The Nickelodeon Store In London Closes

It's being reported on Twitter that The Nickelodeon Store in London's West End has closed down.

UPDATE (5/9/2017): Nickelodeon UK has confirmed to NickALive! that The Nickelodeon Store at 1 Leicester Square in London has unfortunately been shut permanently. Nickelodeon fans can still purchase goodies inspired by their favourite shows at the Nickelodeon Store at Nickelodeon Land in Blackpool Pleasure Beach, as well as at many retailers throughout the UK and Ireland, such as Argos, Sainsbury’s, ASDA, Hot Topic, Toys"R"Us, Amazon, Smyths Toys Superstores, The Entertainer, Tesco and more. Shop Nickelodeon | Shop Nick Jr.

Located at 1 Leicester Square, London, The Nickelodeon Store opened in May 2015 as Nickelodeon's first European flagship Nickelodeon Store, as part a partnership between Nickelodeon & Viacom Consumer Products (NVCP) and Entertainment Retail Enterprises. The store features over 4000 square feet of Nickelodeon merchandise and memorabilia showcasing beloved brands such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol and Rugrats, including clothing, sleepwear, accessories, plushes, toys, housewares, gifts, stationery, apparel, homeware and souvenirs, plus products exclusive to The Nickelodeon Store, such as the SpongeBob London Guard. In addition to the extensive line of merchandise, the Nickelodeon Store also features the Dora the Explorer colouring tree and SpongeBob Pineapple I-Pad bar.

On Monday 4th September 2017, Twitter user Olly Browning‏ (@yourolly) posted photos which show that The Nickelodeon Store is currently closed, with the The Nickelodeon Store logo removed and the entrance doors covered up with orange paper. In addition to the stores bricks and mortar premises, the stores official web shop, nickelodeonstore.co.uk, has been placed in maintenance mode. It is currently unknown whether The Nickelodeon Store in London has been closed down temporary for a refit, or has been closed permanently. Hopefully it's the former than the latter!

H/T: Facebook/@Edward Cook.

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Nickelodeon Eyes Global Retail Expansion With New Store Openings Across EU, EMEA And More

Nickelodeon has detailed its plans to open a string of new stores across the UK and Europe!

The entertainment giant recently told ToyNews that its flagship London store is just the beginning for its retail arm.

Located at One Leicester Square, the Nickelodeon Store has welcomed an estimated 650,000 visitors over the last year and has introduced over 2,500 new items since it opened. The Nick Store has sold over 170,000 items with the SpongeBob London Guard, an exclusive to the Nickelodeon Store Leicester Square, proving to be the most popular soft toy. Over 20,000 colouring sheets have also been coloured in by Nickelodeon Store customers in the last 12 months.

Following the success of Nickelodeon's first European flagship Nickelodeon Store, which is currently celebrating its one year anniversary, Nickelodeon plans to launch a raft of new Nickelodeon-branded stores to rival the likes of its Leicester Square location over the next 18 months.

The team is set to open its first outlet in Dubai and has set its sights on expanding across Asia, Latin America, the Middle East and Europe.

"We have seen a tonne of interest and demand for a Nickelodeon retail presence across the globe," said Lisa Silverman Meyers, Senior Vice President (SVP) of Operations and Business Planning for Nickelodeon and Viacom Consumer Products (NVCP).

"In the UK, we are still looking at where to put the stores. We want to be really thoughtful and continue to make it very special. The ideal would be to have a Nickelodeon Store on every High Street in London."

The firm's Leicester Square store is now one year old, and Nickelodeon is determined to make its second year in UK retail 'bigger and better than before.'

"For the London store, we are gong to be looking at adding some different categories and striking new partnerships," said Myers.

Alongside 'delivering newness' to the consumer, Meyers revealed that Nickelodeon has seen a recent surge in demand for the channels retro properties too.

A selection of the Rugrats and The Ren & Stimpy Show t-shirts and mugs available to purchase at the Nickelodeon Store in London's Leicester Square

"We have been surprised by just how much people are loving the retro assortments we have, such as the Rugrats and Ren and Stimpy,” she said. "This is something we want to step up and continue to offer consumers for the coming year.

"As in everything we do, we are always pouring over our data and are looking to bolster our offering in the London store, adding categories and hopefully continuing to drive that strong consumer engagement we are seeing."

