Tuesday, May 22, 2018

Nickelodeon USA Debuts Nick Jr. Rebrand

Nickelodeon USA today launched a all-new on-air brand refresh for its flagship preschool brand, Nick Jr.!

Credit: Nickandmore!

The refreshed the on-air look and feel incorporates real kids playing with Nick Jr.’s most iconic preschool characters in both animated and real-world environments. The fresh, bright and colourful on-air presentation is intended to reflect the playfulness and imagination in kids' lives and support on the network's mission of making the world a more playful place. More than 400 deliverables including bumpers, IDs, lower thirds, parent-directed curriculum messages and promo packaging will initially roll out in the US, followed by international channels later this year.

Credit: Nickandmore!

As part of the refresh, Nickelodeon USA has also renamed its popular daytime preschool programming block to "Nick Jr. on Nick", whilst Nickelodeon's 24/7 Nick Jr. preschool channel is now called "Nick Jr. Channel".

Credit: Nickandmore!

This is Nickelodeon's first major on-air rebrand for its Nick Jr. brand since 2012.

More Nick: Nickelodeon USA's May 2018 Premiere Highlights!

Originally published: Monday, May 21, 2018.

H/T: ToonZone Forums /@PinkiePie97, @superkeegan9100, @kanc, @Toons Fan; Additional sources: The Hollywood Reporter, Kidscreen.
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