TMNT and Deadpool Get Awesome 1/6th Scale Figures From Mondo | Comic Con 2026 | IGN

TMNT and Deadpool Get Awesome 1/6th Scale Figures From Mondo | Comic Con 2026 | IGN

Mondo has been making cool collectibles for ages, but this year’s showing at SDCC blew us away. The Mondoverse line of Teenage Mutant Ninja Turtles figures imagine what it might be like if the live-action Jim Henson movies had continued, our pal Peter “AttackPeter” Santa-Maria walks us through the extensive headcanon they’ve made up. Meanwhile, it’s easy to forget that Deadpool’s first non-comics appearance was on the original X-Men The Animated Series, for a couple brief cameos, but Mondo turned those brief glimpses into an incredibly funny collectible that pays homage to the classic cartoon, but also lampoons Mondo’s own SDCC-exclusive Wolverine from a few years back, and Mondo’s Hector Arce walks us through how they got Marvel’s blessing to get so weird with this particular collectible.

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Rainbow Designs Appointed Global Master Toy Partner for 'Milo'

RAINBOW DESIGNS APPOINTED GLOBAL MASTER TOY PARTNER FOR MILO

· The toy company will produce a wide range of products worldwide based on the iconic preschool brand owned by DeAPlaneta Entertainment.

Barcelona, May 18, 2026. The renowned toy company Rainbow Designs has been appointed to develop the new master toy line for Milo, DeAPlaneta Entertainment 's leading preschool series. This agreement marks the first collaboration between the two companies, who have both expressed their commitment to expanding and building a long-term partnership.

With more than five decades of experience in creating plush toys and toys for iconic brands, Rainbow Designs will design and produce globally a wide range of products inspired by the characters from Milo. The beloved kitten and his friends explore the world of careers and discover that all jobs are AMAZING. The exciting new line of toys will initially launch at retail from autumn/winter 2027 and will include innovative soft toys, rolling out into playsets and collectible role play products, capturing the essence of Milo’s world.

The partnership with Rainbow Designs was brokered by the UK agent for Milo, BIG PICTURE LICENSING, comes amid growing anticipation surrounding the latest developments regarding the series, whose third season is already in production. This partnership is one of the various strategic initiatives that DeAPlaneta Entertainment has implemented to strengthen the brand’s position since acquiring full ownership.

Antonella Ceraso, International Consumer Products Director at DeAPlaneta Entertainment, welcomed the partnership: "Milo new master toy line is an essential part of the IP's current expansion. Alongside the premiere of the short-format series, the release of its music albums and the revamp of its app and website, it was important to provide consumers with an updated range of toys and physical products. We can’t imagine a better partner than Rainbow Designs to help us grow in this area.”

Gianluca Ferrara, Head of DeAPlaneta Italy and International Head of Toys, shares this enthusiasm: "Rainbow Designs is a leader in the toy industry, renowned for its long-standing reputation for high-quality products and exceptional attention to detail, values that strongly align with the dedication we bring to all our productions. We are confident they are the ideal partner to take Milo to the next level. Their extensive experience with preschool brands, combined with a deep understanding of this audience, makes them uniquely positioned to unlock the full potential of the Milo universe. This collaboration represents not just a licensing agreement, but a strategic long-term partnership built on a shared vision and a clear growth path.”

Anthony Temple, Managing Director of Rainbow Designs is excited about the new partnership and said: “We are delighted to be working with DeAPlaneta Entertainment who have established an enviable international media platform for the Milo brand. Milo’s universe offers a World of Endless Possibilities in toy development and innovation, with exploration, discovery and curiosity central to his core values. Milo is a perfect fit to Rainbow Designs ’s expanding quality pre school toy portfolio and our growing international footprint. With our shared strong values of quality and long-term partnership we are looking forward to working closely together with the DeAPlaneta Entertainment team to build an enduring Milo master toy collection that will inspire kids into their later life.”

DeAPlaneta Entertainment and Rainbow Designs will unveil their new partnership at Licensing Expo 2026 in Las Vegas, taking place from 19 to 21 May.

About Milo

MILO's two seasons have made the series a benchmark in preschool animation. Along with his friends Lofty and Lark, Milo explores the wide variety of trades that exist in the world, conveying to the show's millions of fans the message that all jobs are AMAZING. MILO was commissioned in 2021 by Channel 5's children's channel, Milkshake! and following its premiere in the UK it expanded worldwide, airing in over 170 countries across four continents. In the fall of 2024 it debuted in the United States on public broadcaster PBS Kids, and its third season is already in the works, with a planned premiere date of 2027. Following the acquisition of full ownership by DeAPlaneta Entertainment, the brand has expanded with the launch of its first short-format series: MILO's Creations, MILO's Bookreads and Milosodes. Other new additions include the Milo's Music Box music albums, a new version of the MILO's World app and the website http://miloseries.com

Learn more at: https://deaplanetaentertainment.com/

About Rainbow Designs

Rainbow Designs has been inspiring kids' imaginations for 55 years, developing and creating joyful, forever, high quality Plush Toys for the nursery, toy and gift industries. Rainbow's prestigious licensed portfolio and collections include Peter Rabbit, Paddington, Bing, Disney Winnie the Pooh and The Lion King, Wizarding World Harry Potter, Mr. Men and Little Miss, The Very Hungry Caterpillar, Guess How Much I Love You, Elmer, Spot the Dog, The Snowman and The Snowdog ranges, as well as distribution for the Birdies, Cutydoos, Happy Yappers and Tikiri range including the Bonikka Dolls collection. New brands joining Rainbow for 2026 include Disney Dumbo, Pembe the Pink Cat and Care Bears Baby.

