Malta Set to Host Nickelodeon Treasure Hunt 2023

Nick News Brief: The Malta Tourism Authority has revealed that they are once again partnering with Paramount Global to host the third Nickelodeon Treasure Hunt later this year! Also in the pipeline is the 2023 Isle of MTV!

Update (19/2) - Nickelodeon Treasure Hunt Malta 2023 will be held across Saturday 27th and Sunday 28th May 2023, with the promo suggesting that this year's event will feature Transformers: EarthSpark, Kamp Koral: SpongeBob's Under Years, Baby Shark's Big Show! and PAW Patrol! Full information will be unveiled soon on the official Nickelodeon Treasure Hunt Malta Facebook page!

Valletta is set to be transformed into Nickelodeon land during this fun-packed weekend in Malta!

Update (14/4) - Paramount Global has announced the third edition of the Nickelodeon experiential tourism franchise, Nickelodeon Treasure Hunt Malta, to take place in Valletta on May 27 and 28.  

The Nickelodeon Treasure Hunt will offer a series of new activities for 2023, designed to drive discovery of Valletta for kids and families through the power of Nickelodeon’s characters – from SpongeBob SquarePants and PAW Patrol to Transformers and Baby Shark.

A Nickelodeon Treasure Hunt map will act as a guide for kids to experience a series of character-themed zones across multiple locations in the heart of Valletta, creating memories and collecting mementos along the way.  

Activities in Valletta will include a Transformers Zone on Republic Street starring a life-size Bumble Bee Transformer, a Nickelodeon Dance Party at Pjazza Teatru Rjal featuring some of Nickelodeon’s biggest animated stars, a PAW Patrol Zone in Jean De Valette Square including Malta’s real-life first responders from the police and fire departments, and a SpongeBob SquarePants Zone where families will be able to experience the world’s most-famous sea-sponge like never before. Across all the zones, kids and families will be able to enjoy exclusive giveaways, interactive augmented reality photo experiences and character meet and greets. On both Saturday and Sunday, Nickelodeon parades will close each day’s activity, starting from Republic Street and finishing in Triton Square.  

In addition to the Nickelodeon Treasure Hunt in Valletta, kids and families will be able to discover the wider island through an exclusive Heritage Malta Trail, running around the Treasure Hunt weekend. With discounted tickets and offers for some of Heritage Malta’s most family friendly attractions – Għar Dalam ,Ħaġar Qim and Mnajdra and Archaeological Park, National Museum of Natural History and Saint Paul’s Catacombs the Trail builds on the Nickelodeon Treasure Hunt weekend, showcasing some of Malta’s attractions for visiting kids and families to discover. 

“Bringing our global hit franchises to life for our fans is a key priority for us at Paramount, and Nickelodeon Treasure Hunt is an exciting way to bring our Nickelodeon world to kids and families visiting Malta and help them discover all the opportunities that the island has to offer to them,” says Lee Sears, executive vice president and general manager, international digital and ad sales, Paramount. 

All activities included in the Nickelodeon Treasure Hunt will be free entry, with no registration or ticket required to access. 

The event will be promoted across Nickelodeon’s European network.

Nickelodeon Treasure Hunt Malta 2023 trailer

Nickelodeon Treasure Hunt Malta first launched in 2019, harnessing the global power of the Nickelodeon brand and its universally loved characters to drive tourism to Malta’s family-friendly attractions during off-peak months.

As will previous editions, the third edition of Nickelodeon Treasure Hunt promises to be a unique, fun-packed event, full of exciting ways for kids & families to immerse themselves in the world of Nickelodeon. Connecting with their favourite characters, making memories whilst discovering how much Malta has to offer.

More Nick: Comcast and Paramount Global Announce 'SkyShowtime,' a New Streaming Service to Launch in Select European Markets!

Originally published: February 14, 2023.

Additional sources: License Global, Times of Malta, GuideMeMalta.com.

---

Follow NickALive! on Twitter, Reddit, Instagram, Facebook, Google News, Tumblr, via RSS and more for the latest Nickelodeon Treasure Hunt 2023 News and Highlights!

Nickelodeon Treasure Hunt to Return to Malta in May 2022

Nickelodeon Treasure Hunt Malta, which first took place in 2019, is set to return in Valletta on May 28 and 29!

