Showing posts with label Milo. Show all posts
Showing posts with label Milo. Show all posts

Tuesday, May 26, 2026

Rainbow Designs Appointed Global Master Toy Partner for 'Milo'

RAINBOW DESIGNS APPOINTED GLOBAL MASTER TOY PARTNER FOR MILO

Milo x Rainbow Designs

· The toy company will produce a wide range of products worldwide based on the iconic preschool brand owned by DeAPlaneta Entertainment.

Barcelona, May 18, 2026. The renowned toy company Rainbow Designs has been appointed to develop the new master toy line for Milo, DeAPlaneta Entertainment 's leading preschool series. This agreement marks the first collaboration between the two companies, who have both expressed their commitment to expanding and building a long-term partnership.

With more than five decades of experience in creating plush toys and toys for iconic brands, Rainbow Designs will design and produce globally a wide range of products inspired by the characters from Milo. The beloved kitten and his friends explore the world of careers and discover that all jobs are AMAZING. The exciting new line of toys will initially launch at retail from autumn/winter 2027 and will include innovative soft toys, rolling out into playsets and collectible role play products, capturing the essence of Milo’s world.

The partnership with Rainbow Designs was brokered by the UK agent for Milo, BIG PICTURE LICENSING, comes amid growing anticipation surrounding the latest developments regarding the series, whose third season is already in production. This partnership is one of the various strategic initiatives that DeAPlaneta Entertainment has implemented to strengthen the brand’s position since acquiring full ownership.

Antonella Ceraso, International Consumer Products Director at DeAPlaneta Entertainment, welcomed the partnership: "Milo new master toy line is an essential part of the IP's current expansion. Alongside the premiere of the short-format series, the release of its music albums and the revamp of its app and website, it was important to provide consumers with an updated range of toys and physical products. We can’t imagine a better partner than Rainbow Designs to help us grow in this area.”

Gianluca Ferrara, Head of DeAPlaneta Italy and International Head of Toys, shares this enthusiasm: "Rainbow Designs is a leader in the toy industry, renowned for its long-standing reputation for high-quality products and exceptional attention to detail, values that strongly align with the dedication we bring to all our productions. We are confident they are the ideal partner to take Milo to the next level. Their extensive experience with preschool brands, combined with a deep understanding of this audience, makes them uniquely positioned to unlock the full potential of the Milo universe. This collaboration represents not just a licensing agreement, but a strategic long-term partnership built on a shared vision and a clear growth path.”

Anthony Temple, Managing Director of Rainbow Designs is excited about the new partnership and said: “We are delighted to be working with DeAPlaneta Entertainment who have established an enviable international media platform for the Milo brand. Milo’s universe offers a World of Endless Possibilities in toy development and innovation, with exploration, discovery and curiosity central to his core values. Milo is a perfect fit to Rainbow Designs ’s expanding quality pre school toy portfolio and our growing international footprint. With our shared strong values of quality and long-term partnership we are looking forward to working closely together with the DeAPlaneta Entertainment team to build an enduring Milo master toy collection that will inspire kids into their later life.”

DeAPlaneta Entertainment and Rainbow Designs will unveil their new partnership at Licensing Expo 2026 in Las Vegas, taking place from 19 to 21 May.

About Milo

MILO's two seasons have made the series a benchmark in preschool animation. Along with his friends Lofty and Lark, Milo explores the wide variety of trades that exist in the world, conveying to the show's millions of fans the message that all jobs are AMAZING. MILO was commissioned in 2021 by Channel 5's children's channel, Milkshake! and following its premiere in the UK it expanded worldwide, airing in over 170 countries across four continents. In the fall of 2024 it debuted in the United States on public broadcaster PBS Kids, and its third season is already in the works, with a planned premiere date of 2027. Following the acquisition of full ownership by DeAPlaneta Entertainment, the brand has expanded with the launch of its first short-format series: MILO's Creations, MILO's Bookreads and Milosodes. Other new additions include the Milo's Music Box music albums, a new version of the MILO's World app and the website http://miloseries.com


About Rainbow Designs

Rainbow Designs has been inspiring kids' imaginations for 55 years, developing and creating joyful, forever, high quality Plush Toys for the nursery, toy and gift industries. Rainbow's prestigious licensed portfolio and collections include Peter Rabbit, Paddington, Bing, Disney Winnie the Pooh and The Lion King, Wizarding World Harry Potter, Mr. Men and Little Miss, The Very Hungry Caterpillar, Guess How Much I Love You, Elmer, Spot the Dog, The Snowman and The Snowdog ranges, as well as distribution for the Birdies, Cutydoos, Happy Yappers and Tikiri range including the Bonikka Dolls collection. New brands joining Rainbow for 2026 include Disney Dumbo, Pembe the Pink Cat and Care Bears Baby.