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In additional news, KIMBE SRL , a leading company in live character events, is the new licensing partner for DeAPlaneta Entertainment ’s Milo and Maya the Bee properties for their activations in Italy.

With extensive experience in live character entertainment, KIMBE SRL will manage character appearances and develop a new range of activations, including meet & greets, playground experiences, kids’ labs and workshops across retail locations, shopping centres and malls throughout Italy.

The partnership between DeAPlaneta Entertainment and KIMBE SRL marks a strategic update for Milo and Maya, two of the characters most beloved by the public, and reinforces DeAPlaneta Entertainment’s commitment to offering fans unique and engaging experiences in various settings beyond the screen.

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Hasbro Reveals What’s Next for 'Peppa Pig' at Licensing Expo 2026

Hasbro has unveiled the latest news and activity for one of the world’s most recognizable and best-loved franchises at this year’s Licensing Expo in Las Vegas.

Hasbro returned to the show floor at Las Vegas Licensing Expo (May 19–21, 2026) to spotlight the creative breadth, innovation, and global scale of its iconic franchises. Through a wide range of branded experiences spanning live entertainment, attractions, consumer products, music, and lifestyle, Hasbro continues to demonstrate how its brands connect with fans of all ages, all around the world.

“The storytelling potential of our brands is unmatched,” said Kim Boyd, President, Global Licensing & Entertainment at Hasbro. “Whether it’s celebrating the 40th anniversary of THE TRANSFORMERS: THE MOVIE, sharing the powerful narrative around George Pig’s hearing loss diagnosis, or encouraging creative self-expression through MY LITTLE PONY, our brands resonate deeply in fans’ lives. That emotional connection is what fuels our licensing, entertainment, and live experience strategy. As we return to the show floor at Licensing Expo, we’re continuing to expand how we bring these stories to life with creative partners who share our passion and perspective.”

Read on for Hasbro’s latest Peppa Pig news and brand launches to see how the company is inspiring a lifetime of play:

Global Experiences

• Dreamland Powered by Hasbro (APAC): A new multi-brand family entertainment destination is set to launch this summer in Bayfront Zhongshan, China. Dreamland Powered by Hasbro will include a range of family-friendly activities spanning a range of Hasbro brands, including TRANSFORMERS, PEPPA PIG, and MY LITTLE PONY.

• PEPPA PIG Theme Parks – Florida and Texas (NAM): Families are invited to pack their bags and join Peppa on oinktastic adventures through limited-time "Pig Family Travel Adventure” events, alongside select weekends of Amazon-sponsored pop-ups featuring interactive displays, giveaways, and exclusive offers!

• From May 23–June 28, the Florida park will offer passport-inspired activities through a globe-trotting journey where little ones can explore different destinations alongside Peppa and family, plus a park-wide scavenger hunt.

• Through June 5–August 16, the Texas park will also host a world-traveling passport experience, along with a Miss Rabit meet-and-greet, plus all-new live shows including Daddy Pig’s Magic Show, Peppa’s Music and Arts Festival and Peppa’s Story Book Celebration.

PEPPA PIG Theme Park – Dallas/Fort Worth

Toys, Games & Crafts

• PEPPA PIG x Goliath (NAM/EMEA): PEPPA PIG joins Goliath’s Colorific and Doodle Town ranges, bringing fresh arts and crafts experiences to preschoolers and filling a key gap in the toddler creative play space. Launching this fall, the range introduces a vibrant world of draw-and-play that sparks imagination from the very start.

Peppa Town Doodle Set | Peppa Pig x Goliath

Apparel & Accessories

• PEPPA PIG x Character.com/Hear the Fun (EMEA): Character.com is celebrating George Pig with a dedicated range of kids’ daywear and nightwear. Featuring George alongside Peppa and Evie, the collection highlights a story of family support and discovery, supported by a bespoke style guide and donation to the National Deaf Children’s Society. Available for purchase HERE.

Home & Lifestyle

• PEPPA PIG x Humble Company (EMEA): Earlier this year, Hasbro has teamed up with The Humble Co. to launch a PEPPA PIG oral care range, bringing eco-conscious, dentist-developed products designed to make healthy routines more engaging for families.

Peppa Pig x Humble Company

• PEPPA PIG x My Carry Potty (NAM/EMEA/ANZ): PEPPA PIG and My Carry Potty are teaming up for award-winning potty-training solutions with one of the world’s most recognizable preschool characters. Launching this summer, the co-branded range supports children’s independence while offering parents a reliable, stress-free solution with a fun PEPPA PIG touch.