During the free, outdoor weekend event, families will be challenged to find clues at hotspot locations around Valletta and take photos with Nickelodeon characters in augmented reality. They will also have the chance to get slimed, visit a life-sized Krusty Krab, attend live shows on the main stage and participate in exclusive meet-and-greets with well-known characters.

Characters from SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol and Shimmer and Shine, among others, will be present.

For the first time in Malta, lucky kids (and adults!) will get a chance to follow in the footsteps of some of the world’s biggest stars and get a sliming of a lifetime in Nickelodeon’s Slimulator machine in Triton Square.

Other activities include a life-sized Krusty Krab complete with games and a chance to get on the Employee of the Month wall alongside SpongeBob; fun-packed character shows and family entertainment on the main stage at St. George’s Square; and exclusive Meet & Greets with beloved Nickelodeon characters from SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol, Shimmer and Shine and more.

To complement these activations, Nickelodeon Treasure Hunt Malta will feature an interactive mobile map, where families will be challenged to find clues at hotspot locations around Valletta and take photos with Nickelodeon characters in augmented reality to save and share.

The event is organized by Velocity International, Paramount’s in-house commercial integrated marketing agency.

“The second edition of Nickelodeon Treasure Hunt is landing in Malta and promises a unique, fun-packed weekend,” said Lee Sears, executive VP and general manager of international digital and ad sales at Paramount. “This experience is an exciting way for kids and families to immerse themselves in the world of Nick by connecting with their favorite characters and making valuable memories whilst discovering how much Malta has to offer to families visiting the island.”

After a networking lunch at Shangri La, the guests were accompanied to the Malta Pavilion at Expo 2020 Dubai, to enjoy an exclusive, private tour of the pavilion and attend the prize give-away of the pre-organized social media campaign that Malta Tourism Authority had organized.

“In the Malta Tourism Strategy 2021-2030, we have listed family tourism as one of our priorities for the tourism sector, especially during this recovery period,” said Clayton Bartolo, Minister for Tourism for Malta. “Having the Nickelodeon Treasure Hunt back in Malta is intrinsically related to this priority, and I am sure that once again, Malta will be able to cement its position as a family-friendly destination, where families with children of all ages can enjoy a fun, safe and unforgettable vacation.”

Dr. Gavin Gulia, chairman of the Malta Tourism Authority (MTA), added, “One of the niches which we, as an Authority, continuously focus on in the Maltese Tourism Industry is family tourism. I am pleased, on behalf of the MTA, to welcome back the Nickelodeon Treasure Hunt to the Maltese Islands, and in particular to our beautiful capital city, Valletta. I am sure that this event being held at the end of May will be an additional incentive for families from all over the world to choose Malta for a well-deserved break with their families. There is truly something for everyone in Malta and Gozo, and partnerships with international brands such as Nickelodeon are helping us to enhance our product by giving families memories to last a lifetime and an appetite to come back for more.”

Nickelodeon Treasure Hunt Malta first launched in 2019, harnessing the global power of the Nickelodeon brand and its universally loved characters to drive tourism to Malta’s family-friendly attractions during off-peak months. To celebrate the launch, Air Malta unveiled a plane with Nickelodeon livery.

This Nickelodeon experience builds upon the success of the annual Isle of MTV Malta live music event which helped reposition Malta as a youth travel destination. MTV International recently announced that Isle of MTV Malta is returning for its 14th edition on July 19, with global superstar DJ Marshmello headlining the summer festival.

More information can be found on the official Nickelodeon Treasure Hunt Facebook page, https://www.facebook.com/nickelodeontreasurehuntmalta.

Event Description:

Nickelodeon Treasure Hunt Malta

The 2nd edition of Nickelodeon Treasure Hunt is landing in Malta and promises a unique, fun-packed weekend! Full of exciting ways for kids & families to immerse themselves in the world of Nickelodeon. Connecting with their favourite characters, making memories whilst discovering how much Malta has to offer!

