Nickelodeon today (July 14) launched “SpongeBob Day,” an annual global celebration honoring the enduring cultural impact of SpongeBob SquarePants and the generations of fans that have made the franchise a worldwide phenomenon. Timed to coincide with SpongeBob SquarePants’ birthday within the animated series, the inaugural “SpongeBob Day” featured a cross-platform slate of activations designed to bring the world of Bikini Bottom to audiences of all ages everywhere.
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| Nickelodeon |
In addition to the global festivities, “SpongeBob Day” is also creating unforgettable memories for fans in a more personal way. Through Paramount’s ongoing commitment to helping fulfill wishes with Make-A-Wish, 15-year-old Kaiden—who shares SpongeBob's July 14 birthday—was treated to a once-in-a-lifetime celebration on the Paramount Lot. Before arriving, Kaiden received a special audio message from SpongeBob welcoming her to the festivities. She and her family then toured the studio, saw her name displayed on the Paramount marquee, enjoyed lunch in a Bikini Bottom-themed private dining room and received SpongeBob-inspired gifts before celebrating with birthday cupcakes. It was a fitting reminder that, beyond the global campaigns, SpongeBob's greatest impact has always been the joy he brings to fans.
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| Kaiden and family on the Paramount Studios Lot | Paramount |
Shop SpongeBob: https://www.paramountshop.com/pages/spongebobsquarepants
Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it at ParamountPlus.com.
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Listen to The SpongeBob Musical here!
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
SpongeBob Big Guy Pants Okay.
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