Thursday, November 01, 2007

MTV Networks UK and Ireland Announce Nickelodeon Kids' Choice Awards UK 2008

From Digital Spy:

MTV EMAs heading for Liverpool in 2008

Liverpool has been named as the host city for next year's MTV Europe Music Awards.

The fifteenth annual awards - this year's are held tomorrow (Nov 1) in Munich, Germany - will broadcast live across the world from the city's state-of-the-art Echo Arena on November 6, 2008.

"It's fantastic to be back in the UK and it is only natural that Liverpool should host the 2008 awards," said Richard Godfrey, svp of content and and music at MTVNI. "Not only is it the European Capital of Culture next year but the influence of its rich music heritage is still felt today."

The event will be the flagship for a year of "significant brand-associated events for music, kids and comedy" for MTV Networks UK.

"As well as Europe's biggest music awards ceremony, Nickelodeon's Kids Choice Awards will return in October and there will be a series of large-scale Paramount Comedy events starting with the Edinburgh Festival," explained David Lynn, evp of MTV Networks UK and Ireland.

This marks the third time the EMAs have been held in the UK, following the 1996 awards in London and Edinburgh's hosting of the 2003 awards.

Thursday, October 25, 2007

Nickelodeon Kids' Choice Awards UK 2007 Winners Press Release

From www.NickKCApress.com:

WINNERs ANNOUNCED FOR THE FIRST EVER NICKELODEON KIDS’ CHOICE AWARDS UK

Emma Watson, McFly, David Beckham, David Walliams, Ant & Dec, The X Factor & Harry Potter Scoop Awards And Fly The Flag For Uk

LONDON, 20th October: Nickelodeon put the kids in control; their votes have been cast and the nation’s kids have spoken. The winners of the first ever Nickelodeon Kids’ Choice Awards UK were revealed today at the slimiest, starriest ceremony ever, held at London’s ExCel.

An astonishing 3,384,620 votes were cast across 16 Award categories, all of which were decided and voted for by the kids, including Best Band, Best Movie, Best Book, Best Burp, Best Reality TV Show, Best Sportsperson and a special environmental honour - the Greenie Award with Sky.

Earlier today, stars including Emma Watson, David Walliams, Shayne Ward, Holly Willoughby, Emma Roberts, Josh Peck and McFly all took part in the hilarious, sketch packed and slime filled show, which was sprinkled with a touch of the stateside sparkle that has made Nickelodeons Kids’ Choice Awards the most loved kids awards show in the USA for the past 20 years.

One lovely lady who took her sliming in very good humour was princess of TV presenting, Holly Willoughby. The usually glammed up and gorgeous ‘Dancing on Ice’ host got gooey of her own accord by putting on her snorkel and diving into a 6ft tank of seriously slippery slime. The fun factor continued to go through the roof as teen superstar Jamie Lynn Spears accepted a challenge from McFly to set the world record for the holding a note for the longest length of time and the boys themselves recruited went all out to thrash the record set for slinging the most slime at an event by this years’ US host Justin Timberlake …all in the name of good ole’ fashioned fun!

Harry Potter and The Simpsons both walked away triumphant, each picking up two awards. Teen screen sensation Emma Watson, the 17-year-old British actress that plays Hermione Grainger in the Harry Potter cinematic triumph, picked up the gong for Best Movie Actress, whilst Harry Potter and The Deathly Hallows - the seventh and final book in the globally successful literary series from JK Rowling - picked up the award for Best Book. The magical movies leading lady, Emma Watson was on hand to gracefully accept her award, without getting gooey with slime in the process.

Other guests including Big Brother 8’s Chanelle & Ziggy, Samanda and winner Brian Belo were not so lucky. The reality TV stars were both shamed and slimed as they walked on stage believing they had won an award, only to find out that they had been set up by the Slime Squad so they could gunk them in goo and shower them in..well…slime!

Proving that The Simpsons legacy is still going strong, the TV show won Best Cartoon, and 18 years on from the first ever small screen episode, The Simpsons Movie racked up yet another award for Best Movie whilst High School Musical’s Zac Efron and Ashley Tisdale picked up the awards for Best TV Actor and Best TV Actress respectively.