28 May 2022 - 29 May 2022

From 10:00 am to 6:00 pm

Valletta, Malta

For the first time in Malta, lucky kids (and adults!) will get a chance to follow in the footsteps of some of the world’s biggest stars and get a sliming of a lifetime in Nickelodeon’s Slimulator machine in Triton Square. Other activities include a life-sized Krusty Krab complete with games and a chance to get on the Employee of the Month wall alongside SpongeBob; fun-packed character shows and family entertainment on the main stage at St. George’s Square; and exclusive Meet & Greets with beloved Nickelodeon characters from SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol, Shimmer and Shine and more. To complement these activations, Nickelodeon Treasure Hunt Malta will feature an interactive mobile map, where families will be challenged to find clues at hotspot locations around Valletta and take photos with Nickelodeon characters in augmented reality to save and share.

This outdoor weekend event will run in Valletta on May 28th and 29th this year.

Come join us!

This event will follow the COVID-19 Protocols which will be in place at the time of the said event, if any.

###

More Nick: Nickelodeon UK Announces First-Ever Multi-Year Partnership with The Luna Cinema; To Launch 'The Nickelodeon Experience' in Summer 2022!

Originally published: April 14, 2022.

Original source: TVKIDS; H/T: Special thanks to @RegularTweetsUK for the news!; Additional sources: TradeArabia News Service via Gulf Digital News.

---

Follow NickALive! on Twitter, Reddit, Instagram, Facebook, Google News, Tumblr, via RSS and more for the latest Nickelodeon Treasure Hunt Malta News and Highlights!

Malta and ViacomCBS Partner for Nickelodeon Treasure Hunt Malta 2020 *CANCELLED*

Following the success of the first-ever Nickelodeon Treasure Hunt Malta in 2019, the Malta Tourism Authority is once again partnering with ViacomCBS Networks International (VCNI) to host Nickelodeon Treasure Hunt Malta 2020!

Update (23/3) - In the wake of the COVID-19 (aka coronavirus) outbreak which is gripping the globe, the Nickelodeon Treasure Hunt Malta 2020 has unfortunately been cancelled.

The second annual Nickelodeon Treasure Hunt Malta will take place over the weekend of Saturday 4th and Sunday 5th April 2020, with activities inspired by popular Nickelodeon shows and characters expected to take place across the island.

For more information about the Nickelodeon Treasure Hunt Malta, visit http://malta.nickelodeon.tv.

Update (24/2) - Nickelodeon Treasure Hunt Malta 2020 will reportedly feature a Nickelodeon Multi-Media Exhibition and Workshop Hub, and will be rounded off with a carnival-style parade!

Nickelodeon Treasure Hunt Malta is Malta's first-ever Nickelodeon branded experiential tourism franchise. Launched in 2019 as part of a partnership between Malta Tourism Authority and Viacom Velocity International, the branded content, events and ad-agency of VCNI (formally Viacom International Media Networks (VIMN)), the Nickelodeon Treasure Hunt Malta took place between 13th and 18th April 2019, and attracted families from all over the world to visit Malta over the Easter school holidays.

Nickelodeon Treasure Hunt Malta 2019 was based around creating exclusive Nickelodeon experiences and rewards at select attractions around the Maltese Islands. Activities included searching for SpongeBob SquarePants and friends at the National Aquarium, learning through play with the PAW Patrol pups at the Esplora Science Centre, learning to duel with Nella the Princess Knight at the 16th-century St James Cavalier, and joining the pizza-loving Teenage Mutant Ninja Turtles at Is-Suq Tal-Belt food market.

In addition to character experiences at selected attractions, a free live theatre show at Pjazza Teatru Rjal kicked things off over the opening weekend, with slime-filled challenges and a multi-character musical show for kids and families. A Nickelodeon Multi-Media Exhibition and Workshop Hub was open throughout the week at St James Cavalier, with the week’s activity being rounded off with a carnival-style parade through Valetta Old Town.

Activity packs distributed at locations, including the international airport and tourist information centers, featured activities that combined fan-favorite Nickelodeon characters with attractions throughout Malta. Stamps collected at each attraction could be redeemed for Nickelodeon-themed prizes.

The concept of the Nickelodeon Treasure Hunt Malta aims to leverage to global power of the Nickelodeon brand, network and popular characters to drive awareness of and visits to Malta’s attractions during off-peak months.