###

In additional news, KIMBE SRL , a leading company in live character events, is the new licensing partner for DeAPlaneta Entertainment ’s Milo and Maya the Bee properties for their activations in Italy.

With extensive experience in live character entertainment, KIMBE SRL will manage character appearances and develop a new range of activations, including meet & greets, playground experiences, kids’ labs and workshops across retail locations, shopping centres and malls throughout Italy.

The partnership between DeAPlaneta Entertainment and KIMBE SRL marks a strategic update for Milo and Maya, two of the characters most beloved by the public, and reinforces DeAPlaneta Entertainment’s commitment to offering fans unique and engaging experiences in various settings beyond the screen.

Shop Nick Jr. at ParamountShop.com

Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!

Paramount+ is also available with Sky Cinema at no extra cost.

Add NickALive! to Google Preferred Sources



Follow NickALive! on Twitter, RedditInstagramFacebookGoogle NewsTumblrvia RSS and more for the latest Nickelodeon Preschool and Nick Jr. UK News and Highlights!

Friday, June 20, 2025

Milo's Universe Expands With 'Milo's Bookreads' Digital Series

MILO'S UNIVERSE EXPANDS WITH “MILO'S BOOKREADS”

June 19, 2025

· The new digital series brings the character’s books to life to help children learn to read.

· This is the brand's second digital series, following Milo's Creations.

Milo's Bookreads
Milo ©️ 2025 Planeta Junior. All Rights Reserved.

MILO, the preschool series acclaimed for its inspiring way of exploring the world of vocations, continues its expansion with Milo's Bookreads, which brings the kitten protagonist's collection of books to digital format, in easy-to-read capsules narrated by Milo's mom.

Milo's Bookreads is already available on YouTube, Instagram and TikTok, allowing Milo's millions of followers to enjoy their favorite character's stories, tailored to accompany their reading learning.

Available in English, Spanish, Italian, Polish and Portuguese, with more languages to be added to reach a global audience, Milo's Bookreads is produced by DeAPlaneta Entertainment in collaboration with MILO's publishing partners Planeta Junior, Random House Children's Books and Nelson.

Milo's Bookreads joins Milo's Creations as a digital series based on the brand. New surprises will soon follow, consolidating the IP's position in various environments, one of DeAPlaneta Entertainment's priority objectives since it acquired full ownership of MILO at the end of 2024, going on to lead its development, licensing management and global expansion.

The creation of the digital series based on MILO is part of DeAPlaneta Entertainment's commitment to promote entertaining and attractive ways of learning, offering children the possibility of interacting with their favorite series and characters in multiple media.

###

Shop Nick Jr. at ParamountShop.com

Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!

Paramount+ is also available with Sky Cinema at no extra cost.


H/T: TV Kids.

Follow NickALive! on Twitter, RedditInstagramFacebookGoogle NewsTumblrvia RSS and more for the latest Nickelodeon Preschool and Nick Jr. UK News and Highlights!

Tuesday, February 18, 2025

DeAPlaneta Acquires Full Ownership of 'Milo'

Following a successful collaboration with Fourth Wall, DeAPlaneta Entertainment will start development of the third season of Milo during the first quarter of this year.

'Milo' cast with logo

DeAPlaneta Entertainment has acquired full ownership of Milo, the internationally successful animated preschool series, following a successful co-production with Fourth Wall. The acquisition marks a new chapter for the brand, with DeAPlaneta Entertainment now leading its future development, licensing and global expansion.

Since its launch, Milo has achieved strong critical and audience acclaim, airing in over 170 countries across four continents. The series was commissioned by Channel 5’s Milkshake! in the UK, where it premiered to great viewing figures in May 2021, before expanding worldwide, most recently making its US debut in 2024 on PBS Kids. Milo has been recognized for its vibrant animation, engaging storytelling and inspiring themes of careers and exploration.

