Showing posts with label Nickelodeon Collaborations. Show all posts
Showing posts with label Nickelodeon Collaborations. Show all posts

Saturday, August 01, 2026

SpongeBob SquarePants and Patrick Star Set to Headline Factor-Sponsored Team Bikes at the Tour de France Femmes

Human Powered Health and Ma Petite Entreprise will race Factor Ones featuring graphics inspired by SpongeBob SquarePants and Patrick Star.

SpongeBob SquarePants Bike | Factor x SpongeBob SquarePants
(Image credit: Factor)

Factor has revealed two custom Factor One aero race bikes for the Tour de France Femmes avec Zwift decked out in graphics inspired by Nickelodeon's beloved animated series, SpongeBob SquarePants.

SpongeBob SquarePants Bike | Factor x SpongeBob SquarePants
The SpongeBob SquarePants bike in all its glory (Image credit: HumanPoweredHealth)

Human Powered Health will ride the yellow-and-blue One XXRAY Plus SpongeBob SquarePants Edition, featuring the hit show's eponymous sea sponge on the radical aero bike's deep fork leg. Ma Petite Entreprise will race the One XXRAY PLUS Patrick Star Edition in pink and purple. A graphic of SpongeBob's best friend Patrick, a starfish, runs down the fork.

Patrick Star Bike | Factor x SpongeBob SquarePants
The Patrick Star version of the bike (Image credit: Factor)

Nods to the animated series' setting in the underwater city of Bikini Bottom, such as starfish symbols, cover the vibrant colourways of both bikes. Factor wanted to liven up the looks of its bikes ahead of the fifth Tour de France Femmes, which starts on Saturday 1 August in Lausanne, Switzerland.

SpongeBob SquarePants Bike | Factor x SpongeBob SquarePants
A SpongeBob SquarePants logo adorns the seattube (Image credit: HumanPoweredHealth)

David Millar, Factor's chief brand officer, said: "The reason for doing it was to create an unexpected meeting of two worlds. The One is Factor’s most advanced aero race platform, developed for performance at the highest level, while SpongeBob, Patrick and the XXRAY concept bring optimism, personality and playfulness.

"Putting them together shows that a cutting-edge race bike can be technically serious without being visually predictable, and that elite cycling still has room for creativity, culture and fun."

SpongeBob SquarePants Bike | Factor x SpongeBob SquarePants
Human Powered Health will ride the bikes at the Tour de France Femmes avec Zwift (Image credit: HumanPoweredHealth)

The graphics are the artwork of Jason Freeny, who designs the XXRAY pop culture collection. The former professional cyclist said the One's large surface area helped Factor's global creative director Jay Gundzik translate Freeny's artwork onto the bikes.

"The One's broad, sculpted aerodynamic surfaces gave him an unusually large canvas, allowing the characters to appear at a scale and with an impact that would not be possible on a more conventional frame," added Millar. "Rather than simply adding small graphics, Jay was able to make the artwork part of the bike’s overall visual presence."

SpongeBob SquarePants Bike | Factor One x SpongeBob SquarePants
Spongey handlebars for the win (Image credit: HumanPoweredHealth)

Human Powered Health, a WorldTour team based in the United States, and Ma Petite Entreprise, a French ProTeam outfit, are both sponsored by SRAM, so will ride the brand's Red AXS groupset and Black Inc 62 wheels from Factor's in-house component brand.

As unlikely as the partnership may seem, it's not the first time we've seen SpongeBob in cycling. Fashion brand Supreme released a SpongeBob range of jerseys and bib shorts with Castelli in 2025.

SpongeBob SquarePants Bike | Factor x SpongeBob SquarePants
(Image credit: Factor)

Factor has a history of collaborations, too. It launched an exclusive version of its aero bike called the Bugatti Factor One, which features an even deeper, vented fork harnessing Bugatti's motorsport know-how. At this year's Paris-Roubaix, some riders from Modern Adventure Pro Cycling, an American UCI Pro Team, and Human Powered Health raced a Factor Monza with graphics designed by Belgian artist Vexx.

TDFFaZ - MPE - Rider on Patrick ONE training ride
(Image credit: Factor)

Factor ONE XXRAY PLUS SpongeBob SquarePants Edition
The limited range is made up of two paint jobs (Image credit: Factor)

Factor says it will sell a limited run of both SpongeBob SquarePants bike designs online and through official dealers.

From the official Factor Newsroom:

JUL 31, 2026

Factor & SpongeBob SquarePants go racing at the Tour de France Femmes avec Zwift

The playful side of performance

Something that bike racing fans have always appreciated about their sport is the easy access to their heroes they’ve historically enjoyed. Whether watching roadside as the riders fly past in the race, or wandering through the pre-stage or finish line paddock, cycling fans have uniquely had direct access to the biggest names in the sport. At least, that’s how it used to be. More and more among the professional men’s races and the Tour de France in particular, access is being cut back team buses and rider areas are put far behind gated areas, where even accredited reporters sometimes have difficulty reaching, let alone a family taking a day out to enjoy the ambiance of a big cycling race coming through their town.