The smash hit Nickelodeon comedy series Drake & Josh picked up the award for Best TV Show, with Josh himself collecting the prize and getting in on the action with his fellow Nickelodeon screen stars, teen sensations Claire Holt, Phoebe Tonkin and Cariba Heine from ‘H20’ - the UK’s number 1 rating drama series for kids and Emma Roberts, star of ‘Unfabulous’ and the upcoming ‘Nancy Drew’ movie.

Simon Cowell went head to head with himself and came out a winner after two of his shows – Britain’s Got Talent and X Factor - were nominated in the Best Reality Show category. However, family favourite X Factor came out on top, with past show winner and chart topper Shayne Ward collecting the gong on behalf of the show. Shayne also showed off some super smooth moves on stage whilst performing his smash hit single ‘No U Hang Up.’

Best Movie Actor award went to the legendary Johnny Depp, beating off competition from silver screen hunks Orlando Bloom, Daniel Radcliffe and, erm, Rowan Atkinson.

Masters of the ceremony, show hosts McFly didn’t go home empty handed either. They were named Best Band, ahead of Fall Out Boy, Girls Aloud and Sugababes. They proved themselves to be top class presenters but also amazing showmen as they did what they do best and performed live - opening the show with an electric performance of ‘Pinball Wizard’ and also treated the 2500 strong crowd with a medley of their greatest hits.

Having already released two successful albums in America, Drake Bell (Drake & Josh) picked up another award, but this time for his solo music efforts, winning the gong for Best Male Singer. And with three albums and a stack of awards already under her belt, angst teen Avril Lavigne won Best Female Singer and MTV Hits Best Music Video.

Across the other categories, loveable Geordie lads and inseparable dynamic duo Ant & Dec picked up the Best TV Presenter accolade (well, it couldn’t go to just one of them!); David Beckham was crowned the king of sports, picking up the Best Sports Person award, Best Video Game went to Sims 2.

Nickelodeon’s role model of the year blimp, the I Wannabe award was scooped by Little Britain funny man and everyone’s favourite big kid at heart, David Walliams who is widely recognised for his charity work as well as for having the nation in stitches.

TV’s slimiest awards event put ‘green’ at the heart of the show, with the Greenie Award with Sky. This award put kids in control of pledging to make a series of small environmental changes that go a long way, such as recycling, turning off the tap, writing on both sides of their school papers, switching TV off from standby and walking or catching the bus instead of being driven around in cars. The most popular pledge was recycling - highlighting the waste recycling efforts of the Nickelodeon viewers. Screen starlet Emma Roberts collected the award and took the pledge herself to help raise awareness and encourage kids across the globe to help make the world a greener place. The Greenie Award with Sky is part of a much wider channel green initiative from Nickelodeon towards a greener planet.

The starriest, slimiest awards show on TV will premiere on Nickelodeon, Saturday 27th October at 11am, on Sunday 28th October at 2pm on MTV Hits and on Saturday 3rd November at 9am on TMF.


Best Band:

Fall Out Boy

Girls Aloud

McFly

Sugababes



Best Male Singer:

Danny Jones (McFly)

Drake Bell

Justin Timberlake

Mika



Best Female Singer:

Avril Lavigne

Cheryl Cole (Girls Aloud)

Gwen Stefani

Hilary Duff



Best Book:

Blood Beast (The Demonata) – Darren Shan

Care and the Feeding of Sprites (Spiderwick Chronicles) – Holly Black

Harry Potter and The Deathly Hallows

Jacky Daydream – Jacqueline Wilson



Best Cartoon:

Fairly Odd Parents

Recess

SpongeBob SquarePants

The Simpsons



Best Movie:

Harry Potter and the Order of the Phoenix

Pirates of the Caribbean : At World’s End

Shrek the Third

The Simpsons Movie



Best Video Game:

FIFA Football

Mario Strikers: Charged Football

Sims 2

Wii Sports



Funniest Person:

Catherine Tate

Harry Hill

Jack Black

Rowan Atkinson



I Wannabe Award:

David Walliams



Greenie Award with Sky

Recycling


Best Movie Actor:

Daniel Radcliffe

Johnny Depp

Orlando Bloom

Rowan Atkinson



Best Movie Actress:

Cameron Diaz

Dakota Fanning

Emma Watson

Keira Knightley



Best Reality Show:

Big Brother

Britain ’s Got Talent

I’m a Celebrity – Get Me Out of Here

The X Factor



Best Sportsperson:

