Additionally, Entertainment One Licensing has also announced a number of 'significant developments' and licensing partners for the award-winning preschool TV series in France, which also recently debuted on France 5 in the territory, with toys and published titles set to launch this year (2014).
Joining the broadcasting lineup is a licensing program that will see a range of toys and publishing launch in Q3 and Q4 of this year following agreements with newly signed partners Giochi Preziosi France and Hachette Group. (Brand owner eOne has appointed France TV Distribution to manage increasing licensing activities in the region).
Giochi Preziosi, which already distributes a "Peppa Pig" toy line in Italy, will be extending its partnership with eOne by becoming the brand's toy partner in France. The toy company will distribute Character Options' core range of playsets, plush and figures from Autumn/Fall 2014 supported by a marketing campaign that includes national TV advertising.
Meanwhile, Hachette is currently developing a rang of pre-school storybooks, novelty and activity books due to hit shelves during Summer 2014.
"Peppa Pig" already benefits from a strong programming strategy on France 5's Zouzous. The channel airs three episodes back to back each day from Monday to Friday and has promoted the series with on-air TV spots and interactive website content.
The popular British preschool character has also had significant merchandising traction throughout Latin America, Central Eastern Europe and the US. "Peppa Pig", produced by UK production company Astley Baker Davis, airs on Nick Jr. UK, Nick Jr. USA and on Nick Jr. Netherlands (Nederland).
From Kidscreen:
Peppa Pig sets hooves in FranceAlso, from C21Media:
A crop of new French broadcast and licensing partners are in order for preschool property Peppa Pig, which debuted on France 5 last month and will launch on Nick Jr. on March 31.
Joining the broadcasting lineup is a licensing program that will see a range of toys and publishing launch in Q3 and Q4 of this year following agreements with newly signed partners Giochi Preziosi France and Hachette Group. (Brand owner eOne has appointed France TV Distribution to manage licensing activities in the region.)
Giochi Preziosi, which already distributes a Peppa Pig toy line in Italy, will be extending its partnership with eOne by becoming the brand’s toy partner in France. The toy firm will distribute Character Options’ core range of playsets, plush and figures this fall supported by a marketing campaign that includes national TV advertising.
Peppa already benefits from a strong programming strategy on France 5′s Zouzous. The channel airs three episodes back to back each day from Monday to Friday and has promoted the series with on-air TV spots and interactive website content. When it heads to Nick Jr. at the end of the month, the show will be aired in blocks of four episodes three times a day.
The UK-bred preschool character has had significant merchandising tractionthroughout Latin America, Central Eastern Europe and the US.
Tags: eOne Entertainment, France, Peppa Pig, preschool TV
Peppa Pig goes continental with French expansionAlso, from C21Media:
Entertainment One Family expands the popular pre-school property in the region with new broadcast, toys and publishing deals.
Entertainment One Licensing has revealed ‘significant developments’ for Peppa Pig in France with toys and published titles set to launch this year.
The award-winning pre-school TV series debuted in the territory on France 5 last month, and will now launch on Nick Jr. from March 31st.
In addition to the broadcast, a licensing programme is already underway with toys and publishing scheduled to launch at retail across the region in Q3 and Q4 of this year.
The news follows recently signed deals with Giochi Preziosi France and Hachette Group.
To manage the increase in licensing activity in France, eOne has appointed France TV Distribution and the firm is currently assembling a consumer products programme.
The first line of Peppa merchandise is poised to launch at retail from summer 2014.
Giochi Preziosi will be distributing Character Options’ core range of play-sets, plush and figures from autumn 2014 and will be supported by an extensive marketing campaign including national TV advertising.
Meanwhile, Hachette is currently developing a rang of pre-school storybooks, novelty and activity books due to hit shelves this summer.
Olivier Dumont, managing director, Entertainment One Family, said: “Securing the commitment of a major FTA broadcaster and market leader licensees in key categories demonstrates the huge potential of Peppa in France as we look to replicate the incredible success that the property is currently enjoying in many parts of Europe.”
TAGS: peppa pig, eone, entertainment one family, nick jr, france 5
Nick Jr adds Peppa in France
NEWS BRIEF: Nickelodeon has acquired hit preschool property Peppa Pig for another of its Nick Jr feeds, having previously picked up rights from distributor Entertainment One (eOne) for the US, UK and Netherlands.
The toon, produced by UK prodco Astley Baker Davis, will begin airing on Nick Jr in France on March 31. The series launched on free-to-air channel France 5 last month.
C21 reporter
26-03-2014
©C21Media
GENRES: Animation, Children's
SHOWS: Peppa Pig
COMPANIES: Astley Baker Davis, Entertainment One, Entertainment One Television International, eOne Family, France Télévision, Nick Jr
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