To celebrate the first-ever SpongeBob Day, Tom Kenny, the iconic voice behind Nickelodeon's beloved SpongeBob SquarePants, shared three never-before-seen alternative endings to the fan-favorite SpongeBob episode, “Shanghaied,” which you can check out below!:
Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it at ParamountPlus.com.
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
Nickelodeon today (July 14) launched “SpongeBob Day,” an annual global celebration honoring the enduring cultural impact of SpongeBob SquarePants and the generations of fans that have made the franchise a worldwide phenomenon. Timed to coincide with SpongeBob SquarePants’ birthday within the animated series, the inaugural “SpongeBob Day” featured a cross-platform slate of activations designed to bring the world of Bikini Bottom to audiences of all ages everywhere.
Nickelodeon
In addition to the global festivities, “SpongeBob Day” is also creating unforgettable memories for fans in a more personal way. Through Paramount’s ongoing commitment to helping fulfill wishes with Make-A-Wish, 15-year-old Kaiden—who shares SpongeBob's July 14 birthday—was treated to a once-in-a-lifetime celebration on the Paramount Lot. Before arriving, Kaiden received a special audio message from SpongeBob welcoming her to the festivities. She and her family then toured the studio, saw her name displayed on the Paramount marquee, enjoyed lunch in a Bikini Bottom-themed private dining room and received SpongeBob-inspired gifts before celebrating with birthday cupcakes. It was a fitting reminder that, beyond the global campaigns, SpongeBob's greatest impact has always been the joy he brings to fans.
Kaiden and family on the Paramount Studios Lot | Paramount
Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it at ParamountPlus.com.
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
The Thundermans are set to return in the brand new movie, Clash of the Thundermans, premiering on Nickelodeon UK & Ireland this September!
Leading up to the premiere of Clash of the Thundermans, Nickelodeon will be taking viewers behind-the-scenes of the all-new Nick Flick with Summer of Thunder, all summer long on Nick UK & Eire.
In Clash of the Thundermans, when Chloe develops a destructive new superpower, the Hero League orders her to an elite boarding school for superheroes to learn control of her abilities. Faced with the prospect of sending Chloe away for years, the Thundermans split apart, with Phoebe, Barb and Billy taking her into hiding. Max, Hank, and Nora track their rogue family members, until the two factions face off against each other in a full-on battle for the Thundermans’ future.
The official logline for Clash of the Thundermans reads:
Chloe's new energy powers split the Thundermans over whether to train her at home or send her to a secret hero school. But when the school's dean unveils a dangerous plan, the family reunites to save Chloe and save the town.
Ariel Winter (Modern Family, Sofia the First) joins returning cast members Kira Kosarin as Phoebe Thunderman, Jack Griffo as Max Thunderman, Maya Le Clark as Chloe Thunderman, Addison Riecke as Nora Thunderman, Diego Velazquez as Billy Thunderman, Chris Tallman as Hank Thunderman and Rosa Blasi as Barb Thunderman. Winter will play Cognita.
Filming for Clash of the Thundermans took place in Vancouver, including at Simon Fraser University’s Burnaby campus, during August 2025.
At the time of posting, a U.S. airdate for Clash of the Thundermans is still be to announced, however, the film is expected to air on Nickelodeon and Paramount+.
The Thundermans premiered on Nickelodeon in October 2013 and wrapped its four-season run in 2018, ranking as the number-one series across all TV among Kids 2-11 and Kids 6-11. Created and executive produced by three-time Emmy Award-winner Jed Spingarn, the scripted half-hour series follows superhero twins with opposite personalities, Phoebe and Max Thunderman, as they navigate their way through school, friends and a family of extraordinary superheroes, all while keeping their true identities a secret. The show has seen a resurgence following its 4Q21 launch on streaming, where it quickly became the top title across all SVOD among Kids 6-11; and has continued to rank among the top titles with Kids 6-11.
The Thundermans Return movie premiered in 2024 to stellar ratings, ranking as the number-one entertainment telecast for the year to date in Live+3 across all cable among Kids 6-11. It reached 1.6 million Total Viewers throughout its premiere weekend across airings on Nickelodeon and Nick At Nite (4 telecasts). The Thundermans Return follows twins Phoebe and Max who are enjoying their superhero lifestyle in a new city, but when one ‘save’ goes awry, the Thundermans are sent back to Hiddenville.
