Paramount is heading to Brand Licensing Europe (BLE) 2025, and to celebrate, they shared some of their exciting upcoming plans for a raft of iconic properties with
Licensing World!
Paramount Consumer Products & Experiences
ukcpmarketing@paramount.com
Stand A121
Paramount, a Skydance Corporation, continues to lead in storytelling and innovation, delivering engaging content for all ages. With a portfolio of iconic and fresh IP, Paramount Consumer Products & Experiences offers opportunities that captivate fans and inspire partners alike.
Building on the unstoppable momentum of
Paw Patrol, the holiday season will welcome
A Paw Patrol Christmas, a brand-new hour-long special coming to Nick Jr. and Paramount+, as well as UK cinemas on 7th November 2025. This autumn/winter brings fresh excitement with the launch of the new
Fire Rescue theme, followed in spring 2026 by the introduction of
Search & Rescue, complete with a new HQ in Adventure Bay, new vehicles and more high-energy adventures. These content highlights will be joined by new specials in 2026, all leading into the eagerly anticipated
Paw Patrol: The Dino Movie. Arriving exclusively in UK cinemas on 7th August 2026, the third film in the franchise features an all-star cast including Mckenna Grace, Terry Crews, Meredith MacNeill, Jameela Jamil, Paris Hilton, Snoop Dogg, Bill Nye and franchise veteran Ron Pardo. Off-screen, the multi-year
To the Rescue campaign from Spin Master Entertainment and Paramount will continue, supporting parents in fostering teamwork, problem solving and imagination in toddlers. In the UK, location-based entertainment will expand with the first
Paw Patrol-themed land
opening at Chessington World of Adventures in 2026.
Celebrating the
Dora franchise's 25
th anniversary, the summer of 2025 brought a wave of new launches and fresh adventures. Since July, new consumer products spanning apparel, toys and publishing have hit the shelves.
The Great Dora Fiesta also marked the release of the live-action feature film
Dora and the Search for Sol Dorado on Paramount+, alongside the
third season of the CG-animated series,
Dora, a new Diego special and a new album of songs. The momentum continues this Q4 with the launch of a fourth
Dora season, introducing new thematics including mermaids, accompanied by an hour-long
global mermaid cinema event featuring four exclusive episodes,
arriving in the UK on 3rd October 2025. Fans can keep enjoying fresh digital content across
Dora's official
YouTube channel,
Nick Jr. and
Toymation. Looking ahead to October, the franchise will once again support girls' education through
International Day of the Girl and
The Dora Fund. October will also see the launch of
Dora: Rainforest Rescue, a new video game adventure from Outright Games. Momentum will carry forward into 2026 and beyond, with a new cross-company campaign, specials, seasons and collaborations and activations planned to keep fans engaged and inspired.
SpongeBob SquarePants is also making a splash this festive season with
The SpongeBob Movie: The Search for SquarePants, arriving in UK cinemas on 26th December 2025. SpongeBob and friends dive into a world of haunted shipwrecks, mythological monsters and spine-tingling surprises, facing the villainous ghost of the Flying Dutchman, voiced by Mark Hamill. In 2026 and beyond, the franchise will continue with new seasons and the launch of the Bikini Bottom Bites retail programme, bringing
SpongeBob's most iconic eats to life in a cross- category product lineup, ensuring the franchise delights fans across all platforms.
The
Teenage Mutant Ninja Turtles (TMNT) are set for another action-packed chapter as Season Two of
Tales of the TMNT returns this Q4. Building on the success of the critically acclaimed 2023 feature film
TMNT: Mutant Mayhem and ahead of its
upcoming sequel, due in cinemas 9th September 2027, the series is part of a packed slate for the heroes in a half shell. Paramount Consumer Products will launch a comprehensive global marketing campaign celebrating the multi-iteration franchise that generations of fans have grown to love. The Turtles' cinematic universe will expand further with a second theatrical, an
adaptation of The Last Ronin, now in development. Beyond film and TV, an always-on strategy will deliver more
YouTube releases and a dynamic gaming slate, building on the success of previous Fortnite integrations like the recent Snoop Dogg collaboration.
Star Trek marks its
60th anniversary in 2026 with a galaxy-sized campaign celebrating six decades of storytelling and innovation. Highlights include exclusive products, global fan events and the Paramount+ debut of
Star Trek: Starfleet Academy, following a new class of cadets coming of age in the legendary universe.
Readers are invited to connect if they see opportunities to fill category gaps on existing franchises or want to join Paramount on newer adventures.
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Paramount Consumer Products and Experiences welcomed over 200 partners to recognise outstanding contributions throughout the last year.
Paramount Consumer Products and Experiences hosted its annual UK upfront at the prestigious BAFTA headquarters in July, welcoming over 200 partners for an afternoon of exclusive previews and celebratory moments. The event celebrated the outstanding contributions of key partners with awards as well as the launch of brand-new Dora consumer products.
Paramount shared its franchise-first strategy, focusing on three key pillars: Kids & Family, Superfans and Adult & Lifestyle, as well as a core focus on a growing area of the business: Location-Based Experiences. Attendees were treated to a first look at the upcoming content pipeline for Paramount’s billion-dollar franchises, including exclusive, never-before-seen clips from Paw Patrol: The Dino Movie and Avatar, along with updates on key franchises, Paw Patrol, Dora, Avatar and SpongeBob SquarePants.
The awards ceremony recognised the outstanding contributions of key partners throughout the last year. Honourees included:
- Product of the Year: SpongeBob SquarePants Adaptive wear at Character.com
- Best Retail Marketing Campaign: Sidemen x TMNT
- Outstanding Collaborator: Character.com
- Newcomer of the Year: Oddballs
- Partner of the Year: Aykroyds & TDP
Simta Sawhney, senior director, Licensing, Consumer Products, Paramount, said: “It’s my favourite time of year—bringing our partners together to celebrate our collective achievements and build excitement around a truly outstanding pipeline of world-class content and experiences. The momentum we’re seeing across our franchises is incredible, and it’s just the beginning.”
Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!
Paramount+ is also available with Sky Cinema at no extra cost.
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