The series was a co-production between Fourth Wall and DeAPlaneta Entertainment, bringing together their creative expertise and distribution strength to establish Milo as a standout brand in the pre-school space.

Under the new ownership structure, DeAPlaneta Entertainment will take full responsibility for the next phase of Milo’s journey, including further broadcast partnerships, licensing and future content development.

Diego Ibáñez Belaustegui, chief Brand officer at DeAPlaneta Entertainment, commented: “This is excellent news to start celebrating the company’s twenty-fifth anniversary, as this agreement will allow us to enhance our efforts on the interactive and digital side of the brand, as well as explore new forms of collaboration and international co-production based on its global broadcasting. Fourth Wall has been a key creative partner in bringing Milo to audiences worldwide, and we are excited to build on that foundation as we lead the brand into its next chapter.”

Joe Moroney, CEO of Fourth Wall, added: “Milo has been an amazing journey for Fourth Wall, and we’re incredibly proud of what we created through this collaboration. The show’s success is testament to the talent, passion and hard work of our incredible team, along with fantastic support from our partners and suppliers.

“We would especially like to thank the British Film Institute’s Young Audience Content Fund, whose support helped to bring Milo to life, as well as the brilliant team at Milkshake!, whose belief in the show from day one, and support throughout, was instrumental to its success.”

This announcement coincides with the confirmation of Milo’s third season, which will begin development in the first quarter of 2025.

Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!

Paramount+ is also available with Sky Cinema at no extra cost.



Original source: Licensing.biz.

Follow NickALive! on Twitter, RedditInstagramFacebookGoogle NewsTumblrvia RSS and more for the latest Nickelodeon Preschool, Nick Jr. UK and Milkshake! News and Highlights!

Thursday, November 30, 2023

Milkshake! to Premiere New 'Milo' Episodes From Dec. 11

Brand new Milo is on the way, so grab your outfits for amazing adventures everyday. The brand new series of Milo, starts Monday 11th December 2023 at 8:15am on Milkshake! and My5!


Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!

Paramount+ is also available with Sky Cinema at no extra cost.


Follow NickALive! on Twitter, RedditInstagramFacebookGoogle NewsTumblrvia RSS and more for the latest Nickelodeon Preschool and Nick Jr. UK News and Highlights!

Thursday, July 06, 2023

Channel 5's Milkshake! Adds New Commissions & Acquisitions to Lineup

Channel 5’s preschool strand Milkshake! has added a slew of new commissions and acquisitions to its lineup, including Stan & Gran and Animal Care Club.

Stan & Gran and Animal Care Club

Stan & Gran (pictured above), a 52-part CG animated series from Jellyfish Pictures and Jollywise, follows the excitable young nature lover Stan Breakwater and his fun-loving Gran as they investigate strange occurrences in their fictional British coastal village.

From Toronto's eOne Unscripted, Animal Care Club (25 x 11 minutes, pictured below) is a factual live-actioner that gives animal-loving kids the chance to get up close and personal with pets, farm animals, wildlife and exotic critters across the U.K. The kids will team up with experts to get experience helping these animals. They will work with vets, zookeepers and at animal sanctuaries, and deliver educational content (like wildlife behaviors) while also teaching kids how to be kind to animals.

Milkshake! acquired Canadian prodco WildBrain Studios and British indie Darrall Macqueen’s Chip & Potato for its lineup as well. This 40 x 11-minuter follows the adventures of Chip, a friendly and curious 4-year-old pug puppy, and Potato, a tiny, furry snuggly toy that is actually a curled up real mouse. The series sees Chip navigating the highs and lows of kindergarten with her unlikely BFF.

These titles will join an extensive lineup of returning fan-favorites and previous commissions. Tweedy & Fluff and Mixmups, both commissioned last year, will debut this autumn. Tweedy & Fluff centers on two woolly yarn pals who met in the corner of a weaver’s cottage. Mixmups features three lovable friends.


These commissions align with a nature-adjacent programming strategy that’s currently in play at Milkshake!, according to Louise Bucknole, general manager of kids and family for the U.K. and Ireland at Paramount in an April interview with Kidscreen. Bucknole, who oversees the block, said there is a demand in the UK for environmentally savvy content that showcases the outdoors.