To celebrate the launch of the partnership between the Malta Tourism Authority and VCNI, Air Malta decorated one of its NEO Airbus aeroplanes with a livery featuring popular Nickelodeon characters, including SpongeBob SquarePants, Raphael from Nickelodeon's Rise of the Teenage Mutant Ninja Turtles, Skye from PAW Patrol, and Nella the Princess Knight.

To promote the first-ever Nickelodeon Treasure Hunt Malta, The Thundermans stars Kira Kosarin & Jack Griffo visited the island to showcase the countries iconic landmarks.

More Nick: 2020 on Nickelodeon: New Shows, Specials, Events, Movies, Episodes, and More!

Originally published: Monday, February 3, 2020.

---

Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon International News and Highlights!

Nickelodeon Goes On An Adventure at the Nickelodeon Treasure Hunt in Malta

Get set to go behind-the-scenes of the Nickelodeon Treasure Hunt in Malta with Nickelodeon Goes On An Adventure, a brand new special airing on Nickelodeon channels globally now! For more information about Nickelodeon Treasure Hunt Malta, visit http://malta.nickelodeon.tv.

Nickelodeon Partindo Para a Aventura (Promo) | Nickelodeon Brasil (Brazil)



Especial: Nickelodeon Partindo Para a Aventura | Nickelodeon Brasil


More Nick: 2020 on Nickelodeon | New Shows, Specials, Events, Movies, Episodes, and More | Nick Upfront 2020!

Originally published: Monday, January 20, 2020.

Additional sources: Google Translate, 中華電信 MOD, Google.

---

Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon International News and Highlights!

First-Ever Nickelodeon Treasure Hunt Officially Lands in Malta

The world's first ever Nickelodeon Treasure Hunt is taking place in Malta!

The Nickelodeon Treasure Hunt will be taking place between Monday 15th April and Wednesday 17th April 2019 at various locations around the island. Besides the treasure hunt, a number of other world class Nickelodeon-themed activities and events will be taking place, starting from Saturday 13th April 2019. The initiative is aimed at attracting families over the Easter school holidays.

Nickelodeon Treasure Hunt Malta is based around creating exclusive Nickelodeon experiences and rewards for kids and families at select attractions around the Maltese Islands. Activities will include searching for SpongeBob SquarePants and friends at the National Aquarium, learning through play with the PAW Patrol pups by bouncing through the Paw Patrol Inflatable HQ at the Esplora Science Centre, learning to duel with Nella the Princess Knight at the 16th-century St James Cavalier, and joining the pizza-loving Teenage Mutant Ninja Turtles at Is-Suq Tal-Belt food market.

"During the Nickelodeon Treasure Hunt, families will be able to spy SpongeBob SquarePants at Bikini Bottom (AKA the Malta National Aquarium), learn to duel with Nella the Princess Knight at Spazju Kreattiv, take selfies in the exclusive Teenage Mutant Ninja Turtles AR photo booth at is-Suq tal-Belt and meet PAW Patrol at the Esplora Science Centre, as they embark on an adventurous treasure hunt across the island," a press statement by the Malta Tourism Authority said.

In addition to the character experiences at the selected attractions, a free live theatre show at Pjazza Teatru Rjal will kick things off over the opening weekend, with slime-filled challenges and a multi-character musical show for kids and families. A Nickelodeon Multi-Media Exhibition and Workshop Hub featuring Nickelodeon animation exhibitions, screenings and workshops will be open throughout the week at St James Cavalier, with the week’s activity being rounded off with a carnival-style Nickelodeon Parade through Valetta Old Town.

Activity packs distributed at locations, including the international airport and tourist information centers, will feature activities that combine fan-favorite Nickelodeon characters with attractions throughout Malta. Stamps collected at each attraction can be redeemed for Nickelodeon-themed prizes.

The new concept will aim to leverage to global power of the Nickelodeon brand, network and popular characters to drive awareness of and visits to Malta’s attractions during off-peak months.

Minister for Tourism Konrad Mizzi said that The Malta Tourism Authority has teamed up with world renowned brand Nickelodeon, and created this event which will entertain children. "Our marketing campaign was very well received particularly in the UK, France, Germany and Italy. This year's event will develop the foundation for further strategic collaboration with Nickelodeon."