Dame Kelly Holmes

David Beckham

John Cena – WWE

Lewis Hamilton – F1



Best TV Presenters:

Ant & Dec

Davina McCall

Fearne Cotton

Ugly Mark



Best TV Show:

Doctor Who

Drake & Josh

H20

Hannah Montana



Best TV Actor:

David Tennant (Dr Who)

Drake Bell (from Drake & Josh)

Nat Wolff (Naked Brothers Band)

Zac Efron (High School Musical)





Best TV Actress:

Ashley Tisdale (High School Musical)

Emma Roberts (Unfabulous)

Jamie Lynn Spears (Zoey 101)

Miley Cyrus (Hannah Montana)



MTV Hits Best Music Video:

Cupids Chokehold – Gym Class Heroes

Girlfriend – Avril Lavigne

Grace Kelly – Mika

Listen - Beyonce

Ruby – Kaiser Chiefs

Same Jeans – The View

Sweet Escape – Gwen Stefani Ft Akon

Too Little Too Late – Jo Jo

Umbrella – Rihanna

What Goes Around – Justin Timberlake

Monday, October 22, 2007

Nickelodeon Kids' Choice Awards UK 2007 Winners

From Digital Spy:

In full: Nickelodeon Kids' Choice Awards UK winners

Digital Spy presents the full list of winners from today's Nickelodeon Kids' Choice Awards UK, held at London's ExCel arena.

Best Band
Fall Out Boy
Girls Aloud
McFly - WINNER
Sugababes

Best Male Singer
Danny Jones (McFly)
Drake Bell - WINNER
Justin Timberlake
Mika

Best Female Singer
Avril Lavigne - WINNER
Cheryl Cole (Girls Aloud)
Gwen Stefani
Hilary Duff

Best Book
Blood Beast (The Demonata) - Darren Shan
Care and the Feeding of Sprites (Spiderwick Chronicles) - Holly Black
Harry Potter and the Deathly Hallows - JK Rowling - WINNER
Jacky Daydream - Jacqueline Wilson

Best Cartoon
Fairly Odd Parents
Recess
SpongeBob SquarePants
The Simpsons - WINNER

Best Movie
Harry Potter and the Order of the Phoenix
Pirates of the Caribbean: At World's End
Shrek the Third
The Simpsons Movie - WINNER

Best Video Game
FIFA Football
Mario Strikers: Charged Football
Sims 2 - WINNER
Wii Sports

Funniest Person
Catherine Tate
Harry Hill
Jack Black
Rowan Atkinson - WINNER

Best Movie Actor
Daniel Radcliffe
Johnny Depp - WINNER
Orlando Bloom
Rowan Atkinson

Best Movie Actress
Cameron Diaz
Dakota Fanning
Emma Watson - WINNER
Keira Knightley

Best Reality Show
Big Brother
Britain's Got Talent
I'm a Celebrity... Get Me Out of Here!
The X Factor - WINNER

Best Sportsperson
Dame Kelly Holmes
David Beckham - WINNER
John Cena – WWE
Lewis Hamilton – F1

Best TV Presenters
Ant & Dec - WINNER
Davina McCall
Fearne Cotton
Ugly Mark

Best TV Show
Doctor Who
Drake & Josh - WINNER
H20
Hannah Montana

Best TV Actor
David Tennant (Dr Who)
Drake Bell (Drake & Josh)
Nat Wolff (Naked Brothers Band)
Zac Efron (High School Musical) - WINNER

Best TV Actress
Ashley Tisdale (High School Musical) - WINNER
Emma Roberts (Unfabulous)
Jamie Lynn Spears (Zoey 101)
Miley Cyrus (Hannah Montana)

MTV Hits Best Music Video
'Cupids Chokehold' – Gym Class Heros
'Girlfriend' – Avril Lavigne - WINNER
'Grace Kelly' – Mika
'Listen' - Beyonce
'Ruby' – Kasier Chiefs
'Same Jeans' – The View
'Sweet Escape' – Gwen Stefani Ft Akon
'Too Little Too Late' – Jo Jo
'Umbrella' – Rihanna
'What Goes Around' – Justin Timberlake

Sunday, August 05, 2007

Nickelodeon Kids' Choice Awards UK 2007 Host/Nominees Press Release

From The Nickelodeon UK Press Website:

SUPERSTAR ROCKERS MCFLY TO HOST
THE 1ST EVER NICKELODEON KIDS’ CHOICE AWARDS UK!
THE NOMINATIONS ARE IN…
AND MTV HITS JOINS THE PARTY TOO!