In today's (July 5) announcement, Bucknole added: “Milkshake! is a beloved brand for preschoolers and families in the U.K. with a compelling combination of top-rated U.K. power brands and new, highly anticipated children’s series,” said Louise Bucknole, general manager of kids and family for the U.K. and Ireland at Paramount. “We’re excited to announce our expanding lineup of content for 2023 and beyond, which will engage our preschool audience through universal themes of creativity, play, adventure, friendship and teamwork, to help them understand their world.”

Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!

Paramount+ is also available with Sky Cinema at no extra cost.


Sources: TVKIDSKidscreen.

Follow NickALive! on Twitter, RedditInstagramFacebookGoogle NewsTumblrvia RSS and more for the latest Nickelodeon Preschool and Nick Jr. UK News and Highlights!

Tuesday, May 30, 2023

Nick Jr. UK to Premiere 'Milo' on June 5

Nick Jr. UK & Ireland will premiere the hit preschool animated series Milo on Monday 5th June 2023 at 4:15pm.


Milo is an adventurous 5-year-old cat who, together with his best friends Lofty and Lark, uses role-play to explore the world of vocations – from doctors and mechanics, through to hairdressers, chefs, and postal workers – introducing pre-schoolers to a variety of professions in a positive and entertaining way. The series’ underlining message, through the eyes of Milo and his friends, is that every job is amazing.

Produced by Fourth Wall in association with Planeta Junior, the series is bright and colourful, and brings to the screen a contemporary graphic style.

Milo premiered on Channel 5's Milkshake! programming block on 10th May 2021, garnering impressive ratings within a month on being on-air. The series is also available for viewers on the broadcaster’s on-demand platform, My5.

Milo is already a successful children’s book character with over 30 titles published and sold in more than 20 territories worldwide.

The production was supported by the UK government’s Young Audiences Content Fund. Managed by the BFI, the fund supports the creation of distinctive, quality content for young audiences. The fund is intended for providing content that informs our understanding of the world, stimulates knowledge and learning, as well as representing diversity and alternative viewpoints.

Planeta Junior holds and manages the series’ worldwide consumer products rights and is working with Lisle Licensing in the UK to build a strong brand presence and licensing programme.

Discover more about Milo here: www.miloseries.com.

Lisle Licensing has over 50 years of extensive market and category knowledge in multiple territories and possesses a unique combination of experience and youth, delivering first class programmes for its clients, managing all strategy development, product approvals and royalty reporting. For more information, visit the company website here.

Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!

Paramount+ is also available with Sky Cinema at no extra cost.


Follow NickALive! on Twitter, RedditInstagramFacebookGoogle NewsTumblrvia RSS and more for the latest Nickelodeon Preschool and Nick Jr. UK News and Highlights!

Wednesday, July 07, 2021

New Preschool Series 'Milo' Debuts on Milkshake! to Great Ratings Success

Planeta Junior is working with Lisle Licensing in the UK to build a strong brand presence and licensing programme for Milo.


Milo, the new pre-school series produced by Fourth Wall in association with Planeta Junior, had its UK premiere on Channel 5´s Milkshake! in mid-May and is already celebrating high ratings figures.

Within one month of launching on 10th May in the highly regarded primetime 8am weekday slot, Milo has achieved great ratings on Milkshake! and the expectation is that it will continue to go from strength to strength. The series is also available for viewers on the broadcaster’s on-demand platform, My5.

The series consists of 52 x 11’ episodes, is bright and colourful, and brings to the screen a contemporary graphic style. Milo is an adventurous 5-year-old cat who, together with his best friends Lofty and Lark, uses role-play to explore the world of vocations – from doctors and mechanics, through to hairdressers, chefs, and postal workers – introducing pre-schoolers to a variety of professions in a positive and entertaining way. The series’ underlining message, through the eyes of Milo and his friends, is that every job is amazing.

Milo is already a successful children’s book character with over 30 titles published and sold in more than 20 territories worldwide.

The production was supported by the UK government’s Young Audiences Content Fund. Managed by the BFI, the fund supports the creation of distinctive, quality content for young audiences. The fund is intended for providing content that informs our understanding of the world, stimulates knowledge and learning, as well as representing diversity and alternative viewpoints.

