Microsoft's Xbox Live Arcade Adds The Nickelodeon Video Game "Nickelodeon Dance" To Their "Games on Demand" Service

According to this video game news article on Digital Spy, the Full retail release of the Nickelodeon Video Game "Nickelodeon Dance" has been added to Microsoft's Xbox Live Arcade's "Games on Demand", and can currently be purchased and downloaded for £19.99 ($29.99).

Below is more information about the Xbox 360 version (format) of the Nick Game "Nickelodeon Dance" from the video games product pages on Amazon.co.uk and Amazon.com:

Product Features

Platform: Xbox 360

Manufacturer's [Take 2 Interactive's] Description

Kids can move, groove and learn to improve as they dance along with their Nickelodeon friends - Dora, Diego, The Backyardigans’, and The Fresh Beat Band. This new dance game is designed to help kids stay physically active as they twist, shake, and shout to original Nickelodeon songs and popular favourites too!
Kids can really get their heart pumping with the super cool fitness feature for more heart healthy fun with the Nickelodeon gang!

Key Features:

Kids will bust a move and show their fancy footsteps while actually dancing along with Dora, Diego, The Backyardigans, and The Fresh Beat Band!

Features 30 songs, including theme songs from favourite TV shows Dora the Explorer, Go, Diego, Go!, The Backyardigans, and The Fresh Beat Band; and other popular hits sung by Nickelodeon characters.

Dance routines developed in collaboration with an expert children's dance choreographer. Additionally, special exercise-focused routines encourage active play and promote fitness.

Multi-player mode encourages fitness, fancy footwork, and a whole lot of laughs for the entire family.

Amazon.co.uk's Product Description:

Kids can move, groove and learn to improve as they dance along with their Nickelodeon friends - Dora, Diego, The Backyardigans', and The Fresh Beat Band. This new dance game is designed to help kids stay physically active as they twist, shake, and shout to original Nickelodeon songs and popular favourites too!

Kids can really get their heart pumping with the super cool fitness feature for more heart healthy fun with the Nickelodeon gang!

* Please Note: Requires Microsoft Kinect

* Kids will bust a move and show their fancy footsteps while actually dancing along with Dora, Diego, The Backyardigans, and The Fresh Beat Band!

* Features 30 songs, including theme songs from favourite TV shows Dora the Explorer, Go, Diego, Go!, The Backyardigans, and The Fresh Beat Band and other popular hits sung by Nickelodeon characters

* Dance routines developed in collaboration with an expert children's dance choreographer. Additionally, special exercise-focused routines encourage active play and promote fitness.

* Multi-player mode encourages fitness, fancy footwork, and a whole lot of laughs for the entire family

Amazon.com Product Description

Nickelodeon Dance is a Dance Party game developed for young players that blends the fun and great exercise of dancing with TV's popular Nickelodeon characters and the controller-free play of the Kinect Sensor for Xbox 360 (required for play and sold separately). Characters children can expect to dance with include: Dora from "Dora the Explorer," Diego from "Go Diego Go", the band members from "Fresh Beat Band" - Marina, Kiki, Twist and Shout, and others. The game contains 30 songs, fun easy-to-master choreography, 2-player co-op support and fun but effective workout functionality aimed at kids.

Dance Along with Nickelodeon Friends Controller-free

Nickelodeon Dance is a whole new kind of Nickelodeon play experience allowing kids can dance along with Dora, Diego and the Fresh Beat Band for the first time. Gamers big and small will get up off the couch and twist, shimmy and shake to 30 songs sung by Nickelodeon friends including theme songs and Nickelodeon hits like "We Did It," "Al Rescate," and "Here We Go." In addition, popular favorites like "Dancing In the Street," "We got the Beat" and "Rhythm is Gonna Get You" ensure fun for the entire family. Parents focused on increasing their child's physical activity will appreciate the workout feature which promotes heart healthy activity as kids ratchet up the dance action and are graded for their accuracy as they dance with the Nickelodeon gang. And since nobody wants to dance alone, Nickelodeon Dance supports two players on every song, with song lyrics posted at the bottom of the screen along with easy-to-follow visual oriented dance move prompts that players duplicate with their bodies using the Kinect Sensor for Xbox 360.

