Thursday, April 26, 2012

Nickelodeon UK Hires Fluid Graphic Designs For Creative Projects

From The Drum:
Fluid wins work with Nickelodeon, Universal Music and Turner

A host of new high-profile projects for Fluid

Birmingham creative agency Fluid has revealed that it has been working with entertainment giants Nickelodeon, Universal Music and Turner.

Universal Music appointed Fluid to develop the artist identity, album art and campaigns for stars Taio Cruz, Dappy and Tynchy Stryder.

Kids' TV company Nickelodeon handed the agency a corporate identity brief which included interior brand design for its new flagship building in Camden. Other projects include branding, merchandise and media packs for Nickelodeon brands such as Dora the Explorer.

And working on Turner's T Classic network late last year led to Fluid being appointed to work on the broadcaster's Turner Kids spring/summer press kits.

Fluid’s creative director, James Glover, said: "We’re thrilled to add three world class brands to our client portfolio. 2012 is shaping up to be another exciting year of growth for the team."

The Nickelodeon 2012 Kids' Choice Awards Delivers Great Ratings For Nickelodeon UK

Below is a Nickelodeon UK and Ireland press release from Sky Media:
Nickelodeon UK lands on top

Orange blimps, special celebrity appearances and a whole lot of slime saw Nickelodeon UK emerge as the #1 kids' channel during the premiere broadcast of the 2012 Nickelodeon Kids' Choice Awards and pre-show from 5:30 p.m. - 7:30 p.m. on Sunday 1st April. The Awards were the #1 rated show across all kids' channels on Sunday reaching 248,000 kids (394,000 all viewers) and beating the premiere audience for the 2011 KCAs by 18%. During its broadcast, the 2012 Nickelodeon Kids' Choice Awards saw Nickelodeon UK rank as the #2 channel overall (behind only Harry Potter and the Half Blood Prince on ITV).*

Hosted by international superstar and 10-time KCA winner Will Smith, the Nickelodeon's 2012 Kids' Choice Awards were broadcast from the Galen Center at USC in Los Angeles where kids' top choices in television, movies, music and sports were revealed. The largest ever Nickelodeon Kids' Choice Awards saw several special appearances on stage including First Lady Michelle Obama, Katy Perry, and Justin Bieber as well as UK pop sensation One Direction who were awarded with accolades for Best UK Band and Best UK Newcomer.

The Nickelodeon Kids' Choice Awards is seen in over 300 million households around the world. Within hours of airing live in the United States and Canada, the show will roll out in additional international markets, providing kids around the world the opportunity to tune into their local Nickelodeon channel to enjoy the show faster than ever. Voting for the 2012 KCAs spanned over six continents across 13 localized voting sites in 11 different languages, giving kids practically everywhere the chance to decide who takes home a coveted blimp. Over 220 million votes were registered worldwide including almost two million UK votes cast for the Nickelodeon UK-specific categories. A full winner list, photos and highlights are available at kca.nick.co.uk. Encore broadcasts of the 2012 Nickelodeon Kids' Choice Awards will air on Wednesday, 4th April at 7:30 p.m., Friday, 6th April at 6 p.m. and Saturday, 7th April at 8 p.m.

The European sponsor of Nickelodeon's 2012 Kids' Choice Awards is Sony's Pirates.

Nickelodeon's Kids' Choice Awards is produced by Nickelodeon Productions in association with Bob Bain Productions. Bob Bain, Marjorie Cohn and Paula Kaplan are Executive Producers.

Nickelodeon is the top performing commercial kids TV network in the UK. Launched in 1993, it comprises seven dedicated award-winning entertainment channels for kids aged 2-12: Nickelodeon, Nickelodeon HD, Nick Replay, Nicktoons, Nicktoons Replay, Nick Jr., and Nick Jr. 2. The Nickelodeon network now reaches more than 10 million viewers a month and is available in 12.7 million cable and satellite homes.