Planeta Junior holds and manages the series’ worldwide consumer products rights and is working with Lisle Licensing in the UK to build a strong brand presence and licensing programme.

Discover more about Milo here: www.miloseries.com.

Lisle Licensing has over 50 years of extensive market and category knowledge in multiple territories and possesses a unique combination of experience and youth, delivering first class programmes for its clients, managing all strategy development, product approvals and royalty reporting. For more information, visit the company website here.


Original source: Toy World Magazine.

Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nick Jr. UK and Nickelodeon Preschool News and Highlights!

Tuesday, May 04, 2021

Milkshake! to Premiere 'Milo' on Monday 10th May 2021

Explore all kinds of jobs with Milo! With the help of Suds the Cleaning Robot, join Milo and his friends on wonderful working adventures that are not to be missed! Milo, premiering Monday 10th May 2021 at 8:00am, exclusively on Milkshake!


Milo is a brand new animated series (52 x 11 minutes) that displays a sense of humour reflective of UK culture.


Milo the cat lives with his family in a drycleaner’s called Scrubby’s. Inside the drycleaners is a mechanical robot called Suds who houses all of the clean clothes. Each episode, Milo and his best friends Lofty and Lark try on a different outfit from Suds, which are all vocational. The trio is transported to the world of that vocation where they have fun and learn about the specific job role. There is strong on-screen diversity through gender, regionality, faith, race and socio-economical representation and it’s the first series commission for Fourth Wall Animation. The series is produced with support from the BFI Young Audiences Production Content Fund (YACF).




Originally published: Monday, April 26, 2021.

Additional source: Kidscreen.

Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nick Jr. UK and Nickelodeon Preschool News and Highlights!

Tuesday, July 07, 2020

Milkshake! Expands Slate with Support From the BFI's YACF

Channel 5′s preschool block Milkshake! is greenlighting four new series with support from the BFI Young Audiences Production Content Fund (YACF).


The new content includes three animated series — Circle Square (pictured), a 40 x seven-minute show produced by Wyndley Animation; Winnie & Wilbur (52 x 11.5 minutes) from Winduna; and Milo (52 x 11 minutes) from first-timer Fourth Wall Creative.

Milkshake! is also ordering The World According to Grandpa, a 25 x 11-minute live-action series from Grandpa Productions. This marks the third live-action series greenlit using the YACF funds, and it joins Mimi’s World and Meet the Experts.

Milkshake! is increasingly turning to live action to better reflect its audience, Louise Bucknole, Vice President (VP), Programming Kids, ViacomCBS Networks UK told Kidscreen.

“We want kids to see themselves on screen,” she says. “We always say that for kids, ‘you can’t be, unless you can see.’ So we really want to make sure we reflect kids not only from a diverse point of view, but also regionally so our audience can hear different accents and see kids like them from all over the UK.”

Bucknole has been planning to bring live action back to Milkshake! since she began at ViacomCBS in mid-2018. The preschool block hasn’t commissioned any live-action shows in more than five years, and has never picked up a live-action drama (like Mimi’s World) before.

“The Fund is an incredibly important initiative that opens doors on a number of new avenues, enabling us to push boundaries and expand our roster of high-quality British UK originated content,” Bucknole said in a separate statement. “For the first time in a number of years, we’re able to bring live action drama and entertainment formats back to Milkshake!, putting more real kids on screen, which in turn supports our ambition to increase representation of kids up and down the UK. In addition, we’ve also commissioned a number of new standout animations and are working with new companies as a result of the fund. We’re looking forward to broadening our net further to work with more new partners from across the UK.”

Without the help of the fund, Bucknole says Milkshake! likely wouldn’t have been able to greenlight so many new series, or work with so many new creators.

The four newly announced series (as well as Mimi’s World and Meet the Experts) will begin launching later this year and continuing into 2021.

Channel 5 is also bolstering development financing for preschool craft show Pop Paper City, which received money from BFI’s YACF in May. Produced by LoveLove Films, the show is a blend of live action and 3D animation, interweaving a new craft and character-led adventures in each episode.

Finally, Milkshake! has also ordered new seasons of in-house productions Milkshake! Monkey’s Amazing Adventures and Milkshake! Bop-Box. And it has picked up season 12 of Fireman Sam. All three series will air next year.