For the first time kids can dance along with their favorite Nickelodeon friends.

The Kinect Sensor for Xbox 360

The Kinect Sensor for Xbox 360 allows you to experience controller-free gameplay utilizing revolutionary full-body tracking to put you at the center of the fun. This amazing technology allows the sensor to recognize your body and mirror your movements in the game, in effect making your body the controller. The sensor is compatible with every Xbox 360, features a color VGA motion camera (640 x 480 pixel resolution @ 30 FPS), a depth camera (640 x 480 pixel resolution @ 30 FPS) and an array of four microphones supporting single speaker voice recognition.

Key Game Features

* First dance video game including your favorite Nickelodeon friends

* Controller-free gameplay via the Kinect Sensor for Xbox 360

* 30 songs sung by Nickelodeon characters including TV show theme songs, popular favorites, Nickelodeon hits and even holiday classics

* Family-friendly dance routines were developed in collaboration with an Emmy-recognized children's dance choreographer

* Fancy footwork becomes fitness fun with the super cool workout feature for heart healthy activity with the Nickelodeon gang

* Two player co-op option on every song

* Easy-to-follow dance move pictorials on every screen along with song lyrics

* A variety of in-game dance/play environments that match the characters and the songs danced to

Take 2 Interactive's "Nickelodeon Dance" Nickelodeon Video game is also available for the Nintendo Wii.

Nick Cannon, The Executive Producer Of The Upcoming Original Nickelodeon Television Movie "Rags", Teases Family-Friendly Animated Project With His Wife, Mariah Carey

From MTV News USA:

Nick Cannon Teases 'Fantasy/Fairytale' Project With Mariah Carey

'We're both kids at heart,' he says of working with his superstar wife on a family-friendly animated project.

Mariah Carey and Nick Cannon might soon be working together on a top-secret project. The proud parents of Dem Babies are hooking up for a spankin'-new endeavor that will focus on family.

While the details of the venture are slim, Cannon shared that it will certainly pay homage to their year-old twins, Moroccan and Monroe.

"Yeah we actually got some stuff in development that we're working on, some animated stuff that her and I are putting together," he told MTV News. "So you'll definitely see her in that space too. Oh yeah, it's just something that we both enjoy, and even more so than that, we're both kids at heart. So we love those types of stories and fantasy/fairytale type of stuff."

Nick Cannon Working With Mariah Carey On Upcoming Project

Before Cannon explores fairytales with Carey, he serves as the executive producer on the forthcoming Nickelodeon flick, "Rags," a hip take on Cinderella, complete with gender role reversals. It features Nick stars Keke Palmer, Max Schneider and Drake Bell. The network chairman explains that you should expect more and more family-friendly programming influenced by his own real-life role as dad.

"I mean it's one of those things where a lot of the stuff I'm going to be doing in the near future is going to be really family-driven just because of the fact being a father and wanting to be able to provide content for my kids," he said. "So it works out really good. It makes you proud when you can have some work that your kids can go see."

In addition to "Rags" and his untitled project with Carey, Cannon just signed on to make his directorial debut with "School Dance," which will follow in the vein of "Friday" and "House Party." Variety reports it will revolve around a teen who wants to join the coolest dance clique in school, though he fears his stage fright will prevent him from passing initiation.

While it seems that Cannon is focused on making projects his kids can watch, it might be a while before Roc and Roe check out "School Dance."

Also, from Digital Spy:

Nick Cannon, Mariah Carey making animated "fantasy/fairytale" project

Nick Cannon has announced that he and wife Mariah Carey are working on a new animated project together.

