UFC DELIVERS HISTORIC NIGHT IN PARAMOUNT+ DEBUT
Inaugural Event Debuted With Record-Breaking Five Million Streaming Views and Reached Over Seven Million Households in the U.S. and Latin America
January 26, 2026 — Paramount+ today announced a standout debut for UFC 324 held Saturday, January 24, delivering nearly five million streaming views and over seven million households, the platform’s largest exclusive live event to date. UFC 324 also reached more homes than any other live UFC event in nearly a decade across linear, broadcast and streaming (source: Adobe Analytics and Nielsen Media). With distribution in the U.S. and Latin America, viewers enjoyed seamless access to UFC 324, now made available as part of their Paramount+ subscription without an additional ‘pay-per-view’ cost.
At a stage set at the T-Mobile Arena in Las Vegas, Saturday’s event delivered nonstop action, capped by a thrilling main event. UFC veteran Justin Gaethje earned a unanimous decision over rising U.K. star Paddy Pimblett in a back-and-forth battle already being hailed as a contender for Fight of the Year. The victory earned Gaethje the Interim Lightweight title and set the stage for a potential showdown with reigning, undefeated UFC Lightweight Champion Ilia Topuria.
Viewership Highlights*:
*Source: Adobe Analytics and Channel Partner Data
- Live Average Minute Audience/Streaming Views (Main Card): 4.96M
- Global HHs: 7.18M [Does not account for co-viewing]
- Peak Concurrent Streams: 5.93M [Does not account for co-viewing]
Social Highlights*:
*Source: Source: Social Content Ratings, 1/24/26, Live, Linear Window; Talkwalker 1/24-1/25/26 #UFC324 vs 12/6-12/7/25 #UFC232; Source: https://trends24.in/, 1/24/26, Worldwide
- #1 Most Social event of the night across all Broadcast, Cable, and Streaming totaling 5.5M social interactions for the main event alone.
- Most Social P+ Exclusive Telecast Ever
- Trended on X: #1 for 6 consecutive hours worldwide
- Mentions: 186K, up +127% vs UFC 323
In promoting UFC 324, Paramount deployed the full breadth and power of the Paramount Skydance portfolio – dubbed “Paramount One” – to reach audiences in a variety of ways including cross promotion with hit series Landman, CBS integrations, and more.
The UFC offering on Paramount+ in U.S. and Latin America, provides subscribers with access to all marquee Numbered Events without the pay-per-view charge as well as 30 UFC Fight Night events per year, exclusive programs including Dana White’s Contender Series and The Ultimate Fighter, and behind-the-scenes content designed to enrich the fight-night experience for subscribers
Up Next: This Saturday, Jan. 31, from Sydney, Australia, UFC 325: VOLKANOVSKI vs. LOPES II streams live with the main card beginning at 9p ET / 6p PT. Get started at ParamountPlus.com. Fans can follow @ParamountPlus and @ParamountUFC for updates on future events and highlights.
Source: Paramount+ Metrics via Adobe Analytics Data and Distribution Channel Partner Data.
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About Paramount+
Paramount+ is a premium streaming subscription service delivering live sports, breaking news, and a Mountain of Entertainment™, and is a cornerstone of the Direct-to-Consumer division at Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading, next‑generation global media and entertainment company. The Company’s portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS – America’s most‑watched broadcast network, CBS News, Nickelodeon, MTV, BET, Comedy Central, SHOWTIME®, Paramount+, Pluto TV, and Skydance’s Animation, Film, Television, Interactive/Games, and Sports divisions. For more information please visit www.paramount.com.
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Upcoming UFC on Paramount+ Dates:
- January 31: UFC 325 | Sydney, Australia | QUODS Bank Arena
- February 7: UFC Fight Night | Las Vegas, NV | UFC Apex
- February 21: UFC Fight Night | Houston, TX | Toyota Center
- February 28: UFC Fight Night | Mexico City, Mexico | Arena CDMX
- March 7: UFC 326 | Las Vegas, NV | T-Mobile Arena
- March 14: UFC Fight Night | Las Vegas, NV | UFC Apex
- March 21: UFC Fight Night | London, England (UK) | The O2
- March 28: UFC Fight Night | Seattle, WA | Climate Pledge Arena
Shop Paramount+ at ParamountShop.com
Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!
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