Meanwhile, ITV’s kids channel CITV used the YACF funding to pick up Don’t Unleash the Beast, produced by Tiny House Productions and CPL Productions. This game show is set in a mythological underground world where teams undergo a series of challenges to find treasure. CITV also used the funding for Dot to Dot Production’s arts and crafts series Makeaway Takeaway. The comedy-led maker series for six to 12s encourages kids to recycle and upcycle materials into art. Lastly, CITV snagged Lloyd of the Flies, Aardman’s animated series for five- to 11-year-olds.

A few older-skewing teen projects also received YACF funding, including Blink Industries’ educational/existential nightmare series Don’t Hug Me I’m Scared, which has been picked up by Channel 4. Broadcaster E4 bought Afro Mic Prouctions’ Letters in Lockdown, which tells six stories of young people from around the UK during the pandemic. E4 also acquired animated series Grime Therapy, which features the UK’s leading Grime musicians talking openly about mental health and how to cope with it.

Finally, Welsh broadcaster S4C used YACF funding for Welsh-language historical factual series Hei Hanes! (Hey History!), which brings Welsh history to life for eight to 13s in a contemporary way through blogs and formats inspired by social networks. S4C also greenlit 2D-animated early learning series Sali Mali, also in Welsh and focusing on the importance of accepting others.

Below is the British Film Institute's (BFI) official announcement:

Latest Young Audiences Content Fund production slate announced

Twelve new production awards have been granted for preschool to teen commissions from Channel 4, E4, Channel 5, CITV and S4C.


The BFI has today announced the latest production slate of awarded projects through the Government funded Young Audiences Content Fund (YACF), demonstrating the positive impact the Fund is having on the youth television sector.

Following the initial nine projects announced in 2019, the latest slate includes a mix of 12 new series and specials awarded to date, for Channel 4, E4, Channel 5’s Milkshake!, CITV and S4C, including cult comedy puppet series Don’t Hug Me I’m Scared (Blink Industries, Channel 4), MakeAway Takeaway (Dot to Dot, CITV) and Winnie & Wilbur (Winduna, Milkshake!).

This slate also includes two quick turnaround projects for E4, one of which – Letters In Lockdown – aired in June. The newly announced projects include a mix of programmes addressing concepts of acceptance and tackling issues impacting young people across the UK, including race, identity, gender, disability and socio-economics, reflective of all UK culture.

The BFI awarded a total of £11,520,428 production funding to 18 projects — with details of two projects yet to be announced — in Year one (April 2019-April 2020), although official funding figures for Year two have yet to be released. Awards continue to build exponentially across factual entertainment, drama, current affairs and entertainment.

Jackie Edwards, Head of the Young Audiences Content Fund at the BFI, said:

“We’re proud of the range of projects we’ve been able to support within our production slate, nurturing stories and concepts we feel will enrich television for young audiences. Throughout the first year, we have been overwhelmed by the quality of the production applications that have secured a broadcast commission and I’m hugely excited about the exciting new UK talent we have been able to support.”

John Whittingdale, Minister for Media and Data, said:

“The latest round of awards demonstrates once again how the Young Audience Contents Fund is helping to bring to life a wide range of exciting programme ideas aimed at young people. It continues to deliver original content across various genres that is inclusive, inspiring and showcases a range of experiences including the COVID crisis.”

The fund contributes up to 50% of the production costs for projects that have secured a broadcast commitment from a free-to-access, Ofcom regulated service with significant UK-wide audience reach. This exciting second YACF slate embraces all techniques, genres and audiences up to the age of 18, from animation, mixed media and live action and genres including creative arts and crafts, pioneering game shows, surreal comedy, factual and educational programming.

An ever-increasing range of producers and broadcasters are engaging with the Fund. In the first 12 months since its launch in April 2019, the UK production community have submitted 42 applications, all with broadcast commitments, underlining that the Fund has become an integral part of the young audiences production landscape.

The Young Audiences Contend Fund has awarded production funding to the following projects within this slate, summarised by broadcaster:

Channel 4

  • Blink Industries’ part-educational programming, part-existential nightmare, Don’t Hug Me I’m Scared; a mixed-media trip that moves from kids-show pastiche to fever-dream horror in the blink of an eye. Building on the cult YouTube show, which has been viewed over a quarter of a billion times, the Channel 4 series will follow Red Guy, Yellow Guy and Duck as they continue their disastrous learning journey. This puppet musical extravaganza is helmed by original creators Becky Sloan, Joseph Pelling & Baker Terry.