Mizzi previously stated that part of the Maltese Government strategy is to develop events and entertainment for families and kids. “This is an important tourism niche for Malta and we are committed to raise the bar. The Nickelodeon events and parade will also be enjoyed by Maltese children during the Easter holidays” the Minister concluded.

Gavin Gulia, the MTA's Executive Chairman, said that he was proud of the combined effort of all involved at the MTA as well as Viacom, with whom a great working relationship has been developed thanks to Isle of MTV and now the Nickelodeon Treasure Hunt.

Nearly all the sets, stages, floats and parade items have been manufactured locally under the Nickelodeon brand guidelines by Maltese craftsmen.

Mr Tony Zahra, Malta Hotels and Restaurants Assocation (MHRA) President, said that an initiative such as Nickelodeon Treasure Hunt Malta is a step in the right direction when attracting families to visit the Maltese Islands, particularly outside of the summer period and that the MHRA was fully behind this interesting event.

Gulia was particularly pleased with the exposure which the Maltese Islands will be receiving thanks to its partnership with Viacom International Media Networks (VIMN), as he explained that the franchise will be promoted across Nickelodeon’s vast international network, which is one of the leading entertainment brands for kids and families, and has amassed 1.2 billion cumulative subscribers in over 500m households across more than 170 countries.

Russell Samuel, Vice President, Creative and Integrated Marketing at Viacom Velocity International, said “Malta has plenty of appeal: sun, sea and culture, which, through 11 years of Isle of MTV Malta we have successfully promoted to youth travellers, helping to increase the island’s youth tourism by 120 per cent and now accounts for 25 per cent of all tourism. Now it’s time to further unlock Malta’s value and tourism potential by leveraging our unique and unparalleled expertise and the influence of the Nickelodeon brand for kids and families”.


You can find the full timetable for the event by following this link: https://nickmalta-b2bsites-alwayson-io.s3.amazonaws.com/uploads/sites/7/2019/03/NickelodeonMalta_Schedule_English.pdf

For more information about Nickelodeon Treasure Hunt Malta 2019, and to purchase tickets, visit http://malta.nickelodeon.tv

Leading up to Nickelodeon Treasure Hunt Malta 2019, Air Malta, the national airline of Malta, unveiled a Nickelodeon-branded plane decorated with a livery featuring popular Nickelodeon characters, including SpongeBob SquarePants, Raphael from Nickelodeon's Rise of the Teenage Mutant Ninja Turtles, Skye from PAW Patrol, and Nella the Princess Knight.

Update (12/4) - From Lovin Malta:

Nickelodeon Favourites Visit Sick Children At Mater Dei Ahead Of Family Festival In Malta

The kids couldn't believe it when SpongeBob walked into their rooms

Maltese children were today given an incredible surprise when two of the most popular cartoon characters on television visited them with gifts and goodie bags.

SpongeBob SquarePants and Michelangelo from the Teenage Mutant Ninja Turtles spent some time in Mater Dei today as a special surprise for children recovering from an ailment. The visit came the day before a massive nation-wide Nickelodeon Festival launches, with SpongeBob's famous pineapple home fully on display in Valletta.

"The children were so surprised and really happy to see some of their favourite characters in real life," one person on the scene told Lovin Malta. "The children were further made happy with the goodie bags each character was handing out."

As part of the @Nickelodeon Treasure Hunt weekend in #Malta, there was a special surprise for children recovering from an ailment. Looking forward to see this continue developing into another world-class event for children and families. @KonradMizzi @MTAMalta

— Alex Cutajar (@cutajaralex) April 12, 2019

The first Nickelodeon Treasure Hunt in the world is just about to open... and it's going to be right here on our very own island
The unique event, which officially kicks off on Saturday and runs till next Wednesday, will feature "world class events not just for youths but events for children and all families".

Activities will include searching for SpongeBob SquarePants and friends at the National Aquarium, learning through play with the PAW Patrol pups at the Esplora Science Centre, learning to duel with Nella the Princess Knight at the 16th-century St James Cavalier, and joining the pizza-loving Teenage Mutant Ninja Turtles at Is-Suq Tal-Belt food market.

###

More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!

Originally published: Thursday, April 11, 2019.

Sources: The Malta Independent, Lovin Malta.

---

Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Treasure Hunt News and Highlights!

