Ramsey Naito, the president of Paramount Animation and Nickelodeon Animation, talked about Nickelodeon and Paramount+'s upcoming brand new Dora the Explorer series at MIPJunior on Saturday, October 14!
During her keynote address at MIPJunior, Naito revealed that Dora “exemplifies our method of how and when we bring back beloved characters. It’s the carefully considered balance of audience feedback and creativity. An unofficial maxim at Nickelodeon is to always let the kids lead, in both our creative and business decisions. Our audience led us back to Dora, who changed the method of preschool television and continues to lead generations of kids deeper into diversity and the love for other cultures.”
The team at Nickelodeon saw how much traction Dora clips were gaining on YouTube. “Our research showed that the series may have been out of production, but this character never really left the lives of kids and families around the world. So, we began to consider how to bring her back in a way faithful to the fans who continue to love her while modernizing the show for brand-new fans.”
The new series is animated in CG and has retained Dora’s “aspirational and multicultural qualities,” Naito said. “She still cares about animals and the environment and her culture, and she will still help kids learn Spanish in the United States and English in other countries. The online love for Boots has moved him from a sidekick to a co-star. The adventures are on a bigger scale.”
To get fans ready and excited for the new Dora the Explorer series, Nickelodeon released a new short, Dora and the Fantastical Creatures, which is currently playing in theaters just before PAW Patrol: The Mighty Movie. Nickelodeon is following up the short with exclusive online content leading up to spring’s global launch. “When Dora originally debuted, the marketing was mainly on-air promos. Those days, for all of us, are long gone. Now, it’s all about surround sound plans designed to break through and reach audiences everywhere they are, on all platforms. Everything, everywhere and all at once.”
Paramount Global also presented MipJunior 2023's Opening Night party, which included a Dora the Explorer mural.
Stream your favorite Nick Jr. shows on Paramount+ and Noggin! Try Paramount+ for FREE at ParamountPlus.com!
Originally published: October 15, 2023.
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