A hotspot for tourism and consumer activity, Leicester Square is also readying for the arrival of a new LEGO store, a development that Myers has welcomed as yet another means of driving footfall towards the centre of London.

"We love the news of a LEGO Store landing in London," continued Myers. "We are big fans of the team and to have another retail store like that in Leicester Square is nothing but good news for us."

The Nickelodeon Store features over 4000 square feet of Nickelodeon merchandise and memorabilia showcasing beloved brands such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol and Rugrats. In addition to the extensive line of merchandise, the Nickelodeon Store also features the Dora the Explorer colouring tree and SpongeBob Pineapple I-Pad bar. The Nickelodeon Store is open every day with fans also able to purchase Nickelodeon items online at nickelodeonstore.co.uk.

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The Nickelodeon Store Leicester Square Prepares To Celebrate First Birthday

The Nickelodeon Store Leicester Square is celebrating its first birthday on Monday 30th May 2016, and to celebrate, fans and customers are invited to enjoy special birthday-themed activities at the store on Saturday 28th May 2016!

Activities planned to celebrate the success of the shop over the last 12 months include a balloon artist for visitors, a colouring competition, as well as an appearance from Nickelodeon megastar SpongeBob SquarePants!

"We are thrilled to reach another milestone event with our London flagship store," said Tina Calvo, CEO of Entertainment Retail Enterprises. "The Store offers a unique and interactive environment for our customers with a full assortment of exclusive product. We are proud of the efforts of our London Store Team and look forward to continued growth as we move forward into additional international markets with Nickelodeon."

Located at One Leicester Square, the Nickelodeon Store has welcomed an estimated 650,000 visitors over the last year and has introduced over 2,500 new items since it opened. The Nick Store has sold over 170,000 items with the SpongeBob London Guard, an exclusive to the Nickelodeon Store Leicester Square, proving to be the most popular soft toy. Over 20,000 colouring sheets have also been coloured in by Nickelodeon Store customers in the last 12 months.

The Nickelodeon Store features over 4000 square feet of Nickelodeon merchandise and memorabilia showcasing beloved brands such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol and Rugrats. In addition to the extensive line of merchandise, the Nickelodeon Store also features the Dora the Explorer colouring tree and SpongeBob Pineapple I-Pad bar. The Nickelodeon Store is open every day with fans also able to purchase Nickelodeon items online at nickelodeonstore.co.uk.

The Nickelodeon Leicester Square Store is one of eight around the world, with stores located in Chile, Panama, Columbia, Costa Rica and Honduras. The ninth Nickelodeon Store is set to open in summer 2016 in the Dubai Mall.

A mega Happy First Birthday, Nickelodeon Store!!

Original sources: Toys 'n' Playthings, Toy World Magazine, Licensing.biz.

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Nickelodeon Store In London To Hold "PAW Patrol Puppy Day" On Saturday 26th March 2016

Calling all Pups! Nickelodeon Store in London's Leicester Square will be holding a special PAW Patrol Puppy Day on Saturday 26th March 2016, and to celebrate, fans visiting the Nick Store will be able to meet and greet Chase and Marshall from the hit Nick Jr. show!

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Experience British Icons And Gain 15% Discount At The Nickelodeon Store With Newly-Expanded London Pass

Original London Pass Press Release via PR Newswire UK:

Experience British Icons With Newly-Expanded London Pass

LONDON, October 28, 2015 /PRNewswire/ --

New attractions Introduced for Autumn 2015

Visitors to London this autumn will be able to learn more about some great British icons with the popular London Pass city sightseeing card (http://www.londonpass.com).

From 2 November The London Pass, which helps visitors to save time and money on their sightseeing, will introduce three new experiences giving visitors a real taste of British culture, both modern and historic.

Play it for laughs at the Museum of Comedy

Britons are known for their unique sense of humour, which has given rise to some of the world's greatest TV, radio and stage comedy. Visitors can learn more at London's Museum of Comedy, an interactive, immersive museum featuring more than 6,000 iconic props and artefacts from some of the most popular comedians and comedy shows both past and present.