The 1st ever Nickelodeon Kids’ Choice Awards UK is thrilled to announce the official award nominations, and that multi platinum-selling, superstar rockers McFly are confirmed to host the all star, all-sliming awards ceremony. All happening on Saturday 20th October 2007, live at ExCel London.

McFly said: "The awards are huge in the US, with the most recent being presented by Justin Timberlake. We're really honoured to be hosting the 1st ever Nickelodeon Kids' Choice Awards in the UK - we're going to break the slime barrier!"

The Nickelodeon Kids’ Choice Awards has previously included guests stars; Cameron Diaz, Justin Timberlake, Orlando Bloom, Tom Cruise and Vince Vaughn all getting the world famous Nickelodeon sliming – but who will get covered this year?! Televisions biggest kid’s TV event will be premiered on Nickelodeon, with an exclusive music special edition being broadcast on MTV Hits and TMF.

McFly, who will release a new single in October, a Greatest Hits album in November and a new studio album next year, are nominated in Nickelodeon Kids’ Choice Awards Best Band and Best Male Singer (Danny Jones) categories, and are excitedly looking forward to delivering four times the fun to an audience of 2000. The show that will celebrate some of the most famous faces from the world of kids’ animation, books, movies, music, sports, television and video gaming in TV’s biggest ever entertainment showdown.

Nickelodeon is the UK’s number 1 commercial kids TV network, watched by over 10 million people every month. For the Nickelodeon Kids’ Choice Awards, kids vote free at www.nick.co.uk/kca, and the red button facility on their TV remote – kids can enter to win tickets to the event, simply by voting. Voting commences on Monday 30th July 2007 until Sunday 30th September 2007.

Flying the flag for the UK, McFly take on US stars Fall Out Boy hoping to win in the Best Band category. But it’s not all about the boys! Having achieved worldwide album sales of over 9 million, fellow Best Band nominees and feisty females, Sugababes will take on platinum selling Girls Aloud to be crowned pop princesses.

McFly’s front man Danny Jones, hot new sensation Mika and Cheryl Cole from Girls Aloud will give their stateside buddies a run for the ultimate superstar knighting in Best Male and Best Female Singer category as they take on Justin Timberlake, Nickelodeons very own Drake Bell from Drake and Josh, Hilary Duff, Avril Lavigne and Gwen Stefani in the Best Male Singer and Best Female Singer categories. Having recently picked up an award at the 20th Anniversary Nickelodeon Kids’ Choice Awards 2007 in Los Angeles, Drake Bell and his fellow US pals will be serious talent to beat.

Fairly Odd Parents and Recess will compete against two of TV’s yellowest TV stars, as SpongeBob SquarePants takes on Springfield’s Bart Simpson for Best Cartoon.

Tough talking Simon Cowell scoops two nominations in the Best Reality TV Show, where he’ll be competing against himself, with nominations for The X Factor and Britain’s Got Talent.

Squash buckling pirates, adorable ogres, whizz kid wizards and a family of real cool dudes will all compete for Best Movie. Best Movie Actress nominee Cameron Diaz is a huge fan of the Kids' Choice Awards and was particularly proud to collect the inaugural Best Burp trophy in the US in 2003. "I chugged a Cola before I went onstage and it was like 'Bwaaapp'. I think that's the best award I've ever received," she laughs. "Nickelodeon's Kids' Choice Awards rock. I've had a blast every time I've gone to the show."

For Best TV Show, Dr Who and the Darlicks will be taking on magical mermaids from hit TV show H20, sassy songstress Hannah Montanah and chalk and cheese step-brothers Drake & Josh.

Who will be voted the Funniest Person? Is it Jack Black, big burper Harry Hill, the bonkers Mr Bean or the UK’s most ‘bovvered’ comedienne Catherine Tate?

Kids are in the driving seat as the race for Best Sports Person begins. Will Formula 1’s Lewis Hamilton be fast enough to score the award against football icon David Beckham, Dame Kelly Holmes and WWE superstar John Cena?