Peppa Pig x My Carry Potty

• PEPPA PIG x P&G (EMEA): Hasbro has recently teamed up with P&G and Pampers to introduce Pampers Premium Protection Nappy Pants, bringing a playful, character-led design to a key developmental milestone for families in the UK. The campaign includes a new Peppa-inspired track, “It’s Time for Nappy Pants,” celebrating everyday family moments with humor and heart. Listen to the song HERE.

Peppa Pig x P&G

• PEPPA PIG x STAEDTLER (EMEA): PEPPA PIG joins STAEDTLER’s Noris junior range, bringing playful, child-friendly stationery that’s safe, easy to hold, and designed to spark creativity from the very first scribble. The partnership inspires early imagination with tools made just for little hands. Available for purchase HERE.

Peppa Pig x Staedtler

Publishing

• PEPPA PIG x Hollo Books (APAC): Hasbro is teaming up with Hollo Books to expand the PEPPA PIG universe in China through a dynamic new children’s publishing program that aims to spark curiosity and create joyful reading experiences for young fans and families.

Peppa Pig x Hollo Books

• PEPPA PIG x Tonies (NAM/EMEA/ANZ): PEPPA PIG returns in Tonieplay PEPPA PIG: Playdate with Peppa and PEPPA PIG: The New Baby Sister with new audio experiences inviting kids to explore her world in an adventurous way. Designed for screen-free play, kids can pop Peppa onto their Toniebox for interactive, muddy puddle fun! Order your very own Tonieplay HERE for PEPPA PIG: Playdate with Peppa and HERE for PEPPA PIG: The New Baby Sister.

Peppa Pig x Tonies

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‘Gabby’s Dollhouse’ Builds to a New Level of Success with Content, Experiences and Licensing Expansions | Licensing Expo 2026

Ahead of Licensing Expo in Las Vegas, Universal Products & Experiences (UP&E) unveiled plans for DreamWorks Animation’s hit preschool series Gabby’s Dollhouse, as the franchise continues to scaffold to new heights of popularity.

“Gabby’s Dollhouse” influencer event | Universal Products & Experiences, DreamWorks Animation

Boosted by the box office success of its theatrical release, Gabby’s Dollhouse dominated Netflix in 2025 as the #1 kids’ original series worldwide and #4 original series overall. The brand also surpassed over a billion views on YouTube and generated 34 million visits on Roblox, complemented by the release of a new console video game, Gabby’s Dollhouse: Ready to Party, live stage shows and immersive retail experiences worldwide.

“The connection fans have with Gabby’s Dollhouse from across the globe is incredibly special,” said Rafa Macias, EVP Global Consumer Products & Games, Universal Products & Experiences. “Families everywhere are engaging with the brand across every touchpoint — playing, imagining and creating alongside Gabby. As we look to the future, we’re focused on expanding that world with playful, creative experiences that inspire imagination and delight fans through content and products as well as theme park and retail experiences.”

Gabby’s Dollhouse continues its strong momentum into 2026 with the release of new seasons, ensuring a steady pipeline of fresh content for its growing global audience. Season 13, which launched in March, quickly ranked as the #1 kids show in 29 countries and introduced Fairylandia, a new magical setting that expands the creative storytelling opportunities and product lines while staying true to the brand’s core identity.

Gabby’s Dollhouse play set

Anchored by master toy partner Spin Master’s award-winning Gabby’s Dollhouse toy line, consumer products extend across all major categories including toys, publishing, fashion, home, food, beauty, care, video games and tech, with the Gabby’s Dollhouse play set remaining a top holiday gift item.

Building on this success, 2026 will see an expanded slate of consumer products and retail initiatives, including new playsets, collectables, and lifestyle products inspired by Fairylandia, as well as strategic retail partnerships designed to deepen fan engagement across key markets. With its debut on the newly launched Netflix Playground app, Gabby’s Dollhouse joins other iconic characters in a new interactive experience featuring creativity-inspired activities that lets fans connect with Gabby and her kitty friends in fresh and meaningful ways.

This year will also mark the debut of an expanded presence in theme parks including the all-new Universal Kids Resort — a regional theme park specifically designed for families with young children coming to Frisco, Texas later this summer. Gabby and friends will be present in The Isle of Curiosity, which will serve as the gateway to the other themed lands at Universal Kids Resort. Gabby’s Cat-Tastic Dance Party! will allow kids and their families to boogie with Gabby. Cakey’s Cupcakes will serve up a variety of cupcakes in chocolate, vanilla and rainbow, while the Universal Kids Resort Café will be a colorful spot to fuel up whether it’s sitting down and relaxing or grabbing bites for the road. The flagship Universal Kids Resort Store will be the one-stop-shop for gearing up for the day or finding best-of-the best from each themed land and a variety of merch inspired by Gabby’s Dollhouse to dress the part for their meow-zing adventures ahead.

Looking ahead to 2027 and beyond, Gabby’s Dollhouse will continue to grow through new seasons and specials alongside enhanced gaming and live entertainment, and innovative creative and product strategies.

Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with Gabby and her friends. Created by celebrated storytellers Traci Paige Johnson (Blue's Clues, Daniel Tiger's Neighborhood) and Jennifer Twomey (Blue's Clues, Team Umizoomi), Gabby's Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. The show has become the most-watched kids series on Netflix and a top preschool brand across the globe, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Gabby’s Dollhouse continues to expand through Universal Destinations & Experiences theme parks, global fan experiences, live events and much more, including Gabby’s Dollhouse: The Movie. Any adventure can unfold when we play in Gabby's Dollhouse!

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Different Toys to Roll Out Licensed Bubble World Bubbles Across the U.K. and Ireland

Different Toys has agreed a distribution partnership with Italian manufacturer Dulcop to represent its Bubble World brand across the UK and Ireland.

Effective immediately, Different Toys will introduce a curated range of licensed bubble tubs aimed at the summer season, focusing on pocket money and impulse purchase opportunities. The initial launch centres on 60ml bottles supplied in counter display units of 36.

The first UK shipment features a broad mix of licensed properties, including preschool brands PAW Patrol, Peppa Pig and Bluey, alongside Sonic the Hedgehog, Gabby’s Dollhouse and Hello Kitty. A selection of Disney licences will also be available, including Stitch, Disney Princess and Marvel. In addition, Toy Story 5 bubbles are planned to launch in line with the film’s release in June.

Manufactured in Italy, the Bubble World solution is described as 100% microbiologically tested, gluten free, paraben free and hypoallergenic. Each bottle also includes a maze puzzle integrated into the cap.

Sabrina Hayhoe, Different’s head of sales and marketing, commented: “We have been exploring ways to grow Different’s portfolio of brands and are excited by the opportunity to partner with Dulcop and bring their bubble tubs and bubble machines to the UK. With a focus on launching with some of the strongest licences in the Bubble World catalogue, we are confident we have a fantastic offering and can’t wait to present the bubbles to retailers. We can move quickly to ensure customers receive stock for the summer months and we are also looking forward to developing the range in the future and drawing on Dulcop’s many years of expertise in innovative bubbles manufacturing.”

Simona Fontanella, business development manager at Dulcop, added: “We have been impressed by the passion the Different Toys team has shown for our Bubble World brand and how committed they are in sharing our vision of bringing Dulcop’s high-quality bubbles to market in the UK. We look forward to supporting them and their customers in this new venture and to watching the brand grow.”

For more details on the Bubble World range, contact the Different Toys team at sabrina@differenttoys.co.uk.

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More Nick: 'PAW Patrol' Land Set to Open at Chessington World of Adventures In The U.K. In 2026!

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Super7 Unveils Teenage Mutant Ninja Turtles ULTIMATES! Wave 14: April O'Neil, Hun, Raphael, Shell Cycle & Super Pack

Oh, shell no! Shredder, the Purple Dragon street gang, and the Foot Clan are wreaking havoc on NYC. But that just means the action-packed adventures of the Teenage Mutant Ninja Turtles can continue in your action figure collection.

Welcome Super7's newest wave of TMNT ULTIMATES! Figures, including April O’Neil, Raphael (Road Gear), Hun, and the Shell Cycle to your set. Each figure is inspired by the 2003 animated series, which draws from the serious tone and action-packed adventures of the original comics.

They’re intricately painted, boast all-new articulation, and sculpted with premium details to remain true to form. April O’Neil, Raphael, and Hun are double jointed at the knees and arms for ultimate pose-ability possibilities. Accessories fitting to each character are included—and they’re packaged with the figure in a collector-friendly window box. So, stock up on pizza, TMNT fans—and add more turtle power to your collection now.

Exclusive Super Pack

Just for the shell of it, when you order this Teenage Mutant Ninja Turtles ULTIMATES! April O’Neil, Hun, Raphael, and the Shell Cycle bundle, you get the Super Pack (while supplies last). This exclusive Super Pack includes alternate heads for April O’Neil, Hun, and Raphael. Exclusive to Super7.com.

The figures are available to pre-order today at Super7.com, with shipping estimated for October 2026!

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JAKKS Pacific Announces Global Agreement with SEGA for 'Sonic the Hedgehog 4'

JAKKS Pacific Announces Global Agreement with SEGA for Sonic the Hedgehog 4

SANTA MONICA, Calif., March 09, 2026 -- JAKKS Pacific, Inc. (NASDAQ: JAKK), a top manufacturer of toys and consumer products, and its costume division, Disguise, announced today a multi-year partnership with SEGA (“SEGA”) for Sonic the Hedgehog 4, Paramount Pictures’ feature film set to release in theaters March 19, 2027.

Through the collaboration, SEGA^® and JAKKS will design, develop, and manufacture a range of products including action figures, plush, playsets, role play, costumes, and costume accessories, set to hit the market in early 2027, ahead of the film’s release. The all-new products will feature popular, well-known characters like Sonic, Tails, Shadow, and Knuckles, as well as additional favorites like Amy Rose and Metal Sonic.