Spot the handmade magic props belonging to legendary comic magician Tommy Cooper, caricature puppet heads from seminal 1980s TV show Spitting Image and the six-necked guitar used by leading surrealist comic Bill Bailey. Normally priced at £5 for adult and £4 for children, entry to the museum and revolving exhibitions is free with The London Pass.

Explore 19th century romance at the Keats House Museum

Explore the life and work of one of Britain's greatest poets, John Keats, through new exhibits of his original manuscripts and artefacts at his former home in Hampstead. Through these items visitors will be told the story of how Keats found inspiration, friendship and romance in his Regency villa, leading to such classic works as Ode To Autumn.

A contemporary of Byron and Shelley, Keats was a leading light in the British Romantic movement of the early 19th century before his death at the age of just 25. For visitors with a creative streak of their own, there is even the chance to turn poet and put pen to paper while crafting an original poem! Normally priced at £5.50 per adult, entry to the museum is free with The London Pass.

A classic taste of Britain at the V&A!

London Pass holders can enjoy one of Britain's more refined contributions to society at the Victoria & Albert Museum, one of the world's leading art and design spaces. After discovering the world-class exhibits at this free-to-enter museum, they can stop for a free Cream Tea Package at the V&A Café.

Britain's tradition of taking tea with sweet scones, cream and jam dates back at least to the middle of the 19th century when tourism boomed in Victorian Britain. At the V&A Café, the package includes a homemade raisin scone, Cornish clotted cream, strawberry jam and a loose leaf tea. Normally priced at £6.65 per person, the V&A cream tea package is included free with The London Pass.

Also new for autumn 2015 is a series of special offers for London Pass holders at attractions and retail outlets: a 15 per cent discount on purchases at The Toy Store in Oxford Street and the Nickelodeon Store in Leicester Square, and 10 per cent off gift shop purchases at the Tower Bridge Exhibition and Twickenham Stadium Tours.

Making significant savings with The London Pass is simple for visitors to the UK's capital city as they simply need to show their card at any of the 60-plus featured attractions to gain admittance with nothing else to pay. A one-day London Pass is priced at £55 per adult and £37 per child (aged 5-15), and on a one-day break visitors to the city can save after visiting just three attractions. For example, paying independently to visit the Tower of London (normally £22), the London Bridge Experience (£24) and taking a Thames River Cruise (£18) would ordinarily come to £64, but London Pass holders can enjoy the same experiences and save £9.

The London Pass saves holders not only money but time too, as the card includes queue-jumping privileges at a number of popular city attractions, meaning less time waiting to gain entry, and more time enjoying their chosen experience.

To find out more about the attractions and special offers included with The London Pass and to buy it online, visit http://www.londonpass.com.

http://www.facebook.com/LondonPass
https://twitter.com/London_Pass
http://www.youtube.com/thelondonpass

SOURCE London Pass

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PAI Brings Retail Theatre To Nickelodeon's First Flagship Store In London's Leicester Square

PAI Group has announced the exciting news that PAI has delivered an immersive audio-visual scheme at Nickelodeon's first European flagship Nickelodeon Store at 1 Leicester Square, London!

Positioned in the heart of one of the world's prime retail and tourism destinations, the Nickelodeon Store offers the perfect platform to showcase the global entertainment brand and its internationally-recognised characters.

Appointed by SmartDesign Group, PAI was tasked with installing an array of AV, sound, lighting, multimedia and interactive elements throughout the multi-level space.

The flagship shop is the UK's first following a new partnership between Nickelodeon & Viacom Consumer Products and Entertainment Retail Enterprises. It boasts more than 40 digital displays, a range of short throw and glass projection, touchscreen technology and audio equipment.

Upon approaching the store eyes will be drawn to the striking landscape video wall behind the windows on the upper level. Made up of three separate but synchronised video walls, comprising a total of 24 Samsung screens in 4x2 formation, it operates from store opening through to the early hours of the following morning.

A further 21 screens are distributed inside the store; a 2x2 video wall above the staircase is surrounded by a large frame in Nickelodeon's famous bright orange, whilst seven screens make up a vertical screen feature, which connects the two floors and sees vibrant content move up and down. Half a dozen 46" commercial monitors can be found on the first floor, with four 32" models at the Point of Sale (POS) areas.

Distribution and control comes via a Pharos system, paired with 26 BrightSign LS422 networked media players supporting 1080p30 video playback and six LS322 commercial audio devices.