That is part of what makes the Tour de France Femmes avec Zwift feel distinctive. The racing is uncompromising: the pressure, speed, risk, and physical demands that belong to the highest level of the sport. Yet around the race, the atmosphere feels remarkably open.

Families gather close to the action. Teams and riders feel visible. There is curiosity as well as intensity, and a sense that the event is still inviting new people to discover what makes professional cycling compelling. It retains something fundamental about the sport: the idea that the world’s best racing can pass through a town and briefly belong to everyone standing beside the road.

After experiencing that atmosphere over recent editions, Factor wanted to contribute to it - and help carry it beyond cycling’s established audience.

The Factor ONE represents the outer edge of UCI-legal road performance. Its engineering is exacting, its appearance purposeful, and its capabilities designed for the most demanding racing in the world. For some, a machine of that level can also feel distant or intimidating.

SpongeBob SquarePants and Patrick Star create an unexpected point of entry. Their familiarity, optimism, and humour do not diminish the seriousness of the bike or the race. They make both easier to approach. They give someone who may know nothing about aerodynamics, geometry, or WorldTour racing a reason to stop, look, and begin a conversation.

That is the purpose of this collaboration: to bring precision and playfulness together at the Tour de France Femmes avec Zwift, attract attention from beyond the traditional cycling world, and show that the pinnacle of performance can still feel open, expressive, and full of joy.

Reflecting that vibe and wanting to amplify the effect, Factor has joined forces with XXRAY from the Mighty Jaxx design studio to create two designs for the Factor ONE that will be raced by two Factor-sponsored teams at the Tour de France Femmes avec Zwift, Human Powered Health and Ma Petite Entreprise. In addition to that, Factor will also have the pleasure of the company of Team Amani’s Xaverine Nirere and Mary Aleper, who will spend the last few stages with us and Human Powered Health. They have also entered l’Étape du Tour, to give them a firsthand experience of racing over some of the most historic French cols and have the incredible experience of the French fans supporting every pedal stroke.

Engineered for the Deep End

The Factor collaboration with Mighty Jaxx XXRAY has resulted in two distinctive graphic designs for the ONE. The Factor ONE XXRAY PLUS SpongeBob SquarePants Edition and the Factor ONE XXRAY PLUS Patrick Star Edition. XXRAY has become famous for a series of dissected or anatomical figurine lines that use famous characters to give a below -the-skin internal view. The SpongeBob SquarePants and Patrick designs offer a playful look into two of the most famous pop culture characters in the world.

Blending elite-level engineering with unmistakable characters and creativity, the ONE XXRAY PLUS SpongeBob SquarePants Edition and the ONE XXRAY PLUS Patrick Star Edition are where performance meets play. The collaboration combines Factor’s engineering-first ethos with the optimism, energy, and undeniable personality of XXRAY’s playful look beneath the surface of SpongeBob and Patrick.

The custom graphics for the Factor ONE transform the brand’s elite, race-proven chassis into a rolling piece of pop culture. Vibrant SpongeBob-inspired artwork brings energy and personality to the peloton while preserving the control, aerodynamic efficiency, and handling demanded at the highest level of competition.

Welcoming intro to the WorldTour

The special editions will race at cycling’s most prestigious Women’s WorldTour event, bringing a bold visual statement to the Tour de France Femmes avec Zwift and reflecting the growing influence of creativity, craftsmanship, and self-expression within the sport.

The Factor ONE is the most advanced aero racing bike in the professional peloton. For these unique editions, Factor paired cutting-edge engineering with a visual identity inspired by SpongeBob’s iconic underwater world, a celebration of the craftsmanship of the two brands, which are known for pushing creative and technical boundaries.

Factor ONE XXRAY PLUS SpongeBob SquarePants Edition DS45 - Studio Shot, no background 
Racing aboard these very special editions, Human Powered Health, and Ma Petite Entreprise highlight a shared belief that modern cycling can embrace both elite performance and cultural relevance. By bringing the imagery of Bikini Bottom to the Tour de France Femmes avec Zwift, the project aims to connect with new audiences and celebrate the sport by connecting to these familiar characters in a new and vibrant way.

See you roadside

The Tour de France Femmes avec Zwift takes place from Saturday, August 1st to Sunday, August 9th. With a Grand Départ taking place in Lausanne, Switzerland, the 2026 stages promise to be as breathtakingly beautiful as they will be difficult. This edition marks the first time that the Tour de France Femmes avec Zwift will scale Mont Ventoux, perhaps the most revered climb in France.

The route will also include an individual time trial for the first time as well as a showpiece final stage in Nice, France, which will feature four ascents of the Col d'Èze. As the longest Tour de France Femmes avec Zwift to date, with the most elevation gain, this promises to be a key event on the women’s WorldTour calendar and Factor is proud to be supporting our teams while highlighting the welcoming inclusivity of the women’s peloton.

If you plan on being roadside along the route, be sure to find the Factor team since we will have some cool swag and freebies to give away each day.


Follow us for the latest updates from all our athletes.


###

From Velo:

SpongeBob Meets Superbike: Factor Debuts a Unique Aero Frame at the Tour de France Femmes

The brand returns to the professional peloton with an unexpected Mighty Jaxx collaboration, pairing its most advanced aero chassis with an anatomical cartoon livery.