Malta And Viacom Partner For Nickelodeon Treasure Hunt Malta, The Island’s First-Ever Nick-Branded Experiential Tourism Franchise [Updated]

Update (10/25): The Nickelodeon Malta - Nickelodeon Treasure Hunt website is now live! Visit http://malta.nickelodeon.tv to find out more about the 2018 Nickelodeon Treasure Hunt, as well as watch exclusive videos with The Thundermans stars Kira Kosarin & Jack Griffo!

Update (11/9): Win a family holiday to Malta with Nickelodeon, MTA and Travel Weekly! Visit http://www.travelweekly.co.uk/articles/315471/win-a-family-holiday-to-malta for more information and to enter this awesome competition! (Closing date: January 31, 2019.)

Original Malta Tourism Authority Press Release via mta.com.mt:

NICKELODEON TREASURE HUNT MALTA TAKING PLACE IN APRIL 2019

13-06-2018

The Malta Tourism Authority, together with Viacom Velocity International, the branded content, events and ad-agency of Viacom International Media Networks (VIMN), have signed an agreement to create the island’s first-ever Nickelodeon branded experiential tourism franchise: Nickelodeon Treasure Hunt Malta. The Nickelodeon Treasure Hunt Malta will run from 13-18 April 2019, aimed at attracting families over the Easter school holidays.

This agreement was signed at the Ministry for Tourism office in Valletta, in the presence of the media gathered, who were then addressed by the Honourable Minister responsible for Tourism, Dr Konrad Mizzi, Vice President, Creative and Integrated Marketing at Viacom Velocity International, Mr Russell Samuel and MHRA President, Mr Tony Zahra.

Nickelodeon Treasure Hunt Malta shall be based around creating exclusive Nickelodeon experiences and rewards at select attractions around the Maltese Islands. Activities will include searching for SpongeBob SquarePants and friends at the National Aquarium, learning through play with the PAW Patrol pups at the Esplora Science Centre, learning to duel with Nella the Princess Knight at the 16th-century St James Cavalier, and joining the pizza-loving Teenage Mutant Ninja Turtles at Is-Suq Tal-Belt food market.

In addition to the character experiences at the selected attractions, a free live theatre show at Pjazza Teatru Rjal will kick things off over the opening weekend, with slime-filled challenges and a multi-character musical show for kids and families. A Nickelodeon Multi-Media Exhibition and Workshop Hub will be open throughout the week at St James Cavalier, with the week’s activity being rounded off with a carnival-style parade through Valetta Old Town.

Mr Tony Zahra, MHRA President, said that an initiative such as Nickelodeon Treasure Hunt Malta is a step in the right direction when attracting families to visit the Maltese Islands, particularly outside of the summer period and that the MHRA was fully behind this interesting event.

Russell Samuel, Vice President, Creative and Integrated Marketing at Viacom Velocity International, said “Malta has plenty of appeal: sun, sea and culture, which, through 11 years of Isle of MTV Malta we have successfully promoted to youth travellers, helping to increase the island’s youth tourism by 120 per cent and now accounts for 25 per cent of all tourism. Now it’s time to further unlock Malta’s value and tourism potential by leveraging our unique and unparalleled expertise and the influence of the Nickelodeon brand for kids and families”.

In comments provided following the announcement, Dr. Gavin Gulia, Executive Chairman of the Malta Tourism Authority was particularly pleased with the exposure which the Maltese Islands will be receiving, as he explained that the franchise will be promoted across Nickelodeon’s vast international network, which is one of the leading entertainment brands for kids and families, and has amassed 1.2 billion cumulative subscribers in over 500m households across more than 170 countries.

Dr Konrad Mizzi, Minister for Tourism stated that part of the Government strategy is to develop events and entertainment for families and kids. “This is an important tourism niche for Malta and we are committed to raise the bar. The Nickelodeon events and parade will also be enjoyed by Maltese children during the Easter holidays” the Minister concluded.

###

Activity packs distributed at locations, including the international airport and tourist information centers, will feature activities that combine fan-favorite Nickelodeon characters with attractions throughout Malta. Stamps collected at each attraction can be redeemed for Nickelodeon-themed prizes.

The new concept will aim to leverage to global power of the Nickelodeon brand, network and popular characters to drive awareness of and visits to Malta’s attractions during off-peak months.