Whilst UST projectors broadcast content across walls, other models project bubbles, Jellyfish and more across the floor. In the "Teenage Mutant Ninja Turtles" zone, glass projection is used to display footage of Raphael, Leonardo, Michelangelo and Donatello.

Elsewhere in the store, a kiosk in the shape of a Pineapple – the underwater home of one of Nickelodeon's most famous characters, SpongeBob SquarePants – hosts eight iPads featuring a multitude of apps and games. Along with a CleverTouch S Series 55" touchscreen, there are plenty of interactive pause points to keep customers young and old occupied.

Full range, two-way loudspeakers, powered by Ashly amplification with built in Protea digital sound processing, provide the themed music and character support audio across the whole store.

PAI's in-house media and IT teams now manage regular content updates across the store, as instructed by the client.

This latest project adds to PAI's impressive retail portfolio, which includes other household names such as DFS, Disney, Hard Rock, HSBC, Reiss and Virgin, amongst others.

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Nickelodeon Partners With MIQ For Retail Expansion

Nickelodeon has chosen MIQ Logistics to manage its global supply chain including replenishment for its flagship store, and fulfilment of European on-line purchases.

The number-one entertainment brand for kids and families is expanding its physical presence in an effort to rival Disney, with the recent launch of The Nickelodeon Store, Nickelodeon's first European retail store, which is operated by Entertainment Retailer Limited, in London's Leicester Square earlier this summer.

MIQ has also won a supply chain management contract with Crew Clothing, which now has 76 stores and six outlets across the UK.

Andy Martin, MIQ's UK managing director, said: "The successful launch of the Nickelodeon store and its continuous replenishment is testament to the skill of my retail teams. The Crew Clothing appointment is particularly notable as MIQ were unknown when we entered the process."

MIQ recently opened a 30,000 sq ft retail distribution operation in Hemel Hempstead, and launched a South China consolidation centre. The US-owned forwarder has 150 offices in 80 countries.

Original source: Logistics Manager.

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The Nickelodeon Store Launches Official Website

Following the grand opening of Nickelodeon's first flagship Nickelodeon Store in London's Leicester Square on Saturday 30th May 2015, The Nickelodeon Store has today launched it's official website, NickelodeonStore.co.uk!

The Nickelodeon Store's official online shop is packed full with merchandise based on your favourite Nickelodeon shows, such as "SpongeBob SquarePants", "Teenage Mutant Ninja Turtles", "Dora the Explorer", "Bubble Guppies", "PAW Patrol", "Fanboy & Chum Chum" and "Winx Club", including clothing, sleepwear, accessories, plushes, toys, housewares, gifts, stationery, apparel, homeware and souvenirs, plus products exclusive to The Nickelodeon Store and The Nickelodeon Store website, such as Union Jack-branded merchandise!

To celebrate the grand opening of their online shop, The Nickelodeon Store has launched a special offer which is offering customers 15% of kids apparel and 50% of selected items!

The Nickelodeon Store's brand-new eShore also ships orders to many countries across Europe - Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Portugal, Spain and Sweden - with free shipping available for orders over certain amounts!

The official Nickelodeon Store website accepts American Express, Discover Card, MasterCard and Visa as payment methods.

If you're in London, don't forget to visit The Nickelodeon Store! Bursting with technology and interactive content, specially designed in-store zones bring Nickelodeon's world famous characters and properties to life. A green slime staircase will take shoppers up to Bikini Bottom where they can come face to face with the world's favourite sponge in daily meet and greets with a life-size SpongeBob SquarePants costume character. Additionally, the store will offer a preschool zone, and Union Jack-branded gifting, stationery, apparel, homeware and souvenirs.

The store is right on Leicester Square and is Nickelodeon's first flagship store in Europe. It offers kids and families the opportunity to experience and interact with one of the world's leading children's brands as well as Nickelodeon's beloved properties including global animations "SpongeBob SquarePants", "Teenage Mutant Ninja Turtles" and Nick Jr. pre-school hit, "Dora the Explorer", in an exciting, tangible way currently unavailable in London. You will have access to even more products in every property. The Nickelodeon Store spans over two floors, over 4500 square feet and features a glass frontage of 1250 sq meters looking out onto Leicester Square[Pants]. The store offers products exclusively created for The Nickelodeon Store and not available anywhere else. There are over 40 LCD screens and unique elements including the Dora Tree where you can sit and colour, the Pineapple iPad Bar where you can get a peek into SpongeBob's underwater world or try some of the latest Nickelodeon apps, a New York City skyline graffiti-decorated Teenage Mutant Ninja Turtle area and a aweslime green slime staircase! Visitors can also have their InstaClam photo taken with the life size SpongeBob Costume Character.