Starting today, you can make the Factor One stand out even more. A SpongeBob SquarePants version of the bike is now available for sale on the Factor website. You will also be able to see two versions of the bike race at the Tour de France Femmes avec Zwift.

As the Femmes starts, you will see a Mighty Jaxx XXRAY Plus interpretation of the yellow and blue SpongeBob SquarePants character ridden by Human Powered Health. You will also see a Patrick Star variation featuring a purple, red, and pink fade ridden by Ma Petite Entreprise.

It is a big departure from the men’s Tour de France, where Factor was without a sponsored team this season. That absence left the brand without an opportunity to validate what it describes as its most advanced aero racing bike in the professional peloton. Now, that validation is set to play out in the women’s race, though some might question the choice to decorate the bikes of the fastest women in the world with cartoon characters. According to Factor, “The reason for doing it was to create an unexpected meeting of two worlds,” while David Millar, Factor Chief Brand Officer, stated, “Super bikes don’t have to be monochrome to be fast.”

The design itself comes from Mighty Jaxx, and the XXRAY Plus concept translates clearly onto the bikes. Mighty Jaxx is the brainchild of Jackson Aw, an entrepreneur and avid toy collector who launched his own line of collectibles in 2012. Today, the brand works with official licenses from major global companies and collaborates with artists like Jason Freeny. It is Freeny’s signature anatomical style that drives the XXRAY Plus design, imagining SpongeBob and Patrick Star as if partially seen without skin. Both bikes utilize the extensive surface area of the aero-optimized Factor One to display each side of the character on a single fork leg.

It’s clever, and the result is a bike that was already likely to stop people in their tracks becoming even more unique. Sadly for fans of Patrick Star, it appears that only the yellow and blue SpongeBob edition is currently available for sale.

Pricing and Availability
There is a small upcharge for this special edition. An extra $300 on a bike that starts at $7,599 provides a highly unique finish. Buyers can start with a chassis (frameset including cockpit and seatpost) or select from any of the standard build options Factor offers for the Factor One. For more details and to purchase, visit the Factor website.

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Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it at ParamountPlus.com.


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Listen to The SpongeBob Musical here!

CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!

Subscribe to the official Patrick Star YouTube Channel: https://bit.ly/PatrickStarSubscribe


SpongeBob Big Guy Pants Okay.


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Wednesday, July 29, 2026

'SpongeBob' x 'One Piece' Happy Meal Collab Rumored to Set Sail Into McDonald's

It looks like what started as a food-leaker rumor is turning into a near-confirmed reality thanks to McDonald's Australia and New Zealand.

(L-R) 'SpongeBob SquarePants' and 'One Piece'
(L-R) 'SpongeBob SquarePants' and 'One Piece.' | YouTube/Nickelodeon | YouTube/Netflix | Complex

Key Takeaways (no pun intended)

  • McDonald’s is reportedly gearing up to drop a SpongeBob SquarePants x One Piece Happy Meal collab in Australia and New Zealand, after food leaker Snackolator first surfaced images of mashup toys online.
  • The leaked lineup includes seven character pairings like SpongeBob and Luffy, Squidward and Sanji, and Plankton and Usopp, with designs that look on-brand enough that fans are debating whether they're official or AI-made.
  • For now the promo appears to be New Zealand–only, following the region’s current Spider-Man: Brand New Day Happy Meal set, and McDonald's hasn't posted a launch date on its NZ site yet.

McDonald’s is rumored to be getting ready to launch Happy Meal toys that combine the worlds of two beloved franchises: SpongeBob SquarePants and One Piece.

According to popular food leaker Snackolator, the company's Australia and New Zealand locations will be releasing Happy Meals that feature seven different toys combining the worlds of one of Nickelodeon’s most popular TV shows and one of the biggest manga properties in the world.

Snackolator, who has a track record of accurately revealing food before it's officially announced, posted about the collab on Tuesday, July 28, unveiling seven different combo toys that should be released: SpongeBob and Luffy, Squidward and Sanji, Plankton and Usopp, Mrs. Puff and Linlin, Gary and Chopper, Mr. Krabs and Jinbe, and Larry and Franky.


Accompanying his announcement appears to be an official look at the toys. Keep in mind, it could be AI — but the collabs all look very realistic and properly reflective of the characters' aesthetics.

The bad news is that if you don’t live in Australia or New Zealand, you're out of luck. It appears that this collab is for Australia and New Zealand only for the time being, however, the image does tease that collab may rollout in additional countries.

The promotion would follow McDonald's currently active Spider-Man: Brand New Day toy set in the Australia/NZ market. A specific launch date has not been posted on McDonald’s websites in either region at the time of posting.


Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it at ParamountPlus.com.


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Listen to The SpongeBob Musical here!

CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!

Subscribe to the official Patrick Star YouTube Channel: https://bit.ly/PatrickStarSubscribe


SpongeBob Big Guy Pants Okay.

Source: Complex; H/T: kids meal franpo.

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Tuesday, July 28, 2026

Justice Launches Garfield Collection at Walmart

Available mid-July, the collaboration combines Justice’s signature style with Garfield’s nostalgic charm.