In additional news, Nickelodeon is set to take to the skies with Air Malta, the national airline of Malta!

Air Malta is set to launch a brand new plane this weekend, which will be decorated with a livery featuring popular Nickelodeon characters, including SpongeBob SquarePants!

Lovin Malta revealed a first-look at the NEO Airbus, which is currently parked at Ireland’s Shannon Airport ahead of its maiden journey to Malta this weekend.

Besides SpongeBob, the plane also includes pictures of Raphael from Nickelodeon's upcoming Rise of the Teenage Mutant Ninja Turtles, Skye from PAW Patrol, and Nella the Princess Knight.

An Air Malta spokesperson didn't comment when asked about the new aeroplane, but a formal announcement is expected in the coming days.

The new plane’s livery could well be related to today’s announcement that Nickelodeon will host a treasure hunt in Malta next April!

Also, from Times of Malta:

Malta to host Nickelodeon Treasure Hunt

The Malta Tourism Authority has signed an agreement with media giant Viacom to host the Nickelodeon Treasure Hunt next year.

Organised in collaboration with the Malta Hotels and Restaurants Association, the event will be taking place between April 13 and 18, with activities held all over the island.

Viacom representative Russel Samuel said that the company had a long-standing relationship with Malta, having worked together on the Isle of MTV for many years.

He explained that the event will attract children and families who will visit the island during the Easter period.

Tourism Minister Konrad Mizzi also expressed “excitement” that the Nickelodeon brand would be coming to Malta.

“Over the last year or so we worked on festival tourism and we built this on our anchor event, Isle of MTV but there was a gap in the market for family events,” Dr Mizzi said.

He added that the fact that Viacom had chosen Malta was also significant as this showed their trust in the Maltese tourism authorities.

--Ends--

Kira Kosarin & Jack Griffo Tour Malta | Nickelodeon Treasure Hunt Malta 2019

The Nickelodeon Treasure Hunt Malta will be coming to Malta during Easter 2019, and to celebrate, The Thundermans stars Kira Kosarin and Jack Griffo recently visited the island to find out the popular landmarks and attractions the island has to offer for kids and families, as well as to tell us all about Nickelodeon's Malta Treasure Hunt! Check out their awesome video diary below!

Nickelodeon_TreasureHunt_Sizzle from Tom Morgan on Vimeo.

Nickelodeon Treasure Hunt Malta is the island’s first-ever Nickelodeon branded experiential tourism franchise. Aimed at attracting families over the Easter school holidays, the Nickelodeon Treasure Hunt Malta will run from Saturday 13th-Sunday 18th April 2019.

Nickelodeon Treasure Hunt Malta shall be based around creating exclusive Nickelodeon experiences and rewards at select attractions around the Maltese Islands. Activities will include searching for SpongeBob SquarePants and friends at the National Aquarium, learning through play with the PAW Patrol pups at the Esplora Science Centre, learning to duel with Nella the Princess Knight at the 16th-century St James Cavalier, and joining the pizza-loving Teenage Mutant Ninja Turtles at Is-Suq Tal-Belt food market.

In addition to the character experiences at the selected attractions, a free live theatre show at Pjazza Teatru Rjal will kick things off over the opening weekend, with slime-filled challenges and a multi-character musical show for kids and families. A Nickelodeon Multi-Media Exhibition and Workshop Hub will be open throughout the week at St James Cavalier, with the week’s activity being rounded off with a carnival-style parade through Valetta Old Town.

To further celebrate Nickelodeon Treasure Hunt Malta, Nickelodeon is taking to the skies with Air Malta, the national airline of Malta! Air Malta recently launched a brand new plane, which is be decorated with a livery featuring popular Nickelodeon characters, including SpongeBob SquarePants, Raphael from Nickelodeon's upcoming Rise of the Teenage Mutant Ninja Turtles, Skye from PAW Patrol, and Nella the Princess Knight! The newest plane in Air Malta's fleet of aircrafts is a top of the range A320 NEO Airbus, and offers unbeatable efficiency and environmental performance, operating at significantly reduced fuel, emissions and noise levels.

Additional source: Piloot & Vliegtuig.

---

Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Malta News and Highlights!