The America's Got Talent host revealed that the couple are developing a "fantasy/fairytale"-centred programme that will be perfect for their 2-year-old twins Moroccan and Monroe to enjoy.

"Yeah we actually got some stuff in development that we're working on, some animated stuff that her and I are putting together," Cannon told MTV News. "So you'll definitely see her in that space too.

"Oh yeah, it's just something that we both enjoy, and even more so than that, we're both kids at heart. So we love those types of stories and fantasy/fairytale type of stuff."

Cannon, who is also the executive producer of the upcoming Nickelodeon film Rags, went on to explain his interest in projects geared towards younger audiences.

"I mean it's one of those things where a lot of the stuff I'm going to be doing in the near future is going to be really family-driven just because of the fact being a father and wanting to be able to provide content for my kids," he said.

"So it works out really good. It makes you proud when you can have some work that your kids can go see."

Cannon and Carey recently renewed their wedding vows atop the Eiffel Tower in Paris.

Also, from FemaleFirst.co.uk:

Mariah Carey And Nick Cannon Working On Cartoon

Mariah Carey and Nick Cannon are working on a cartoon.

Mariah Carey and Nick Cannon are working on an animated project together.

The husband and wife duo are developing a fairytale that their two-year-old twins Monroe and Moroccan can enjoy.

He told MTV News about his wife: "Yeah we actually got some stuff in development that we're working on, some animated stuff that her and I are putting together. So you'll definitely see her in that space too.

"Oh yeah, it's just something that we both enjoy, and even more so than that, we're both kids at heart. So we love those types of stories and fantasy/fairytale type of stuff."

The executive producer of the upcoming Nickelodeon movie 'Rags' revealed that his desire for work at the moment is geared towards how his relatives can benefit.

He said: "I mean it's one of those things where a lot of the stuff I'm going to be doing in the near future is going to be really family-driven just because of the fact being a father and wanting to be able to provide content for my kids.

"So it works out really good. It makes you proud when you can have some work that your kids can go see."

Carnival Atmosphere; Nickelodeon Brazil's Next New Big Teen Telenovela To Be Commissioned From Brazil

From C21Media:

Carnival atmosphere

New legislation aimed at increasing the amount of local content shown on Brazilian pay-TV in primetime and requiring platforms to carry more homegrown networks has been welcomed by the country’s producers. Ed Waller reports.

The BRIC countries – Brazil, Russia, India and China – are currently home to 40% of the world’s population and their combined economies are expected to overtake those of the G7 by 2027.

That's only 15 years away.

In the first of those countries, alphabetically speaking, things are already changing fast, as it prepares for not only the Fifa World Cup in 2014 but also the summer Olympics in 2016.

Brazil, home to 192 million people, is also witnessing big changes in its media industries. Seismic shifts – demographic, legislative and technological – are dragging the Brazilian media industries into the 21st century, presenting challenges and opportunities in equal measure to all involved.

The first of these is the massive influx of Brazilians from the lower classes into the middle classes, due to the growing economy. The effect this is having on the TV industry is obvious. “Something like 40 million people have migrated from the lower class to the middle class in the past three years, and this means more people can afford pay-TV,” says Anthony Doyle, Turner International’s Brazilian distribution chief, adding that his monthly subscriber gains sometimes top 300,000.

“Subscription TV now reaches more than 39 million Brazilians, which is 21% higher than in 2010. This is some substantial growth, especially considering the new B2C classes,” adds Paulo Barata, director of Universal Channel in Brazil.
Not only does this mean pay-TV platforms and channels are riding a lucrative wave that could erode the edifice of vertically integrated free-to-air behemoths like TV Globo, Brazil’s biggest media outfit, but it also attracts the attention of regulators.

Brazil’s pay-TV sector comprises 13 million pay-TV homes and is dominated by Net, which accounts for around 45% of the market, alongside other players such as Sky Brasil (26%), Via Embratel (9.8%), Telefónica TV Digital (5%) and OiTV (3%), with smaller platforms making up the remainder.