Recognising London as the world's most global city and Leicester Square as a top tourist attraction with projected tourist footfall set to hit 18 million in 2015, the store's 70-strong staff provides capability in at least twelve different world languages. The Nickelodeon Store is open daily from 10am-9pm with extended operating hours in the evening at weekends.

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Save Money With Blackpool Pleasure Beach And The New Nickelodeon Store In London's Leicester Square

Original Blackpool Pleasure Beach Press Release via IBOsocial.com:

SAVE MONEY WITH BLACKPOOL PLEASURE BEACH AND THE NEW NICKELODEON STORE IN LONDON

Blackpool Pleasure Beach, the home of Nickelodeon Land in the UK, has teamed up with Europe's first Nickelodeon flagship store at 1 Leicester Square, London to offer visitors to either venue great discounts at the other. This unique cross-promotional offer is part of the continued working relationship between these two much-loved entertainment brands.

From today and running for a limited time, visitors to each attraction will receive a money saving voucher which they can use at the other one. Visitors to Blackpool Pleasure Beach will get 15% off any purchase at the Nickelodeon Store plus a great free gift of a SpongeBob SquarePants keychain whilst visitors to the Nickelodeon Store get a Kids Go Free offer at Blackpool Pleasure Beach.

With the summer holidays coming soon it's a great opportunity for families to enjoy fun days out in both London and Blackpool while saving money by taking advantage of these great offers. Even though London and Blackpool might seem quite a distance apart, if you travel by train they are closer than you might think. An average journey by train between London and Blackpool, via Preston, is under three hours!

The UK's favourite amusement park, Blackpool Pleasure Beach is home to Nickelodeon Land, an area of the park jam packed with 12 rides and attractions from the world's number one entertainment brand for kids, Nickelodeon. With its colourful, party like atmosphere, Nickelodeon Land is the perfect place to hang out with beloved Nick characters. If all the fun gets too much you can also grab a bite to eat in the Big Pizza Kitchen.

Spanning two floors and more than 4500 square feet, the Nickelodoen Store offers kids and families the opportunity to experience and interact with one of the world's leading children's brands as well as Nickelodeon's beloved properties including global animations SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Nick Jr. pre-school hit, Dora the Explorer, in an exciting, tangible way currently unavailable in London. The store offers products exclusively created for The Nickelodeon Store and not available anywhere else. Visitors can sit and colour at the Dora the Explorer tree or check out the new apps. at the Pineapple iPad Bar. They can also have their photo taken with the life size SpongeBob Costume Character.

Tina Calvo, CEO of Entertainment Retailer Limited said "we are honoured to be able to work with Nickelodeon to bring this store to life and to create a framework for additional Flagship locations in other Global Destinations. We are thrilled to welcome guests of Blackpool Pleasure Beach to experience our store and extend their Nickelodeon experience with us in London".

Amanda Thompson OBE, Managing Director of Blackpool Pleasure Beach adds, "We are delighted to continue to work with Nickelodeon and offer families a great money-saving day out at Blackpool Pleasure Beach during the summer holidays".

Vouchers to be used at the Nickelodeon Store are valid until 1st October 2015 and are only valid on in store purchases. Vouchers to be used at Blackpool Pleasure Beach are valid until 1st November 2015. Only one voucher per transaction and vouchers can only be redeemed once.

For more information on Blackpool Pleasure Beach, please visit www.blackpoolpleasurebeach.co.uk.

ENDS

Editor's notes

About Nickelodeon Land

Nickelodeon Land is suitable for all ages. Parents and children can enjoy a number of rides together including Diego's Rainforest Rescue and SpongeBob SquarePant's Bikini Bottom Bus Tour. Older thrill seekers can step aboard the Nickelodeon Streak or soar through the air on the Avatar Airbender.

