In addition to his new position, Cabero will continue to oversee the licensing, retail and product strategies for VIMN Americas’ portfolio of properties and brands in Latin America, which include Nickelodeon, Nick Jr., MTV, Comedy Central and Paramount. He is also responsible for working with major partners across key consumer products categories, including apparel, toys, accessories, home video, and video games. His new role will see Cabero and his team identifying potential partners and negotiating licensing deals to develop Nickelodeon-branded experiences, primarily focused on entertainment centers and live stage productions in the region.
He will also assist with the management of existing partnerships from a local level for Nickelodeon-branded resorts, theme parks, attractions, cruises and exhibitions. Based in Miami, for his new role, Cabero will report to Gerald Raines, senior VP of Global Location-Based Experiences, and will continue to report to Pierluigi Gazzolo, president of VIMN Americas, and Mark Kingston, senior VP of international for Viacom Nickelodeon consumer products (VNCP).
In his prior role, Cabero was senior VP of consumer products for the Americas and Toys International, with direct oversight of the toy category for all of VIMN in Europe, Asia and the expansion of VIMN’s toy business in these markets.
Cabero first joined Viacom in 2011, and has served in several consumer products roles. Cabero’s broad professional experience also includes more than ten years at The Walt Disney Company in Mexico, where he last served as director of toys and stationery, and a post at Canal 13 in Chile.
“Licensing is an extremely important part of Viacom’s business,” said Raines. “Whether that is through our consumer products, live events, hotels, and theme parks, we want to bring audiences closer to our characters and stories. I am thrilled to have Cristian and his team on board to assist in expanding location-based experiences in the Americas.”
“Cristian has been a significant contributor in the growth of our Consumer Products business,” said Pierluigi Gazzolo, President of VIMN Americas. “I’m confident that he will apply the same creativity, intelligence, and business acumen to further developing our Location Based Experience business in the region.”
The appointment comes as Nickelodeon continues to focus on live and location-based brand extensions. The company has launched several live shows inspired by the hit preschool series PAW Patrol and recently launched a touring trivia game show called Double Dare Live, inspired by the hit TV game show. Nickelodeon will launch Nick Jr. Live! "Move to the Music and The SpongeBob Musical tours in North America during Fall 2019, as well as Nickelodeon-themed Bricklive tours in the UK this summer.
More Nick: Viacom International Studios Americas to Produce 'Planeta Marcia', a New Out-Of-This World Scripted Series for Nickelodeon!
Sources: TVKIDS, LTW.MEDIA, Kidscreen.
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