However the market breakdown goes, all platforms are now bound by a recently passed regulation, dubbed Law 12.485, that obliges pay-TV platforms to carry more Brazilian channels. The same law also stipulates that all cable channels must carry at least 3.5 hours of locally produced programming in primetime per week.

The quota has been gradually passed into law over the past few years and came into effect last month. Brazilian independent producers, and their trade body, ABPI-TV, have been popping corks as they’ll be benefiting from all the commissioning that cable channels will be doing, and the mood at February’s Rio Content Market was celebratory to say the least.

“This is a good moment for independent producers in Brazil,” Kiko Mistrorigo, VP of ABPI-TV and co-founder of Fishtronaut animation house TV Pinguim, told C21 at the Rio event. “The law is an attempt to regulate our broadcasters and open space for local production. The quota is small – only 30 minutes per day – but it’s symbolic. Changing the law has been a fight and those who oppose it have questioned whether local producers will be able to make enough quality content to fill it. But Brazilian independents already produce for major channels around the world, so why not for Brazilian channels? We need a healthy internal market and this law is the first step.”

However, Sky Brasil has launched a campaign slamming the law and claiming it is “unconstitutional.” The News Corp-backed firm says the legislation, overseen by national cinema agency Ancine, allows too much state control of TV and is seeking to have it repealed. “Your remote control is now in the hands of Ancine,” it declares, adding that the law “brings different rules, sometimes incoherent, sometimes illegal and unconstitutional, directly affecting our rights and freedom of expression, and damaging a sector that has invested in Brazil for years.”

In response, ABPI-TV says: “Sky has turned its back on democratic debate to defend its own interests and has started campaigns of misinformation. The campaign is wrongly questioning the constitutionality of the law.”

Speaking privately, ABPI-TV execs say there’s very little chance Sky’s campaign to overturn Law 12.485 will succeed. But Sky is not alone. Turner International’s Doyle is also critical of the new regulations his company must now work under.
“We’ve produced 100 local productions in Brazil over the past 10 years but we don’t agree with the law. In the case of Cartoon Network, we are already complying and producing enough content that meets the local quotient,” he argues, citing shows Turma da Mônica, Gui & Estopa, Brasil Animado and the upcoming Gisele e a Equipe Verde, Carrapatos e Catapultas and Tromba Trem. “If we’re already doing something, why do we need a law to dictate to us? It’s ultimately a decision programmers should make based on feedback from subscribers and advertisers, and not something imposed by government.”

He goes on to say the new law requires Turner to produce many more hours of local programming, yet the company’s programming budget hasn’t suddenly gone up accordingly. You can’t quadruple your hours and keep the total spend the same without quality falling, goes his argument.

The law, forged with the best intentions, could even reduce choice for Brazilian pay-TV subscribers, Doyle adds. “Take our channel TCM, for example. It’s a brand based on delivering Hollywood movies and series; that’s what viewers come to the channel to see. Why shove Brazilian content down their throats just because the legislators think it’s a good idea? Ultimately, Brazil should be legislating for the subscribers, not for a few independent production houses.”

Another issue is the ownership of the rights to the local content that channels are obliged to commission. “If we produce something in Brazil with 100% of our own financing, it would be logical to think we’d retain 100% of the rights. But if we do, it doesn’t count towards our local content quota, unless we give the majority of the rights to the local production house. So they have more ownership of that content even though it might have been an idea created by us and financed by us. We have a problem with that,” Doyle continues.

While Sky Brasil and Turner are the most vocal in their opposition to the law, some pay-TV channels welcome it. “It will oblige platforms to carry more Brazilian channels, and we’re 100% Brazilian,” says André Saddy, commissioning editor at Canal Brasil, part of cabsat group Globosat. “We hope it means we’ll be able to get into more basic cable packages, as we’re in premium at the moment and it’s too expensive for most Brazilians. We have about four million out of 13 million pay-TV subscribers, so we have room to grow.”

