Showing posts with label Paramount Brand Studio. Show all posts
Showing posts with label Paramount Brand Studio. Show all posts

Friday, February 06, 2026

School’s Back In Session: 'Ultimate Classroom' Launches Into Its Second Season On Nickelodeon Australia

School’s Back In Session: Ultimate Classroom Launches Into Its Second Season.

'Ultimate Classroom' Season Two Key Art

February 5, 2026

Premieres Saturday, 14 February At 6pm On Nickelodeon.

Ultimate Classroom returns for its second year of STEM-tacular science with hosts Eddie Woo and Steph Bendixson as 18 of Australia’s brightest students tackle brain-twisting, high-energy challenges guided by Australian Defence Force (ADF) personnel.

This season sees students cracking codes, flying drones and launching rockets. Through teamwork, mesmerising problem-solving skills and passion for STEM, our teams excel at the seemingly impossible, delivering smiles, gasps and ‘aha’ moments along the way.

Making history as the first brand-funded show nominated for a Logie Award for Most Outstanding Children’s Program, Ultimate Classroom is the creation of Paramount Brand Studio in partnership with Defence.

Rod Prosser, Chief Sales Officer, Paramount Australia, said: “Ultimate Classroom demonstrates the power of long-form branded content and its growing demand – which is why advertisers like Defence are returning for a second series.

“These remarkable students left us inspired as they conquered each challenge, while our ADF personnel made STEM engaging and exciting. We can’t wait to build on the fan base from season one.”

Lisa McMillan, Managing Director, Australian Government, UM said: “Season two is a testament to the strength of long-term creative partnerships. Together, Defence Force Recruitment, Paramount Brand Studio and UM have built a campaign that engages young audiences through entertainment with purpose.

“Ultimate Classroom continues to demonstrate that creating emotional connections through highly engaging content can deliver both cultural impact and powerful marketing outcomes. UM is proud to champion Ultimate Classroom’s second season which strikes the right balance of laughter and learning while showcasing the ADF’s impressive personnel and tools in order to connect with Australians and spark curiosity about the people and roles that make up the ADF.”

Ultimate Classroom‘s success reflects close collaboration between Paramount Brand Studio, Defence, UM, Mediabrands Content Studio, and hosts Eddie and Steph.


Ultimate Classroom Season Two.

Premieres Saturday, 14 February At 6pm On Nickelodeon.

Watch + Stream Encores On 10, 10 Comedy And Paramount+.

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Try Paramount+ at ParamountPlus.com.au.

More Nick: Paramount+ Australia Has 'Goat' What You're Looking For!

H/T: TV Blackbox.

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Friday, July 07, 2023

Pressley Makes Messy Trivia an ART w/ Geoffrey the Giraffe | WhAM: What A Mess #2 | Nickelodeon

Pressley Makes Messy Trivia an ART w/ Geoffrey the Giraffe | WhAM: What A Mess #2 | Nickelodeon


This time on Nickelodeon’s WhAM: What a Mess! Toys“R”Us mascot Geoffrey the Giraffe has loaded Pressley’s palette with questions and messes inspired by his travels to Melbourne, Madrid, and Durban. And remember one wrong answer paints the canvas and Pressley! #AD

You can see more of Geoffrey the Giraffe’s globetrotting adventures on the Toys”R”Us YouTube channel.

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


#WhatAMess #PressleyHosbach #Trivia

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Thursday, June 15, 2023

Pressley Hosbach Plays Trivia w/ MESSY Consequences & Geoffrey the Giraffe | WhAM: What A Mess #1 | Nickelodeon

Pressley Hosbach Plays Trivia w/ MESSY Consequences & Geoffrey the Giraffe | WhAM: What A Mess #1 | Nickelodeon


Who’s in the mood for authentic New York Pizza – LIQUIFIED?! Welcome to Nickelodeon’s WhAM: What a Mess! The Toys”R”Us mascot Geoffrey Giraffe visited New York, Singapore, and London on a world tour, and now those travels inspire the questions and messes Pressley takes on! #AD

You can see more of Geoffrey the Giraffe’s globetrotting adventures on the Toys”R”Us YouTube channel.