Fiona McDermott, Head of Comedy, Channel 4, said:

“Don’t Hug Me I’m Scared is a uniquely pitched show from one of the most creative production companies around. Ideas that come with such a strong identity and established following are incredibly rare but they are really important factors when it comes to making content for younger audiences. We were desperate to endorse this glorious genre-blending-puppet-tour-de-force and with the YACF we found the perfect partners to make that a reality. We’re thrilled to be making this series with them both.”

E4

  • Afro Mic Productions’ Letters in Lockdown captured six incredible stories of young people from across the UK amidst the COVID-19 lockdown who were inspired to write to their loved ones in these challenging times. The series showed first-hand teenagers’ experiences through their words and how they have coped with the lockdown. Showcasing wellbeing, mental health and mindfulness, this documentary series informed the audience about different people’s lives, experiences and points of view, which can be representative, reflective and relatable.
  • Mother’s Best Child’s Grime Therapy (w/t), a brand-new animated series featuring the UK’s leading grime stars, talking openly about mental health, and how to cope with it. They’ll draw on personal experience and offer science-based techniques and mental tools to help you deal with things like worry, uncertainty, boredom, loneliness, conflict and anger. Shining a light on mental health issues among teenagers, the series is relatable and representative, giving a platform to under-represented groups from the UK.

Navi Lamba, Digital Commissioning Exec for E4, said:

“It’s been so brilliant harnessing all the creativity inspired in our indie partners over the last few months. We’ve commissioned a mixture of animation and live action, hearing the stories of real people across the country and those of well-known faces in music and TV.”

CITV

  • Don’t Unleash the Beast, produced by Tiny House Productions and CPL Productions, a Red Arrow Studios company, is an ambitious game show set in a mythological underground world where a team of three treasure seekers undergo a series of challenges in order to find an ancient lost treasure. One tiny snag… a ferocious and foul Beast is guarding the treasure — make a wrong move and all his might is unleashed! Each game will test the participants in areas of problem solving, skill, physical prowess, teamwork, communication and knowledge. The show will promote healthy attitudes towards competition, physical activity and working together.
  • Dot to Dot Production’s arts and crafts series Makeaway Takeaway, a brand-new comedy art and craft series for 6-12 year olds, encouraging creativity, through arts, crafts and making, with an emphasis on sustainability through recycling, reusing, upcycling and reclaimed materials. Presented by artist and comedian Bec Hill, each week, Bec will take the audience and her ‘takeaway’ customers on a comical journey packed with unique and inspirational art ideas, as she experiments with unusual materials, finds a home for junk, and uses her funny bones to make us laugh along the way.
  • Aardman’s animated sitcom for 5-11 year olds, Lloyd of the Flies, mirrors contemporary life for children and families across the UK. It is estimated that there are some 10 quintillion (10,000,000,000,000,000,000) individual insects alive at any one time. This is a story about one; Lloyd B Fly is a housefly and middle child of 453. He lives with his parents, little sister PB and their 225 maggot siblings in the rotting apple they call home, located in a quiet suburban fruit bowl. The series offers a fresh British sense of humour, giving a sense of what it’s like living in a UK based family dynamic, from the point of view of a young teenage boy.

Paul Mortimer, CITV, said:

“The YACF has been immensely supportive of UK producers in the Indie sector. The partnerships that this new funding model has enabled have brought UK creativity amongst content makers for young audiences to the fore, greatly benefiting CITV and others. The latest CITV commissions announced today enrich our output with new British series in multi genres across live action and animation.”

Channel 5’s Milkshake!