Suffice it to say that every pay channel in Brazil is now focusing on filling its quota, whether they welcome the law or not. Roberto Martha, director of production at Viacom Brasil, says he's in the market for more longer-running series, of up to 26 episodes, about fashion, celebrities and “the pop cultural universe” to fill VH1 Brasil's quota.

He's also busy commissioning series about Brazil’s burgeoning stand-up comedy circuit to feed his recently launched channel Comedy Central, some based on Viacom formats like Roast With… and some not. Nickelodeon's next big teen telenovela, furthermore, will also be commissioned from Brazil, he says, following recent teen production Julie & the Phantoms.

HBO Latin America, in turn, has commissioned Brazilian drama series Preamar (aka High Tide, 13x50′) from Rio de Janeiro-based production company Pindorama Filmes. The show, which is due to air across Latin America from this month, follows a high-flying financial trader who falls foul of the recession and ends up becoming a stallholder on the beach at Ipanema. The script was written by Patricia Kogut, William Vorhees and Pindorama chief and the show’s director Estevao Ciavatta.

Universal Channel, meanwhile, is also making a virtue of a necessity, commissioning local programmes based on the theme of ‘backstage’ to complement its diet of Hollywood movies. Two new shows are in development: What’s Off? and Corta! The first is a faux reality show about a wannabe movie director, from indie prodco Zohar, and the latter is an animated series going behind the scenes at a fictional TV show, from 2D Labs (My Big Big Friend).
Both will complement existing series What’s On, an interactive magazine about continuity glitches, spotted by the social-media-savvy audience, that’s been airing for the past seven years, produced by indie YFilmes.

Barata says having NBCUniversal and Globosat as parents allows his channel “to specialise in American series and at the same time invest locally in programmes that fill in the breaks of the channel. Because of the new Brazilian pay-TV law, the channel will expand the experience started with What’s On to establish a direct contact with independent producers,” he adds.

Forcing pay channels to air more local content might be a rather blunt tool, and there are still issues to be resolved with Law 12.485. But as Brazil’s pay-TV market expands, having more local content and attracting bigger audiences will generate more ad dollars and could evolve into a virtuous circle. It might hurt some pay channels initially but will lead to a healthier and bigger pay-TV market. Making the pie bigger can only be a good thing.

Ed Waller
09-05-2012
©C21Media

TAGS: editorschoice
SHOWS: Brasil Animado, Carrapatos e Catapultas, Corta!, Fishtronaut, Gisele e a Equipe Verde, Gui & Estopa, Julie & the Phantoms, My Big Big Friend, Preamar, Tromba Trem, Turma da Mônica, What's Off
PEOPLE: André Saddy, Anthony Doyle, Estevão Ciavatta, Kiko Mistrorigo, Patricia Kogut, Paulo Barata, Roberto Martha, William Vorhees
COMPANIES: 2D Labs, ABPI-TV, Ancine, Canal Brasil, Globosat, HBO Latin America, NBCUniversal, News Corp, Nickelodeon, OiTV, Pindorama Filmes, Sky Brasil, TCM, Telefónica, Turner International, TV Globo, TV PinGuim, Universal Channel, VH1, Via Embratel, Viacom Brasil, YFilmes
COUNTRIES: Brazil

The Official Nickelodeon UK Website, Nick.co.uk, To Feature Online Activity To Promote The Upcoming Release Of Sony's Upcoming Brand New Playstation 3 Move Video Game "Sorcery"

From MCV UK:

Sorcery 'will raise the bar for Move'

Sony expects its upcoming Move game Sorcery to be a flagship product for the motion accessory.

The company says it "raises the bar" for Move games, and has kicked off an ad campaign to get it in front of kids this summer.