“Sonic movie products continue to be among our most popular lines year after year, underscoring just how beloved these characters are,” said Stephen G. Berman, Chairman and CEO of JAKKS Pacific, Inc. “The Sonic brand resonates with fans of all ages, and we’re excited to build on that momentum with a new collection of toys, figures, and costumes that capture the spirit of this latest adventure.”

“JAKKS Pacific has been an incredible partner, with their creativity, quality, and passion bringing Sonic the Hedgehog to life for fans around the world,” said Shuji Utsumi, President and COO, Representative Director of SEGA CORPORATION. “As we look ahead to Sonic the Hedgehog 4, we're excited to continue building on that success together and deliver even more innovative designs for Sonic fans of all ages.”

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned IP brands and products. These product lines include best sellers such as Sonic the Hedgehog action figures, plush and playsets. All products for Sonic the Hedgehog 4 will be available globally online and in retail stores in 2027.

Owned by JAKKS Pacific, Inc., Disguise is a world leader in design and development of inventive and cutting-edge Halloween costumes and accessories with distribution across the world. With a dedication to quality and detail, Disguise continues to own the licensed costume space with additional lines rolling out each year. Sonic the Hedgehog 4 brings an exciting cast of characters to the table, making a great fit for dress up products.

About SEGA CORPORATION:

SEGA CORPORATION is headquartered in Tokyo, Japan, and is a worldwide leader in interactive entertainment. The company develops, publishes, and distributes a variety of games for consoles, PCs, and wireless devices as well as character products, and various other products. Moreover, SEGA distributes a range of gaming content developed by its domestic and overseas studios worldwide via its global publishing bases. SEGA is leveraging its own IP to accelerate the development and commercialization of its IP not only in games but also in various other media, thereby dramatically increasing the value of its IP. SEGA is positioning transmedia as an important strategy for providing new content to users around the world. SEGA CORPORATION's website is located at https://www.sega.co.jp/

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include Disguise^®, Fly Wheels^®, Charming™, Kidtopia™, Moose Mountain^®, Maui^®, ReDo^® Skateboard Co., Sky Ball^®, and Xtreme Power Dozer^® as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through their products and charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), X (@jakkstoys), YouTube (@JAKKSPacific), Facebook (@jakkspacific.toys) and LinkedIn (JAKKS Pacific).

©2026 JAKKS Pacific, Inc. All rights reserved

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Official JAKKS Pacific, Inc. press release courtesy of GlobeNewswire; H/T: Toy World.

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Yo Gabba Gabba! Builds on Resurging Fandom with New Merchandise Following Brand-New Content Launch

Yo Gabba Gabba! Builds on Resurging Fandom with New Merchandise Following Brand-New Content Launch

Multi-year publishing partnership signed with HarperCollins Children’s Books, while further cross-category partners span apparel, accessories, toys, collectibles, games and more

New licensing collaborations come as Season 2 of Emmy-nominated Yo Gabba GabbaLand! 

launches on Apple TV

Los Angeles – February 19, 2026 – Beloved children’s franchise Yo Gabba Gabba! is supercharging its resurgence with fans through a new and expanded licensing program across multiple consumer products categories for the U.S. and Canada.

News of the franchise’s accelerating licensing program follows the Season 2 launch on January 30 of the Emmy-nominated kids’ and family series Yo Gabba GabbaLand! on Apple TV, where fans can also enjoy all four seasons of the original Yo Gabba Gabba! series. Season 2 of Yo Gabba GabbaLand!, features an all-star mix of acclaimed and Grammy-winning “Super Music Friends” and special guests, including Santigold, Ziggy Marley, Sharon Van Etten, Sleigh Bells, Yola, Still Woozy, Silversun Pickups, Chicano Batman, The Aquabats!, Hemlocke Springs and more. The season’s soundtrack has also officially dropped on leading music streaming platforms via BMG, bringing the show’s signature energy to fans everywhere. Yo Gabba GabbaLand! is produced for Apple TV by WildBrain and Yo Gabba Gabba, LLC.

After an electrifying Yo Gabba Gabba! LIVE! musical tour that travelled to 24 U.S. cities last summer, plus joyously rambunctious live performances at the iconic Coachella Festival, renewed love for the brand continues to ramp up. Adding to the excitement, Brobee, Foofa, Muno, Toodee, and Plex also headed to San Diego Comic-Con last year, where Jazwares unveiled a brand-new line of Yo Gabba Gabba! figurines created exclusively for the Con. Jazwares holds global master rights to produce figures, toy vehicles, dolls, plush, playsets, musical instruments and Squishmallows inspired by the world of Yo Gabba Gabba!, and has rolled out an extensive range at retail in the U.S. and Canada.

Christian Jacobs and Scott Schultz, Yo Gabba Gabba! creators, said: “This is a thrilling moment in the evolution of Yo Gabba Gabba!. Coachella and the live tour showed the groundswell of love from audiences who hold the brand so close to their hearts, and we’re excited to be rolling out new merchandise for fans of all ages, bolstered by fresh new content on Apple TV, powered by fun, energy and joyful music.”

Brand new licensing friends!