The Nickelodeon Kids’ Choice Awards will be bursting with famous faces, hilarious sketches and musical performances. MTV viewers will also be able to vote exclusively for the hotly anticipated MTV Hits Best Music Video Award, by logging on at www.mtv.co.uk/kids. Music channels MTV Hits and TMF - also part of the MTV Networks UK & Ireland portfolio - will broadcast exclusive versions of the Nickelodeon Kids’ Choice Awards – including behind the scenes interviews.

Nickelodeon UK, MD Howard Litton said: "We are proud to be bringing the Kids' Choice Awards to the UK for the first time this year. Nickelodeon is dedicated to making and commissioning the very best in high quality and innovative entertainment. Our viewers deserve the biggest and best event in children’s television, we're going to deliver a spectacular live event on stage and on TV".

Hollywood superstar and previous US Kids’ Choice Awards ceremony host Ben Stiller believes the Awards are the most genuine trophies in showbiz. "There's something very real about Kids' Choice and the enthusiasm kids have for what they like is very genuine. In that way it just feels very good to be a part of that connection...You can actually have fun and be a part of something that is very not cynical."

Nickelodeon Kids' Choice Awards is the only awards show in the world to put kids in power, honouring their opinions with a live show filled with the stars they most admire.

Watch this space…it’s the kids’ choice, remember!

Please find full media contact details and nominations listed on the following pages…

THE NOMINATIONS FOR THE
1st EVER NICKELODEON KIDS’ CHOICE AWARDS UK!

Best Band:
Fall Out Boy
Girls Aloud
McFly
Sugababes

Best Male Singer:
Danny Jones (McFly)
Drake Bell
Justin Timberlake
Mika

Best Female Singer:
Avril Lavigne
Cheryl Cole (Girls Aloud)
Gwen Stefani
Hilary Duff

Best Book:
Blood Beast (The Demonata) – Darren Shan
Care and the Feeding of Sprites (Spiderwick Chronicles) – Holly Black
Harry Potter and The Deathly Hallows
Jacky Daydream – Jacqueline Wilson

Best Cartoon:
Fairly Odd Parents
Recess
SpongeBob SquarePants
The Simpsons

Best Movie:
Harry Potter and the Order of the Phoenix
Pirates of the Caribbean: At World’s End
Shrek the Third
The Simpsons Movie

Best Video Game:
FIFA Football
Mario Strikers: Charged Football
Sims 2
Wii Sports

Funniest Person:
Catherine Tate
Harry Hill
Jack Black
Rowan Atkinson

Best Movie Actor:
Daniel Radcliffe
Johnny Depp,
Orlando Bloom
Rowan Atkinson

Best Movie Actress:
Cameron Diaz
Dakota Fanning
Emma Watson
Keira Knightley

Best Reality Show:
Big Brother
Britain’s Got Talent
I’m a Celebrity – Get Me Out of Here
The X Factor

Best Sportsperson:
Dame Kelly Holmes
David Beckham
John Cena – WWE
Lewis Hamilton – F1

Best TV Presenters:
Ant & Dec
Davina McCall
Fearne Cotton
Ugly Mark

Best TV Show:
Doctor Who
Drake & Josh
H20
Hannah Montana

Best TV Actor:
David Tennant (Dr Who)
Drake Bell (from Dake & Josh)
Nat Wolff (Naked Brothers Band)
Zac Efron (High School Musical)

Best TV Actress:
Ashley Tisdale (High School Musical)
Emma Roberts (Unfabulous)
Jamie Lynn Spears (Zoey 101)
Miley Cyrus (Hannah Mantana)

MTV Hits Best Music Video:
Cupids Chokehold – Gym Class Heros
Girlfriend – Avril Lavigne
Grace Kelly – Mika
Listen - Beyonce
Ruby – Kasier Chiefs
Same Jeans – The View
Sweet Escape – Gwen Stefani Ft Akon
Too Little Too Late – Jo Jo
Umbrella – Rhianna
What Goes Around – Justin Timberlake

For more information on Nickelodeon Kids’ Choice Awards UK, please contact:
Print / Online:
Lisa Faichney, Jacquie Chalmers or Victoria Rose at Amazing Media
0207 292 8860/ firstname@amazingmedia.co.uk
TV/Radio:
Tony Barker or Dawn Estefan at TX Media
0208 883 4244 / 07813 336664 / tony@tx-media.co.uk / dawn@tx-media.co.uk

Media Only: Press materials and event media-pass requests can also be sourced and completed at press.nick.co.uk
(Please do not enter www. before the above address)

NOTES TO EDITORS

The Nickelodeon Kids’ Choice Awards will be Produced by Nickelodeon UK, and all musical performances will be managed by MTV Networks Europe.