Images of Justice x Garfield apparel
Justice x Garfield apparel. | Justice

Leading tween lifestyle brand Justice has launched a new collection featuring the beloved lasagna-loving pop culture icon, Garfield.

Available mid-July, this playful collaboration combines Justice’s signature style with Garfield’s nostalgic charm allowing your tween to go back to school with ‘cattitude’. Fun fashion meant to empower all girls, Justice continues to encourage confidence and individuality while delivering products parents can trust. 

The character-inspired collection features Garfield and friends across a range of apparel and sleep pieces designed to bring big personality to everyday style. Built for lazy-Monday comfort, the assortment includes standout denim, cozy character hoodies, and graphic tees featuring fun patterns and vibrant pops of color.

Garfield X Justice brings the beloved orange cat to a new generation of tweens, blending comfort with trend-forward details.

Justice x Garfield
Justice

Designed with accessibility and value in mind, the collection launches exclusively at Walmart, making it easy for families to shop the latest styles at an affordable price.

Here's the full lineup:

  • Girls Garfield X Justice Collab Baby Tee — $14
  • Girls Garfield X Justice Fleece Short — $14
  • Girls Garfield X Justice Plaid Skirt — $18
  • Girls Garfield X Justice Skirt with Chain — $18
  • Girls Garfield X Justice Graphic Hoodie — $22
  • Girls Garfield X Justice Plaid Dress — $25–$38
  • Girls Garfield X Justice Collab Jeans — $26
  • Girls Garfield X Justice Collab Denim Shortall — $35
  • Girls Garfield X Justice Collab Bomber Jacket — $38

Grab the Garfield x Justice collection at Walmart today!



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Friday, July 24, 2026

SpongeBob Bikini Bottom Ice Spice & Patrick Star Bundle Now Available In the Fortnite Shop

With my bestie like everything fun 🍍 ⁣The SpongeBob SquarePants Bikini Bottom Ice Spice and Patrick Star bundle is now available in the Fortnite Shop!

Fortnite x SpongeBob SquarePants x Ice Spice
Courtesy of Fortnite


Based on The SpongeBob Movie: Search for SquarePants.

The Big Guy emote with Ice Spice and Patrick Star is coming soon🫧 | Fortnite


New Ice Spice and Patrick Star bundle in the item shop tonight | Makicito



Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it at ParamountPlus.com.


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Listen to The SpongeBob Musical here!

CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!

Subscribe to the official Patrick Star YouTube Channel: https://bit.ly/PatrickStarSubscribe


SpongeBob Big Guy Pants Okay.

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Wednesday, June 17, 2026

Nickelodeon 90's Mash-up Candle Collection Launched by Goose Creek

Nickelodeon 90's Mash-up Candle Collection Launches Exclusively at GooseCreek.com

Nickelodeon 90's Mash-up Candle Collection

LIBERTY, KY / June 16, 2026 / Goose Creek is bringing the ultimate throwback experience home with the launch of its new Nickelodeon 90's Mash-up Candle Collection, inspired by the unforgettable shows, characters, colors, and chaos that defined an entire generation of television fans.

Designed for the kids who grew up in the glow of a Nickelodeon TV screen, the collection transforms iconic 90's nostalgia into bold, collectible home fragrances that celebrate the humor, creativity, and larger-than-life energy of the era.

From slime-covered memories to cartoon-fueled Saturday mornings, each candle captures the feeling of growing up during one of pop culture's most unforgettable decades. The collection blends playful fragrance experiences with the comfort of nostalgia, allowing fans to relive the excitement of their favorite childhood moments in an entirely new way.

More than just candles, the Nickelodeon 90's Mash-up Collection celebrates the connection fans still share with the shows and characters that shaped their childhoods. Inspired by the cartoons, catchphrases, and unforgettable moments that continue to live rent-free in fans' minds decades later, the collection is designed to spark conversation, laughter, and memories.

Nickelodeon 90's Mash-up Candle Collection

Jordan Meece, Chief Marketing Officer at Goose Creek, shared the inspiration behind the collaboration:

"This collection is pure nostalgia. We wanted to recreate the feeling of rushing home to watch your favorite Nickelodeon shows, hearing the theme songs, seeing the slime, and feeling completely connected to that moment in time. These candles are designed for the fans who grew up with these shows and still carry those memories with them today."

Since 1998, Goose Creek has remained committed to creating high-quality, clean-burning candles that transform the atmosphere of any home. With the Nickelodeon 90's Mash-up Collection, customers can expect the same long-lasting performance and layered fragrance experience Goose Creek is known for, now inspired by one of the most iconic eras in entertainment history.

The full Nickelodeon 90's Mash-up Goose Creek candle collection includes multiple new collectible 3-Wick Candles inspired by iconic fan-favorite shows, including:

  • AAAHH!!! Real Monsters
  • The Angry Beavers
  • CatDog
  • The Fairly OddParents
  • Hey Arnold!
  • Rocket Power
  • Rocko's Modern Life
  • Rugrats
  • The Wild Thornberrys

The Nickelodeon 90's Mash-up Candle Collection launched exclusively at www.goosecreekcandle.com on June 12, 2026.