  • Winduna Enterprises’ Winnie & Wilbur, an animated comedy series based on the Winnie the Witch books by Valerie Thomas and Korky Paul, published by Oxford University Press. The series extends the world of Winnie the Witch in original storylines that follow the loveable and haphazard witch Winnie and her long-suffering black cat Wilbur on their mad escapades. Winnie & Wilbur is brimming with magic, mayhem and music to surprise and delight its target audience. The series will be made in Scotland in association with SellOutAnimation whose team have worked together on multiple BAFTA and Oscar nominated series and films. It is produced with the support of the Scottish Government and National Lottery through Creative Scotland and showcases strong on-screen representation of Britain.
  • Fourth Wall Animation’s Milo, an animation series that displays a sense of humour reflective of UK culture. Milo the cat lives with his family in a drycleaner’s called Scrubby’s. Inside the drycleaners is a mechanical robot called Suds who houses all of the clean clothes. Each episode, Milo and his best friends Lofty and Lark try on a different outfit from Suds, which are all vocational. The trio is transported to the world of that vocation where they have fun and learn about the specific job role. There is strong on-screen diversity through gender, regionality, faith, race and socio-economical representation and it’s the first series commission for Fourth Wall Animation.
  • Saffron Cherry Productions’ The World According to Grandpa, a humorous, imaginative creative storytelling format designed to inspire children to laugh and learn through relatable intergenerational relationships and visually engaging animation and live action mix. It features beautiful 2D animation with each of the 25 episodes prompted by a question posed by one of the three grandchildren, Stanley, his sister Connie or their cousin Louie. These are all genuine questions asked by children, gathered from numerous author visits to schools and answered by our twinkly eyed Grandpa, played by Don Warrington. His explanations are always playful, 100% untrue and engaging.
  • Wyndley Animation’s Circle Square, a comedy animation about a circle of houses and a circle of friends. Promoting a sense of community, celebrating differences, teamwork and problem solving. It reflects a cross section of a neighbourhood, the families that live there and helping each other out.

“The Fund is an incredibly important initiative that opens doors on a number of new avenues, enabling us to push boundaries and expand our roster of high-quality British UK originated content,” Louise Bucknole, VP Programming Kids, ViacomCBS Networks UK said. “For the first time in a number of years, we’re able to bring live action drama and entertainment formats back to Milkshake!, putting more real kids on screen, which in turn supports our ambition to increase representation of kids up and down the UK. In addition, we’ve also commissioned a number of new standout animations and are working with new companies as a result of the fund. We’re looking forward to broadening our net further to work with more new partners from across the UK.”

S4C

  • Cwmni Da Cyf Welsh language historical factual series ‘Hei Hanes!’ (Hey History!) brings history, drama and vlogging together in an anarchic social network inspired format for 8-13-year olds, bringing Welsh history to life in an engaging and contemporary way. Young historical characters from the Celtic age right through to the 1990s will give personal accounts of their lives in the guise of YouTubers, which will connect to our audience in a language they understand. Every episode will focus on a different character, giving the impression of having been filmed entirely on smartphones or webcams by the characters themselves. As part of the commission, Hei Hanes is offering a job in the production team to a person from a BAME background who is new to the creative industries.
  • Sali Mali 2’s ‘Sali Mali’, a 2D early learning Welsh language series, representative of today’s children’s lives and experiences in Wales, highlighting acceptance and celebration of others with differences among mixed communities.

Sioned Wyn Roberts, Commissioner for Children’s and Learning, S4C, said:

“I am delighted that another two Welsh language projects have been supported by the YACF. The fund enables us at S4C to constantly improve quality and breadth of our offering to children and young people of all ages. The BAME mentoring scheme on Hei Hanes is a new and exciting development that would not have been possible without the fund.”

The YACF has remained open for business amidst the ongoing COVID-19 pandemic, welcoming new funding applications from producers as well as supporting existing development and production activities. Awards are still being made regularly and as ever, the team welcome programme ideas that specifically help young people in the UK understand the world around them and offer a chance to see their lives, in all their diversity, reflected on screen.

During lockdown, the Fund team launched the See Yourself on Screen Challenge, a UK-wide competition for 4-18 year olds which called on young people from all corners of the UK to create and star in their own mini-TV show, reflecting their own lives and stories. Hundreds of entries were received and having received 1-to-1 virtual masterclasses from the likes of Reggie Yates, Harry Hill, Jessica Hynes and Rob Delaney. The mini-TV shows made by the 15 overall will now premiere on national TV across Channel 5’s Milkshake!, CITV, E4, S4C (Welsh language) and TG4 (Irish language), airing from 8 July onwards.

###

To find out more about the Young Audiences Content Fund, visit http://www.bfi.org.uk/yacf.

More Nick: Nickelodeon Upfront 2020 Roundup!
Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nick Jr. UK and Nickelodeon Preschool News and Highlights!