The company has built a diverse multi-platform business by putting kids first in everything it does and includes critically acclaimed and hugely popular television programming and production in the United Kingdom and around the world, plus consumer products, online, events, recreation and feature films.

Nickelodeon is available on Sky 604, Virgin 712, through BT Vision and TalkTalk
* figures and comparisons for live and same day timeshift only. Source: BARB/ C&S homes/ Nickelodeon/ K4-15/K4-14/Ind 4+(includes live data).

For more information on the channel, click here

For the latest sponsorship opportunities, click here

Wednesday, April 25, 2012

Nick Jr. UK Announces Issue 7 Of "Dora The Explorer Little Cooks Collection" Magazine Now On Sale At UK Retailers

Nick Jr. Channel UK and Ireland have announced in a Tweet (post) on their official Twitter profile page (@NickJrUK) that the seventh issue (issue #7) of Nick Juniors popular "Dora the Explorer Little Cooks Collection" children's magazine has now been published and is now on sale and available to buy in shops around the UK:
The 7th issue of Dora's #LittleCooks magazine is out from today. Take a look at past recipes on the #NickJrUK website http://on.nickjr.co.uk/lcr [direct link to the official "Dora the Explorer Little Cooks Collection" recipe collection website on the official Nick Jr. UK and Ireland website, NickJr.co.uk] - 6.47pm Wednesday 2525 April 2012
Nick Junior UK and Ireland's 60-issue "Dora the Explorer Little Cooks Collection" is a preschool children's magazine that was launched in February 2012 and is published and released in shops in the UK every two weeks. Each issue of "Dora the Explorer Little Cooks Collection" is packed with delicious, easy-to-follow recipes which have been tested and approved by a nutritionist, puzzles, stories and more, and features a cookery and tea set which you can collect which has been specially designed for Little Cooks and features Dora The Explorer and her friends. "Dora the Explorer Little Cooks Collection" is a Nickelodeon Magazine title published by Eaglemoss Publishing Group.

You can find out more information about the "Dora the Explorer Little Cooks Collection", including ways to subscribe to the Dora The Explorer magazine, here on the official "Dora the Explorer Little Cooks Collection" website, Dora-Collection.com.

Nickelodeon UK To Announce When Nickelodeon UK Will Premiere The Brand New "Big Time Rush" Nickelodeon TV Movie, "Big Time Movie", Soon

According to Nickelodeon UK on their official Twitter profile page (@NickelodeonUK), Nickelodeon UK will be announcing some news about when Nickelodeon UK and Ireland and Nickelodeon HD UK will be premiering and showing the brand new original Nickelodeon TV movie, "Big Time Movie", which is based on the hit Nickelodeon series and Nickelodeon boy band "Big Time Rush", soon:
when are you going to show @bigtimerush big time movie
@NickelodeonUK: Alot of you asking this! I will have news soon :D Keep em peeled!
Nickelodeon UK announced and confirmed in February 2012 that Nickelodeon UK will be premiering the "Big Time Rush" movie, "Big Time Movie", on Nickelodeon UK and Ireland and Nickelodeon HD UK later this year (2012).

In the brand new "Big Time Rush" movie, "Big Time Movie", the BTR boys (Kendall Schmidt (Kendall Knight), James Maslow (James Diamond), Carlos Pena (Carlos Garcia), and Logan Henderson (Logan Mitchell)) must tap their inner spy as their adventure finds them driving exotic cars and jumping out of helicopters, while trying to make it to their first world tour concert on time. Hot on their trail are evil henchmen named Maxwell, British secret agents and Swedish spies as well as billionaire businessman, Sir Atticus Moon who wants back his precious device code named: "The Beetle," an anti-gravitational device with enormous power. Once they learn they're carrying this precious cargo, the guys get pulled into a madcap mission throughout London, UK, which threatens the onset of their world tour. With the help of teen spy Penny Lane, the guys set out to save Penny's father M16 Agent Simon Lane and stop Sir Atticus Moon's plot to use "The Beetle" to gain world domination.

Nickelodeon USA premiered the "Big Time Rush" Movie, "Big Time Movie", on Saturday 10th March 2012.