Fans are encouraged to follow Goose Creek's social channels for launch updates, behind-the-scenes content, and nostalgic surprises leading up to release day. Whether you grew up quoting your favorite cartoons or simply miss the magic of 90's Nickelodeon, this collection is designed to bring those memories back - one candle at a time.

Shop Nickelodeon at ParamountShop.com

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Original source: ACCESS Newswire.

Nickelodeon x Goose Creek.

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Monday, May 25, 2026

Avatar Aang and the Gaang Return In New 'Heroes vs. Hordes' Collab

Water. Earth. Fire. Air. Heroes. Hordes. The Avatar returns!

Avatar: The Last Airbender x Heroes vs. Hordes

Following the success of last year’s crossover, the world of Nickelodeon's beloved animated series, Avatar: The Last Airbender is back in Heroes vs. Hordes, the ultimate mobile monster-slaying roguelite action RPG from Ares Interactive.

In this limited-time game mode, available Thursday, May 21 through Friday, July 3, players join Aang on an adventure across the Four Nations. Along the way, they battle waves of Fire Nation enemies, take on mini-bosses like Zuko and Azula, and ultimately face Lord Ozai.

Throughout the event, players can collect Earth Kingdom Coins and wheel tickets, which can be used to unlock heroes in other game modes. Aang, Katara, and Sokka return as unlockable heroes, with Zuko, Toph, and Suki joining Team Avatar this time. In addition, players can hatch Appa and Momo as in-game pets, available for use in combat across all modes.

Avatar: The Last Airbender x Heroes vs. Hordes

Players will want to act before the event ends on July 3, as these heroes, pets, and quests will no longer be available afterward. Play today at https://aresinteractive.com/games/heroesvshordes/. Yip yip!

Avatar: The Last Airbender Part 2 — Everything You Need to Know

The battle continues.

Avatar: The Last Airbender Part 2 is now live in Heroes vs. Hordes, bringing new heroes, new companions, and another chance to unlock everything from Part 1 and beyond.

Whether you’re jumping in for the first time or returning to finish your collection, this guide covers everything you need to know to make the most of the event.

⚔️ What Is the Avatar Event?

The Avatar collaboration is a limited-time event mode that runs separately from your main progression.

Inside this mode:

  • You’ll play through a custom campaign
  • Use event-specific abilities and upgrades
  • Master elemental bending powers
  • Earn rewards to unlock exclusive heroes and pets

This is a fresh gameplay experience built specifically for the Avatar universe.

🌍 What’s New in Part 2?

Part 2 expands the roster and opens up even more ways to play.

New Heroes Join the Fight

  • Toph — heavy earthbending power and battlefield control
  • Suki — fast, disciplined melee with crowd control
  • Zuko — explosive firebending and burn damage

New Pet

  • Momo — fast, disruptive support with unpredictable effects

And Yes — Part 1 Content Returns

You can still unlock:

  • Aang
  • Katara
  • Appa (pet)
  • Sokka

Missed something the first time? This is your chance to complete your squad.

🗺️ Event Structure

The event features a dedicated campaign with 20 stages, designed to ramp up in challenge as you progress.

  • Stages unlock over time during the early phase
  • Mix of horde battles and boss encounters
  • 4 unique bosses, each tied to elemental themes
  • Completing all stages unlocks Hard Mode for an extra challenge

💡 Tip: Progress early and often — unlocking stages daily helps you stay ahead of the curve.

🧠 A Different Kind of Progression

The Avatar event runs independently from your main account.

That means:

  • Your normal heroes, gear, and stats do NOT apply
  • Everyone starts fresh within the event mode
  • Power comes from event-specific upgrades and abilities

As you play, you’ll:

  • Unlock new skills
  • Upgrade abilities
  • Build your power within the event

It’s all about adapting, experimenting, and mastering the system.

🎯 How to Unlock Heroes and Pets

Playing the event earns you Wheel Currency, which you can use to spin for rewards.

From the event, you can unlock:

  • Aang, Katara, Toph, Suki, Zuko
  • Appa and Momo

Additional resources and upgrades

Once unlocked, these heroes and pets are permanently added to your collection.

⚠️ Important: Event currency and locked rewards will disappear when the event ends.

🎟️ Event Pass

Looking to expand your roster even further?

The Event Pass gives you access to:

  • Suki as a playable hero
  • Additional rewards and progression boosts

It’s the only way to unlock Suki during the event.

🐾 Pets That Change the Game

Companions play a big role in your runs.

  • Appa brings protection, control, and survivability
  • Momo adds speed, disruption, and utility

Choosing the right pet can completely change how your run plays out.

🔥 Why You Should Jump In

This event is all about:

  • New builds and strategies
  • Exclusive, limited-time rewards
  • A fresh gameplay experience
  • Expanding your roster with iconic heroes

Whether you want to experiment with new playstyles or complete your collection, there’s a lot to gain.

⏳ Event Duration

The Avatar collaboration event runs for 45 days.

That gives you time to:

  • Progress through all stages
  • Unlock heroes and pets
  • Complete quests and earn rewards

But don’t wait too long — some rewards require consistent progress.