Building on the success of The Thundermans Return, Nickelodeon ordered spin-off series The Thundermans: Undercover, which debuted in 2025. The spinoff series follows Phoebe and Max, who are sent undercover to handle a new threat in the seaside town of Secret Shores and bring Chloe along to develop her superhero talent. The show also stars Daran Norris as “Thunderford,” as well as new cast members Kinley Cunningham as “Booch” and Nathan Broxton as “Jinx.”
The Thundermans, The Thundermans Return and The Thundermans: Undercover also features Dana Snyder as the voice of “Dr. Colosso”.
Jed Spingarn, Sean W. Cunningham and Marc Dworkin (The Thundermans Return, The Thundermans: Undercover) return to write and executive produce the movie. Kosarin and Griffo also executive produce, along with Richard Bullock. Trevor Kirschner directs and serves as co-executive producer.
Who lives in a pineapple under the sea? The LEGO Group unveils first ever LEGO® SpongeBob SquarePants set for adults
Courtesy of LEGO Group
Build an iconic Bikini Bottom display with SpongeBob’s pineapple home, Squidward’s house, Patrick’s rock and Jellyfish Fields
Beloved characters include SpongeBob, Patrick and Squidward in Minifigure form, and Gary the Snail and DoodleBob as brick-built characters
The 1,794-piece set is available for pre-order from 14 July 2026, and for immediate purchase from 1 September 2026
BILLUND, DENMARK, 14 July 2026: In celebration of the inaugural SpongeBob Day and SpongeBob’s birthday in the animated series, today the LEGO Group unveils the LEGO® Icons SpongeBob SquarePants: Bikini Bottom building set. In partnership with Paramount Products & Experiences, the set features iconic locations, fan-favourite characters and references to memorable storylines, the set is a playful tribute to the spirit and humour of Bikini Bottom.
With 1,794 pieces, the set includes Bikini Bottom’s most recognisable landmarks, including SpongeBob’s cheerful pineapple home, Squidward’s Easter Island-inspired house and Patrick’s famously ‘minimalist’ rock residence. A vibrant Jellyfish Fields scene completes the display, bringing to life the sun-soaked, slightly surreal undersea world that has entertained audiences for more than 25 years.
Behind each facade lies a treasure trove of details. Builders can take a Krabby Patty break in SpongeBob’s home, complete with a fully furnished living room and bedroom, explore Squidward’s carefully curated living space, or uncover the surprising interior beneath Patrick’s rock.
'SpongeBob SquarePants' Intro Recreated With LEGO
Fans can relive iconic moments with a cast of beloved characters including SpongeBob, Patrick and Squidward recreated in Minifigure form, and brick-built characters Gary the Snail and DoodleBob for a touch of chaos. Packed with playful nods to classic moments from the series, builders will also discover hidden details, including the legendary boatmobile, Squidward’s clarinet (ready for another attempt at musical greatness) and a treasured portrait of Gary. The set invites fans to revisit a world where the ordinary is anything but.
The LEGO Icons SpongeBob SquarePants: Bikini Bottom building set (11386) will be available for pre-order from 14 July 2026, and available for immediate purchase from 1 September 2026, priced at £189.99 / €209.99 / $219.99 via LEGO.com/SpongeBob or your nearest LEGO Store.
Shoppers can also pre-order the LEGO BrickHeadz™ SpongeBob SquarePants Figure (40858) from 14 July 2026, with immediate purchase on 1 September 2026, priced at £10.99 / €12.99 / $12.99 via LEGO.com/BrickHeadz or your nearest LEGO Store. Designed for builders aged 10+, this 72-piece set lets fans bring SpongeBob to life in BrickHeadz form, complete with his iconic jelly fishing net.
In celebration of the first annual SpongeBob Day (July 14), Tom Kenny, the iconic voice behind Nickelodeon Animation’s famous Bikini Bottom dweller, shared behind-the-scenes moments, teased upcoming specials and more surprises to fans of the worldwide phenomenon on TikTok Live.