Make sure to check out the first episode of What A Mess now on @Nickelodeon‘s YouTube! #ad #shorts


Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


#WhatAMess #PressleyHosbach #Trivia

H/T: Special thanks to @RoyalSmurf2022 for the news!

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Tuesday, April 04, 2023

Toys"R"Us Studios Brings Geoffrey's World Tour to YouTube; Announces New YouTube Series with Nickelodeon

Toys"R"Us Studios Brings Geoffrey's World Tour to YouTube with Launch of New Digital Series
     
Announces New Digital Limited YouTube Series with Nickelodeon


NEW YORK, March 31, 2023 -- Toys"R"Us®, the world's leading authority in toys and play, is bringing Geoffrey's World Tour to YouTube with the launch of two new digital series. Toys"R"Us Studios, the entertainment production arm of the global toy brand, is debuting its first original content series, Geoffrey's World Tour, a 10-episode digital show on the Toys"R"Us YouTube channel. The new series is a culmination of the brand's 360-degree global marketing campaign where mascot Geoffrey the Giraffe™ embarked on a multi-city tour across the globe.

In addition, Nickelodeon will create original content powered by Geoffrey's World Tour to test a kid's smarts and if they have the skills to stay clean in an upcoming 3-episode branded content series which is slated to launch late Spring on Nickelodeon's YouTube channel. Produced and developed by Paramount Brand Studio, the series will feature a contestant who will answer trivia questions and complete challenges derived from Geoffrey's globetrotting adventure. Answering a question right keeps the contestant clean, but wrong answers deliver ever escalating messy consequences that'll leave them shouting, "What a Mess" in the end.


Kim Miller, Global Chief Marketing Officer at Toys"R"Us and President of Toys"R"Us Studios stated, "We are thrilled to bring Geoffrey's World Tour to life and share the experience with millions of families around the world through Nickelodeon's community as well as through our own global distribution channels. The new series are designed to give viewers a glimpse of what life is like for kids all over the world and see how wonder, curiosity, and a shared love of Toys"R"Us truly connects us all."

The premiere episode in Geoffrey's World Tour series features New York City, which was Geoffrey's first stop on his world tour. New episodes will air every other week on Wednesdays and showcase one of the 10 stops around the world including Dubai, Singapore, London, Jerusalem, Madrid, Jeddah, Hong Kong, Durban and Melbourne.

Toys"R"Us Studios Launches Geoffrey's World Tour YouTube series featuring 10 cities around the world including Dubai as pictured.

At each of the cities on his journey, Geoffrey is greeted by a local kid ambassador who takes him on a tour to share a taste of their customs and culture and experience their beloved hometown Toys"R"Us store. The series captures the magic of every stop on Geoffrey's tour, and kids of all ages will love learning about the cities and the ambassadors who live there.

Geoffrey's World Tour is the first production to be released by newly established Toys"R"Us Studios. Led by four-time Emmy Award winning producer Kim Miller, Toys"R"Us Studios produces content in-house and through partners designed to be co-viewed by kids and their parents with programming that showcases the magic and importance of toys and play. Future productions will include more live action and animated series.

Fans can tune in to watch Geoffrey's World Tour at youtube.com/@toysrus, and follow @toysrus on social or sign-up for our newsletter on toysrus.com.

ABOUT TOYS"R"US®
Toys"R"Us has been a global leader in the toy category celebrating the joys of childhood and play with kids of all ages for more than 70 years. Geoffrey the Giraffe™, the beloved mascot of Toys"R"Us, is adored by millions of kids and their families around the world. The brand generates more than USD$2 billion in global retail sales annually through 1,350+ stores and e-commerce businesses in 30 countries. Toys"R"Us is owned by WHP Global, a leading brand management firm with a portfolio of consumer brands that generate over USD$6.5 billion in retail sales. 

About Nickelodeon
Nickelodeon, now in its 43rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramount's global portfolio of multimedia entertainment brands.

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Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


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