⚠️ What Happens When the Event Ends?

  • ✅ Unlocked heroes and pets stay with you permanently
  • ❌ Locked rewards and event currency will no longer be available
  • ❌ Avatar-related shards and tokens cannot be earned or purchased after the event

If you want them, now’s the time.

⚔️ Enter the Avatar Event

The battlefield is waiting.

Master the elements. Build your squad. Push your limits.

👉 Play Now!

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Stream Avatar: The Last Airbender and The Legend of Korra on Paramount+ and Netflix! Try Paramount+ for FREE at ParamountPlus.com

Shop Avatar merch on the OFFICIAL Paramount Shop!

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Listen to the official A:TLA podcast, Avatar: Braving the Elements!

Get more Avatar: The Last Airbender on: YouTube | Facebook | Instagram | TikTok



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Thursday, April 30, 2026

‘SpongeBob Tower Defense 2.0’ Launches on Roblox

Arrr ya ready to defend?!

SpongeBob Tower Defense 2.0
Wonder Works/Paramount

Developer Wonder Works Studio and Paramount have announced on Friday, April 24 the launch of a major rework update to their officially licensed SpongeBob SquarePants Roblox title, SpongeBob Tower Defense. The revamp comes amid the increasing popularity of the title, which currently sits as the highest-earning game based on existing IP on Roblox.

Update (4/30) - Following user feedback, Wonder Works Studio will be rolling out an update to SpongeBob Tower Defense 2.0 on Friday, May 1, which will include several improvements and bug fixes.

Set in the world of Bikini Bottom, SpongeBob Tower Defense sees players collect and deploy beloved SpongeBob characters as towers to fend off waves of enemies — earning upgrades, unlocking skins, and progressing through content updated every Friday.

The 2.0 launch is almost twice the size of the 1.0 launch, making the game feel completely brand-new. In SpongeBob Tower Defense 2.0, players will experience an entirely new meta with new characters, including Cool Bob, a SpongeBob variant, and Robo Plankton! The update also includes more than 50 new assets to collect (units, mounts, pets), new maps based on iconic SpongeBob settings, new rewards, new economy, and more. The 2.0 release will also see all 296 in-game units updated and rebalanced.

Per SpongeBob Tower Defense developer Wonder Works’ description for the title, “the game blends deep strategic gameplay with the colorful charm of the SpongeBob IP, creating an experience that’s accessible to newcomers and compelling to long-time fans alike.”

A robot character with a blue body and red eye, standing in the rain with sparks flying, in front of a glowing green Chum Bucket building
Robo Plankton | Made with Google AI

Here's a rundown of SBTD 2.0, "The Rework of a Lifetime!":

Description

Welcome to SpongeBob Tower Defense 2! 🌊🍍

🧽 Suit up with SpongeBob, Patrick, and the whole crew in this action-packed tower defense game where the stakes have never been higher! Legendary heroes and fierce foes face off as you unleash epic powers to defend Bikini Bottom!

⚔️ Summon unstoppable characters to obliterate waves of invaders!

⚡️ Power up, evolve, and unleash insane attacks as you level up your squad to dominate every round!

🌌 Battle through explosive story mode or face relentless waves in endless mode to prove you've got what it takes to defend the deep!

🎉 New Updates EVERY Other Friday!

📱💻 Play on PC, Mobile, Tablet & Console – squad up with friends and show the sea who’s boss!

🔥 Like and join the community for exclusive codes, rare rewards, and FREE VIP Servers!

SpongeBob Tower Defense 2.0 is coming! A complete rework that will make the game feel brand new!

What's Changing?
- All Player Currencies and Crafting Materials are Being Reset to Zero
- All Units, Pets, Traits, Relics, and Fusions are Being Rebalanced
- All Maps and Modes are Being Rebalanced
- Many Robux Items have Been Made WAY Cheaper
- Completely New Economy for Earnings and Pricing on Items
- You will NOT Lose Your Units, Pets, Mounts, or Inventory Items

What's New?
- 31 New Units
- 11 New Mounts
- 3 New Pets
- All New Quests
- All New Achievements
- All New Shops with New Offers
- All New Rewards and Pricing of Items

This is a COMPLETELY new meta that prepares SBTD for the future, and the future is bright!

What's Coming?
- Pro Mode Releases in May
- PVP Mode Releases in June
- New Monthly Themed Events
- IP Collabs with Nickelodeon IP and More
- Tournaments with Robux Rewards

This isn't a rework, it's a fresh start! We're excited to go on this journey with you!

©2026 Viacom. SpongeBob SquarePants created by Stephen Hillenburg.

Badges available include:

  • OG: Awarded to players who were here from the beginning!
  • Newbie: Awarded to players just starting their journey!

A cartoon scene featuring a yellow sponge character swimming in the ocean, looking surprised, while a large green sea creature with a tusk emerges from the water near a volcanic background
Monster Island | Made with Google AI

SpongeBob Tower Defense is the #1 highest-earning IP game on Roblox. Since launching in December 2024, the game, made in collaboration with Nickelodeon and Paramount, has received 633M+ total visits, 9.6M+ peak monthly active users, 198 min avg. monthly playtime per player, and a 97.96% approval rating (valued through 1.5M+ upvotes!). On Saturday, February 14, the title reached 191,984 peak concurrent users.