TV advertising will run around Cartoon Network programmes such as Ben 10 and Transformers, while cinema spots will feature at screenings of Men in Black 3.

There will also be print ads in Future Publishing magazines and online activity on Miniclip, YouTube, Disney and Nickelodeon websites.

Sorcery will be a part of Sony's Summer Move Sampling tour which will cover retail, festivals and other high footfall areas.

“Sorcery raises the bar for PlayStation Move titles, and our retail expectations are reflective of that,” Sony’s UK product manager John Aikins told MCV. “With a comprehensive marketing campaign and great press feedback, Sorcery is the perfect title for all households, and is a great advertisement for the benefits of Move.”

There will be three Sorcery SKUs available on May 25th – a £30.99 standalone game, £70.99 Move bundle and PS3 console pack.

Sporting Chances - C21Media Examines The Impact Sports And Get-Fit Programming Is Having On Kids TV

From C21Media:

Sporting chances

With the London Olympics fast approaching, Jesse Whittock assesses what impact sports and get-fit programming is having on the children's television business.

Sport content and children’s television have long been uneasy bedfellows. The massive annual audiences the Superbowl scores in the US and English Premier League (EPL) football attracts globally has never been replicated in the kids’ sport space. A successful long-running property has yet to emerge (although the niche genre of sports manga has been big in Japan for decades).

The question, according to Stephen Green, co-founder of distributor Corinthian Entertainment, is why producers and broadcasters would want to create shows that are solely about sport in the first place. “If you wanted to watch [straight-laced UK football comic strip] Roy of the Rovers, you’d tune into the Champions League or the World Cup, because the drama there is real.”

“When we started in this space in 2006 it was really tough,” says Philippe Alessandri, president of Zodiak Media-owned Télé Images Productions. “Broadcasters used to tell us kids preferred to watch real sports, that football was interesting to boys but girls hated it, or that because there weren’t any shows in the market it didn’t work.”

Télé Images and Green’s former company Galleon Entertainment are two of the more prolific producers in this space, the former for toons such as French net Gulli’s Street Football and M6′s The Basketeers. Galleon’s efforts include Super Soccer Star, an international reality football format produced with Chelsea FC in which young hopefuls battled for professional contracts; and Sokator-442, an animated online game and broadcast TV show.

“The sport in a cartoon really needs to be more of a theme and the entertainment has to tick all of the boxes. It has to have great characters; it’s probably going to be boy-biased as it’s sport, which is gladiatorial; and it has to have great action and be good-vs-evil,” says Green.

“The thing about creating animated sports series is to not make them 100% about sports,” confirms Alessandri. “You need to tell a true story and have true characters. That’s the difference from Japanese animé, which is all about competition.”

French prodcos are among the most prolific in the animated sport-themed programme space, with Télé Images, Gaumont Alphanim (Galactik Football) and Moonscoop (Wild Grinders) among those active in the market. To a point this is due to the country’s favourable tax credits for animation.

Alessandri says that the challenge for French production companies “is to get the shows away in the US, as other territories receive our animation very well.” But seasoned toon producer Mike Young, CEO of Moonscoop USA, says getting any broadcaster interested is a challenge.

Last year, Moonscoop, Dutch prodco Kids Workout Factory and Ireland’s Telegael launched sports and get-fit live-action/CGI hybrid series Super Sportlets on Nickelodeon Holland, Belgian network VRT and Moonscoop-owned US video-on-demand platform Kabillion.

Despite what Young says were excellent ratings on each platform – for example, growing its US audience 10-fold in four months – “there was a very lukewarm response when we debuted the show to market.

“Children look at content through different eyes and I always say to broadcasters to go back to when they were eight years old when they watch something new and experimental. But we still had great difficulty selling the show,” he adds.

Young says the “overriding” reason for creating Sportlets was to encourage children to play sport – a savvy move, as childhood obesity is considered one of the global social challenges of today. “It is still early days and we hope once the audience data from Europe and the US comes back, other broadcasters will take a chance on it.”