A visit to Nickelodeon Land would not be complete without meeting the famous faces that make up Nickelodeon's world. SpongeBob SquarePants, his good friend Patrick; Dora the Explorer, her best friend Boots and the Teenage Mutant Ninja Turtles are on hand to meet with guests for pose for photos.

About Nickelodeon

Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company's portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands are seen globally in more than 500 million households across more than 130 territories, via more than 70 locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms.
About Entertainment Retail Enterprises

The Nickelodeon Store is owned and operated by Entertainment Retailer Limited a division of Entertainment Retail Enterprises. Based in Orlando Florida, Entertainment Retail Enterprises has over 25 years experience in brand building, creating cross category merchandise solutions and compelling retail environments with premium global brands. The majority of the assortments in The Nickelodeon Store are designed and created exclusively for the Store in partnership with Nickelodeon.

Press Information

Issued by: Stephen Burton
DD: 01253 336330
Mobile: 07584 515761
Email: [...]
Twitter: @Pleasure_Beach
Facebook: www.facebook.com/blackpoolpleasurebeach
www.blackpoolpleasurebeach.com

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Photos From The Nickelodeon Store's VIP Orange Carpet Party

To celebrate the grand opening of Nickelodeon's first flagship Nickelodeon Store in Leicester Square, one of London's premier tourism and retail destinations, on Saturday 30th May 2015, Nickelodeon UK has posted a wide selection of fantastic photos from their exclusive Orange Carpet VIP pre-opening event held tonight, Friday 29th May 2015, which you can view below!:

The Nickelodeon Store Prepares For Grand Opening On Saturday 30th May 2015

To celebrate the grand opening of Nickelodeon's first flagship Nickelodeon Store in Leicester Square, one of London's premier tourism and retail destinations, on Saturday 30th May 2015, Nickelodeon will be holding a exclusive VIP pre-opening event at the new Nickelodeon Store on Friday 29th May 2015!

As part of Nickelodeon's exclusive Nickelodeon Store VIP pre-opening event, UKMums.tv has partnered with Nickelodeon UK to hold the Nickelodeon Store Twitter Frenzy, in which between 11:00am and 12:30pm on Friday 29th May 2015, hosts of the Twitter frenzy, including Sunshine On A Cloudy Day, will be posting the latest news and gossip from Nickelodeon's very special Nickelodeon Store pre-opening event, as well as posting exclusive photos from the Nickelodeon Store and holding fantastic competitions!

Plus, remember to follow the Twitter hashtag #nickstore and the Nickelodeon Store's official Twitter profile page @NickStoreLondon for the very latest!

To further celebrate the opening of the Nickelodeon Store, Nickelodeon will be holding a special celebrity party from 5:45pm on Friday 29th May 2015! Celebrities rumoured to attend including Pasha Bocarie (Rakesh Kotecha in "Emmerdale"), Diversity (street dance winners "Britain's Got Talent" 2009), Alicia Eyo (Ruby Haswell in "Emmerdale"), Adam Fielding (Kirin Kotecha in "Emmerdale"), Anais Gallagher (model, daughter of Meg Matthews & Noel Gallagher), Kate Garraway (TV presenter), Iain Glen (Ser Jorah Mormont in "Game of Thrones"), Raphael Gomes (YouTube blogger), Julian Ovenden (West End actor, singer), Bhasker Patel (Rishi Sharma in "Emmerdale"), Gaby Roslin (TV presenter), and Imogen Thomas (actress)!

Located at 1 Leicester Square, the Nickelodeon store will feature state-of-the-art multimedia and interactive elements. The store presents a glass frontage of 1250 square metres looking out onto Leicester Square with 40 LCD screens within the store creating a compelling showcase for The Nickelodeon brand. The product range within the store will feature a broad array of more than 600 products across all key categories with 80% of store product created by Entertainment Retail Enterprises in partnership with Nickelodeon and exclusive to the Nickelodeon Stores. The Leicester Square store will also include London-limited lines as well as product from a selection of global NVCP licensees.