In new licensing partnerships, HarperCollins Children’s Books has come on board as publishing partner, launching a sticker and activity book and I Can Read! book this summer, with a doodle book and board book set to follow in 2027. Jay Franco is gearing up to roll out a cozy range of children’s blankets and bath towels, while Super Impulse brings fans a fun new collection of miniature toys—both hitting retail shelves this spring.

In apparel and accessory collaborations, Spirit Jersey has launched four exclusive jersey designs, and Ripple Junction has released an extensive line of apparel and accessories. Overlord has debuted bold statement caps, and Goodie Two Sleeves has rolled out a collection of T-shirts, sweatshirts and hoodies—with new tote bags and charms under their Whatever Makes You Happy! brand set to arrive in spring. Concept One has introduced a range of bag accessories, while Centric Brands will roll out family sleepwear, and Swoveralls will introduce playful Yo Gabba Gabba!-themed apparel, both set to hit retail this summer. H.E.R. has debuted a line of children’s jewellery and hair accessories, while King Ice will unveil a striking Gabba jewellery line for adults inspired by hip-hop and streetwear culture, also available this summer.

New game licensees include Small Fries, who launched a children’s card game in 2025, and a partnership with Bare Tree Media brings Yo Gabba Gabba! mobile stickers, mobile themes, and mobile smartwatch faces to fans.

All licensing agreements for the brand were signed with franchise owner GabbaCaDabra LLC, co-owned by Yo Gabba Gabba LLC and WildBrain, a global leader in kids’ and family entertainment, and facilitated by creative business development firm Golden Sombrero Licensing, which spearheads licensing partnerships for the Gabba brand.

Bart Silberman, Founder of Golden Sombrero Licensing, adds: “We have a host of terrific licensing partners signed up, with even more to come. The huge demand for new cross-category products to bring these beloved characters to life off-screen showcases the multi-generational fandom of Yo Gabba Gabba!”

About Yo Gabba Gabba!

Yo Gabba Gabba! was created by Emmy Award-nominated Christian Jacobs and Scott Schultz and first premiered in 2007. It has since inspired and delighted generations of kids and families with its blend of cutting-edge music, colorful live-action characters and captivating animation. The newest series, Yo Gabba GabbaLand!, which premiered on Apple TV in August 2024, invites audiences to explore a magical world of endless possibilities and promise with friends both familiar and new.

About WildBrain

At WildBrain we inspire imaginations through the wonder of storytelling. A leader in 360° franchise management—spanning Content Creation, Audience Engagement and Global Licensing—our mission is to cultivate and grow love for our own and partner brands through exceptional entertainment experiences. Home to such franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we produce such acclaimed series as The Snoopy Show, Snoopy in Space, Camp Snoopy, Teletubbies Let’s Go!, Yo Gabba GabbaLand!, Sonic Prime and Strawberry Shortcake: Berry in the Big City. With a library of approximately 14,000 half-hours, our shows reach kids and families everywhere, including on our YouTube network, which has generated more than 1.7 trillion minutes of watch time. Our consumer products licensing arm, WildBrain CPLG, represents our own and partner brands in every major territory worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.

About Golden Sombrero Licensing

For more than 20 years, Golden Sombrero Licensing has provided creative business development consulting services to the world’s foremost pop culture-driven brands. Notably, the Long Beach, California-based firm is currently driving new licensing and collaboration opportunities for Yo Gabba Gabba!. Founder Bart Silberman – a 25-plus-year industry veteran who has led creative efforts with brands including Disney, Displate, Fanatics, Major League Baseball, Oxford Pennant, Pepsi-Cola, Reyn Spooner, Sid & Marty Krofft, Super7, and more - heads a relentlessly creative team dedicated to providing out-of-the-box ideas and exceptional client service. Specialties include inbound and outbound licensing, brand collaborations, wholesale sales, branding, style guides, hard goods and soft goods sourcing and design, special events and merchandising. For the latest, visit www.goldensombrero.net or follow Golden Sombrero Licensing on LinkedIn.

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Hasbro Reveals What’s Next for 'Peppa Pig' at Licensing Expo 2025

Hasbro has unveiled the latest news and activity for one of the world’s most recognisable and best-loved franchises at this year’s Licensing Expo (20–22 May) in Las Vegas.

Kicking things off, Hasbro introduced the world to Evie—Peppa Pig’s sweet new baby sister—offering fans a first look at the character, heart-shaped birthmark and all, ahead of her big-screen debut in Peppa Meets the Baby, premiering on May 30. Mummy Pig gave birth to the beautiful baby girl on Tuesday 20th May at 5:34am. Both Mummy Pig and baby are doing well.

The birth of Evie, aka Baby Pig, heralds a transformative new chapter for Peppa Pig. Hot on the heels of Peppa’s 20^th anniversary in 2024, the storyline milestone is already inspiring a new wave of licensed products that bring fans deeper into Peppa’s world.