Courtrsy of Nickelodeon
During the stream, Kenny unveiled a first look at the half-hour Halloween special The Patrick Star Show “Scary Tales,” in which Patrick dresses up as his porous BFF for the night.
Synopsis: Hans reads the Stars’ haunted fairy tales.
Check out a first look at the all-new The Patrick Star Show holiday special below!:
For collectors and builders, Kenny got to show off the new LEGO Icons SpongeBob SquarePants: Bikini Bottom set, sharing a closer look at the SpongeBob SquarePants and the LEGO Group partnership announced earlier in the day.
The 1,794-piece set and new LEGO BrickHeadz SpongeBob SquarePants Figure are available to pre-order from today, launching on September 1 and August 1, respectively.
SpongeBob Day activities also featured the launch of the Patrick Star Official YouTube channel; the first-ever music release from The Patrick Star Show, “Watch Out for That Rake’; a first look at the upcoming SpongeBob SquarePants Holiday special, “Merry Christmas, Mr. Plankton;” multiplatform programming events on Nicktoons, Nick Pluto and Nick.com; tie-ins at Nickelodeon Hotels & Resorts and Nickelodeon Universe Theme Park; multi-space SpongeBob activations at The New Children’s Museum in San Diego, the reveal that SpongeBob SquarePants will be part of the 100th Annual Macy's Thanksgiving Day Parade in November, and more.
Since its launch July 17, 1999, SpongeBob SquarePants has generated a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony Award-winning Broadway musical and a global fan base. SpongeBob SquarePants is one of the most widely distributed properties in Paramount history, seen in more than 180 markets, translated in 30+ languages, and averaging more than 90 million total viewers every quarter.
SpongeBob SquarePants was created by Stephen Hillenburg and is produced by Nickelodeon in Burbank, California. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.
Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it at ParamountPlus.com.
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
In celebration of the first annual SpongeBob Day (July 14), Tom Kenny, the iconic voice behind Nickelodeon Animation’s famous Bikini Bottom dweller, shared behind-the-scenes moments, teased upcoming specials and more surprises to fans of the worldwide phenomenon on TikTok Live.
Courtesy of Nickelodeon
During the stream, Kenny unveiled a first look at the upcoming hour-long holiday special SpongeBob SquarePants “Merry Christmas, Mr. Plankton.” The festive, extra-long episode, in which Plankton makes Santa's nice list, will premiere later this year on Nickelodeon and Paramount+.
Synopsis: When Plankton takes over the North Pole, SpongeBob, Mr. Krabs, and a group of misfits team up to save Christmas.
Check out a first look at the all-new SpongeBob holiday special below!:
For collectors and builders, Kenny got to show off the new LEGO Icons SpongeBob SquarePants: Bikini Bottom set, sharing a closer look at the SpongeBob SquarePants and the LEGO Group partnership announced earlier in the day.
The 1,794-piece set and new LEGO BrickHeadz SpongeBob SquarePants Figure are available to pre-order from today, launching on September 1 and August 1, respectively.
SpongeBob Day activities also featured the launch of the Patrick Star Official YouTube channel; the first-ever music release from The Patrick Star Show, “Watch Out for That Rake’; a first look at the upcoming The Patrick Star Show Halloween special, “Scary Tales;” multiplatform programming events on Nicktoons, Nick Pluto and Nick.com; tie-ins at Nickelodeon Hotels & Resorts and Nickelodeon Universe Theme Park; multi-space SpongeBob activations at The New Children’s Museum in San Diego, the reveal that SpongeBob SquarePants will be part of the 100th Annual Macy's Thanksgiving Day Parade in November, and more.
Since its launch July 17, 1999, SpongeBob SquarePants has generated a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony Award-winning Broadway musical and a global fan base. SpongeBob SquarePants is one of the most widely distributed properties in Paramount history, seen in more than 180 markets, translated in 30+ languages, and averaging more than 90 million total viewers every quarter.
SpongeBob SquarePants was created by Stephen Hillenburg and is produced by Nickelodeon in Burbank, California. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.
Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it at ParamountPlus.com.
