JAKKS Pacific Announces Global Agreement with SEGA for 'Sonic the Hedgehog 4'

JAKKS Pacific Announces Global Agreement with SEGA for Sonic the Hedgehog 4

SANTA MONICA, Calif., March 09, 2026 -- JAKKS Pacific, Inc. (NASDAQ: JAKK), a top manufacturer of toys and consumer products, and its costume division, Disguise, announced today a multi-year partnership with SEGA (“SEGA”) for Sonic the Hedgehog 4, Paramount Pictures’ feature film set to release in theaters March 19, 2027.

Through the collaboration, SEGA^® and JAKKS will design, develop, and manufacture a range of products including action figures, plush, playsets, role play, costumes, and costume accessories, set to hit the market in early 2027, ahead of the film’s release. The all-new products will feature popular, well-known characters like Sonic, Tails, Shadow, and Knuckles, as well as additional favorites like Amy Rose and Metal Sonic.

“Sonic movie products continue to be among our most popular lines year after year, underscoring just how beloved these characters are,” said Stephen G. Berman, Chairman and CEO of JAKKS Pacific, Inc. “The Sonic brand resonates with fans of all ages, and we’re excited to build on that momentum with a new collection of toys, figures, and costumes that capture the spirit of this latest adventure.”

“JAKKS Pacific has been an incredible partner, with their creativity, quality, and passion bringing Sonic the Hedgehog to life for fans around the world,” said Shuji Utsumi, President and COO, Representative Director of SEGA CORPORATION. “As we look ahead to Sonic the Hedgehog 4, we're excited to continue building on that success together and deliver even more innovative designs for Sonic fans of all ages.”

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned IP brands and products. These product lines include best sellers such as Sonic the Hedgehog action figures, plush and playsets. All products for Sonic the Hedgehog 4 will be available globally online and in retail stores in 2027.

Owned by JAKKS Pacific, Inc., Disguise is a world leader in design and development of inventive and cutting-edge Halloween costumes and accessories with distribution across the world. With a dedication to quality and detail, Disguise continues to own the licensed costume space with additional lines rolling out each year. Sonic the Hedgehog 4 brings an exciting cast of characters to the table, making a great fit for dress up products.

About SEGA CORPORATION:

SEGA CORPORATION is headquartered in Tokyo, Japan, and is a worldwide leader in interactive entertainment. The company develops, publishes, and distributes a variety of games for consoles, PCs, and wireless devices as well as character products, and various other products. Moreover, SEGA distributes a range of gaming content developed by its domestic and overseas studios worldwide via its global publishing bases. SEGA is leveraging its own IP to accelerate the development and commercialization of its IP not only in games but also in various other media, thereby dramatically increasing the value of its IP. SEGA is positioning transmedia as an important strategy for providing new content to users around the world. SEGA CORPORATION's website is located at https://www.sega.co.jp/

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include Disguise^®, Fly Wheels^®, Charming™, Kidtopia™, Moose Mountain^®, Maui^®, ReDo^® Skateboard Co., Sky Ball^®, and Xtreme Power Dozer^® as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through their products and charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), X (@jakkstoys), YouTube (@JAKKSPacific), Facebook (@jakkspacific.toys) and LinkedIn (JAKKS Pacific).

©2026 JAKKS Pacific, Inc. All rights reserved

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Novel Entertainment Partners with Rubies for New ‘Horrid Henry’ Campaign

Initiative kicks off during World Book Day week to support exclusive Horrid Henry giveaway and Rubies dress-up costume.

Novel Entertainment is teaming up with Rubies Masquerade U.K. for a new Horrid Henry promotional activity alongside the dress-up costume for the brand.  

Launching during the week of World Book Day (March 3), for which Rubies is an official corporate partner, the initiative will see an exclusive offer for 250 fans to receive a free copy of a specially created comic-style book entitled “Horrid Henry’s Vile Vacation” when they purchase a Horrid Henry dress-up costume through one of Rubies official retail partners. The offer will be supported on both Rubies and Novel Entertainment’s Horrid Henry official social media channels.

The book is based on the popular TV episode of the same name, written by Novel Entertainment’s Co-Founder and Creative Director Lucinda Whiteley, and follows Henry on the trip of a lifetime – even though it isn’t quite what he was expecting.

Under Novel Entertainment’s long-term deal with Rubies, the Horrid Henry costume is available in children’s sizes. A “Bag of Tricks” is available, featuring essentials for budding pranksters and Horrid Henry fans.

“As a long-standing and valued partner of Horrid Henry, it’s fantastic to be teaming up with Rubies on this campaign to support the launch of our first-ever comic-style book alongside the latest brilliant costume,” says Lucinda Whiteley, creative director and head writer, Novel Entertainment. “At Novel Entertainment, we’re committed to highlighting the joy of reading among Horrid Henry’s strong and growing fan base and this is just the start of our plans in this space. We can’t wait to see children have the chance to dress-up and immerse themselves in the world of ‘Horrid Henry’s Vile Vacation.’”  