Despite this perceived apprehension about sports and get-fit content, there has been a groundswell of activity in the sector this past year. In September 2011, Turner Broadcasting System Europe announced it had acquired the Icelandic production outfit behind preschool series LazyTown and is preparing a new season for its Cartoonito networks.

Elsewhere, new Portuguese company Sport Stars Media (SSM) has purchased image rights to football manager José Mourinho and is developing toon series Mourinho & the Special Ones around him. In the US, former Nickelodeon chief Kit Laybourne ["Eureeka's Castle", "Gullah Gullah Island"] is fronting upcoming online TV channel The Whistle, dubbed by commentators as ‘ESPN for kids.’

“We strongly believe there is a huge opportunity in this area,” says SSM CEO Ruben Dias. His company floated on London's Alternative Investment Market in February and raised £1.6m (US$2.6m) for Mourinho & the Special Ones, its debut show. Unusually, it plans to produce the series in economically stricken Portugal to tap its skilled but under-used labour pool.

“It is our plan and business proposal to continue exploring sports-based characters and we wouldn’t be surprised if other production companies and platforms join us in this vision in the coming months. There are many sports to be explored,” says Dias.

2012 is, of course, an Olympic year and the London games this summer present a huge opportunity to develop and/or create themed content, he claims. “The Olympics will be an excellent showcase to identify potential projects for us.” Moonscoop’s Young adds: “The Olympics is a stunning opportunity for companies like ours.” He hopes the event will push buyers towards the unusual Sportlets format over the “kill-’em-dead shows and broad comedies” they often go for.

Another facet of the kids’ sports genre – especially with toons – is attaching a well-known name, as is the case with The Basketeers and Mourinho & the Special Ones. Moonscoop USA is also developing Master Blasters, a cricket-based toon featuring popular batsman Sachin Tendulkar that’s set in a future of robot umpires and giant stadiums.

The star vehicle can aid production and create an “extremely lucrative business” if the producer recognises local territories’ tastes, says Moonscoop’s Young. Master Blasters is coproduced with unnamed Indian investors and distributors and aimed at the 14 cricket-playing countries, such as Australia, South Africa and the UK.

“My partners in America think I’ve lost it but what America in general doesn’t realise is you can be super famous and super rich in just one country, as Sachin is in India. If you’ve got 14 cricketing countries and have a successful show in those with ancillary rights, you’ve got a lucrative business.”

Télé Images’ Alessandri notes that having NBA star Tony Parker attached to The Basketeers was “not vital” but adds that as a marketing tool in basketball-loving France and the US, his name was “very useful” in making sales. In other territories, the name was played down.

SSM’s Dias adds that while the Mourinho moniker is important, smart business decisions and monetising are the pressing issues. Along with the basic presales and licensing and merchandising route, he has “other ideas for monetising the project. We will explore distribution vehicles like the internet and we’re looking to the social media sectors. The choices we make in the next few months will be critical.”

Dias claims there is a bright future in sports-themed kids’ content. “In sport, there is action and passion. What better formula for creating highly engaging entertainment?”

Jesse Whittock
08-05-2012
©C21Media

SHOWS: Galactik Football, LazyTown, Master Blasters, Mourinho & the Special Ones, Sokator-442, Street Football, Super Soccer Star, Super Sportlets, The Basketeers, Wild Grinders

PEOPLE: Mike Young, Philippe Alessandri, Ruben Dias, Sachin Tendulkar, Stephen Green

COMPANIES: Cartoonito, Corinthian Entertainment, Galleon Entertainment, Gaumont Alphanim, Gulli, Kabillion, Kids Workout Factory, Moonscoop, Moonscoop USA, Nickelodeon, Sport Stars Media, Tele Images Productions, TeleGaël, Turner Broadcasting System, VRT

SECTIONS: C21 Kids