“From Peppa Pig’s new family chapter to MONOPOLY’s 90^th anniversary, Licensing Expo 2025 is all about celebrating the iconic stories that continue to resonate with fans around the world,” said Kim Boyd, President, Global Toy & Licensed Consumer Products at Hasbro. “It’s also a moment to highlight the incredible creative partnerships that help us evolve our brands in bold, relevant ways. With a franchise-first mindset and a focus on innovation, we’re unlocking new ways to connect with consumers across categories and generations. We’re excited to share what’s next—and to reconnect face-to-face with our amazing partners and peers from across the licensing industry.”

Peppa Pig: A New Era Begins

A transformative new chapter begins for Peppa Pig with the arrival of Baby Pig. Hot on the heels of Peppa’s landmark 20^th anniversary in 2024, this storyline milestone is already inspiring a vibrant new wave of licensed products that bring fans deeper into Peppa’s world.

Entertainment, Music & Experiences

• Peppa Meets the Baby Cinema Experience (Global): PIG changes are coming! Launching in over 2,600 cinemas across 20 markets beginning May 30, Peppa Meets the Baby is a heartwarming, cinema-exclusive event that follows Peppa Pig and her family as they prepare to welcome a new baby sibling. From home renovations and car shopping to making unforgettable family memories, this big-screen experience marks the beginning of a new era for the beloved brand. With 10 all-new episodes, six original songs and music videos and plenty of laugh-out-loud and heartwarming moments, families can sing, dance and celebrate with Peppa like never before. Tickets are available now at peppapigcinemaexperience.com, in partnership with Trafalgar Releasing.

• Peppa Meets the Baby – The Album (Global): Launching May 30, Peppa Meets the Baby – The Album is a joyful new music release inspired by the upcoming big-screen event. Packed with catchy songs that celebrate friendship, family and the excitement of welcoming a new baby, this playful collection is perfect for preschoolers and parents alike. With sing-along lyrics, feel-good energy and all the charm of Peppa and her friends, the album will be available on all major streaming platforms worldwide.

• How Big is the Baby now? Single (Global): Join Peppa Pig for a giggly countdown in her brand-new song, How Big Is the Baby Now? This cheerful tune follows Peppa as she counts the weeks and imagines how big her new baby sibling is growing — from the size of a lemon to a bouncing baby! This song helps little ones share in the excitement of a growing baby. Perfect for big brothers and sisters-to-be, this catchy countdown is full of fruit, fun and family love. Available now on all major streaming platforms.

• E.V.I.E. Single (Global): Get ready to sing along with Peppa in this adorable new song all about becoming a big sister! Peppa shares her excitement about having a brand-new baby in the family. Peppa’s catchy tune is full of love, laughter and big-sister pride. With playful lyrics and a sweet melody, this song is perfect for little ones adjusting to a growing family — or just dreaming of what it’s like to be the older sibling! Available now on all major streaming platforms.

• Merlin Entertainments (North America and Europe, Middle East & Africa): Beginning this summer, fans can meet Peppa’s baby sister, Evie, in person through an all-new interactive character experience at select Merlin Entertainments locations—Peppa Pig Theme Park Dallas-Fort Worth, Peppa Pig Theme Park Florida and Peppa Pig World of Play centers in Michigan, Chicago and Dallas. To better support growing families, both Florida and Dallas-Fort Worth theme parks will introduce designated “parent-to-be” parking spots starting in June, making visits more convenient and accessible for expectant parents.

• Peppa Pig World (EMEA): This summer, Paultons Park—home of Peppa Pig World—will welcome Peppa’s newest family member with new experiences. Guests will have the chance to meet Evie in person, alongside Peppa and the rest of the Pig family, in a delightful and memorable character experience.

• Peppa Pig Store (EMEA): To celebrate the arrival of Baby Pig, the Peppa Pig Store at Battersea Power Station will host a Welcome Baby Weekend from May 31 to June 1. Families can enjoy fun-filled activities, shop new product launches and be among the first to meet Mummy Pig and Evie in London.

Toys & Games

• 8^th Wonder (EMEA): Launching in Autumn/Winter 2025, Baby Shower Wooden Role Play Set invites little ones to join Peppa Pig and Mummy Pig as they prepare for the arrival of the newest family member.

• Character Options (Global): Character Options expands its Peppa Pig line globally, with new offerings including the Whizz Around Track Set in July 2025 and two Autumn/Winter 2025 launches: a plush range featuring the new family of five and a refreshed Wooden House playset.

• Jada Toys (NAM): Jada Toys and Hasbro are teaming up to steer Peppa Pig fans into a whole new world of fun with a remote-controlled Family Car, available exclusively at Walmart.

More images available below

• Just Play (NAM): This fall, Just Play expands its Small Plush Assortment to include Evie and introduces the Big Sis Peppa Plush, a soft and snuggly plushie that celebrates the arrival of Peppa's new little sister. Perfect for nurture play and storytelling, this plush lets kids re-create heartwarming moments and imagine new adventures with Peppa and her growing family.

• Tara Toy (NAM): Tara Toy is rolling out an arts & crafts range packed with personality. Think paint, stickers, and creative kits, all tied to the arrival of Baby Pig.