“This is a fantastic opportunity to promote the power of reading to children,” says Mike O’Connell, managing director, Rubies U.K. “With our exclusive offer, we know this will not only be a way to generate unprecedented interest in our Horrid Henry costumes and the new story, Vile Vacation, but to also inspire children to read, which provides untold and limitless benefits. We are proud of our robust relationship with Novel Entertainment and Horrid Henry, which is showcased through the unique opportunities we have to collaborate with them.”

More Nick: Nickelodeon UK Announces First-Ever Multi-Year Partnership with The Luna Cinema; To Launch 'The Nickelodeon Experience' in Summer 2022!

Sources: License Global, Licensing.biz.

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Jennifer Garner Shows Love to 'Avatar: The Last Airbender' with Surprise Cosplays

Jennifer Garner is one of Hollywood's most beloved actors, and she kept busy with work since her debut in the late 1990s. As you can imagine, the starlet likes to keep a low profile despite her A-list status, but she does give fans the occasional peek into her life through social media. And now, her most recent post has informed the world of her love for Avatar: The Last Airbender.

Taking to Instagram, Garner posted a heartfelt post remembering the last year spent in lockdown. The COVID-19 pandemic has forced billions to isolate themselves at home, and Garner is no different. As the one-year anniversary of lockdown looms, Garner says she has celebrated birthdays for all her loved ones, and she posted a short video showing how the at-home parties were celebrated.

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A post shared by Jennifer Garner (@jennifer.garner)

As it turns out, one of the parties involved Garner cosplaying for Avatar. The video begins with the actor dressed up as the iconic Cabbage Merchant from Nickelodeon's critically acclaimed series. The actor is shown hugging several heads of lettuce much like the merchant, so she definitely got into character for the gig.

The video ends with Garner in a very different cosplay. The actor is shown running down a hallway while dressed as Korra, the Avatar who came after Aang. Garner is dressed in the heroine's Water Tribe garb, and the blue outfit definitely works for the actor.

Clearly, Garner has a thing for Avatar, and fans are curious how these looks fit into a birthday party at her home. Avatar has seen a major comeback this past year thanks to its big move to Netflix. The show was ranked as one of the streamer's most-watched series in 2020, so it is entirely possible Garner stumbled upon the show there. And with three children under her care, we can only hope Avatar marathons helped keep the family entertained during quarantine!

What do you think about Garner's surprise tribute? Which of the Avatar looks do you like best? Share your thoughts with me in the comments section below!

ICYMI, you can now play as the Cabbage Man in his brand new Avatar: The Last Airbender board game!

Watch Avatar: The Last Airbender and The Legend of Korra on Paramount+ and Netflix!

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More Nick: Nickelodeon Establishes Avatar Studios; Announces Animated 'Avatar: The Last Airbender' Movie!

Original source: ComicBook.com.

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JAKKS Pacific Extends Partnership with Saban Brands for Power Rangers

Original JAKKS Pacific, Inc. Press Release via Business Wire:

JAKKS Pacific Extends Partnership with Saban Brands for Power Rangers

August 09, 2017 06:00 AM Eastern Daylight Time

Suit Up…It’s Morphin Time! (Graphic: Business Wire)

SANTA MONICA, Calif.--(BUSINESS WIRE)--Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced it has extended its licensing agreement with Saban Brands, LLC for its iconic property, Power Rangers, which includes the Power Rangers TV series, currently in its 24th season with “Power Rangers Ninja Steel” and the Power Rangers Live Action films, including 2017’s feature film “Saban’s Power Rangers.”

The multi-year agreement includes rights to exclusively manufacture, market, and distribute adult and kids Halloween costumes, accessories, and everyday dress up in the U.S., Canada and Latin America. The partnership also includes seasonal items such as ride-ons, ball pits, indoor furniture and several other seasonal categories in the U.S. and Canada.

"We are thrilled to continue our long-standing partnership with Saban Brands, LLC for its legendary superhero franchise," said Tara Hefter, SVP Global Licensing, JAKKS Pacific. "For 22 years, our line of costumes and everyday dress up have inspired and ‘morphed’ fans into feeling like a superhero. Our new line of seasonal products will bring to life Power Rangers in new ways for fans of all ages to enjoy."