SpongeBob Tower Defense 2.0

SpongeBob Tower Defense also has thriving “Krabby Krew” communities on Discord (206K members) and YouTube (191K subscribers).

Talking to DayOne about the experience of developing a wildly successful Roblox title for the team, Wonder Works Studio founder Zach Letter had this to say:

It’s been incredibly rewarding, but also intense in all the right ways.

Developing SpongeBob Tower Defense has been one of the most validating experiences of my career because it proved that licensed games on Roblox can be much bigger than a quick promotional beat. If you pair the right IP with the right genre and actually treat it like a real live service game, it can become something massive.

What made it special was that we didn’t approach it like, “Let’s slap SpongeBob on a game and hope it works.” We approached it like, “How do we build a great tower defense game first, and then make it feel undeniably SpongeBob?” That meant respecting the brand, the characters, the humor, the world, while also making sure the core loop was strong enough to keep players coming back every week.

The biggest lesson is that success with a licensed experience doesn’t come from the license alone. The IP gives you a huge advantage with awareness and emotional connection, but you still have to execute at a very high level. For us, that meant moving fast, listening to the community, and committing to a relentless live ops cadence. That consistency is a huge part of why SpongeBob Tower Defense broke through the way it did.

It’s also been rewarding because it’s shown what’s possible when an IP holder really lets a studio cook. Roblox moves fast. The audience responds fast. So, when you can combine a globally loved brand like SpongeBob with a team that understands the platform, you can build something that feels bigger than a game launch. It becomes an ecosystem.

Overall, it’s been exciting, humbling, and honestly a little surreal. SpongeBob is one of the most iconic brands in the world, so getting the chance to build in that universe and see millions of players connect with it has been amazing. But more than anything, it’s reinforced my belief that licensed experiences on Roblox can be category-defining when they’re built with real care, real speed, and real ambition.”

You can view the game page for yourself right over here. Roblox is available across PC, mobile, and consoles as a free-to-play platform.

Kelp City | SpongeBob Tower Defense 2.0
Kelp City

Variety spoke with Wonder Works CEO Zach Letter to break down the success of SpongeBob Tower Defense and plans to expand the partnership with Paramount.

How did the Wonder Works-Paramount partnership first come about? Did they come up with the concept for the “SpongeBob” game and ask you to execute it, or did you pitch ideas and “Tower Defense” was selected?

Wonder Works was operating as work-for-hire for multiple years, but I really believed in the team and talent that we had and wanted to move into long-term relationships and experiences. I took a look at the Roblox platform for signals of underserviced genres and players and found something interesting in the tower defense genre: there were only 5 of them in the top 25 earning experiences. While some may see that as oversaturation already, I saw it as an opportunity to come in and do something polished, special, and head-turning. Once I knew I wanted to make a tower defense game, I began thinking about the best IP to pair it with. Most IPs were paying to be on Roblox in one way or another, so I wanted to offer a partner the chance to have a presence on the platform at no cost to them. Instead, they would share in the profit with us.

I had this idea in August 2024, and a month later at RDC I had two people in mind that I really wanted to approach. I knew that, for this to work, the partner would have to be able to operate quickly, have an interest in experimenting, and be willing to trust us as experts. One of the people I approached was named Jennifer Sharp, and she had just joined Paramount from Activision. I imagined she’d be interested in making changes and showing fast success in her new role, and her being at RDC was a great sign that she would probably be interested in what we do.

She was kind enough to give me 30 minutes, and I used that time to pitch my grand vision for SpongeBob Tower Defense. SpongeBob was my goal because it’s a brand with immense staying power, and it speaks to people across generations, whether you’re a millennial or Gen Alpha. Thankfully, Jennifer saw the vision, she loved the idea, and she gave me the handshake to do it. So the idea was born in August, the meeting occurred in September, we signed in October, and the game was made six weeks later. Fast forward to today and we’re Roblox’s number one branded experience of all time. It’s honestly incredible to look back on! I don’t think I reflect about this often enough.

What differentiating factors do you see that have made “SpongeBob Tower Defense” the highest-earning branded game on Roblox? What makes the game so appealing, beyond just the “SpongeBob” IP?

We took a multi-prong approach with this experience. It wasn’t just about making a great game, which I’m proud to say we achieved, but we also wanted to make sure this game reached the right people, because making a great game isn’t enough. I spent over a decade in full-time content creation, so I always think about content first. How many users can we get in front of? Across how many platforms? So we immediately created a YouTube channel, Discord, and TikTok channel to leak and tease content. That built buzz and community from day one, and it was essential to our success.

We didn’t wait to promote the game later with hired streamers; we didn’t guess at how to make an impactful social media campaign. A lot of studios in the space are still trying to figure this out, but we have the background in content creation, and we make content that is appealing to players and fans, creating an influencer and building our audience. As the game grew, the influencer grew, and it created this flywheel that just kept feeding each other by design. We also established a robust star creator content program right from the get-go. On day one we had two tiers where smaller creators could receive rewards and items for making content, and larger creators would get early access to updates and exclusive information. That evolved into a star creator program today, where creators have a code that players can enter in the shop to receive a percentage of sales.