Tuesday, April 24, 2012

Nickelodeon Star And Actress Victoria Justice Encourages North American Teenagers To 'Act Out Loud' And Help Save Lives During May's National Youth Traffic Safety Month In The USA

Below is a 'Act Out Loud 2012' Press Release which was released by The Allstate Foundation and National Organizations for Youth Safety from PRNewswire via MultiVu.com:
TV Star Victoria Justice Encourages Teens to ‘Act Out Loud’ and Help Save Lives During May’s National Youth Traffic Safety Month

The Allstate Foundation and National Organizations for Youth Safety Challenge Teens to Engage Their Social Networks and Generate Support for Stronger Teen Driving Laws

NORTHBROOK, Ill., April 19, 2012 /PRNewswire/ — Car crashes are the no. 1 cause of teen deaths and the fast-approaching summer months prove to be the deadliest. In advance of National Youth Traffic Safety Month® in May, The Allstate Foundation and National Organizations for Youth Safety® (NOYS) are partnering with TV star and singer Victoria Justice to encourage young adults to Act Out Loud® for stronger teen driving laws. Justice asks teens to visit Facebook.com/ActOutLoud to create an Act Out Loud Yearbook from now until May 6.

“On average, 11 teens die every day in car crashes – and that’s far too many,” said Justice. “As a teen myself, I want to make sure my friends and I come home safely each and every day. Through Act Out Loud, we can work together to make an impact and help stop this deadly epidemic.”

By creating an Act Out Loud Yearbook, teens share a message that they intend to drive safe, and hope their friends do the same to ensure they continue creating memories for years to come. In addition, they have the opportunity to do more by writing Congress and voicing their support for stronger teen driving laws. Research shows that stronger teen driving laws can save about 2,000 lives each year.¹

“According to the National Highway Traffic Safety Administration, younger, inexperienced drivers under 20 years old have the highest proportion of distraction-related fatal crashes,” said Sandy Spavone, executive director, NOYS. “The Act Out Loud program gives teens the tools to effectively spread the safe driving message among their peers in an effort to help save lives.”

The Act Out Loud Yearbook gives teens a voice on an issue that impacts them every single day. To recognize teens’ activism and sharing through their networks, every teen that makes an Act Out Loud Yearbook, along with their 10 featured friends, will be entered for a chance to win $1,000 each.

“Teen driving deaths are a real public health crisis,” said Vicky Dinges, vice president of public social responsibility at Allstate. “What’s worse is that these deaths are preventable. We can take very simple, common sense steps that will protect young drivers across the country. It is our hope that through Act Out Loud, we are ensuring that no teen has to deal with the loss of a friend or a loved one because of a car crash.”

In its fifth year, Act Out Loud is a national, school-based competition that enlists teens to raise local awareness about the importance of stronger teen driver safety laws. In states that have strong graduated driver licensing laws (GDL), teen crash fatalities decrease by up to 40 percent. Since the program started, hundreds of thousands of teens have been encouraged to Act Out Loud and help their friends and family drive safely.

The winners of the Act Out Loud Facebook contest will be announced in May 2012 as part of National Youth Traffic Safety Month (NYTSM).



About The Allstate Foundation
Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation (NYSE: ALL). Through partnerships with nonprofit organizations across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity. With a focus on teen safe driving and building financial independence for domestic violence survivors, The Allstate Foundation also promotes safe and vital communities; tolerance, inclusion, and diversity; and economic empowerment. For more information, visit www.AllstateFoundation.org.

About National Organizations for Youth Safety
National Organizations for Youth Safety® (NOYS) is a coalition of national organizations, business and industry leaders, as well as federal agencies who serve youth and focus on youth safety and health. Through the coalition, NOYS influences more than 80 million young people and their adult advisors. The mission of NOYS is to promote youth empowerment and leadership, and build partnerships that save lives, prevent injuries, and enhance safe and healthy lifestyles among all youth.

* The Allstate Foundation License to Save Report