The 16-episode series of 1 minute 30 second animated shorts presents various sexist stereotypes, such as girls can’t play soccer or boys can’t do ballet, and asks children to question their prejudices to eventually understand that being a boy or girl does not determine what you can or can’t do.
The programme is supported by an educational booklet on gender equality and the deconstruction of sexist stereotypes and is aimed at four- to six-year-olds.
Chouette, pas chouette was designed by screenwriters and directors Franck Salomé, Fernando Worcel and Nicolas Sedel alongside illustrator Sandrine Acquistapace.
The show, produced in association with Les Chiennes de Garde and The Center for Media & Information Education, was overseen by the former director of youth programmes at TF1, Dominique Poussier, and supervised by consulting firm EY and Make.org Foundation.
Chouette, pas chouette will air across all major TV channels in France, including Nickelodeon Junior, TF1, France Télévisions, Piwi+ (CANAL+ Group), Gulli (M6 Group), and Disney Channel & Disney Junior (The Walt Disney Company group). The initiative is in partnership with Make.org's “Stop Violence Against Women” campaign.
“This initiative is part of the TF1 Group’s action plan in favour of gender equality, the fight against sexism and harassment and also it is an awareness-raising campaign about violence against women,” said Christelle Leroy, director of corporate social responsibility at TF1 Group.