So, this influencer program – that isn’t actually a program – is as core to our game as the gameplay itself. It succeeded in creating an ecosystem across multiple platforms that feeds one’s success into another. We’re really passionate about this at Wonder Works, and it’s one of our biggest advantages. Our goal is to feed influencers. We’ll only feel successful if influencers that cover our experiences can become millionaires from doing so.

What can we expect in the 2.0 launch? How many of the updates and changes are based on player feedback, and did Paramount have suggestions?

Our 2.0 launch is almost twice the size of our 1.0 launch. We’ve been working on this release longer than the original game. The original was created in six weeks, and 2.0 has been in development for three months while we maintained weekly support and updates for 1.0, so we’ve been busy. In SpongeBob Tower Defense 2.0, players will experience an entirely new meta. We’re introducing new characters like Cool Bob, a SpongeBob variant, and Robo Plankton. There are 31 new units, and nearly 300 units in the game have been completely rebalanced, and we’ve changed how we approach synergies, status effects, and abilities to make the game feel new and challenging. Players will be experimenting to figure out the most effective tactics available for weeks, if not months.

We’re also grateful to be making it past a year and topping revenue month over month, so with this rework we’re also saying we’re committed to the next year, and we’re already looking at the year after that. We’re also introducing 11 new mounts, which are like vehicles, plus 3 new pets, which are sidekicks to your loadout. Players will also experience new maps, including New Kelp City, which is our take on New York in an evolving map that changes every 25 waves. Then we’re readying the Pro Mode for May, which will test all your knowledge about tower defense and reward you for your expertise, and the player-versus-player mode in June, where you’re sending towers at your enemies and they are sending defense against your towers, and there’s a lot of strategy and in-game economic complexities that come with that. I could keep going, because there’s more, like an energy system that levels the playing field for our most dedicated players across mobile and PC, but I’ll stop there. 2.0 is truly a rebirth and relaunch.

With increased concerns about child safety on Roblox, what do you see as the biggest reason why Hollywood and entertainment brands should continue their efforts to make experiences for Roblox? Why take the risk?

I believe Roblox is taking the proper steps to strengthen safety across the platform and implement new policies and features. They have new safeguards and settings like Roblox Kids and Roblox Select, which modify the features you can access based on your age, and that definitely helps keep users protected. I believe Roblox will continue to release features like these to make Roblox a safe platform. And that’s good news, because Roblox is one of the only ways to reach an unreachable generation of consumers in Gen Alpha and Gen Z.

They are probably the most sought-after demographic, and they are on Roblox for hours a day, for two and a half hours or more in SpongeBob Tower Defense alone, and this is engagement you can’t buy somewhere else. That’s why we’re passionate about what we do and why we want to work with studios who want to be successful on Roblox, licensing their IP and moving fast. These demographics aren’t watching television like we did; they’re frankly watching UGC on social media and then playing that UGC on Roblox themselves. That’s why SpongeBob Tower Defense is so successful and why we believe our model is the best approach. If an entertainment brand isn’t on Roblox, they’re behind. And if they’re on Roblox but they’re not making the right experience with the right partner, then essentially, they are still not on Roblox. It’s science, art, and passion, and we are truly passionate about it at Wonder Works.

What is Wonder Works’ long-term strategy, and what other revenue streams are you exploring?

We’re a boutique studio with a focus on partnering with the right IP. It’s not about quantity; it’s about quality, so we’re going to select a handful of IPs over the next couple of years to enter a long-term, multi-year partnership with. With SpongeBob Tower Defense, the Roblox experience is at the center, and then we have our Krabby Krew YouTube channel, Discord, and social media presence. We use that name for all of our SpongeBob product IP, and we want to make more games and then go into consumer merchandise. We kicked this off last year with Paramount, and we will have many different collections in a major retailer this year.

We want to reach people in as many ways as we can, which is why we’ll have multiple SKUs in a major retailer – more on that soon – and why we’ve partnered with Overwolf to make a desktop launcher for Krabby Krew, and it will house all of our SpongeBob games. Players will use it to connect, communicate, play, earn rewards, and get notifications on our experiences. We’ll have a mobile app with Overwolf that’ll deliver similar functionality. So we’re treating SpongeBob as a true business within our business, and we’re figuring out how many channels of revenue we can have and how we can expand that revenue and be an extremely valuable partner. Moving forward, our strategy is to find more partners who are willing to move as fast as Roblox moves and build more experiences like SpongeBob Tower Defense, because this model truly works and players are hungry for these transformative, transmedia experiences. And we’re hungry to make more of them!

SpongeBob Tower Defense 2.0

SpongeBob Tower Defense 2.0

SpongeBob Tower Defense 2.0

SpongeBob Tower Defense 2.0

SpongeBob Tower Defense 2.0

SpongeBob Tower Defense 2.0

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SpongeBob Big Guy Pants Okay.

Originally published: April 26, 2026.

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