New Garfield Inspired Pizzas And Lasagna To Celebrate Feline’s 45th Purr-Thday.
A Cucina Classica Lasagna Plus New Flavours At Pizza Hut Revealed In New Paramount ANZ Consumer Products Partnerships To Celebrate Garfield’s 45th Anniversary.
Australia - June 20, 2023: This week Garfield celebrates 45 years of “cattitude” so to mark this major milestone, we are revealing a selection of new foods inspired by this feline’s favourite dishes.
Pizza Hut has introduced two new Garfield-inspired pasta pizzas with Mac’N’Cheese and Pasta Bolognese available online at pizzahut.com.au for a limited time until Sunday, 16 July.
Plus, Cucina Classica are launching a Garfield Classic Italian Lasagna Ready Meal available in supermarkets across Australia from mid-July.
These partnerships with the Consumer Products Team at Paramount Australia and New Zealand (ANZ) help fans embrace their own inner Garfield, who is still the most iconic cat in the business after 45 years.
Venetia Davie, Vice President, Paramount Consumer Products, UK, Ireland, Israel and ANZ, said Garfield is a classic brand and beloved character for fans of all ages.
“The new lasagna and pizza flavours lean into Garfield’s cheeky and irreverent humour as well as his well-known love of food and will be such a fun mealtime experience for new and nostalgic fans to enjoy,” said Venetia.
“These partnerships show the power of our iconic brands, unique IP and creative team who bring fresh ideas to the consumer products market.”
Simon Stocks, Pizza Hut Director of Marketing, said they were delighted to make these new Pasta Pizza flavours available throughout Australia for a limited time.
“I’m ecstatic to unveil our Garfield-inspired, new Pasta Pizza flavours. By infusing the incredible taste of our beloved pastas with our amazing freshly made traditional base, we’ve crafted a limited-time culinary experience that is both innovative and delicious that only Pizza Hut can deliver.”
Roberto Cardone, CEO and Director, Cucina Classica, said: “We’re thrilled to collaborate on the Garfield Classic Italian Lasagna Ready Meal that is the perfect blend of convenience, delicious food and good humour.
“The lasagna features our famous, high-quality Pasta Fatto in Casa pasta sheets, 100% Australian beef and tomatoes, and is packaged in trays that are made from 60% recycled materials,” added Roberto.
Be sure to help Garfield celebrate his birthday with these delicious new foods.
But hurry, it’s Meow or never!
Find out more about Pizza Hut’s Garfield-inspired pasta pizzas here.
Find out more about Cucina Classica here.
Find out more about Paramount ANZ here.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
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