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
First Annual Global Celebration Brings Bikini Bottom to Fans Everywhere;
Tom Kenny to Host Event on TikTok Live
Share It: @SpongeBob #SpongeBobDay #SpongeBob
Courtesy of Nickelodeon
06/30/2026
Nickelodeon today declared July 14 “SpongeBob Day,” an annual global celebration honoring the enduring cultural impact of SpongeBob SquarePants and the generations of fans that have made the franchise a worldwide phenomenon. Timed to coincide with SpongeBob SquarePants’ birthday within the animated series, the inaugural “SpongeBob Day” will feature a cross-platform slate of activations designed to bring the world of Bikini Bottom to audiences of all ages everywhere.
“SpongeBob Day” highlights include:
Tom Kenny (voice of SpongeBob SquarePants) will host an event on TikTok Live for the first time on Tuesday, July 14, at 6:00 PM (ET), with behind-the-scenes commentary, three never-before-seen alternate endings of the classic episode “Shanghaied,” first looks at upcoming specials (hour-long SPONGEBOB SQUAREPANTS “Merry Christmas, Mr. Plankton” and THE PATRICK STAR SHOW Halloween episode “Scary Tales”), new exclusive toy reveals and additional surprises.
The Patrick Star Official YouTube channel launches July 14 with clips, shorts, compilations and live streams spotlighting characters from THE PATRICK STAR SHOW and SPONGEBOB SQUAREPANTS.
SpongeBob suits up to defend Bikini Bottom for “SpongeBob Day” on Roblox. SpongeBob SquarePants Tower Defense, the #1 top-earning licensed/branded game of all-time and a 2025 Roblox Innovation Award winner for Best Use of IP, drops new in-game content, extending its run of 70+ consecutive weeks of weekly updates (200,000+ peak concurrent users; a top 15 earning experience for 12 months running).
First-ever music release from THE PATRICK STAR SHOW across all streaming platforms, kicking off with the single “Watch Out for That Rake” on July 9, followed by a full album, Patrick Star Superstar, which will be available for presale beginning July 14.
Multiplatform programming event featuring fan-favorite episodes on Nickelodeon beginning Tuesday, July 14, at 2:00 PM ET/PT, alongside all-day marathons on Nicktoons and Nick Pluto and a SpongeBob takeover on Nick.com.
“SpongeBob Day” will be recognized at Nickelodeon’s hotels and attractions, including Nickelodeon Hotels & Resorts in Punta Cana and Riviera Maya, and Nickelodeon Universe theme parks at Mall of America and American Dream, among other locations.
Global markets including Asia, Latin America, Germany and U.K. will celebrate across linear, streaming, digital, social and consumer marketing with localized programming stunts, custom content and region-specific campaigns throughout July.
On “SpongeBob Day,” every meme will be a SpongeBob meme, with the launch of a marketing activation where SpongeBob crashes the world’s most iconic memes in an internet-wide cultural takeover.
SpongeBob SquarePants-inspired multi-space activations at The New Children’s Museum in downtown San Diego, beginning July 11, ahead of Comic-Con International: San Diego 2026.
Courtesy of Nickelodeon
Courtesy of Nickelodeon
Courtesy of Nickelodeon
Since its launch on July 17, 1999, SPONGEBOB SQUAREPANTS has generated a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony Award-winning Broadway musical and a global fan base. SPONGEBOB SQUAREPANTS is one of the most widely distributed properties in Paramount history, seen in more than 180 markets, translated in 30+ languages and averaging more than 90 million total viewers every quarter. SPONGEBOB SQUAREPANTS was created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.
Nickelodeon, now in its 47th year, is the #1 entertainment brand for kids. It has built a diverse global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information, visit http://www.nickpress.com. Nickelodeon is a division of Paramount, a Skydance Corporation (Nasdaq: PSKY).
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Three Never-Before-Seen “Shanghaied” Endings:
- SpongeBob wishes that the Flying Dutchman was already full, so he turns SpongeBob, Patrick and Squidward into beverages;
- Patrick keeps wishing for one wish more;
- Squidward wishes to get home for good, however, the Flying Dutchman transports his home into his stomache.
Tom Kenny also revealed that SpongeBob will be in the 100th annual Macy's Thanksgiving Day Parade!
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