SpongeBob BeefeaterPants! Photo via twitter.com/samloveday77

Bursting with technology and interactive content, specially designed in-store zones will bring Nickelodeon's world famous characters and properties to life. A green slime staircase will take shoppers up to Bikini Bottom where they can come face to face with the world's favourite sponge in daily meet and greets with a life-size SpongeBob SquarePants costume character. Additionally, the store will offer a preschool zone, a New York City skyline graffiti-decorated Teenage Mutant Ninja Turtle area, and Union Jack-branded gifting, stationery, apparel, homeware and souvenirs. Recognising London as the world's most global city and Leicester Square as a top tourist attraction with projected tourist footfall set to hit 18 million in 2015, the store's 70-strong staff will provide capability in at least twelve different world languages. The store will open daily from 10am-9pm with extended operating hours in the evening at weekends.

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Nickelodeon's Flagship London Store To Open On Saturday 30th May 2015

Original Nickelodeon UK Press Release via VIMN.com:

NICKELODEON LANDS IN LEICESTER SQUARE[PANTS]

Nickelodeon's Flagship London Store to Open on Saturday 30th May 2015

LONDON/NEW YORK, 23 April 2015 – Nickelodeon and Viacom Consumer Products (NVCP) today confirmed that the first flagship Nickelodeon Store will open to the public in one of London's premier tourism and retail destinations, Leicester Square, on Saturday 30th May 2015. The Store is owned and operated by Entertainment Retailer Limited, a subsidiary of Summit Retail International and a division of Entertainment Retail Enterprises. It will be the sixth retail store launched to date and the first store to open in Europe.

"The launch of the first flagship Nickelodeon Store and the first flagship store in Europe is a tremendous brand building opportunity for Nickelodeon and is true to our mission to create surprising and playful experiences everywhere kids and families go," commented Ron Johnson, Executive Vice President, NVCP. "The Nickelodeon London flagship store will offer a unique Nickelodeon experience and personal touch point for fans from around the world."

Spanning two floors and more than 4500 square feet, the store will offer kids and families the opportunity to experience and interact with one of the world's leading children's brands as well as Nickelodeon's beloved properties including global animations SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Nick Jr. pre-school hit, Dora the Explorer, in an exciting, tangible way currently unavailable in London.

"We are thrilled and honoured to partner with Nickelodeon and Viacom Consumer Products in opening the first Nickelodeon flagship store in London. This location is optimal and the store is the perfect benchmark for the creation of future Flagship locations in key global territories," said Tina Calvo, CEO of Entertainment Retail Enterprises.

The Nickelodeon store will feature state-of-the-art multimedia and interactive elements. The store presents a glass frontage of 1250 square metres looking out onto Leicester Square with 40 LCD screens within the store creating a compelling showcase for The Nickelodeon brand. The product range within the store will feature a broad array of more than 600 products across all key categories with 80% of store product created by Entertainment Retail Enterprises in partnership with Nickelodeon and exclusive to the Nickelodeon Stores. The Leicester Square store will also include London-limited lines as well as product from a selection of global NVCP licensees.

Bursting with technology and interactive content, specially designed in-store zones will bring Nickelodeon's world famous characters and properties to life. A green slime staircase will take shoppers up to Bikini Bottom where they can come face to face with the world's favourite sponge in daily meet and greets with a life-size SpongeBob SquarePants costume character. Additionally, the store will offer a preschool zone, a New York City skyline graffiti-decorated Teenage Mutant Ninja Turtle area, and Union Jack-branded gifting, stationery, apparel, homeware and souvenirs. Recognising London as the world's most global city and Leicester Square as a top tourist attraction with projected tourist footfall set to hit 18 million in 2015, the store's 70-strong staff will provide capability in at least twelve different world languages. The store will open daily from 10am-9pm with extended operating hours in the evening at weekends.

To date, Nickelodeon and SRI have together launched five retail stores in Panama, Saudi Arabia (2014) and Honduras (Feb 2015) with more stores scheduled for late 2015/2016.

About Nickelodeon

Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company's portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands are seen globally in more than 500 million households across more than 130 territories, via more than 70 locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms.

About Entertainment Retail Enterprises

Based in Orlando Florida, Entertainment Retail Enterprises has over 25 years experience in brand building, creating cross category merchandise solutions and compelling retail environments with premium global brands, The global distribution platform enables consistent brand delivery that encompasses turnkey shop-in-shop solutions, on line stores and branded retail stores.

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