About Saban’s Power Rangers:

Saban’s Power Rangers franchise is the brainchild of Haim Saban, creator and producer of the original “Mighty Morphin Power Rangers” hit series that launched in 1993. Following its introduction, “Power Rangers” quickly became the most-watched children’s television program in the United States and remains one of the top-rated and longest running kids live-action series in television history. The series follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. It is seen in more than 150 markets, translated into numerous languages and a favorite on many key international children’s programming blocks around the world. For more information, visit www.powerrangers.com

About Saban Brands:

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) acquires and develops a world-class portfolio of properties in the entertainment and lifestyle sectors. SB applies a global 360-degree management approach to growing and monetizing its brands through content, media, marketing, distribution, licensing and retail to markets worldwide and consumers of all ages. Saban Brands Entertainment Group (SBEG) develops innovative branded content that resonates with consumers across all media platforms. SBEG’s growing entertainment portfolio of brands includes Power Rangers, Popples, Glitter Force, Cirque du Soleil Junior – Luna Petunia, La Banda and others in development. Saban Brands Lifestyle Group (SBLG) drives major expansion within the company’s diverse portfolio of fashion and lifestyle properties. SBLG’s portfolio currently includes Paul Frank, Macbeth, Mambo and Piping Hot. SB operates a global network of offices in Los Angeles, London and Sydney. For more information, visit www.sabanbrands.com

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a skincare and performance makeup brand. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2017 JAKKS Pacific, Inc. All rights reserved.

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More Power Rangers: Tickets For Power Morphicon 2018 Available Now!

H/T: Kidscreen.

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Nelvana Charms New Licensees With "Little Charmers"

Original Corus Entertainment Inc. Press Release via CorusEnt.com:

4/1/2015
NELVANA CHARMS NEW LICENSEES WITH LITTLE CHARMERS

New Girls Preschool Series to Bring the Magic of Best Friends to Retail in Fall of 2015

(Toronto, Canada) Nelvana Enterprises, the sales, brand-management and consumer products division of Corus Entertainment's Nelvana, has enchanted several top tier licensees with the hit animated preschool series, Little Charmers.

Production and master toy partner, Spin Master, and recently announced global English-language publishing partner, Scholastic, are now joined by a strong lineup of licensees including Rubie's Costume Company (Halloween Costumes), Baby Boom Consumer Products (Toddler Bedding & Bath), and Bakery Crafts (Cake Décor).

The raft of new licensees follows stellar ratings Little Charmers has seen since its launch this winter on Nickelodeon in the U.S. and on Treehouse in Canada.

Spin Master's imaginative Little Charmers toy collection will include a range of mini figurines, plush, dolls and role play for kids age two to five and debut at mass retail in Fall 2015.

Little Charmers, produced by Nelvana and Spin Master, takes place in the whimsical land of Charmville where three "Charmers-In-Training" embark on spellbinding adventures that always seem to stir up amusing situations.

About Nelvana
Nelvana is a world-leading international producer and distributor of children's animated and live-action content. Nelvana produces a stable of award-winning and globally renowned brands that focus on comedies, preschool and boys action series and ancillary consumer products programs. Nelvana's content airs on Corus Entertainment's kids channels in Canada and in over 160 countries around the world. The Nelvana library has well over 4,000 episodes of programming and has received over 70 major international program awards including Emmys® and Geminis. Visit the Nelvana website at www.nelvana.com.

About Spin Master Ltd.
A multi-category children's entertainment company, Spin Master has been designing, developing, manufacturing, and marketing consumer products for children around the world since 1994 and is recognized as a global leader within the toy industry. Spin Master is best known for award winning, innovative brands including action phenomena Bakugan Battle Brawlers™, Zoomer™, Air Hogs®, and Spin Master Games™ including 2014 Game of the Year, Boom Boom Balloon ™. In 2013 Spin Master acquired the international Meccano™ brand and has re-launched the brand with the iconic Meccanoid G15 KS™, introducing robotics and embracing the global Science, Technology, Engineering, and Math (STEM) movement. In 2015 the company expanded its reach within children's media and entertainment, launching SpindoTV, a YouTube channel dedicated to broadcasting Spin Master Entertainment's original television and media properties, including the hit animated preschool series, PAW Patrol™. Spin Master employs over 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico City, Munich, and Milan.

About Rubie's Costume Company
Rubie's, the world's largest manufacturer of Halloween costumes and accessories specializes in the creation, design, manufacturing, and distribution of costumes, make-up, wigs, masks, hats, prosthetics, and accessory items. Rubie's products are distributed wherever Halloween and masquerade costumes are retailed, including national retail chains, internet costume retailers, toy stores, costume shops, variety stores, party stores, and other specialty retailers located throughout the United States, as well as in Canada, Europe, Latin and South America, Australia, and Asia. For more information please call 516-326-1500 or visit www.rubies.com.

About Bakery Crafts
Bakery Crafts® is a distributor of high-quality cake and cupcake decorations. We offer the most unique and charming cake decorations to cake decorators and bakers including cake decorating kits, cupcake rings, candles, decorating equipment, and more. Since 1948, Bakery Crafts has been dedicated to providing quality, top-of-the-line products to bakeries. We are now also offering many of these products to the at-home baker. These are the same high quality cake decorating supplies that professional cake decorators use. Bakery Crafts is your number one source for cake decorations!

©Baby Boom Consumer Products, Inc.

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