info]
Discovery City Children’s Museum, Port Huron, Mi.
Discovery City Children’s Museum at 317 Grand River Ave. in Port Huron is offering reduced admission for a special event Sept. 27.
The museum is participating in Our World: Worldwide Day of Play, part of Nickelodeon’s Our World global initiative, according to a community announcement.
Admission is $5 per visitor from 10 a.m. to 4 p.m. on Sept. 27. The St. Clair County Library System’s bookmobile will also be on site.
Registration is required
“We are so excited to share a family-fun ‘Day of Play’ with our community this Saturday,” Dawn Schweihofer, director of Discovery City Children’s Museum, said in the announcement. “Discovery City is filled with opportunities to explore and play, and it’s the perfect time to come spend the day together, whether you’re a first-time friend, or one of our regular smiling faces.”
Six children from different parts of the country and diverse communities, including Petah Tikva, Jaffa, Ashdod, and smaller towns, take part in the special program.
‘I’VE GOT ME’ host Kim Ben Shimon (left) with first lady Michal Herzog as they speak to a boy traumatized by the war. (photo credit: Ananey Studios Paramount and Nickelodeon)
Nickelodeon Israel and NATAL, the Israeli Trauma and Resilience Center, have launched a special program for children, featuring Israel’s First Lady Michal Herzog, to help them cope with the horrors of war.
The special is part of the I’ve Got Me campaign, which is aimed at providing children with tools to help them cope with anxiety and stress brought on by the war.
The program is hosted by popular kids’ star Kim Ben Shimon (Full Speed), alongside NATAL therapist Liat Barnea.
For this special, they were joined by the First Lady, who is known for her deep commitment to social causes, particularly those concerning children.
Together, they respond to the difficult questions children are facing right now and offer simple, practical tools to help them deal with fear, anxiety, and uncertainty – all with the goal of strengthening their inner resilience and emotional well-being during these challenging times.
Six children from different parts of the country and diverse communities, including Petah Tikva, Jaffa, Ashdod, and smaller towns, take part in the program.
Herzog said, “I believe children need to know that they are not alone. Sometimes, especially when we’re scared, saying it out loud is the first step toward feeling a little safer.
The complicated life of growing up in the complex reality of today's world
It’s not easy being a child – growing up in a complex reality, facing difficult questions, and sometimes even fear.
“Yet, time and again, I am amazed by the strength, wisdom, and joy that lives within our children. In the midst of all the challenges, they continue to remind us what true resilience looks like.”
She added, “I’ve Got Me is much more than just a program. Thanks to the collaboration with NATAL and Nickelodeon, it’s a real opportunity to give children a sense of safety, meaningful tools to cope, and most of all – to show them that we are listening. In moments like these, full of uncertainty and fear, we must remember: It’s okay to be afraid – but you don’t have to face it alone.”
“At Nickelodeon, it’s more important than ever for us to be there for children – especially in these moments,” Orly Atlas-Katz, the Chief Executive Officer (CEO) of Paramount’s Ananey, told The Jerusalem Post.
“Given the complex reality we’re all facing, we felt a responsibility to act quickly. Within just a few days, we produced this special program to give kids a sense of safety, empowerment, and reassurance that they’re not alone. We’re proud to collaborate with NATAL and deeply grateful to the First Lady, Michal Herzog, for taking part in this vital initiative – one that gives children real tools to cope with the fears and emotions brought on by these difficult times. We hope for calmer, brighter days ahead.”
The special is now available on HOT, Yes, and the digital platforms of Nickelodeon and TeenNick in Israel.