More images available below

• WOW Stuff! (EMEA): WOW Stuff! and Hasbro are rolling in the new “Drive & Learn Peppa” toy in Autumn/Winter 2025. Complete with 6 learning cards to teach little ones numbers, colours, shapes and locations, the easy-to-use steering wheel controls the play mode. Lay the cards down, pick a mode and listen to the narrator who prompts the child and encourages play at every step. The car reacts when driving over the cards, providing the child with a sound or phrase. For added fun, the car comes with a window light reveal when switched on and makes sounds when pushed along.

More images available below

Apparel, Accessories & Footwear

• Blues (EMEA): The Peppa Pig apparel collection from Blues, launching Spring/Summer 2026, features fun new designs for kids’ favorite characters, both new and familiar.

• Mad Engine (NAM): Mad Engine's POD Peppa Pig all-family tees will be the go-to for Peppa fans this Spring/Summer 2025.

• Matalan (EMEA): In-store from August 2026, Matalan will introduce a playful Peppa Pig apparel collection across Girls and Boys fashion and nightwear celebrating Baby Pig's debut.

• Mori (EMEA): Known for its cozy, elevated babywear, Mori will launch a special Peppa Pig sweatshirt and t-shirt design featuring Baby Pig in Autumn/Winter 2025. An updated version of the best-selling Peppa sweatshirt, this addition to the Mori range expands the world of Peppa with Baby Pig!

More images available below

• Roy Lowe (EMEA): Roy Lowe has been keeping feet happy since 1996, and now they’re bringing Peppa Pig into the mix for Autumn/Winter 2025.

• William Lamb (EMEA): William Lamb’s Autumn/Winter 2025 range delivers functional fashion with Peppa Pig across footwear, bags and accessories.

Home & Lifestyle

• Character World (EMEA): In Autumn/Winter 2025, Character World will debut a collection of Home Textiles (including bedding and cushions) featuring Baby Pig.

• Danilo (EMEA): In Autumn/Winter 2025, Peppa will star in Danilo’s latest card and wrap range, featuring designs that highlight Peppa, her friends and her newest sibling.

• DNC (EMEA): In Spring/Summer 2026, DNC will launch a new line of Peppa Pig dinnerware featuring bright, playful designs – and for the first time, Baby Pig will join Peppa and George at the table.

• Moonpig (EMEA): This Autumn/Winter 2025, Moonpig will launch Peppa Pig cards and gifting items featuring new designs welcoming Baby Pig with added personalization making it the perfect way to celebrate!

More images available below

• Sunny Days Entertainment (NAM): Sunny Days Entertainment and Hasbro are gearing up to bring Baby Pig into the everyday with a new range of themed essentials on Amazon including Baby Pig’s Crib Ball Pit, the Peppa Pig Soft Potty Seat, Umbrella Stroller and Booster Seat with Tray.

More images available below

• Widdop (EMEA): Widdop’s homeware and gifting collection with decorative pieces, gift-ready essentials and more for Autumn/Winter 2025 just got even cuter with Baby Pig!

• Zak (EMEA): Zak’s durable, kid-friendly dinnerware collection for Spring/Summer 2026 is all about family meals with Peppa Pig, now featuring Baby Pig!

Promotions

• Kidde (NAM): Kidde, a leader in home fire safety, is teaming up with Hasbro and Peppa Pig to help families create safer homes. With the arrival of a new baby in Peppa’s family, the promotion will spotlight the importance of families having the right smoke and carbon monoxide (CO) alarm coverage and updated family safety plans when key life moments and family milestones occur—delivering timely, kid-friendly messages and activities that resonate with today’s growing households.

Publishing and Storytelling

• Scholastic (NAM): Scholastic and Hasbro are on board for a standout publishing program tied to the biggest moments in Peppa’s world this year, walking alongside the episodical arc with formats designed for schools, libraries and snuggle-time reads at home. Peppa Pig: The Biggest Sister, hits shelves on June 3, followed by a hardcover book on September 16 that explores the big questions Peppa and George have about their new little sibling.

• PI Kids (EMEA): PI Kids, an imprint of Phoenix International Publications, Inc., will release a sound button book featuring Baby Pig in September 2025 - Peppa Pig: Baby on Board. In this interactive story, Peppa and her family are taking a ride in their car, and the reader is in the driver’s seat several ways to engage and play!

• Egmont (EMEA): Egmont is rolling out special editions of Peppa Pig Magazine throughout the year, packed with content mirroring themes in entertainment like the big announcement and the baby’s arrival. There will be special pickup in markets including GSA, IB, IT, CEE, Greece, Turkey and France.

• Ladybird/Penguin UK (EMEA): Ladybird/Penguin UK is releasing their first picture book Peppa's new baby sister in July and a Baby Evie board book for September, along with a special audio story, Family time with Peppa, in late-September.

Starting in 2025 and continuing through 2026, Peppa Pig will have additional evergreen licensed collaborations and campaigns across toys, fashion, home goods, experiential, food & beverage and publishing with partners such as Kervan USA, Jakks Pacific, HTI, Claire’s, 361, British Swim School, Kokuyo, Pampers Easy-Ups, Tastelli, Trends and VTech.