Nickelodeon UK is watched by over 10.9 million people and over 3.9 million kids every month. Nickelodeon UK is the number 1 outlet to directly reach kids aged between 2 and 12 years old and their families. The Nickelodeon Kids Choice Awards currently airs around the globe to an audience in excess of 205 million Choice Awards currently airs around the globe to an audience in excess of 205 million households. In 2006, Italy launched it's first ever Kids Choice Awards in Milan, and later this year Nickelodeon in Australia, Germany and Holland will join London in hosting their own special events.

Nickelodeon UK broadcasts five entertainment channels dedicated to kids, including Bafta Children's Channel of the Year Nickelodeon, Nick Replay and NickToons for kids aged 6-12 years old and pre-school specialist channels Nick Jr (Broadcast Best Specialist Channel) and Nick Jr 2 plus Nick Jr on TMF for Freeview subscribers. The network is the official home to hugely successful shows including SpongeBob Squarepants, Drake and Josh, Nicktrition, Dora the Explorer and LazyTown.

About MTV Networks UK & Ireland: MTV Networks is the largest television network in the world and a leading creator of programming and content across all media platforms, with 111 channels and 94 websites reaching more than 440 million households in 167 countries worldwide.MTV Networks UK & Ireland operates 3 channel groups – Comedy, Kids and Music. Our 9 branded music channels comprise of MTV, VH1, MTV Hits, MTV Base, MTV Dance, MTV2, MTV Flux, VH1 Classic and TMF. They feature the best in music alongside popular shows such as Pimp My Ride, Newlyweds, Punk'd, Dirty Sanchez and Cribs. MTV Network's music channels are available on Sky, Cable (through ntl & Telewest) and Freeview, reaching larger audiences than at any time in UK history, with an average of over 17 million viewers each month according to BARB research.

Paramount and Nickelodeon in the UK are part of the MTV Networks International portfolio of channels through joint ventures with BSKYB. In addition, MTV Networks is a pioneer in the new and exciting world of digital media, winning awards for its interactive and online services, as well as being the first media company to offer made-for-mobile 3G video content. Since 2005 MTV Networks UK & Ireland has offered mobile distribution of four TV channels (MTV Snax, MTV Trax, Paramount and Nickelodeon). MTV Networks UK & Ireland recently launched MTV Overdrive, an on-demand, broadband entertainment and music service where users can view the best of MTV shows free and create and build their own playlists, and MTV Flux, a brand new social network community stretching across online mobile and television.
MTV Networks is a unit of Viacom.

Saturday, July 28, 2007

Nickelodeon to launch virtual world and social network in UK

From Technology Weekly:

Nickelodeon to launch virtual world and social network in UK

Nickelodeon is readying itself for a major push into social networking for children in the UK.

The children's TV channel, owner of nick.co.uk, is preparing to roll out Nicktropolis, its version of virtual world Second Life, in Britain.

It's also preparing to launch a separate social network that will be tailored towards children's needs.

The strategy has emerged following the publication of a report commissioned by Nickelodeon and MTV into the internet habits of 18,000 8-14-year-olds around the world.

Among the headline findings were that UK children are more frequent users of social networks than those in other developed nations, such as Japan and Germany. Some 26% of UK kids use them over three times a week.

The research also found UK social networkers have larger friend networks than those in any other country - 117 on average.

Andy Goodhead, VP of planning and presentation at Nickelodeon, said it's with these findings in mind that it's launching the virtual world, which will compete with a CBBC version currently being planned.

"We'll be looking at launching Nicktropolis in this country," he said. "It's exciting because it has been so successful in the US.

"But there are perils. For children, social networking isn't about making new friends, it's about existing friends. It's the playground brought into the home, which is something we understand," Goodhead added.

"Also, next year we'll be launching a new show with user-generated content for kids. This will be interesting as they're not great at creating it but they love to watch it. For them to create it you need to give them the parameters, and this is what we'll be trying to do."

Goodhead said that the advancement of the internet would sound the death knell for red-button technology.

"We still use it at the moment but feel that it doesn't have a future," he said. "We'll be looking to online for the future."

The domain name www.nicktropolis.co.uk currently redirects to the official Nick Jr. Channel website.